AMA Omaha
AMA Omaha is a nonprofit local chapter of the American Marketing Association, founded in 1959, serving marketing professionals in the Omaha metro through membership, events, the Pinnacle Awards, a job board, and the co-organized On Brand Conference.
- Company typePrivate
- Founded1959
- HeadquartersOmaha, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What AMA Omaha does
AMA Omaha is a nonprofit professional association and local chapter of the American Marketing Association (AMA), serving marketing professionals in the Omaha metropolitan area since its founding in 1959. The chapter operates as a community-led organization, delivering networking, education, and industry recognition through annual memberships, monthly meetups, expert panels, educational webinars, and the annual Pinnacle Awards gala. Its core constituents are local marketing professionals, in-house corporate marketers, agency partners, and marketing students at area universities.
The chapter's product portfolio centers on four pillars: an annual membership providing access to the Marketer's Toolkit, national AMA journals, certificate programs, and event discounts; a Pinnacle Awards program recognizing marketing excellence across categories with tiered entry fees ($35 students, $90-$105 members, $105-$130 non-members); a job board distributed through the chapter site, the national AMA platform, and a weekly newsletter; and event programming that includes monthly webinars (free for members, $5 non-members) and the co-organized On Brand Conference held with AAF Nebraska, AIGA Nebraska, and PRSA Nebraska. Technology footprint is limited to a WordPress-based website with event registration, job board, and email newsletter infrastructure; no proprietary platform, API, or AI capability is present.
AMA Omaha is governed by a volunteer board of approximately 20 members elected annually, drawing leadership from local agencies (MediaSpark, 1123), healthcare (Children's Nebraska), retail (Borsheims), and academic institutions. Revenue is generated through four streams: recurring membership dues, event registration fees, corporate sponsorships, and Pinnacle Awards entry fees. The chapter has earned eight Chapter Excellence Awards from the national AMA since 2017, including the top national honor of Gold Chapter of the Year in 2019-2020 and Bronze Chapter of the Year in 2022-2023.
AMA Omaha firmographics
Firmographics- Name
- AMA Omaha
- Legal name
- American Marketing Association Omaha
- Website
- https://amaomaha.org
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AMA Omaha is a nonprofit local chapter of the American Marketing Association, founded in 1959, serving marketing professionals in the Omaha metro through membership, events, the Pinnacle Awards, a job board, and the co-organized On Brand Conference.
- Ownership category
- akta.pro rank
AMA Omaha industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Business Associations (813910), Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Training, Enablement & Talent Development Summits (THAHAMAH)
Keywords
Where AMA Omaha is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AMA Omaha business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Membership Dues: Annual membership fees providing access to resources, learning materials, webinars, networking events, discounts on programming, and professional development opportunities
- Event Registration Fees: Revenue from webinar registrations ($0 for members, $5 for non-members, $0 for students) and event ticket sales
- Sponsorships: Corporate sponsorships at various levels providing visibility within Omaha's marketing community through events, newsletters, and online platforms
- Award Entry Fees: Pinnacle Awards entry fees: AMA Members $105-$130, Non-members $130, Students $35, with early-bird pricing available
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Webinar Registration - Free for Members |
| Unit Pricing | Pay-as-you-go | Pinnacle Awards Entry - Standard Rate |
| Unit Pricing | Pay-as-you-go | Pinnacle Awards Entry - Early Bird Rate |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
AMA Omaha product offering
Product offeringCore offering
AMA Omaha is a local nonprofit chapter of the American Marketing Association that serves marketing professionals in the Omaha metro area through annual memberships, monthly events and webinars, the annual Pinnacle Awards gala, and the regional On Brand Conference. The organization delivers professional development, networking, educational programming, and industry recognition for marketers at all career stages. Revenue is generated through membership dues, event registration fees, corporate sponsorships, and award entry fees.
Product overview
AMA Omaha operates as a single, unified membership organization providing a portfolio of professional development and networking services for marketing professionals in the Omaha metro area. The core offerings include annual membership with access to educational resources (Marketer's Toolkit, webinars, certificate programs), event programming (monthly meetups, workshops, the annual On Brand Conference), the Pinnacle Awards recognition program, and a job board. These services work together to advance the marketing profession through community engagement, learning opportunities, and industry recognition.
Differentiator
Problem solved
Functional benefit
Products and services
- AMA Omaha Membership Annual membership program providing marketing professionals in the Omaha metro area with access to networking events, educational webinars, professional development resources, certificate programs, the Marketer's Toolkit, discounted event registration, Pinnacle Awards access, and digital access to AMA's professional journals.
- AMA Omaha Events Monthly meetups, expert panels, skill-boosting workshops, and webinars for marketing professionals in the Omaha metro area, covering current marketing topics and trends.
- Pinnacle Awards Annual awards program recognizing exceptional marketing campaigns and creative work from across the Omaha metro, with categories ranging from student projects to large-scale business initiatives, culminating in an annual gala.
- Job Board Online job board connecting employers with marketing professionals, with placement on the national AMA job board and weekly email promotion in the chapter newsletter.
- Marketer's Toolkit Free resource for AMA members featuring interactive tools, templates, and resources across topics including Career Growth, Content Marketing, Customer Experience, Email Marketing, Marketing Communications, Market Research, Mobile Marketing, SEO and Search Marketing, and User Experience.
- On Brand Conference Annual flagship multi-day regional conference co-organized with AAF Nebraska, AIGA Nebraska, and PRSA Nebraska, featuring keynote speakers and breakout sessions on marketing, advertising, design, public relations, and branding topics.
Quantifiable outcome
- Recognized as Gold Chapter of the Year (2019-2020) and Bronze Chapter of the Year (2022-2023) among 39+ competing chapters
- +1 more outcomes
Companies that use AMA Omaha
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
AMA Omaha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMA Omaha partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- 1123minorMarketing agency sponsor appearing on AMA Omaha website sponsors section. Provides creative services and has won multiple Pinnacle Awards for client work.
- BorsheimsminorLuxury jewelry retailer and AMA Omaha sponsor. Partnered with Hurrdat + Lukas Partners on The Big Game Chain social media campaign that won a Pinnacle Award.
- Ervin & SmithminorMarketing agency sponsor and Pinnacle Awards sponsor. Multiple award-winning work across branding, digital advertising, and PR categories.
- Kreativ ElementminorCreative agency appearing in AMA Omaha sponsors section.
- Hurrdat + Lukas PartnersminorDigital marketing agency sponsor with award-winning campaigns including partnership with Borsheims and Edwards Auto Group.
- AAF NebraskacoreCo-organizer of the On Brand Conference, a multi-day regional marketing conference bringing together professionals from advertising, design, PR, and marketing disciplines.
- AIGA NebraskacoreCo-organizer of the On Brand Conference alongside AAF Nebraska, PRSA Nebraska, and AMA Omaha.
- PRSA NebraskacoreCo-organizer of the On Brand Conference, bringing public relations professionals together with advertising, design, and marketing peers.
- American Marketing Association (AMA)coreParent organization providing access to professional journals, publications, toolkits, webinars, certificates, and national networking opportunities. AMA Omaha is a local chapter operating under the AMA umbrella with 30,000+ members globally.
- Interstate Printing Companyminor2024 Pinnacle Awards sponsor providing printing services for awards materials.
- Design 4minor2024 Pinnacle Awards sponsor.
- Nebraska VRminor2022-2023 Community Partner. Nebraska VR supports people with disabilities by helping them prepare for, find, and keep jobs. AMA Omaha conducted a swag drive fundraiser to support Nebraska VR's community outreach efforts.
- OBI CreativeminorMarketing agency with multiple blog contributions to AMA Omaha covering topics including data analytics, customer experience, and thought leadership. Multiple Pinnacle Award wins.
- Eleven Twenty-Three (1123)minorDigital marketing agency sponsor and volunteer contributor. Featured in GA4 blog post as strategic partner for data-driven marketing. Sponsored swag drive for Nebraska VR.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AMA Omaha competitors and assessment
Company assessmentDirect peers
- AAF Nebraska (American Advertising Federation): Regional advertising industry association co-organizing the On Brand Conference with AMA Omaha. Operates the same professional membership/event model for the advertising community in Nebraska.
- AMA New York: Another large local AMA chapter operating the same membership/events/awards structure as AMA Omaha; useful peer for benchmarking chapter programming, sponsorship, and Pinnacle-equivalent awards.
- AIGA Nebraska: Regional chapter of the design professional association that co-organizes the On Brand Conference with AMA Omaha. Comparable member-based professional association serving a creative discipline community.
- AMA Chicago: Another leading AMA chapter competing with AMA Omaha in Chapter Excellence Awards. Directly comparable structure, programs, and Pinnacle Awards equivalent.
- PRSA Nebraska: Public Relations Society of America Nebraska chapter, co-organizer of the On Brand Conference. Operates a member-driven professional development and events model parallel to AMA Omaha.
Broad incumbents
- Greater Omaha Chamber: Regional business membership organization serving Omaha-area professionals. Comparable membership dues, event programming, and sponsorship model, though broader than marketing.
- IABC (International Association of Business Communicators): Global professional association for business communicators offering membership, events, and certifications. Operates a parallel membership model targeting overlapping communications/marketing professionals.
- 4A's (American Association of Advertising Agencies): National trade association for advertising agencies offering events, training, and member services. Overlaps with AMA Omaha's agency-facing programming and Pinnacle Awards categories.
- DMA (Data & Marketing Association): National trade association for the data-driven marketing community. Comparable in providing training, certifications, and member events to marketing professionals.
Regional players
- AdFed (Advertising Federation of Minnesota): Midwest regional advertising association with a comparable mix of member events, awards programs (e.g., AdFed Awards), and professional development offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AMA Omaha social profiles
Digital presenceAMA Omaha financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMA Omaha leadership team
Management profileNumber of profiles
Profiles10 records
AMA Omaha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMA Omaha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMA Omaha
What does AMA Omaha do?
AMA Omaha is a local nonprofit chapter of the American Marketing Association that serves marketing professionals in the Omaha metro area through annual memberships, monthly events and webinars, the annual Pinnacle Awards gala, and the regional On Brand Conference. The organization delivers professional development, networking, educational programming, and industry recognition for marketers at all career stages. Revenue is generated through membership dues, event registration fees, corporate sponsorships, and award entry fees.
Is AMA Omaha a public or private company?
AMA Omaha is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AMA Omaha founded?
AMA Omaha was founded in 1959. It employs 101 to 250 people.
Where is AMA Omaha based?
AMA Omaha is headquartered in Omaha, United States, in the North America region.
How does AMA Omaha make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are event Registration Fees, sponsorships and award Entry Fees.
Who are AMA Omaha's main competitors?
Direct peers on record are AAF Nebraska (American Advertising Federation), AMA New York, AIGA Nebraska, AMA Chicago and PRSA Nebraska. Broad incumbents are Greater Omaha Chamber, IABC (International Association of Business Communicators), 4A's (American Association of Advertising Agencies) and DMA (Data & Marketing Association). AdFed (Advertising Federation of Minnesota) is listed as a regional player.
Does AMA Omaha have an API?
No public API is recorded for AMA Omaha.
What industry is AMA Omaha in?
AMA Omaha's product category is Professional Association Services. Its primary akta.pro industry code is THAHAMAH, Training, Enablement & Talent Development Summits. Its NAICS code is 813910 and its SIC code is 8600.