What GiveMN does

GiveMN is a Minnesota-based 501(c)(3) nonprofit organization founded in 2009 that operates GiveMN.org, a year-round online fundraising and nonprofit-discovery platform serving Minnesota-based nonprofits, schools, and individual donors. The platform enables organizations to create fundraising pages, accept one-time and recurring donations, and manage campaigns, while donors can search 17,041+ verified causes with filters including BIPOC Serving, BIPOC Led, and LGBTQ+ Serving. The organization's flagship initiative is Give to the Max Day (GTMD), Minnesota's largest annual giving holiday launched in 2009, which concentrates giving into a 24-hour event supported by corporate matching grants and incentive prizes; GTMD 2025 raised a record $37 million.

The underlying platform is powered by white-label technology from Mightycause, which provides donation processing, campaign management, and nonprofit page infrastructure. This embedded technology partnership allows GiveMN's small 1-10 person team to operate at the scale of a much larger technology organization. The organization supplements the platform with a fundraising education and coaching layer (RaiseMN), peer-to-peer personal fundraising pages, an email-based help desk, and cause-based community aggregations (e.g., Hunger Relief, Community Response, Immigration Services). Since 2009, GiveMN has helped facilitate more than $400 million in donations from 750,000+ donors to 10,000+ organizations across all 87 Minnesota counties, all 50 U.S. states, and 39 countries.

GiveMN's business model is based on administration/transaction fees charged on donations processed through the platform, supplemented by corporate sponsorship revenue and matching gift funds associated with Give to the Max Day. The organization distributes through a self-serve, product-led model where nonprofits and schools onboard independently, augmented by an event-driven concentrated GTM motion around GTMD and a community-led motion through RaiseMN coaching and webinars. In July 2025, Jenna Ray assumed the Executive Director role and led GTMD 2025 to its record result, with explicit strategic emphasis on programs targeting underserved communities.

Name

GiveMN

Legal name

GiveMN

Website

https://givemn.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

GiveMN is a Minnesota-based 501(c)(3) nonprofit that operates GiveMN.org, a year-round fundraising platform powered by Mightycause, serving 10,000+ nonprofits, schools, and individual donors and anchoring the state's largest annual giving holiday, Give to the Max Day.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Platform

NAICS

Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Online fundraising platform
• Charitable giving platform
• Annual giving day
• Nonprofit donation platform
• Donor discovery directory

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Platform Transaction Fees: GiveMN charges administration costs on donations processed through the platform. The fee structure is publicly available on their website.
2. Give to the Max Day Sponsorships: Corporate sponsors and matching donors participate in annual GTMD event, providing sponsorship revenue and matching gift funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

GiveMN operates GiveMN.org, a year-round online fundraising and donation platform that lets Minnesota nonprofits and schools create fundraising pages, accept one-time and recurring donations, and manage campaigns, while donors can search for causes, set up monthly giving, and build personal fundraising pages. The flagship offering is Give to the Max Day (GTMD), Minnesota's largest annual giving holiday, featuring matching grants and prize incentives during a concentrated 24-hour giving period. The platform also offers a searchable nonprofit/school discovery directory, personal fundraising pages for peer-to-peer giving, and RaiseMN fundraising coaching and education for nonprofit leaders.

Product overview

GiveMN is a Minnesota-based nonprofit that operates GiveMN.org, a year-round digital fundraising platform powered by Mightycause technology. The core offering is the Give to the Max Day (GTMD) annual giving event — Minnesota's largest giving holiday — supplemented by a searchable nonprofit discovery directory, personal fundraising page tools, and fundraising education programming via Learning Opportunities. Together these products enable donors to find and support causes and help nonprofits and schools raise funds throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• Give to the Max Day (GTMD): GiveMN's flagship annual giving day program, Minnesota's largest giving holiday, launched in 2009.

Products and services

• GiveMN.org Platform Year-round online fundraising platform that enables Minnesota nonprofits and schools to create fundraising pages, accept one-time and recurring donations, and run campaigns. Donors can search for causes, set up monthly giving, and access reporting tools.
• Give to the Max Day (GTMD) Minnesota's largest annual giving holiday, hosted annually by GiveMN as a concentrated 24-hour fundraising event featuring matching grants and prize incentives to inspire donations across all 87 Minnesota counties.
• Learning Opportunities / Fundraising Education

Quantifiable outcome

• $400 million raised since 2009
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MightycausecoreTechnology or IntegrationMightycause provides the underlying technology platform powering GiveMN.org. This white-label/embedded technology partnership enables GiveMN's fundraising capabilities including donation processing, nonprofit pages, and campaign management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GiveGab: Online giving platform purpose-built for nonprofit fundraising and Giving Days, providing similar search-discover-donate functionality to GiveMN.org and explicitly serving community giving-day programs at the state level.
• Network for Good: Donation software and fundraising platform for small and mid-sized nonprofits with donation pages, donor CRM, and event tooling — comparable in target customer (community nonprofits) and core offering to GiveMN.org.
• Givebutter: Free-tier online fundraising platform offering donation pages, events, auctions, and a giving day product that directly overlaps with GiveMN.org and the Give to the Max Day event model.
• Mightycause: GiveMN.org's underlying technology provider and a white-label-capable online fundraising platform serving individuals, nonprofits, and community foundations with donation pages, events, and P2P fundraising — the direct engine behind GiveMN.
• Funraise: Nonprofit fundraising platform providing donation pages, campaign management, events, and donor management — a direct SaaS competitor to the GiveMN.org front-end layer.
• QGiv: Online fundraising and donor management platform for nonprofits with donation forms, event registration, and auction tools — a comparable SMB-focused platform to GiveMN.org.

Broad incumbents

• Bonterra: Suite of nonprofit software products including Classy, Network for Good, and GivingDays functionality that aggregates the breadth of what GiveMN offers plus CRM, case management, and outcomes reporting at the enterprise level.
• United Way Worldwide: Federated-giving pioneer aggregating workplace and individual donor contributions and channeling them to community nonprofits — the archetype of the regional federated giving model GiveMN operates within Minnesota.
• Classy (Bonterra): Established nonprofit fundraising platform serving larger nonprofits with donation forms, P2P campaigns, and event management as part of Bonterra's broader social-good software suite — direct product parity with GiveMN.org at a larger, more enterprise scale.

Others

• DonorPerfect: Long-standing donor database and fundraising CRM for nonprofits — an adjacent, enabling technology that the nonprofits on GiveMN's platform also use, making it a complementary rather than competing player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GiveMN