Biometics

What Biometics does

Biometics International Inc. is a privately-held, Camarillo, California-based direct-sales nutrition company founded in 1993 that markets a portfolio of liquid dietary supplements built around its proprietary Biocellular Micellization® technology. The technology converts oil-based nutrients into water-soluble forms and is claimed to enable 3-5 times better nutrient absorption than standard supplement pills. The product line consists of 11 core liquid supplements addressing digestive health, immune defense, bone health, daily energy, mental focus, antioxidant/cardiovascular support, metabolism/weight management, sleep, joint care, and Omega-3 fish oil, plus 9 bundled wellness programs such as the All Day Energy Program, Advanced Mobility Program, A.M./P.M. Program, and Scholastic Enhancement.

The company sells exclusively through a multi-level marketing network of independent distributors; products are not available through retail stores or traditional e-commerce. Pricing is not publicly disclosed and the company uses a quote/distributor-locator distribution model. The distributor base spans at least 20 countries across North America, Europe, Asia Pacific, South America, the Caribbean, Central America, Africa, the Middle East, and Asia, and distributors can earn commissions, salaries, company stock, and profit participation. Headcount is reported at 11-50 employees.

Since January 2014, Biometics has operated as a subsidiary of Youngevity International (YGYI) following an acquisition, with products co-distributed alongside Youngevity's broader product line at biometics.youngevity.com. The company claims industry-leading retention and reorder rates and a money-back guarantee, and markets through YouTube educational videos, Facebook, Twitter, LinkedIn, and distributor-led referral activity.

Name

Biometics

Legal name

BIOMETICS INTERNATIONAL INC

Website

https://biometics.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Biometics International Inc. is a privately-held MLM nutrition company founded in 1993, selling 11 liquid dietary supplements and 9 bundled wellness programs based on its proprietary Biocellular Micellization® technology through independent distributors in roughly 20 countries.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food Manufacturing (311)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Delivery Systems & Encapsulation (Microencapsulation, Liposomes, Emulsions, Beadlets, Spray-Dried) (AFAJAKAL), Probiotics & Digestive Health Supplements (CRADAGAF), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Liquid nutritional supplements
• Dietary supplements
• Multi-level marketing
• Wellness products
• Health supplements

Headquarters

HQ city

Camarillo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales through Distributors: Biometics generates revenue through direct sales of its liquid nutritional supplement products via a network of independent distributors. Distributors earn commissions on product sales and can advance to earn salaries, company stock, and participate in annual corporate profits.
2. Distributor Business Opportunity: The company monetizes through its distributor network by offering business opportunities where distributors earn commissions on sales, with potential to earn salaries, own company stock, and participate in executive management positions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Biometics manufactures and distributes a line of 11 liquid dietary supplements — including immune, bone, energy, focus, antioxidant, metabolism, sleep, joint, multivitamin, Omega-3, and digestive support products — built on its proprietary Biocellular Micellization® technology for 3–5 times better nutrient absorption than pills. Products are sold exclusively through a global network of independent distributors rather than retail or e-commerce channels.

Product overview

Biometics is a direct-sale nutrition company established in 1993 offering a portfolio of 11 liquid dietary supplements based on its proprietary biocellular micellization technology, which enables 3 to 5 times better nutrient absorption compared to standard pills. The product line centers on individual condition-specific supplements including ALOE PLUS (digestive support), BIO IMMUNE (immune defense), CAL/MAG 100 (bone health), GET-GO-N PLUS (daily energy), BIO ALERT (mental focus), CELL CARE (antioxidant heart health), POWER MELT (metabolism/weight management), BIO FUEL (multivitamin), BIO NITE (sleep support), FLEXI-CARE PLUS (joint care), and BIOMEGA 3 (Omega 3 fish oil). The company also offers 9 bundled product programs that combine multiple individual products into targeted wellness solutions. Biometics operates as a multi-level marketing company through independent distributors and has partnered with Youngevity since January 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• ALOE PLUS Aloe-based liquid supplement providing cold-pressed Aloe Vera Concentrate that soothes the digestive system and prepares it for efficient nutrient absorption; intended for individual consumers seeking digestive support.
• BIO IMMUNE Daily immune defense liquid supplement combining Echinacea, Vitamin C, Zinc, and Quercetin to support the body's natural immune system; intended for individual consumers.
• CAL/MAG 100 Bone health liquid supplement delivering 100% Daily Value of Calcium and Magnesium plus Vitamin D and Zinc; uses a carbonation conversion process to shift Calcium Carbonate into more bioavailable Calcium Citrate.
• GET-GO-N PLUS Energy liquid supplement featuring a complete B-Vitamin complex plus Tyrosine to combat stress and sustain energy throughout the day; intended for individual consumers.
• BIO ALERT Mental focus liquid supplement pairing essential B vitamins with Choline for enhanced mental clarity, focus, and energy conversion from food; intended for individual consumers.
• CELL CARE Antioxidant heart-health liquid formula combining more than 20 antioxidant sources including Coenzyme Q10, Vitamin E, and Resveratrol in a water-soluble form for efficient cellular absorption.
• POWER MELT Metabolism-support liquid supplement formulated to enhance fat metabolism, block conversion of carbohydrates to fat, reduce sweet cravings, and support appetite control.
• BIO FUEL Premium daily multivitamin delivered in liquid form providing complete nutrition with 3–5 times faster absorption than standard supplement pills; includes botanical antioxidants such as Grape Seed Extract, Green Tea Extract, and Ginkgo Biloba Extract.
• BIO NITE Sleep-support liquid supplement combining melatonin with chamomile and valerian in a non-habit-forming formula featuring Biocellular Micellization® technology.
• FLEXI-CARE PLUS Advanced joint-care liquid supplement combining Glucosamine, MSM, and Type I Collagen for joint recovery, inflammation reduction, and connective tissue nourishment.
• BIOMEGA 3 Advanced Omega-3 fish oil liquid supplement; positioned as the only fish oil product with Biocellular Micellization® technology, delivering up to 3–5 times better absorption than standard fish oil supplements.

Quantifiable outcome

• 3-5 times better nutrient absorption compared to standard supplement pills
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• YoungevitycoreStrategic or Co-development Partner · 1 January 2014In January 2014, Biometics partnered with Youngevity to provide the complete line of Biometics products alongside the entire Youngevity product line. This partnership expanded distribution channels and allowed customers to access both product lines through a unified platform at biometics.youngevity.com.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Ritual: DTC subscription vitamin brand with clinically-backed formulations, transparent ingredient sourcing, and a digitally native GTM. Comparable to Biometics on the supplement category and the premium-absorption/value-add positioning, but competes through e-commerce and subscription rather than MLM.

Direct peers

• Melaleuca: Wellness products MLM with a strong supplement and nutrition line distributed through independent marketing executives. Comparable to Biometics on direct-sales channel structure and recurring consumable product mix.
• Amway (Nutrilite): Long-established MLM seller of vitamins, supplements, and nutrition products under the Nutrilite brand. Comparable to Biometics on direct-sales distribution, multivitamin/condition-specific supplement positioning, and global distributor footprint.
• Nature's Sunshine Products: Herbal and nutritional supplement company with a long-running MLM-style distributor channel. Comparable to Biometics on herbal/condition-specific SKU mix, direct-sales distribution, and decades-long operating history.
• USANA Health Sciences: MLM supplement company emphasizing high-bioavailability formulations, third-party testing, and a multi-level distributor compensation plan — directly comparable to Biometics on quality-positioning and distributor-based GTM.
• Mannatech: MLM dietary supplement and wellness company using a direct-sales distributor model with bundled product programs. Comparable to Biometics on the distributor channel, condition-specific SKUs, and bundled-program marketing.
• Shaklee: MLM wellness company selling vitamins, supplements, and healthy-aging products through independent distributors. Comparable to Biometics on distribution model, health-conscious customer persona, and condition-specific supplement SKU structure.
• Herbalife Nutrition: Global MLM nutrition company selling meal-replacement shakes, energy and wellness supplements, and vitamins through a direct-sales distributor network — directly analogous business model, customer base (health-conscious individuals seeking distributor income), and product categories to Biometics.
• Youngevity International: Direct parent of Biometics and a competing MLM nutrition company with overlapping supplement and mineral product lines. Relevant because the two brands are sold side-by-side through the same distributor network, making them direct substitutes for the same end customer.

Broad incumbents

• Pfizer (Centrum): Large pharmaceutical incumbent that markets Centrum multivitamins through mass retail. Comparable to Biometics on the multivitamin and daily-nutrition category, but competes via mainstream retail rather than MLM and at a much broader portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/biometics
• Facebookfacebook.com/biometics
• LinkedInlinkedin.com/company/biometics-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biometics