Emaux
Emaux Water Technology is a Hong Kong-based, privately-held manufacturer founded in 1984 that designs and globally distributes 150+ swimming pool and spa equipment products, including filters, pumps, lighting, disinfection systems, and heat pumps, serving commercial aquatic facilities and residential pool/spa markets through a worldwide authorized dealer network.
- Company typePrivate
- Founded1984
- HeadquartersTsuen Wan, Hong Kong SAR China
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Emaux does
Emaux Water Technology Co., Ltd. is a Hong Kong-headquartered, privately-held manufacturer and supplier of swimming pool and spa equipment founded in 1984. The company designs, produces, and globally distributes more than 150 products spanning filters (sand, cartridge, commercial), variable-speed pumps, LED underwater lighting, disinfection systems (salt chlorinators, UV-C, ozone generators, automated dosing stations), heat pumps and heat exchangers, and accessories including pool fittings, water features, and cleaning equipment. Its core technology rests on mechanical, hydraulic, electrical, and electronics engineering, with proprietary product lines such as the Max Series filters, E-Lumen X LED lights, CyberSync automated pool stations, and IHP inverter heat pumps.
The company operates a vertically integrated manufacturing footprint centered on a 100,000 sqm facility in Zhongshan, Guangdong (including a 20,000 sqm dedicated motor plant established in 2020), supplemented by a European production plant opened in Barcelona in 2022 and a Hong Kong TECH division focused on product development. It sells exclusively through a global network of authorized distributors and dealers, complemented by direct OEM services and project-level engagement with pool construction companies; it does not sell direct-to-end-user. Pricing is quote-based with a USD 1,000 minimum order for finished products, and the company holds multi-jurisdictional product certifications (UL, ETL, CSA, TUV-GS, RoHS, SAA, C-Tick, CCC, SASO) alongside ISO9001 quality certification. Customers span commercial aquatic projects (public pools, aquatic centers, water parks, competition pools, public aquariums) and residential pools/spas, with secondary exposure to water features and aquaculture/water treatment applications, served across six continents via a network supported by 500+ professionals.
Emaux firmographics
Firmographics- Name
- Emaux
- Legal name
- Emaux Water Technology Co., Ltd.
- Website
- https://emauxgroup.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Emaux Water Technology is a Hong Kong-based, privately-held manufacturer founded in 1984 that designs and globally distributes 150+ swimming pool and spa equipment products, including filters, pumps, lighting, disinfection systems, and heat pumps, serving commercial aquatic facilities and residential pool/spa markets through a worldwide authorized dealer network.
- Ownership category
- akta.pro rank
Emaux industry classification
Industry- Product category
- Pool and Spa Equipment Manufacturing
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Filter, Pump & Heater Maintenance/Repair (HSAIALAC)
- akta.pro secondary industries
- Water Park Equipment & Technology Suppliers (Slides, Pumps, Filtration, Ride Systems) (THAAABAK), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Where Emaux is headquartered
LocationHeadquarters
- HQ city
- Tsuen Wan
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
Emaux business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pool and Spa Equipment Sales: Manufacture and sale of pool and spa equipment including filters, pumps, lighting, disinfection systems, pool fittings, heating equipment, and cleaning tools. The company sells over 150 products for both residential and commercial aquatic projects through a global distributor network.
- OEM Manufacturing Services: Full OEM services from design to production, offering one-stop solution for custom-built products and water treatment projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Finished Products - Minimum Order |
| Other | Pay-as-you-go | Parts - Minimum Order |
| Other | Multi-year contract | Letter of Credit Orders |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Emaux product offering
Product offeringCore offering
Emaux designs, manufactures, and supplies swimming pool and spa equipment, offering over 150 products including filters (sand and cartridge), variable speed and commercial pumps, LED underwater lighting, salt chlorinators, UV-C and ozone disinfection systems, heat pumps and heat exchangers, pool fittings, water features, and cleaning equipment. Products are sold through a global network of authorized distributors and dealers for both residential and commercial aquatic applications, with full OEM services available from design to production.
Product overview
Emaux Water Technology is a manufacturer and supplier of pool and spa equipment offering over 150 products for aquatic projects. The product portfolio is organized into a comprehensive ecosystem of interconnected systems: Filters (sand filters, cartridge filters, commercial filters) and Pumps (variable speed, commercial) form the core circulation and filtration system; Disinfection Systems (salt chlorinators, UV-C systems, ozone generators, automated dosing) manage water quality; Lighting (E-Lumen X LED underwater lights, Glow+ LED strips) provides illumination; and Heating (heat pumps, heat exchangers) extends swimming seasons. Supporting these are accessories including pool fittings, grating systems, water features, cleaning equipment, and filtration media. The company provides both residential and commercial solutions with full OEM services from design to production.
Differentiator
Problem solved
Functional benefit
Brands
- Emaux: Primary brand for pool and spa equipment including filters, pumps, lighting, and disinfection systems
- Max Series
- E-Lumen X
- E-Power
- Super Power
- Ultra-Power
- Galaxy Series
- CyberSync Series
- Nano Tech
- CleanTop Series
- Ozo-Plus
- IHP Series
- HE Series
Products and services
- Max Series Filters (MFV & MFS) High-performance sand filters for residential and commercial pools, available in top-mount (MFV) and side-mount (MFS) configurations with 5-year warranty on filter tanks.
- Volumetric Filter (T Series) High-flow sand filters designed for commercial applications with 5-year warranty on filter tank.
- Galaxy Series Cartridge Filters Cartridge filtration systems available in single-element and multi-element configurations for residential and commercial use.
- Commercial Filters (E Series, Dual Stack, H Series) Heavy-duty commercial filtration systems including vertical and horizontal sand filters for large-scale aquatic facilities.
- E-Power Variable Speed Pump Energy-efficient variable speed pump with self-priming capability, IPX5 waterproof rating, and built-in thermal overload protection for residential pools.
- Super Power Variable Speed Pump High-performance variable speed pump for residential and semi-commercial applications with advanced hydraulic efficiency.
- E-Turbo Variable Speed Pump Advanced variable speed pump with enhanced performance characteristics for demanding pool applications.
- Hydrau-Power & Ultra-Power Commercial Pumps Heavy-duty commercial plastic pumps designed for continuous operation in commercial pool applications with 3-year warranty.
- E-Lumen X Underwater Lights (Eagle Eye, Quartz, Zircon, Topaz) LED underwater lighting systems with IP68 waterproof rating, multiple color options including RGB and white variants, suitable for various pool types.
- Glow+ Underwater LED Strip Flexible IP68-rated linear LED lighting system for underwater profile lighting in pools, spas, and water features.
- CyberSync Series Pool Station & Dosing System Advanced automated pool management system for water chemistry control with 2-year warranty.
- Salt Chlorinators (SSC Series) Automated salt water chlorination systems including SSCnano, SSCmini, SSCone, and Superior SSC series for residential and commercial pools.
- Nano Tech UV-C Disinfection System UV-C water disinfection systems for pools with 2-year warranty on the system.
- Nano Tech MPUV Disinfection System Medium-pressure UV disinfection system for commercial aquatic facilities with enhanced pathogen elimination.
- Ozo-Plus Ozone Generator Corona discharge ozone generation system for pools and spas, providing disinfection up to 3,000 times more powerful than chlorine.
- Heat Pumps (A, B, B2 Series) Energy-efficient pool heating systems with COP up to 500%, using heat pump technology to reduce running costs by 80% compared to electric heaters.
- IHP Inverter Heat Pump DC inverter heat pump with InverPad technology achieving COP of 16.1, providing 93% free energy from air, with optional sound-insulation cover reducing noise by 8 dB.
- HE Series Heat Exchanger Stainless steel heat exchangers in 40, 60, 75, and 120 kW models suitable for pools up to 450 square meters.
- Pool Fittings & Grating Systems Complete range of ABS plastic pool fittings including skimmers, drains, return inlets, jets, and grating systems for residential and commercial pools.
- Water Features Decorative water features and water descents for pools and landscapes.
- CleanTop Series Cleaning Equipment Pool cleaning equipment including vacuum cleaners, brushes, nets, thermometers, and water testing devices.
- Filter Systems & Filtration Media Complete filtration system combos and filtration media including sand, glass media, and cartridge elements.
- Selector Valves & Surrounding Equipment Multiport valves, ladders, handrails, and other poolside equipment.
- OEM Manufacturing Services Full OEM services from design to production, offering a one-stop solution for custom-built products and water treatment projects for commercial and industrial customers.
Quantifiable outcome
- Energy savings of up to 80% compared to electric heaters with heat pumps
- +3 more outcomes
Companies that use Emaux
Customer profileSegments4 records
Ideal customer profiles3 records
Emaux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Emaux partnerships and signals
Strategic signalScale indicators6 records
Recent moves12 records
Expansion highlights5 records
Emaux competitors and assessment
Company assessmentDirect peers
- Maytronics: Maytronics is a leading global manufacturer of robotic pool cleaners, headquartered in Israel. While narrower in scope (cleaners), it competes with Emaux's CleanTop cleaning equipment line and shares similar mid-market pool equipment positioning.
- AstralPool: AstralPool is a Fluidra-owned pool equipment brand offering filters, pumps, lighting, and disinfection systems across Europe and globally. Competes directly with Emaux in filtration, pumping, and disinfection, particularly in the EMEA commercial aquatic segment.
- Speck Pumps: Speck Pumps manufactures commercial and residential pool pumps with strong European and global distribution. It directly competes with Emaux's E-Power, Super Power, and Hydrau-Power pump lines, with similar target customers in pool builders and commercial facilities.
- Waterco: Waterco is an Australia-based manufacturer of pool and spa equipment including pumps, filters, heaters, and chlorinators with distribution across Asia Pacific and beyond. Comparable in product breadth, mid-market positioning, and Asia-Pacific manufacturing footprint to Emaux.
Regional players
- Intex Recreation: Intex is the world's largest above-ground pool and inflatable product manufacturer, primarily consumer-focused and price-driven. It represents a budget-tier comparator in the residential pool space and adjacent category rather than a direct premium-equipment competitor to Emaux.
Emerging players
- BSV Pool Equipment: BSV is a European manufacturer of pool and spa equipment with a focus on heat pumps, dehumidifiers, and water treatment. Comparable to Emaux as a regionally focused emerging player in pool heating and adjacent equipment categories.
Broad incumbents
- Hayward Holdings: Hayward is a leading global manufacturer of pool and spa equipment including pumps, filters, heaters, lighting, and automation. It is a direct broad incumbent competitor with significantly larger scale, established North American presence, and an extensive dealer network, making it Emaux's most relevant comparable.
- Fluidra (Zodiac Pool Systems): Fluidra, owner of Zodiac, is a Spanish multinational and one of the largest global pool equipment manufacturers, offering pumps, filters, heaters, cleaners, and automation. Geographic proximity and overlapping European commercial footprint make it a particularly close peer to Emaux's Barcelona operations.
- Pentair: Pentair's Pool & Spa segment manufactures pumps, filters, heaters, automation, and lighting for residential and commercial pools globally. As a large public competitor with strong brand equity and broad distribution, it directly competes with Emaux's core product categories across multiple geographies.
Others
- Pool Corporation: Pool Corporation is the largest global distributor of pool and spa products. As a customer channel rather than direct manufacturer, it represents a key distribution partner/peer comparable for understanding dealer economics Emaux depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Emaux social profiles
Digital presenceEmaux compliance and trust
Trust signalCompliance7 records
Emaux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emaux leadership team
Management profileNumber of profiles
Emaux subsidiaries and ownership
Company hierarchySubsidiaries3 records
Emaux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emaux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emaux
What does Emaux do?
Emaux designs, manufactures, and supplies swimming pool and spa equipment, offering over 150 products including filters (sand and cartridge), variable speed and commercial pumps, LED underwater lighting, salt chlorinators, UV-C and ozone disinfection systems, heat pumps and heat exchangers, pool fittings, water features, and cleaning equipment. Products are sold through a global network of authorized distributors and dealers for both residential and commercial aquatic applications, with full OEM services available from design to production.
Is Emaux a public or private company?
Emaux is a private company. It is classified as family owned and is currently operating.
When was Emaux founded?
Emaux was founded in 1984. It employs 101 to 250 people.
Where is Emaux based?
Emaux is headquartered in Tsuen Wan, Hong Kong SAR China, in the Asia region.
How does Emaux make money?
Two revenue lines are on record. Pool and Spa Equipment Sales are the primary driver. The others are OEM Manufacturing Services.
Who are Emaux's main competitors?
Direct peers on record are Maytronics, AstralPool, Speck Pumps and Waterco. Intex Recreation is listed as a regional player. BSV Pool Equipment is listed as an emerging player. Broad incumbents are Hayward Holdings, Fluidra (Zodiac Pool Systems) and Pentair. Pool Corporation is listed as an others.
Does Emaux have an API?
No public API is recorded for Emaux.
What industry is Emaux in?
Emaux's product category is Pool and Spa Equipment Manufacturing. Its primary akta.pro industry code is HSAIALAC, Filter, Pump & Heater Maintenance/Repair, with a secondary code of THAAABAK, Water Park Equipment & Technology Suppliers (Slides, Pumps, Filtration, Ride Systems). Its NAICS code is 33341 and its SIC code is 3585.