AmazeWorks
- Company typePrivate
- Founded2008
- HeadquartersSaint Paul, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
AmazeWorks firmographics
Firmographics- Name
- AmazeWorks
- Legal name
- AmazeWorks
- Website
- https://amazeworks.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
AmazeWorks industry classification
Industry- Product category
- Anti-Bias Education and DEIB Training
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (61143), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Miscellaneous Publishing (2741), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF)
Keywords
Where AmazeWorks is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AmazeWorks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Product Sales: Direct sales of anti-bias curriculum materials including curriculum guides ($100 per grade level), persona dolls ($250 each), book sets ($100-$120), and lesson supplements ($15-$20). Products sold through e-commerce storefront.
- Donations and Fundraising: Tax-deductible donations from individuals, monthly giving program (Belonging Builders), peer-to-peer fundraising campaigns, employer matching gifts, and qualified charitable distributions from IRAs.
- Professional Development and Training: PELSB-certified cultural competency workshops and professional development training for educators, delivered in partnership with organizations like Elevate Teaching.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Persona Dolls - $250 each |
| Unit Pricing | Pay-as-you-go | Grade-level Curriculum Guides - $100 each |
| Unit Pricing | Pay-as-you-go | Themed Book Sets - $60-$120 |
| Other | Monthly | Donation Programs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
AmazeWorks product offering
Product offeringCore offering
AmazeWorks is a nonprofit anti-bias education organization that sells curriculum guides, handmade persona dolls, and themed book sets to schools and educators, and delivers PELSB-certified professional development workshops plus DEIB consulting and training services to organizations. Products and services are designed to advance equity, belonging, and identity-aware learning in K-12 classrooms and workplace cultures.
Product overview
AmazeWorks is an anti-bias education nonprofit offering a unified portfolio of curriculum products and professional services. The core offering consists of anti-bias curriculum and resources (K-5 grade guides plus early childhood), AmazeWorks Persona Dolls (20 diverse handmade dolls with curriculum guides), and themed Book Sets (29 available sets covering identity topics like race, gender, family, immigration, and ability). These are complemented by Classroom Dynamics programs and PELSB-certified Professional Development training for educators. Enterprise offerings include Assessment, Consulting and Coaching, and Training services for organizations pursuing DEIB goals. The education products are available for purchase through the AmazeWorks shop, while enterprise services are delivered through direct engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Anti-Bias Curriculum Guides (Pre-K through 5th Grade) Grade-specific anti-bias curriculum guides for Pre-K through 5th grade that help educators facilitate discussions about identity, differences, bias, prejudice, and stereotypes. Designed for early childhood centers, preschools, elementary schools, and the educators who work in them.
- AmazeWorks Persona Dolls A collection of 20 handmade persona dolls representing diverse ethnic, religious, and socioeconomic backgrounds, family structures, and lived experiences. Each doll bundle includes the doll, a curriculum guide, and digital resources. Dolls include Allana, Amara, Antonio, Choua, Daniel, DeShawn, Leela, Madison, Nick, Rahma, Sam, Simon, and others. Intended for educators, schools, and parents to facilitate identity-aware conversations with children.
- Themed Anti-Bias Book Sets Curated themed book sets with accompanying lesson plans for anti-bias education. Sets include Ability and Neurodiversity ($120), Asian American Racial/Ethnic Identity ($100), Black Joy ($120), Courageous Children ($90 via Lerner Publishing Group), Early Childhood Book Set for Educators ($120), Family Pride ($100), Gender Expectations and Expression ($100), Gender Identity ($100), Immigration and Migration ($120), Latinx Identity ($100), Native American/Indigenous Identity ($100), Racism and Discrimination ($100), and Friendship Across Differences ($60).
- PELSB-Certified Professional Development for Educators State-approved professional development training for K-12 educators, including PELSB-certified cultural competency training that meets Minnesota's mandatory professional development requirements. Delivered as in-person workshops in partnership with Elevate Teaching and hosted at locations such as the Philippine Center of MN.
- Classroom Dynamics Program A program designed to help children directly engage in making their own classroom environments safe and welcoming for each other, fostering knowledge, values, and skills to support and respect each other across differences.
- Enterprise Assessment Services Culture-driven assessments and inventories designed to help organizations measure baseline conditions and progress on diversity, equity, inclusion, and belonging goals. Delivered to enterprise clients as part of AmazeWorks' DEIB service line.
- Enterprise Consulting and Coaching Consulting and coaching services tailored to organizations pursuing DEIB (Diversity, Equity, Inclusion, Belonging) goals. Includes strategy work, leader coaching, and tailored advisory for organizational culture transformation.
- Enterprise Training Workshops Workshops and training sessions for organizations on anti-bias practices, inclusive culture-building, and equitable workplace environments. Delivered as part of AmazeWorks' Enterprise division.
Quantifiable outcome
- Students feel seen, heard, and valued; less likely to mistreat others or be bullied; build healthier relationships; experience more success in school.
- +1 more outcomes
Companies that use AmazeWorks
Customer profileSegments3 records
Ideal customer profiles3 records
AmazeWorks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AmazeWorks partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Elevate TeachingcoreCo-leading PELSB-certified cultural competency workshops for K-12 educators in Minnesota. AmazeWorks provides anti-bias education expertise while Elevate Teaching provides PELSB certification and training infrastructure. Joint workshops fulfill state-mandated professional development requirements for licensed educators.
- Philippine Center of MNminorHost venue for PELSB-certified cultural competency workshops. Provides physical space and local community connections for educator training events.
- Lerner Publishing GroupcorePartnership to create and distribute themed book sets including Courageous Children and Friendship Across Differences. Orders processed through Lerner with tax-exempt certificate acceptance for institutional buyers.
- GiveMN/MightyCausecoreProvides online fundraising platform for AmazeWorks peer-to-peer campaigns including the We Are Enough campaign. Platform enables individual fundraisers to create pages, accept donations, and track progress.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AmazeWorks competitors and assessment
Company assessmentDirect peers
- Learning for Justice (Southern Poverty Law Center): Provides free anti-bias classroom resources, lesson plans, and frameworks for K-12 educators. The most direct competitor to AmazeWorks' anti-bias curriculum mission, differentiated only by Learning for Justice being free and AmazeWorks selling physical goods (Persona Dolls, book sets) and PELSB-certified PD.
- Morningside Center for Teaching Social Responsibility: Nonprofit offering SEL and anti-bias classroom programs and educator professional development for K-12. Directly comparable to AmazeWorks on mission (anti-bias/SEL classroom culture), though it leans older grades and restorative practice.
- Pacific Educational Group: Provides racial equity professional development, coaching, and assessments for K-12 districts and organizations. Direct overlap with AmazeWorks Enterprise on DEIB consulting, coaching, and assessments — but PEG operates at much larger scale with national reach.
- The Winters Group: DEI consulting firm delivering assessments, training, and strategy for corporations and nonprofits. Comparable to AmazeWorks Enterprise offerings (assessments, consulting, training) but focused on adult/corporate clients rather than K-12.
- Facing History and Ourselves: Nonprofit providing anti-bias history and social justice curriculum, professional development, and books for middle and high school educators. Overlaps with AmazeWorks on anti-bias educator training and book-driven pedagogy, though AmazeWorks is K-5 and Facing History is primarily 6-12.
- Welcoming Schools (Human Rights Campaign Foundation): HRC's Welcoming Schools program offers anti-bias lesson plans, book lists, and professional development for elementary educators on identity, family, and bullying. Same K-5 anti-bias education category as AmazeWorks, with overlapping book-driven curriculum and educator training.
- Teaching for Change: Nonprofit providing anti-bias, social justice books and lessons for K-12 classrooms. Direct overlap with AmazeWorks' book sets and lesson plans, with a similar nonprofit book-driven pedagogical model.
Broad incumbents
- CASEL (Collaborative for Academic, Social, and Emotional Learning): The field-defining SEL framework organization whose SEL framework is the de facto standard adopted by most US districts. AmazeWorks' Classroom Dynamics work sits inside the CASEL framework, making CASEL an adjacent incumbent whose standards shape AmazeWorks' addressable market.
- Committee for Children (Second Step): One of the largest SEL curriculum publishers in K-8, with Second Step covering empathy, emotion management, and bullying prevention — adjacent to AmazeWorks' belonging and identity work. Operates at substantially greater scale with a digital platform, contrasting AmazeWorks' static curriculum and physical goods.
Emerging players
- Rethink Ed: EdTech company providing SEL, behavior, and DEI content for K-12 with a digital platform. Overlaps with AmazeWorks on educator anti-bias/dei training but competes via a software/SaaS model — a structural contrast AmazeWorks would face if it scaled digitally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AmazeWorks social profiles
Digital presenceAmazeWorks financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmazeWorks leadership team
Management profileNumber of profiles
Profiles4 records
AmazeWorks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmazeWorks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmazeWorks
What does AmazeWorks do?
AmazeWorks is a nonprofit anti-bias education organization that sells curriculum guides, handmade persona dolls, and themed book sets to schools and educators, and delivers PELSB-certified professional development workshops plus DEIB consulting and training services to organizations. Products and services are designed to advance equity, belonging, and identity-aware learning in K-12 classrooms and workplace cultures.
Is AmazeWorks a public or private company?
AmazeWorks is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AmazeWorks founded?
AmazeWorks was founded in 2008. It employs 1 to 10 people.
Where is AmazeWorks based?
AmazeWorks is headquartered in Saint Paul, United States, in the North America region.
How does AmazeWorks make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are donations and Fundraising and professional Development and Training.
Who are AmazeWorks's main competitors?
Direct peers on record are Learning for Justice (Southern Poverty Law Center), Morningside Center for Teaching Social Responsibility, Pacific Educational Group, The Winters Group, Facing History and Ourselves, Welcoming Schools (Human Rights Campaign Foundation) and Teaching for Change. Broad incumbents are CASEL (Collaborative for Academic, Social, and Emotional Learning) and Committee for Children (Second Step). Rethink Ed is listed as an emerging player.
Does AmazeWorks have an API?
No public API is recorded for AmazeWorks.
What industry is AmazeWorks in?
AmazeWorks's product category is Anti-Bias Education and DEIB Training. Its primary akta.pro industry code is EDAMAIAF, Communication, Collaboration & Conflict Resolution Skills. Its NAICS code is 611710 and its SIC code is 8200.