Building Coffee
Building Coffee is a privately-held Vietnamese specialty coffee roaster in Ho Chi Minh City, founded 2019, selling 30+ single-origin and blend SKUs directly to consumers via e-commerce and the BEL Coffee flagship cafe, plus B2B wholesale supply to 50+ cafe and office partners nationwide.
- Company typePrivate
- Founded2019
- HeadquartersHo Chi Minh City, Vietnam
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Building Coffee does
Building Coffee is a privately-held specialty coffee roaster headquartered at 40/8 Phạm Viết Chánh in Ho Chi Minh City, Vietnam, legally registered as CÔNG TY TNHH BUILDING (Vietnamese limited liability company, tax code 0315456364) since 2019. The company sources green coffee beans directly from farmers in Vietnam and internationally (Brazil, Colombia, Ethiopia, Indonesia) and roasts them under stated consistency-focused standards, offering a catalog of roughly 12+ single-origin and signature blend SKUs in 150g-250g packages. Its product surface has expanded beyond roasted beans into brewing equipment (CAFEC Abaca V60 filters), drip bags, Third Wave Water mineral packets, and branded merchandise.
The business operates a hybrid go-to-market model: a direct-to-consumer e-commerce site at building.coffee supplemented by social commerce on Facebook, Instagram, TikTok, and Zalo, plus a single physical flagship retail cafe (BEL Coffee, opened 2021) in Ho Chi Minh City that provides same-day local delivery for orders placed before 14:00. A separate B2B wholesale and consulting channel supplies coffee, training, and quality-control services to 50+ cafe, restaurant, and office partners nationwide, functioning as a recurring-revenue layer alongside transactional retail sales. Pricing is unit-based in Vietnamese Dong, with free local shipping for orders above 700,000 VND within a 15km radius. The company is founder/owner-operated with 1-10 employees, no external institutional funding, and no public listing.
Building Coffee firmographics
Firmographics- Name
- Building Coffee
- Legal name
- CÔNG TY TNHH BUILDING
- Website
- https://building.coffee
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Building Coffee is a privately-held Vietnamese specialty coffee roaster in Ho Chi Minh City, founded 2019, selling 30+ single-origin and blend SKUs directly to consumers via e-commerce and the BEL Coffee flagship cafe, plus B2B wholesale supply to 50+ cafe and office partners nationwide.
- Ownership category
- akta.pro rank
Building Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee Roasting & Grinding (AFAFADAB)
Keywords
Where Building Coffee is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Building Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Whole Bean Coffee Sales: Primary revenue stream from selling roasted specialty coffee beans in various sizes (150g-250g), sourced from Vietnam and internationally. Products include single origin coffees and signature blends.
- Brewing Equipment: Sales of brewing accessories and equipment including V60 filters, supporting the specialty coffee consumption lifestyle.
- Merchandise: Branded merchandise including tote bags and other coffee-related accessories.
- In-store Cafe Sales (BEL Coffee): BEL Coffee flagship cafe serves customers directly in Ho Chi Minh City, providing a physical retail experience to complement the wholesale/retail bean business.
- Wholesale/B2B Coffee Supply: B2B consulting and coffee supply services for businesses, including training, quality control, and product diversification support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Origin Coffees - 150g-250g |
| Unit Pricing | Pay-as-you-go | Signature Blends - 150g-250g |
| Unit Pricing | Pay-as-you-go | Brewing Equipment |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Building Coffee product offering
Product offeringCore offering
Building Coffee is a specialty coffee roaster that sources green beans from Vietnam and international origins, roasts them in-house, and sells single-origin and signature-blend roasted coffee (150g–250g) plus brewing equipment and branded merchandise to consumers via its own e-commerce store and to businesses via wholesale supply and consulting. It also operates the BEL Coffee flagship café in Ho Chi Minh City, supported by educational brew guides that drive customer engagement.
Product overview
Building Coffee is a specialty coffee roaster and retailer based in Vietnam, established in 2019. The company operates as a unified specialty coffee brand offering: (1) Roasted coffee beans - a portfolio of 12+ single-origin and blended specialty coffees sourced from Vietnam, Brazil, Colombia, Ethiopia, and Indonesia, sold in 150g-250g packages; (2) Brewing equipment and accessories - including CAFEC Abaca V60 paper filters; (3) Merchandise - branded tote bags; and (4) BEL Coffee - the company's flagship retail café in Ho Chi Minh City opened in 2021. The product portfolio is complemented by online brew guides and knowledge resources for specialty coffee enthusiasts.
Differentiator
Problem solved
Functional benefit
Brands
- BEL Coffee: Flagship café brand operated by Building Coffee in Ho Chi Minh City, opened in 2021
Products and services
- Brazil Cerrado (250g) Single-origin specialty coffee from the Brazil Cerrado region. Natural dry processing, medium roast, Mundo Novo, Catuai, and Bourbon varieties grown at 900–1250 masl. Tasting notes: Raisin, Peanut Butter, Milk Chocolate, Melon. Recommended for Espresso, Pour Over, and Cold Brew. Sold at 200,000 VND.
- Colombia Huila Decaf (250g) Decaffeinated single-origin coffee from the Colombia Huila region using the EA-Sugarcane Process. Light roast with tasting notes of Red Apple, Cherry, Chocolate, Umami, Caramel, and Black Tea. Recommended for Espresso, Pour Over, and Cold Brew. Sold at 250,000 VND.
- Cotton Candy Blend (250g) Signature blend combining Arabica Vietnam and Arabica Ethiopia, light-medium roast with washed and natural processing. Tasting notes: Apricot, Burnt Sugar, Lime Candy, Creamy. Recommended for Pour Over and Cold Brew. Sold at 250,000 VND.
- Early Morning Blend (250g) Signature light-roast blend of mixed Arabica varieties using washed and natural processing. Tasting notes: Cherry, Chocolate, Baking Spice, with a full body and sweet finish. Recommended for Pour Over and Cold Brew. Sold at 250,000 VND.
- Ethiopia Classic Yirgacheffe (250g/150g) Single-origin Ethiopian Heirloom coffee from the Yirgacheffe region, fully washed processing, light-medium roast. Grown at 1900–2100 masl with tasting notes of Citrus, Berries, Caramel, and Floral. Recommended for Pour Over and Cold Brew. Sold at 300,000 VND (250g) and 210,000 VND (150g).
- Heavyweight Blend (250g) Medium-dark roast signature blend combining Robusta Vietnam and Arabica Brazil, processed using honey and natural methods. Tasting notes: Toasted Almond, Green Melon, Honey, Chocolate Cookie. Recommended for Phin Vietnam, Cold Brew, and Espresso. Sold at 150,000 VND.
- Indonesia Sumatra (200g) Single-origin coffee from Gunung Kerinci, Jambi region in Indonesia. Light roast, Linie S-795 variety, natural dry processing, grown at 1400–1600 masl. Tasting notes: Tropical Fruit, Berry, Sweet. Sold at 300,000 VND.
- Lộc Rừng Dung K'No Bay Leaf Coferment (200g) Specialty coffee from Lộc Rừng Dung K'No, Lạc Dương, Lâm Đồng region in Vietnam. Omni roast with bay leaf coferment processing, multiple varieties grown at approximately 1795 masl. Tasting notes: Red Apple, Citrus Zest, Herbal. Sold at 350,000 VND.
- Lộc Rừng Dung K'No Natural (250g) Single-origin Vietnamese specialty coffee from the Lộc Rừng Dung K'No region, natural dry processing with mixed Arabica and Catimor varieties. Light roast, grown at 1500–1800 masl. Tasting notes: Strawberry, Yogurt, Sugar Cane, Floral. Sold at 280,000 VND.
- Mỗi Ngày Blend (250g/150g) Daily signature blend combining mixed Arabica from Vietnam, Ethiopia, and Brazil. Medium roast using washed and natural processing. Tasting notes: Dried Cherry, Dark Chocolate, Milk Tea. Versatile, recommended for Espresso, Pour Over, and Cold Brew. Sold at 250,000 VND (250g) and 180,000 VND (150g).
- Powerlift Blend (250g) Medium-dark roast signature blend of Robusta Vietnam and Arabica Ethiopia, processed using honey and natural methods. Tasting notes: Dark Chocolate, Cherry Liqueur, Nougat. Recommended for Phin Vietnam, Cold Brew, and Espresso. Sold at 150,000 VND.
- Workhorse Blend (250g/150g) Signature medium-roast blend of mixed Arabica varieties using washed and natural processing, grown at 1,800m+. Tasting notes: Mixed Berry, Chocolate, Honey. Recommended for Espresso, Pour Over, and Cold Brew. Sold at 250,000 VND (250g) and 180,000 VND (150g).
- CAFEC Abaca V60 Paper Filter V60 paper filter made from natural Abaca fiber, available in Size 1 (1 cup) and Size 2 (2–4 cups). Environmentally friendly filter that preserves original coffee flavor and provides clean filtration for V60 pour-over brewing at home. Sold at 140,000 VND (Size 1) and 155,000 VND (Size 2).
- Building Coffee Tote Bag Branded canvas tote bag, 40cm W × 31cm H × 8cm bottom, made from durable canvas fabric with short handles and a long crossbody strap. Includes zip closure, one small compartment, one large interior compartment, and one side zip pocket. Sold at 150,000 VND.
- BEL Coffee Flagship Café Flagship café operated by Building Coffee, serving prepared coffee beverages and related products to walk-in customers at 40/8 Phạm Viết Chánh, P.Thạnh Mỹ Tây, TP. Hồ Chí Minh. Opened in 2021 to serve the diverse customer base in Ho Chi Minh City.
Quantifiable outcome
- 50+ business partners nationwide
- +1 more outcomes
Companies that use Building Coffee
Customer profileSegments2 records
Ideal customer profiles2 records
Building Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Building Coffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BEL CoffeecoreBEL Coffee is the flagship café brand operated by Building Coffee, opened in 2021 to serve customers directly in Ho Chi Minh City. Located at 40/8 Phạm Viết Chánh, P.Thạnh Mỹ Tây, TP.Hồ Chí Minh, it serves as a physical retail presence complementing the wholesale and retail bean business.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Building Coffee competitors and assessment
Company assessmentDirect peers
- Bosgaurus Coffee: Vietnamese specialty roaster and cafe brand with origin-focused SKUs and DTC distribution, similar in scale and positioning to Building Coffee.
- Smith Coffee: Ho Chi Minh City specialty roaster and cafe operator with a curated single-origin catalog and brew-focused retail experience, overlapping strongly with Building Coffee's BEL Coffee and online store.
- ME Coffee Roastery: Vietnam-based specialty roaster selling single-origin beans DTC online with educational content and brew guidance, directly comparable to Building Coffee's e-commerce-led specialty positioning.
- VNF (Vietnam Fine Coffee): Vietnamese specialty coffee roaster emphasizing premium single-origin Vietnamese beans for both domestic and B2B buyers — comparable in sourcing story and wholesale focus.
- La Viet Coffee: Vietnamese specialty coffee roaster and cafe operator with direct farmer relationships, single-origin SKUs, and a flagship cafe model — the closest head-to-head comparison to Building Coffee in category, scale, and go-to-market.
- Toraf Coffee: Vietnamese specialty coffee brand selling single-origin beans online with a focus on transparency, flavor notes, and brewing education — a near-comparable DTC specialty peer.
- Aceology Coffee: Vietnam-based specialty roaster offering single-origin and blended coffees via e-commerce with educational content, comparable to Building Coffee in product mix and target customer.
Broad incumbents
- The Coffee House: Vietnam's largest specialty coffee chain with hundreds of cafes and a strong retail coffee program — a broad incumbent that competes for the same Vietnamese specialty consumer but at much larger scale.
- Highlands Coffee: Vietnam's dominant legacy coffee chain with nationwide cafe coverage and packaged retail coffee — competes for the same Vietnamese coffee-drinking customer base across price points.
- Starbucks Vietnam: International specialty coffee incumbent with a major retail footprint in Ho Chi Minh City, setting the bar for cafe experience and packaged retail coffee that Building Coffee competes against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Building Coffee social profiles
Digital presenceBuilding Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Building Coffee leadership team
Management profileNumber of profiles
Building Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Building Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Building Coffee
What does Building Coffee do?
Building Coffee is a specialty coffee roaster that sources green beans from Vietnam and international origins, roasts them in-house, and sells single-origin and signature-blend roasted coffee (150g–250g) plus brewing equipment and branded merchandise to consumers via its own e-commerce store and to businesses via wholesale supply and consulting. It also operates the BEL Coffee flagship café in Ho Chi Minh City, supported by educational brew guides that drive customer engagement.
Is Building Coffee a public or private company?
Building Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Building Coffee founded?
Building Coffee was founded in 2019. It employs 1 to 10 people.
Where is Building Coffee based?
Building Coffee is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Building Coffee make money?
Five revenue lines are on record. Whole Bean Coffee Sales are the primary driver. The others are brewing Equipment, merchandise, in-store Cafe Sales (BEL Coffee) and wholesale/B2B Coffee Supply.
Who are Building Coffee's main competitors?
Direct peers on record are Bosgaurus Coffee, Smith Coffee, ME Coffee Roastery, VNF (Vietnam Fine Coffee), La Viet Coffee, Toraf Coffee and Aceology Coffee. Broad incumbents are The Coffee House, Highlands Coffee and Starbucks Vietnam.
Does Building Coffee have an API?
No public API is recorded for Building Coffee.
What industry is Building Coffee in?
Building Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 31192 and its SIC code is 2080.