Inland Dental Center Orthodontics

What Inland Dental Center Orthodontics does

Inland Dental Center Orthodontics is a private orthodontic practice founded in 1993, operating three physical office locations across San Bernardino, Highland, and Indio, California, serving the Inland Empire and Coachella Valley regions. The practice is anchored by Dr. Ron Simus, who trained at Loma Linda University and has practiced orthodontics for over 30 years; he is a member of the California Dental Association, the American Dental Association of Orthodontists, and the Pacific Coast Society of Orthodontists. The practice is privately held with no identified external investment, parent company, or public ownership.

The core offering is comprehensive orthodontic treatment services across the full age range, including children evaluated at age 7 per American Association of Orthodontists guidelines, adolescents, and adults. The treatment portfolio spans traditional metal braces, self-ligating metal brackets (In-Ovation System), translucent ceramic clear braces, Invisalign clear aligners via Align Technology's 3D computer imaging platform, retainers, headgear, and removable appliances. Diagnostic services include digital radiographs and facial photography taken at the initial consultation, and the practice also handles specialized cases such as impacted/missing teeth and a full range of malocclusions (crossbite, openbite, overbite, overjet, underbite). Treatment durations typically range from 6 to 30 months depending on severity, with Invisalign cases averaging 9 to 15 months across 18 to 30 appliances.

Revenue is generated through professional service fees that vary based on case complexity, treatment length, appliance type, and brace style. A free initial consultation serves as the top-of-funnel conversion tool, with financing options through Care Credit and Chase (no down payment with approved credit) and acceptance of PPO, indemnity, and prepaid dental plans (DHMOs with limitations). Patient acquisition is driven by a website (idc-ortho.com), basic SEO, a Facebook presence, and word-of-mouth referrals. The practice operates as a traditional sales-led, in-person professional service with no disclosed technology platform, mobile app, or proprietary software product.

Name

Inland Dental Center Orthodontics

Legal name

Inland Dental Center Orthodontics

Website

https://idc-ortho.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Inland Dental Center Orthodontics is a private orthodontic practice founded in 1993, operating three offices across San Bernardino, Highland, and Indio, California, serving children, adolescents, and adults in the Inland Empire and Coachella Valley with braces, Invisalign, and related orthodontic services.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAKAC

Orthodontic Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABABAD

Clear Aligner Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAB

Pediatric Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAC

Adult Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• Orthodontic treatment
• Braces and aligners
• Clear aligner therapy
• Orthodontic appliances
• Dental alignment services

Headquarters

HQ city

San Bernardino

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic treatment services including braces, clear aligners, headgear, appliances, and retainers. Treatment cost depends on severity of orthodontic problems, length of treatment, type of appliances required, and style of braces chosen.
2. Retention Services: Post-treatment retainer services and ongoing retention care to maintain teeth alignment results.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Inland Dental Center Orthodontics is a multi-location orthodontic dental practice providing diagnosis, prevention, and treatment of dental and facial irregularities for children, adolescents, and adults. Core offerings include traditional metal braces, self-ligating metal brackets (In-Ovation System), translucent ceramic clear braces, Invisalign clear aligners, retainers, headgear, removable appliances, and impacted/missing teeth treatment, delivered through in-person consultations and treatment at three California offices.

Product overview

Inland Dental Center Orthodontics operates as a multi-location orthodontic practice providing comprehensive dental alignment and facial correction services. The core product portfolio centers on orthodontic treatment for patients of all ages, delivered through traditional metal and ceramic braces, clear aligner systems (Invisalign), and various orthodontic appliances (headgear, retainers, removable appliances). Treatment services address specific conditions including impacted teeth, missing teeth, crowding, spacing, crossbite, openbite, overbite, overjet, and underbite. Diagnostic services including digital radiographs and photographs support treatment planning. The practice offers three convenient office locations in San Bernardino, Highland, and Indio, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces (Traditional and Self-Ligating) Traditional metal bracket braces that apply constant gentle pressure to move teeth into proper positions over time, with a self-ligating option that reduces friction between brackets and wires by eliminating ligature ties and potentially reducing total treatment time.
• Ceramic Clear Braces Translucent clear ceramic braces that provide orthodontic correction while being visually less noticeable than metal braces, most popular with adult patients seeking aesthetic treatment options.
• Invisalign Clear Aligners Clear removable aligner system that straightens teeth without metal wires or brackets using 3D computer imaging technology and a series of custom appliances worn for approximately 2 weeks each, primarily targeted at adults seeking aesthetic orthodontic treatment.
• Retainers Custom-fitted orthodontic devices worn to hold teeth in their corrected positions after active treatment is completed, essential for the retention phase of orthodontic care.
• Orthodontic Headgear Orthodontic device that creates forces to guide growth of the face and jaws and to move teeth into better positions, typically used in pediatric and adolescent treatment.
• Removable Appliances Custom removable orthodontic devices used to retain teeth in corrected positions, influence jaw growth, and effect changes in facial structure as part of comprehensive orthodontic treatment.
• Impacted and Missing Teeth Treatment Surgical and orthodontic treatment to expose impacted teeth and guide them into proper position in the mouth, and orthodontic treatment to close spaces with braces or create space for tooth replacement options such as bridges or dental implants.
• Digital Diagnostic Services Digital radiographs and facial photographs taken during the initial consultation to aid in the diagnostic process and support treatment planning for orthodontic care.
• Orthodontic Treatment (Comprehensive) General orthodontic treatment services for correcting dental and facial irregularities, including diagnosis, prevention, and treatment of misaligned teeth, improper bites (Class I, II, III malocclusions), crowding, spacing issues, crossbite, openbite, overbite, overjet, and underbite using braces, retainers, and removable appliances.

Quantifiable outcome

• Treatment typically lasts from 6 to 30 months depending on age and severity of orthodontic problem
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• Insurance Providers (PPO/Indemnity)supportingChannel Partner/ Reseller/ DistributorPractice works with patients and their insurance companies to ensure maximum benefits under PPO and indemnity insurance policies. Pre-paid dental plans (DHMOs) are also accepted with limitations.
• Invisalign (Align Technology)coreTechnology or IntegrationInvisalign clear aligner system is offered as a treatment option, utilizing 3D computer imaging technology combined with Dr. Simus's expertise to straighten teeth without metal wires or brackets.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Diamond Braces: Multi-location orthodontic group practice operating numerous offices across the U.S. Northeast. Directly comparable as a chain of orthodontic clinics offering braces, Invisalign, and retainers with in-person consultations.
• Western Dental & Orthodontics: Large California-based DSO offering general dentistry and orthodontic services across many locations. Most comparable peer given overlapping California footprint, multi-location orthodontic service line, and acceptance of PPO/Medi-Cal insurance similar to IDC's financing approach.

Broad incumbents

• Smile Brands: Multi-brand DSO operating dental practices with orthodontic offerings in multiple U.S. states. Comparable as a scaled DSO competitor delivering orthodontic and general dental services.
• Pacific Dental Services: DSO supporting dental practices across the U.S. including specialty and orthodontic services. Relevant as a large incumbent practice-support platform operating in the same ambulatory dental services category.
• Aspen Dental: Large multi-state DSO providing general dentistry, with orthodontic services at many locations. Comparable as a scaled DSO competitor offering orthodontic treatment alongside broader dental services.
• Heartland Dental: One of the largest DSOs in the U.S., supporting dental practices including orthodontic service lines. Comparable as a large incumbent operating model contrasting with IDC's independent group practice.

Others

• Solventum (formerly 3M Oral Care): Manufacturer of orthodontic brackets, wires, and related supplies used by orthodontic practices. Comparable as an enabling supplier whose products underpin the metal and ceramic braces offerings at IDC.
• Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system used by IDC. Not a direct competitor but a core technology supplier and potential DTC competitor via its aligner ecosystem; highly relevant given IDC's explicit Invisalign partnership.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company targeting adults seeking at-home orthodontic treatment. Competes with IDC's adult Invisalign and clear aligner offering on price and convenience, though via a non-in-person model.
• Candid: Direct-to-consumer clear aligner brand that also partners with in-office orthodontists through CandidPro. Overlaps with IDC's adult clear aligner segment and represents both a competitor and a potential partner channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inland Dental Center Orthodontics