First Art

What First Art does

First Art is a German private creative-services firm headquartered in Gießen, founded in 1995. Its stated scope covers brand marketing, corporate design, cross-media campaigns, branding, integrated communication, and content marketing — placing it squarely in the regional full-service agency segment rather than the martech or productized platform segment. With a headcount band of 11–50 employees, it operates as a small-to-mid boutique rather than a scaled holding-company agency network.

The company offers no disclosed proprietary technology platform, software product, or AI/ML capability. Its deliverable layer is services-based: visual identity work, campaign concepts across media, and integrated brand communication. No pricing models, client segments, named customers, partnerships, certifications, or awards are documented in the available source material. The firm's own website (first-art.de) returned only a loader/verification page during data collection, limiting enrichment of any product or capability detail.

Revenue mechanics are inferred to follow a project-based agency model typical of the German regional creative market — fees tied to brand strategy, design, and campaign engagements, with no disclosed productized SaaS, subscription, or recurring-revenue layer. There is no evidence of funding rounds, M&A activity, investors, or parent-company ownership; the firm appears to be an independently held private entity. Geographic footprint appears concentrated in Germany, with no international offices or operating-geography disclosures in the source data.

Name

First Art

Website

https://first-art.de

Company type

Private

Founded year

1995

Headcount range

11–50 employees

Short description

First Art is a privately held German creative-services firm founded in 1995 and based in Gießen, offering brand marketing, corporate design, cross-media campaigns, and integrated communication to clients in its regional market.

Ownership category

akta.pro rank

Product category

Brand Marketing Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand marketing
• Corporate design
• Integrated communications
• Cross-media campaigns
• Content marketing

Headquarters

HQ city

Gießen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

First Art is a creative agency that provides brand marketing, corporate design, cross-media campaign development, branding, integrated communication, and content marketing services to business clients. The firm operates as a marketing services provider rather than a software or product company, delivering creative output and strategic communication solutions for organizational customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Marketing Services Strategic brand marketing services designed to help businesses develop, position, and promote their brand identity. Targeted at corporate clients seeking external marketing expertise.
• Corporate Design Services Corporate design services covering visual identity, design systems, and corporate communications assets for business clients.
• Cross-Media Campaign Services Cross-media campaign development services spanning multiple channels, designed to deliver integrated marketing campaigns for business clients.
• Branding Services Branding services focused on creating and refining brand identity for business clients.
• Integrated Communication Services Integrated communication services that coordinate messaging across channels and stakeholder touchpoints for business clients.
• Content Marketing Services Content marketing services that develop and distribute content to support client marketing and communications objectives.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• kempertrautmann: Hamburg creative agency working across brand identity, content, and cross-media campaigns — directly comparable in scope and German-mid-market positioning to First Art.
• Thjnk: German independent creative agency network with strong integrated brand and cross-media campaign capabilities — competes in the same boutique-creative tier as First Art.
• Serviceplan Group: Largest independent German agency group, headquartered in Munich, offering integrated brand, content, and cross-media communication — operates in the same full-service integrated communication space as First Art.
• Jung von Matt: Major German independent creative agency known for integrated brand campaigns, cross-media work, and content marketing — directly comparable to First Art's full-service positioning but at significantly greater scale.
• Scholz & Friends: Hamburg-based independent creative agency with integrated brand campaign and corporate design capabilities — overlaps directly with First Art's brand marketing and corporate design focus.
• Kolle Rebbe: Hamburg-based creative agency focused on brand communications and integrated campaigns for German and international clients — closely mirrors First Art's boutique creative-and-brand positioning.
• Grabarz & Partner: Hamburg-based independent creative agency focused on brand campaigns and integrated communications — operates in the same German boutique-brand-agency segment as First Art.

Broad incumbents

• Publicis Groupe Germany: German operations of Publicis, providing full-service brand, content, and cross-media marketing — competes for the same integrated-marketing briefs as First Art at significantly greater scale.
• BBDO Germany: German network of the BBDO worldwide agency system offering brand strategy and integrated campaign execution — overlaps with First Art's services as a broader-scale incumbent.
• DDB Germany: German arm of the global DDB network offering integrated brand, content, and cross-media services — a larger incumbent operating in the same integrated-communication space as First Art.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Art