Aspirin Business Solutions

What Aspirin Business Solutions does

Aspirin Business Solutions Ltd. is a privately-held UK family consultancy founded by Susannah Brade-Waring and headquartered in Wimborne, Dorset. The firm delivers psychology-based leadership development, team building, and coaching services primarily to UK business leaders, managers, and teams. Core products include the Liberating Leadership Programme (a six-week structured engagement with weekly 2.5-hour workshops, four diagnostic tools, one-to-one coaching, and a 72-page workbook), the Confident Manager Academy, and the Aspirin Business Gym membership programme. The diagnostic stack centres on the ISO-17065 accredited Motivational Maps tool, supplemented by Clarity4D personality profiling, Pulse Surveys, and the Performance Navigator Tool.

The business operates on a professional services model with three revenue streams: structured leadership programmes (multi-week engagements sold to individuals or organisations), team building workshops (half-day or full-day sessions priced per workshop), and one-to-one or group coaching sessions (hourly rates, with entry-level Motivational Map plus 45-minute coaching from £170 per person). A free Time Management course on Udemy serves as lead generation. Go-to-market is consultative and sales-led, anchored on 15-minute discovery calls and supplemented by content marketing, podcast appearances, LinkedIn presence, and the "Take an Aspirin" email newsletter.

Customer evidence spans named clients in insurance (A-One Insurance Group, ESET), legal services (Dutton Gregory Solicitors, Frettens), technology (Raaft, Vanadium Technologies), recruitment (Caspian One), government (BCP Council), nonprofit (AGE UK North, South & West Dorset), manufacturing (Ammtek), childcare, dentistry, and home care, with self-reported satisfaction metrics of 100+ five-star reviews, 98.7% referral rate, and 100% reporting increased confidence. The firm has no external institutional investment, employs 1-10 people with three core family members in leadership roles, and was named a 2026 Family Business of the Year Finalist at the Bournemouth Business Awards.

Name

Aspirin Business Solutions

Legal name

Aspirin Business Solutions Ltd.

Website

https://aspirinbusiness.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Aspirin Business Solutions is a UK-based family consultancy delivering psychology-based leadership development programmes, team building workshops, and coaching to UK business leaders and managers, anchored on ISO-accredited Motivational Maps diagnostics and the six-week Liberating Leadership Programme.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Professional and Management Development Training (61143), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACANAA

Corporate & Leadership Development

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDABAAAK

Leadership Assessment, 360 Feedback & Development Planning

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYBPACAJAH

Talent Management & Leadership Advisory (Succession, Performance, Culture)

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYEDAAAKAI

Leadership & People Skills (Influence, Managing Up, Supervisory Readiness)

Education/Adult & Continuing Education/Career Readiness & Employability Skills (Resume, Interview, Workplace Skills)

Keywords

• Leadership development
• Team building workshops
• Management coaching
• Motivational profiling
• People development consultancy

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Leadership Development Programmes: The Liberating Leadership Programme is a 6-week structured programme delivered through weekly 2.5-hour workshops (online or in-person), including diagnostic tools, personalised coaching, and workbook materials. Sold as a complete programme to individuals or organisations.
2. Team Building Workshops: Motivational Maps team workshops delivered as half-day or full-day in-person sessions. Includes pre-workshop assessment, personalised reports, and interactive team activities. Charity discounts available.
3. Coaching Sessions: One-to-one and group coaching sessions with Susannah Brade-Waring. Clients book their own coaching appointments through online scheduling. 15-minute discovery calls offered at no commitment, with longer coaching sessions at hourly rates.
4. Motivational Maps Reports: Individual Motivational Maps reports provided as standalone assessments or bundled with coaching. Managers receive team insights while team members get personal reports with motivation strategies.
5. Online Course - Time Management: Free time management course hosted on Udemy, used as lead generation and brand building tool with referral tracking.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aspirin Business Solutions is a people development consultancy delivering leadership development programmes, team building workshops, business coaching, and motivational profiling services to UK businesses. Their flagship Liberating Leadership Programme is a six-week structured course covering 15 core leadership skills, supported by ISO-accredited Motivational Maps diagnostics, Clarity4D profiling, and one-to-one coaching.

Product overview

Aspirin Business Solutions is a people development consultancy offering a portfolio of leadership development programmes, diagnostic tools, and coaching services. The core offerings include the Liberating Leadership Programme (a six-week structured programme with workshops and coaching), Confident Manager Academy, and Team Building Workshops powered by Motivational Maps. Their diagnostic suite features Motivational Maps (ISO-17065 accredited), Clarity4D profiling, and Pulse Surveys. Additional offerings include a published book (The Confident Manager), free resources/online courses, and business coaching/NED services. The company operates as a consultancy rather than a software-as-a-service platform.

Differentiator

Problem solved

Functional benefit

Brands

• Liberating Leadership Programme: An award-winning, research-backed leadership development programme teaching 15 core leadership skills over six weeks with diagnostic tools, workshops, and one-to-one coaching.
• Confident Manager Academy
• Aspirin Business Gym
• Motivational Maps

Products and services

• Liberating Leadership Programme Award-winning, research-backed six-week programme teaching 15 core leadership skills for building high-performing teams. Includes weekly 2.5-hour workshops (online or in-person), 4 diagnostic tools, personalised 1-to-1 coaching, and a 72-page workbook. Designed for new and experienced managers.
• Confident Manager Academy Leadership development programme focused on building managerial confidence and skills for managing people effectively, covering delegation, motivation, feedback, performance, change and stress handling.
• Team Building Workshops Motivational Maps-powered workshops that help teams understand individual drivers, build trust, and improve collaboration through psychology-based approaches. Delivered as half-day or full-day in-person sessions with pre-workshop assessment.
• Motivational Maps ISO-17065 accredited engagement profiling tool identifying the nine core workplace motivators and measuring motivation satisfaction levels. Delivered as 16-page personalised reports or in team workshops. From £170.00 per person with a 45-minute coaching session.
• Business Coaching & NED Services One-to-one coaching sessions and Non-Executive Director support provided by Susannah Brade-Waring for leadership development and business guidance. Self-booking via online scheduling with hourly rate coaching.
• The Confident Manager Book Practical book for managers written by Susannah Brade-Waring covering delegation, motivation, feedback, performance, change, and stress management with plain-English guidance.

Quantifiable outcome

• 98.7% of clients would recommend to a colleague or friend
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Dorset Mentoring SchememinorStrategic or Co-development PartnerAspirin Business Solutions participates in the Dorset Mentoring Scheme by providing free mentorship to local leaders. This reflects the company's community involvement and values-based approach to business.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strengthscope: UK-headquartered strength-based psychometric and leadership development firm selling assessments, workshops, and coaching to leaders and teams. Directly comparable to Aspirin's profile-driven, workshop-plus-coaching delivery model.
• Insights Discovery: Global provider of colour-based personality profiling (Insights Discovery) used in team building, leadership development, and coaching engagements. Comparable to Aspirin's use of Clarity4D and Motivational Maps diagnostics in workshops.
• Lumina Learning: UK-rooted provider of personality and leadership development tools (Lumina Spark, Lumina Leader) used in coaching, workshops, and team programmes. Closely mirrors Aspirin's diagnostic-plus-coaching proposition.
• The Colour Works: UK-based provider of colour-coded personality and team workshops (Colour Works Universe) used in leadership and team development. Same diagnostic-led, SME-targeted delivery pattern as Aspirin.

Broad incumbents

• Center for Creative Leadership: Internationally recognised leadership development and research institution offering open-enrolment and customised leadership programmes, coaching, and assessments. Competes in the same leadership training category but at enterprise scale.
• Korn Ferry: Global organisational consulting firm with a substantial leadership development, executive coaching, and assessment practice. Overlaps with Aspirin's leadership coaching and team effectiveness offerings as part of a wider HR consulting portfolio.
• DDI (Development Dimensions International): Global leadership and talent development firm selling leadership programmes, assessments, and coaching to enterprise clients. Operates in the same leadership development category with broader portfolio.
• Dale Carnegie Training: Long-established global training provider covering leadership, presentation, and team effectiveness courses for organisations. Targets overlapping SME and corporate leadership buyers across the UK.
• FranklinCovey: Global leadership and effectiveness training firm offering curriculum such as 'The 7 Habits of Highly Effective People' and leadership programmes to enterprises. Competes for the same UK leadership development budget as Aspirin's Liberating Leadership Programme but at vastly greater scale.

Regional players

• Henley Business School: UK-based business school offering MBA, executive education, leadership programmes, and coaching qualifications. Competes for UK leadership development spend via formal accreditation routes rather than Aspirin's consultant-led workshop model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aspirinbusiness
• LinkedInlinkedin.com/company/aspirin-business-solutions
• Xx.com/aspirin_bus_sol

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspirin Business Solutions