What Bedow does

Bedow is a Stockholm-based strategic design and branding studio founded in 2005 by Perniclas Bedow. Operating as Bedow Stockholm AB, a privately held Swedish limited company with a small team (1–10 employees), the studio provides custom brand identity, visual identity systems, packaging design, custom type design, publication design, motion, and website design services. Its work is delivered through a proprietary five-phase collaborative process (Discover, Define, Imagine, Explore, Craft) emphasising rationality, narrative, and craft over formulaic or trend-driven design.

The studio's portfolio spans retail, banking, health-tech, music, food and beverage, NGOs, publishing, and consumer electronics, with named clients including Coop Trading (3,500+ SKU private label packaging system across the Nordics), Neko Health, Polar Music Prize, Erik Penser Bank, Dante/Audinate, Transparent, PostNord, Aller Media, Bonniers, UNICEF, and UNESCO. Project work is delivered as bespoke engagements with individually scoped pricing, supplemented by bespoke intellectual property such as custom typefaces (Erik Text, Dante Sans, Jaktar Display, Omelett, Swee, Neko). Bedow also operates thought-leadership initiatives including the in-studio "Thinking & Making" talk series.

Bedow is founder-led under Creative Director Perniclas Bedow, with Magnus Wålsten as Chairman of the Board and Brand Strategist, Design Director Martin Bergström, Brand Strategist Anders Bollman, and Senior Designer Matilda Gysing on the core creative team. The company became a certified B Corp in March 2025, has won multiple D&AD, Cannes Lions, ADC, European Design Awards, and Type Directors Club honours, and has been repeatedly ranked among top global design studios. The studio sells exclusively direct-to-client with no agency intermediaries, and its geographic reach spans 30+ countries even as Sweden and the broader Nordic region remain its primary market.

Name

Bedow

Legal name

Bedow Stockholm AB

Website

https://bedow.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Bedow is a Stockholm-based, founder-led design and branding studio founded in 2005, delivering bespoke brand identity, packaging, type design, and visual systems to enterprise clients across retail, finance, health-tech, culture, and NGOs, with a 1–10 person team and a 20+ year international award-winning portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Branding Services: Bedow generates revenue through custom design and branding projects for clients. Services include brand strategy, visual identity development, packaging design, publication design, website design, and art direction. Projects are typically custom engagements with pricing based on scope, complexity, and deliverables.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Bedow is a strategic design and branding studio that develops brand identities, visual identity systems, packaging design, publication design, website design, custom typefaces, and art direction for organizations. The studio delivers its work through a proprietary five-phase collaborative process encompassing Discover (research, interviews, workshops), Define (brand strategy, narrative, architecture), Imagine (brand identity creation), Explore (sketching and experimentation), and Craft (refining visual elements into final solutions).

Product overview

Bedow is a strategic design and branding studio based in Stockholm, Sweden, offering a comprehensive portfolio of design services rather than a software product platform. The studio provides brand identity design, visual identity systems, packaging design, type design, publication design, motion design, and website design. Their client work spans multiple sectors including retail (Coop packaging design system), healthcare (Neko Health branding), music (Polar Music Prize, Dante), food and beverage (Swee Kombucha, Candour Wine, St. Erhard, Mikkeller), finance (Erik Penser Bank, Jaktar), arts and culture (Anna Bjerger art book, Jenny Källman publication), and consumer products (Transparent, Fable Skateboards, GBGT Box). The studio operates through a five-phase design process: Discover, Define, Imagine, Explore, and Craft.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Design Strategic brand identity development including brand strategy, positioning, naming, and visual identity systems for innovators and organisations, delivered through a five-phase collaborative process.
• Thinking & Making Talks Series of in-studio design talks hosted by Bedow featuring invited thinkers and makers presenting on topics including type design and brand strategy.

Quantifiable outcome

• Certified B Corp as of March 2025, demonstrating commitment to sustainable business practices
• +2 more outcomes

Named customers22 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• InventurecoreStrategic or Co-development Partner · 3 September 2025Bedow worked with Nordic/Baltic venture capital firm Inventure to develop their refreshed brand identity for the company's 20th anniversary. Created new visual system and core brand positioning.
• Coop TradingflagshipStrategic or Co-development Partner · 7 March 2023Major ongoing partnership to redesign over 3,500 private label packaging units across Nordic markets (Sweden, Denmark, Norway, Finland). First designs rolled out autumn 2023 with work continuing over coming years.
• Kanon FoundrycoreTechnology or IntegrationType design collaborator for custom typeface projects. Partnered on Dante Sans typeface development for Dante brand and consulted on Thinking & Making talk episode on variable type design.
• Erik WåhlströmminorOthersPhotography collaborator for studio projects as listed in imprint section.
• Ordinary (Oridnary)coreTechnology or IntegrationDevelopment partner for digital projects including Polar Music Prize website redesign and rebuild. Listed as studio collaborator in imprint section.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDEO: Global design and innovation consultancy known for human-centred design, brand, and product work. Comparable as a broad incumbent that competes for high-profile branding and design engagements.
• Designworks (BMW Group): BMW Group-owned design consultancy offering brand strategy, identity, and product design. Comparable as an incumbent in the enterprise branding space, though nested within a larger corporate portfolio.
• Landor & Fitch: One of the world's largest brand consulting and design firms, part of WPP, offering strategy, identity, and design at global scale. Comparable as a competitor in the enterprise branding space, though operating at much larger scale with broader service offerings.
• Wolff Olins: Global brand consultancy with offices worldwide, part of Omnicom Group, offering brand strategy and identity work for major enterprises. Comparable as a competitor for premium brand identity engagements.

Direct peers

• Pentagram: Global partner-led design consultancy with offices in multiple cities, specialising in brand identity, graphic design, and packaging. Most directly comparable to Bedow as a premium, award-winning branding studio serving enterprise clients.
• Snøhetta: Norwegian multidisciplinary design and architecture firm known for brand identity, typography, and graphic design with a strong Scandinavian design ethos. Direct peer given shared Nordic roots and high-end branding focus.
• Mucho: Independent design studio with offices in San Francisco and Barcelona focused on brand identity and packaging design. Comparable as an internationally awarded boutique studio with similar customer profile and creative-led positioning.
• Studio Dumbar: Renowned Dutch design studio with deep expertise in identity, typography, and motion design for cultural and corporate clients. Comparable as an award-winning European boutique peer.
• Sagmeister & Walsh (now &Walsh): Austrian/American graphic design and branding studio known for distinctive, narrative-driven identity work. Comparable as a boutique, founder-led design studio serving premium cultural and consumer clients.
• Manual: Creative agency specialising in brand strategy, identity, packaging, and digital design for premium consumer brands. Direct peer as a similarly-sized boutique competing for the same type of design-led enterprise engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/bedowdesign
• LinkedInlinkedin.com/company/bedowdesign
• Instagraminstagram.com/bedowdesign
• Pinterestpinterest.com/bedowdesign
• Xx.com/bedowstockholm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bedow