Rare

What Rare does

Rare s.r.l. (branded as Rare Sistemi Doccia) is an Italian manufacturer of integrated shower systems, founded in 1968 and headquartered in Cairate Olona, in the province of Varese, Italy. The company's flagship offering, the patented RARE System, coordinates three product families — prefabricated stainless-steel draining trays (Ad-Hoc and Steel), glass panels (Angolo, Nicchia, Tre lati, Open), and aluminum profiles (Single Frame, Flat, Flat Terracielo) — into a single specification-driven solution. The core technical proposition is a factory-integrated slope and silicone-free gasket installation that enables floor-level showers clad in tile, stone, resin, or mosaic, with documented installation time of roughly 20 minutes for the basin versus 8-10 hours for traditional masonry-based approaches. The system is offered in a full-height Terracielo variant and has recently been extended with OUTLINE, an aluminum-framed contemporary solution, plus Ad Hoc 4.0, a separable mono-material redesign.

The business sells directly to architects, interior designers, and building professionals via a sales-led, specification-driven motion: no e-commerce, with contact-based project pricing and active presence at Italian design trade events such as Salone del Mobile and Genova Design Week. The customer base is concentrated in two segments — luxury hospitality (documented projects include Sheraton Lake Como, Grand Hotel Victoria, Palace Hotel Lake Como, Magna Pars L'Hôtel à Parfum, and Torre Galfa apartments) and high-end residential (villa restorations and bespoke apartments across Italy and Switzerland). RARE has formalized technology partnerships with Geberit (integrated drains) and Kerakoll (cladding materials and joint installation vademecum), holds ISO 9001, CE 1090-1, CE EN 14428, and EPD certifications, and operates with 11-50 employees on a privately held, no-disclosed-funding basis. The founder is Renato Ravazzani.

Name

Rare

Legal name

Rare s.r.l.

Website

https://raresistemidoccia.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Rare (Rare s.r.l.) is an Italian manufacturer of integrated, patented shower systems combining prefabricated stainless-steel basins, glass panels, and aluminum profiles, sold primarily to architects and interior designers for luxury residential and high-end hospitality projects.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures

NAICS

Plumbing Fixture Fitting and Trim Manufacturing (332913)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

akta.pro secondary industries

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC)

Keywords

• Shower systems
• Shower enclosures
• Bathroom fixtures
• Shower trays
• Shower columns

Headquarters

HQ city

Varese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Shower System Components: Sale of integrated shower systems including Ad-Hoc and Steel trays, glass panels (Angolo, Nicchia, Tre lati, Open), and profiles (Single Frame, Flat, Flat Terracielo). Products sold as complete systems for custom architectural projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Rare designs, manufactures, and sells integrated shower systems, including shower enclosures, shower trays, shower heads, shower columns, and complementary bathroom elements. The company offers multiple product lines (RARE System, Ad-Hoc, Steel, Terracielo, OUTLINE, RARE Clean) targeting architects, designers, building professionals, and hospitality projects that require tailored, design-oriented shower solutions.

Product overview

Rare (Rare s.r.l.) is an Italian bathroom furnishings company specializing in integrated shower systems. The core product is RARE System, a coordinated shower solution comprising three main element categories: shower trays (Ad-Hoc and Steel), glass panels (Angolo, Nicchia, Tre lati, Open in various models), and profiles (Single Frame, Flat, Flat Terracielo). Ad-Hoc is a prefabricated stainless steel draining basin designed for floor-level or raised installations, covered with tile, stone, resin, or mosaic. Steel combines stainless steel with solid wood slats. The Terracielo sub-system offers full-height (pavement-to-ceiling) versions for all glass types. The recently launched OUTLINE adds a new aluminum-framed shower solution. The company also offers the RARE Clean treatment product for glass maintenance. All products are designed for custom architectural projects with a patented system focused on minimal aesthetics and easy installation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20-minute basin installation versus 8-10 hours for traditional systems
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KerakollcoreStrategic or Co-development PartnerCollaboration between RARE and Kerakoll focuses on technical specifications for resin application on RARE shower systems. Kerakoll's thin-set materials (down to 3mm thickness) are designed specifically for shower tray cladding. Joint technical vademecum developed covering installation phases and materials for optimal aesthetic and functional results. The partnership enables RARE Ad-Hoc trays to be clad with Kerakoll's range of products including primers, waterproofing materials, resins, ceramics, and natural stones.
• GeberitcoreTechnology or IntegrationRARE has integrated Geberit drains into the RARE System for floor-level showers. The partnership combines Geberit's established expertise in drainage systems with RARE's aesthetic research and design detail. The expanded drain options provide greater flexibility, making the system adaptable to various design situations and technical/normative requirements across different markets and countries.
• Pianca & PartnersminorChannel Partner/ Reseller/ DistributorOUTLINE shower solution displayed at Pianca & Partners showroom in Milan (via di Porta Tenaglia 7N3) during April 2026 design exhibition period.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boffi: Italian premium bathroom and kitchen systems manufacturer targeting architect-specified luxury projects; competes with Rare for the same designer-led specification workflow and premium hospitality clients.
• Hüppe: German premium shower enclosure specialist offering walk-in and floor-level shower solutions with similar silicone-free glass installation philosophies; competes directly with Rare's glass-and-profile systems in DACH and Southern European luxury projects.
• Antoniolupi: Italian design-led bathroom furniture and shower tray maker operating in the same high-end residential and hospitality specification channel as Rare, with overlapping Made-in-Italy positioning.
• Glass Idromet (Megius): Italian shower enclosure specialist with comparable design-led, silicone-free glass installation systems; a domestic Italian peer that competes for the same architect specification business.
• Kaldewei: German manufacturer of premium steel shower trays and bathroom solutions with comparable floor-level, material-clad shower tray systems; directly competes with Rare's Ad-Hoc and Steel products in the architect-specified luxury segment.

Broad incumbents

• Ideal Standard: European bathroom fixtures and shower enclosure manufacturer with broad distribution across mid- to high-end residential and hospitality segments; a larger-scale incumbent that competes with Rare in commercial specifications.
• Geberit: Swiss sanitary technology leader that is both a strategic integration partner for Rare (drain systems) and a broader incumbent offering complete bathroom installation solutions, including floor-level shower drainage and installation systems across Europe.
• Duravit: German premium bathroom manufacturer offering complete ceramic, furniture, and wellness ranges; overlaps with Rare in the luxury residential and hotel specification channel with broader product breadth.
• Hansgrohe (Axor): German premium shower systems and bathroom fittings group; competes with Rare via its Axor design brand for architect-specified luxury bathrooms, offering a broader portfolio of showerheads, controls, and complete shower concepts.
• Villeroy & Boch: European premium bathroom and wellness brand with broad product range including shower trays and enclosures; competes with Rare for specification in luxury hotels and high-end residential developments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6_9in8y6gdnRP8Xhu9Ex-w
• Facebookfacebook.com/rare.sistemidoccia
• LinkedInlinkedin.com/company/raresistemidoccia
• Instagraminstagram.com/rareshowersystem

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rare