DesignWorks
DesignWorks Group is a privately-held, family-owned full-service advertising agency founded in 1982, serving small and mid-sized businesses across Texas with traditional marketing, digital marketing, video production, and outsourced full marketing management services from offices in Wichita Falls and Abilene.
- Company typePrivate
- Founded1982
- HeadquartersWichita Falls, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DesignWorks does
DesignWorks Group is a privately-held, family-owned full-service advertising and marketing agency founded in 1982 and headquartered in Wichita Falls, Texas, with a secondary office in Abilene, Texas. The firm operates across three service pillars — Traditional Marketing (Branding, Print Media, Media Buying, Promotional Products), Digital Marketing (Digital Advertising, Social Media, Website Design), and Visual Storytelling (Video Production & Photography) — unified under a 'Full Marketing Management' outsourced-marketing-department offering. Its core technical capability is an in-house audio-video studio equipped with high-definition cameras, drones, and production software, combined with conventional digital marketing tooling (SEO, SEM, paid social, Google AdWords) and a HubSpot agency partnership.
The company targets small and mid-sized businesses in Texas that lack in-house marketing teams, positioning itself as a one-stop alternative to managing multiple creative vendors. It serves these clients via a sales-led, consultative go-to-market motion acquired through direct outreach, referrals, content marketing, and an active social media presence across Facebook, Instagram, LinkedIn, YouTube, and TikTok. Revenue is generated through professional services fees under project-based, retainer, or ongoing engagement models typical of mid-market ad agencies, with no publicly disclosed pricing.
Ownership rests with the Draper family — Craig Draper (CEO), Logan Draper (President), Katy Draper (Account Executive), Luke Draper (Outreach/Promo Specialist), and Lindsay Draper (Content Creator) are among 13+ named team members. The firm has no external investors, no subsidiaries, no funding rounds, and operates as a self-funded regional SMB. Notable credentials include a 5.0-star rating across 130 reviews on BirdEye, a HubSpot Rookie of the Year award (2016), and Telly Awards (Gold in 2022; two awards in 2024).
DesignWorks firmographics
Firmographics- Name
- DesignWorks
- Legal name
- DesignWorks Group
- Website
- https://designworksgroup.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DesignWorks Group is a privately-held, family-owned full-service advertising agency founded in 1982, serving small and mid-sized businesses across Texas with traditional marketing, digital marketing, video production, and outsourced full marketing management services from offices in Wichita Falls and Abilene.
- Ownership category
- akta.pro rank
DesignWorks industry classification
Industry- Product category
- Advertising Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where DesignWorks is headquartered
LocationHeadquarters
- HQ city
- Wichita Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DesignWorks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Full-Service Marketing Agency Fees: DesignWorks Group generates revenue through professional marketing services spanning branding, print media, digital advertising, social media management, website design, video production, media buying, promotional products, and full marketing management. Services are billed through project-based, retainer, or ongoing engagement models typical of mid-market advertising agencies serving SMB clients in Texas.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
DesignWorks product offering
Product offeringCore offering
DesignWorks Group is a full-service advertising and marketing agency that delivers traditional marketing (branding, print media, media buying, promotional products), digital marketing (digital advertising, social media management, website design), and visual storytelling (in-house video production and photography) for small and mid-sized businesses. The agency also offers a Full Marketing Management package that consolidates these capabilities into an outsourced marketing department model.
Product overview
DesignWorks is a full-service advertising and marketing agency founded in 1982, offering a comprehensive suite of marketing services. The company operates across three main categories: Traditional Marketing (Branding, Print Media, Media Buying, Promotional Products), Digital Marketing (Digital Advertising, Social Media, Website Design), and Visual Storytelling (Video Production & Photography). The portfolio is unified under Full Marketing Management, a comprehensive service that integrates all capabilities into a single managed offering. Rather than a software platform, DesignWorks provides professional marketing services delivered by an in-house team of designers, developers, producers, and media specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding
- Print Media
- Media Buying
- Promotional Products
- Digital Advertising
- Social Media
- Website Design
- Video Production & Photography
- Full Marketing Management
Companies that use DesignWorks
Customer profileSegments2 records
Ideal customer profiles1 record
DesignWorks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DesignWorks partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights2 records
DesignWorks competitors and assessment
Company assessmentDirect peers
- Thrive Internet Marketing Agency: Full-service digital marketing agency serving SMBs and mid-market clients with SEO, PPC, social media, and web design services. Directly comparable to DesignWorks' digital marketing and website design offerings, though operating nationally with a larger team.
- WebFX: Full-service digital marketing agency specializing in SEO, PPC, web design, and social media for SMBs. Closely comparable to DesignWorks' digital advertising and website design service lines with a similar SMB client profile.
- HigherVisibility: Full-service digital marketing agency offering SEO, paid media, web design, and social media management. Comparable service breadth to DesignWorks with a focus on SMB and mid-market clients.
- Cardinal Digital Marketing: Digital marketing agency specializing in multi-location brands with SEO, paid media, and social media services. A comparable Texas-rooted peer with similar performance-driven SMB marketing orientation to DesignWorks.
- Lounge Lizard: Full-service digital agency offering web design, branding, SEO, and digital marketing. Comparable to DesignWorks' integrated digital and branding service offering for mid-market clients.
- Big Day Advertising: Texas-based full-service advertising agency serving regional clients with traditional and digital marketing. A geographic peer to DesignWorks operating in similar markets with a comparable full-service model.
- SmartSites: Full-service digital agency offering web design, SEO, PPC, and social media marketing. Comparable SMB-focused service mix to DesignWorks' digital marketing capabilities.
- Lewis Communications: Regional full-service marketing agency offering branding, advertising, digital, and PR services. Comparable full-service regional model to DesignWorks though operating primarily in the Southeast US.
- Tilt Metrics: Digital marketing agency focused on SMB clients offering SEO, paid advertising, and web design. Comparable service profile to DesignWorks though more digitally focused, serving as a Texas-rooted SMB marketing peer.
Broad incumbents
- VMLY&R: Global advertising agency offering brand strategy, creative, digital, and media services. Provides broad competitive context as a major holding-company agency operating at much larger scale than DesignWorks.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DesignWorks social profiles
Digital presenceDesignWorks financial estimates
Financial estimateRevenue estimate
Valuation estimate
DesignWorks leadership team
Management profileNumber of profiles
Profiles13 records
DesignWorks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DesignWorks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DesignWorks
What does DesignWorks do?
DesignWorks Group is a full-service advertising and marketing agency that delivers traditional marketing (branding, print media, media buying, promotional products), digital marketing (digital advertising, social media management, website design), and visual storytelling (in-house video production and photography) for small and mid-sized businesses. The agency also offers a Full Marketing Management package that consolidates these capabilities into an outsourced marketing department model.
Is DesignWorks a public or private company?
DesignWorks is a private company. It is classified as family owned and is currently operating.
When was DesignWorks founded?
DesignWorks was founded in 1982. It employs 11 to 50 people.
Where is DesignWorks based?
DesignWorks is headquartered in Wichita Falls, United States, in the North America region.
How does DesignWorks make money?
One revenue line is on record: full-Service Marketing Agency Fees.
Who are DesignWorks's main competitors?
Direct peers on record are Thrive Internet Marketing Agency, WebFX, HigherVisibility, Cardinal Digital Marketing, Lounge Lizard, Big Day Advertising, SmartSites, Lewis Communications and Tilt Metrics. VMLY&R is listed as a broad incumbent.
Does DesignWorks have an API?
No public API is recorded for DesignWorks.
What industry is DesignWorks in?
DesignWorks's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.