CPM Realty

What CPM Realty does

CPM Realty Pty Ltd is a Sydney-based private real estate project marketing and residential sales agency founded in 1996 by Sam Elbanna. The firm specialises in off-the-plan residential sales, development site sales, and completed project sales, serving property developers and landowners primarily across the Sydney, NSW metropolitan market. Its current project portfolio includes four named residential developments: Ophora Tallawong (81 apartments, completed), Maybelle Homebush (229 apartments, due end-2026), Canopy Concord West (88 apartments, near sell-out), and Stone Quarry Residences Picton (51 townhouses, coming soon), representing a combined pipeline of approximately 449 units.

The company operates with a sales-led go-to-market model centred on a VIP buyer registration programme, private appointments, and physical display suites. Its core service offering spans the full development lifecycle, including site acquisition advisory, feasibility studies, market research, pricing strategy, and end-to-end 360-degree marketing campaign execution. There is no proprietary technology platform disclosed; operations rely on standard real estate marketing tools, with Google Analytics cited as the only named technology integration for website traffic analysis. The firm is highly dependent on the personal relationships and reputation of founder Sam Elbanna, who remains the sole disclosed director.

CPM Realty generates revenue through transaction commissions on successful property sales and project marketing fees negotiated on a per-project basis. No pricing tiers, fee schedules, or revenue figures are publicly disclosed. The customer base is concentrated among enterprise property developers and funds managers (e.g., Howard Funds Management, Brillton Developments, Multiplex Limited, R P Dixon Group), with repeat engagements cited as a key differentiator. The company is founder-owned with no disclosed institutional backing, no funding history, and no subsidiaries.

Name

CPM Realty

Legal name

CPM Realty Pty Ltd

Website

https://cpmrealty.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

CPM Realty is a Sydney-based private real estate project marketing agency founded in 1996 by Sam Elbanna. It sells off-the-plan and completed residential developments for property developers and landowners, generating revenue through sales commissions on a portfolio of Sydney residential projects.

Ownership category

akta.pro rank

Product category

Residential Real Estate Project Marketing

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

akta.pro secondary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Project marketing services
• Residential property sales
• Off-the-plan sales
• Real estate agency
• New apartment sales

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Project Marketing & Sales Commission: Commission-based real estate sales services for developers and landowners. CPM Realty acts as selling agent for residential development projects, earning commissions on successful property sales. Also generates revenue through comprehensive project marketing services including market research, pricing strategy, and marketing campaign execution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CPM Realty is a Sydney-based real estate agency that sells off-the-plan and completed residential properties (apartments and townhouses) on behalf of developers through dedicated project sales campaigns, and provides developers and landowners with end-to-end project marketing services covering feasibility, market research, pricing strategy, 360-degree marketing, public relations, social media, and tactical sales execution. Its current sales portfolio includes four named residential developments — Ophora Tallawong, Maybelle Homebush, Canopy Concord West, and Stone Quarry Residences Picton — supported by a VIP buyer registration program providing early access and concierge service.

Product overview

CPM Realty operates as a real estate project marketing and residential sales agency, offering a portfolio of residential development properties for sale. The core offering consists of four named property developments: Ophora Tallawong (81 apartments), Maybelle Homebush (229 apartments), Canopy Concord West (88 apartments), and Stone Quarry Residences Picton (51 townhouses/cottages). The company also provides project marketing services including site acquisition, feasibility studies, market research, pricing strategy, and full marketing execution. Supporting services include VIP buyer registration for early access to listings, and advisory content on buying off-the-plan and home loans/deposit bonds.

Differentiator

Problem solved

Functional benefit

Products and services

• Ophora Tallawong Completed 81-unit residential apartment development at 37 Reis Street, Tallawong NSW 2762, with 2-bedroom apartments featuring quality interiors, open-plan living, ducted air conditioning, Smartstone benchtops, Fisher & Paykel appliances, and community amenities including rooftop terrace, BBQ facilities, children's playground, solar panels and EV charging stations. Sold on behalf of the developer by CPM Realty.
• Maybelle Homebush 229-unit high-rise residential development at 21 Parramatta Road, Homebush NSW 2140, offering 1, 2 and 3 bedroom apartments with 1-2 car spaces, Harbour Bridge and city skyline views, Level 8 garden pavilion, Level 14 sky terrace, and proximity to Ismay Reserve. Marketed and sold off-the-plan by CPM Realty with completion due end 2026.
• Canopy Concord West Completed 88-unit parkfront apartment development at 2-4 Rothwell Avenue, Concord West NSW 2137, offering 2-bedroom apartments overlooking Powells Creek Reserve with generous proportions, bespoke interiors and a sell-out outcome for the developer. Developed by Eloura in collaboration with Team2 Architects and marketed/sold by CPM Realty.
• Stone Quarry Residences Picton 51 townhouse and cottage development in Picton NSW 2571 offering 2, 3 and 4 bedroom homes with 1-3 car spaces, featuring contemporary country living surrounded by parklands and creek-side reserves. Marketed by CPM Realty with a privacy-focused masterplan and emphasis on light, warmth and space.
• Project Marketing & Residential Sales Services End-to-end project marketing and sales representation service for property developers and landowners, covering site acquisition advice, feasibility studies, market research, pricing strategy, 360-degree marketing strategy from brand identity through to activation, public relations, social media campaigns, tactical plan execution, and professional brand representation for off-plan and completed residential projects in Sydney.

Quantifiable outcome

• 6000+ properties sold across project portfolio
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mortgage Brokers NetworkcoreStrategic or Co-development PartnerCPM Realty works with a range of mortgage brokers to offer diverse finance solutions for property buyers. The company facilitates connections between buyers and brokers approximately 3 months before property settlement to help organize mortgages. This partnership helps ensure buyers can secure financing for settlement.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Colliers International: Global commercial real estate services firm with a dedicated project marketing division handling off-the-plan residential sales in Sydney and across Australia. Comparable because both act as selling agents for developers on new residential projects with a sales-led, commission-based model.
• Savills Australia: International real estate firm with a residential new-builds project marketing arm operating in Sydney. Comparable because it sells off-the-plan residential stock on behalf of developers in the same market with a similar sales-led approach.
• Place Estate Agents: Sydney-based boutique residential real estate agency with a strong new-project / off-the-plan sales presence. Comparable in being a Sydney-focused sales-led firm targeting developers and buyers of new residential stock, with similar team-size and boutique positioning.
• Knight Frank Australia: International real estate consultancy with a residential new-builds / project marketing practice in Sydney serving developer clients. Comparable in that both provide project marketing, sales, and advisory services for off-the-plan residential stock to developer clients.
• Raine & Horne: Long-established Australian residential and commercial real estate network with a project marketing arm serving Sydney developers. Comparable for off-the-plan residential sales on behalf of developers, though broader in scope than CPM Realty.
• McGrath Estate Agents: Major Sydney-headquartered residential real estate agency with a new-project / off-the-plan division. Comparable as it brokers new residential developments for developers in Sydney alongside traditional residential sales.
• Bresic Whitney: Sydney-focused boutique residential agency active in inner-west and city projects. Comparable as a Sydney sales-led firm engaging developers and buyers on residential stock, operating at a similar boutique scale to CPM Realty.

Broad incumbents

• CBRE: Largest global commercial real estate services firm with a residential / capital markets / project marketing capability in Australia. Comparable as a major competitor for developer project mandates, but with a much broader service portfolio than CPM Realty.
• JLL: Global real estate services firm with residential sales and project marketing capability in Sydney. Comparable in serving developers on new residential projects, though as part of a much broader advisory and capital markets franchise.

Emerging players

• Sotheby's International Realty (Sydney): Luxury-oriented residential brand with Sydney project marketing exposure through affiliated offices. Comparable where it represents off-the-plan luxury residential stock for developers, but with a higher-end positioning than CPM Realty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPM Realty