Currently Wine

Name

Currently Wine

Legal name

Currently Wine Co.

Website

https://currentlywine.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainable Wine

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYCRANABAF

Alcohol Subscription & Wine Clubs (Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYAFAFAAAB

Wine Production & Winemaking

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

Keywords

• Sustainable wine
• Aluminum bottle wine
• Direct-to-consumer wine
• Coastal lifestyle wine
• Community-owned wine

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer Wine Sales: Currently Wine Co. generates revenue primarily through direct-to-consumer e-commerce sales of wines (Rosé and Sauvignon Blanc) through their website. The company ships to East and West regions of the United States, with pricing at $23.99 per bottle for Rosé and similar direct sales model for Sauvignon Blanc. Free shipping is offered on 4+ bottles.
2. Merchandise Sales: The company sells branded merchandise including T-shirts ($25), sweatshirts ($40), trucker hats ($20), tote bags ($15), beach towels ($30), wine chillers ($20), wine tumblers ($49 for 2-pack), and lip balm ($5 for 3-pack). These are sold through a separate shopping cart from wine purchases.
3. Community Ownership Program: Currently Wine Co. has raised over $1.4M through a community ownership group, welcoming members for as little as $200. The ownership group consists of fans of the brand, impact investors, and wine lovers who believe in building a new breakthrough brand in the wine industry.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Currently Wine Co. produces and sells two wines — Currently Rosé (from 100% California Pinot Noir) and a Sancerre-style Sauvignon Blanc (California Central Coast) — packaged in unbreakable aluminum bottles through a direct-to-consumer e-commerce store with regional East/West U.S. shipping. The company complements wine sales with branded merchandise (apparel, accessories, drinkware) and a free community membership plus community ownership program, positioning the brand as a sustainable coastal lifestyle choice.

Product overview

Currently Wine Co. is a coastal lifestyle wine brand offering two core wine products: Currently Rosé (2025 vintage from California Pinot Noir) and Sauvignon Blanc (2024 vintage from California's Central Coast, Sancerre-style). Both wines are packaged in unbreakable aluminum bottles and are certified sustainable. The company also sells branded merchandise including apparel (t-shirts, sweatshirts, hats), accessories (tote bags, beach towels), and wine accessories (chillers, tumblers, lip balm). The wines are positioned for outdoor consumption at beach, boat, and pool settings, with a focus on sustainability and a 50% lower carbon footprint compared to traditional wine packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Currently Rosé A 2025 vintage Rosé wine sourced from 100% California Pinot Noir, packaged in a 750ml unbreakable aluminum bottle. Features 13.6% ABV, ~99 calories per serving, 0g added sugar, and is Certified California Sustainable and Vegan. Positioned for outdoor consumption at beach, boat, and pool settings.
• Currently Sauvignon Blanc A Sancerre-style 2024 Sauvignon Blanc sourced from California's Central Coast, packaged in a 750ml unbreakable aluminum bottle. Features 13.2% ABV, 106 calories per serving, 0g added sugar, and is Certified California Sustainable and Vegan. Designed to pair with friends at the beach, boat, and pool.
• Currently Wine T-Shirt Allmade Unisex Triblend Tee in 'I Like You Blue' color, made from sustainable materials using the equivalent of up to 6 recycled plastic water bottles, carbon-neutral. Priced at $25.
• Currently Wine Sweatshirt White Jerzees Eco Premium Blend Crewneck Sweatshirt made with 100% recycled polyester and sustainably sourced USA-grown cotton. Each garment saves 6.4 plastic water bottles. Priced at $40.
• Currently Wine Trucker Hat White NewEra Recycled Snapback Cap made from 100% recycled poly twill with mesh panels for breathability, featuring 9FORTY fit. Priced at $20.
• Currently Wine Tote Bag Port Authority Eco Blend Canvas Tote made from 10-ounce 80% recycled cotton/20% cotton, dimensions 15.75"h x 15.25"w. Priced at $15.
• Currently Wine Beach Towel Peshmetel Turkish Beach Towel in Coastal Blue, woven from Oeko-Tex 100 Standard certified Turkish cotton, extremely soft, absorbent, durable with quick-dry properties. Priced at $30.
• Currently Wine Wine Chiller Toadfish Wine Chiller with double-wall stainless steel construction that keeps wine chilled for hours without ice, condensation-free and portable. Priced at $20.
• Currently Wine Wine Tumbler (2-pack) Toadfish Non-Tipping Wine Tumbler 2-pack featuring SmartGrip technology that keeps drinks upright, double-walled stainless steel construction keeps beverages chilled. Priced at $49 for the 2-pack.
• Currently Wine Lip Balm (3-pack) Lip balm 3-pack with SPF 15 in vanilla mint flavor. Priced at $5 for the 3-pack.

Quantifiable outcome

• 50% lower carbon footprint compared to conventional wine production
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Brevard ZoocoreOthersSea turtle rehabilitation partner based in Florida. Currently Wine Co. supports sea turtle conservation efforts to help save sea turtles impacted by changing ocean current temperatures. The partnership aims to rehabilitate 100 sea turtles yearly.
• Mass Oyster ProjectcoreOthersMassachusetts-based non-profit focused on restoring wild oyster beds that clean waterways polluted by humans. Part of the company's nearshore ecosystem restoration efforts.
• Martha's Vineyard Shellfish GroupcoreOthersLocal Massachusetts organization working on shellfish restoration in Martha's Vineyard waters. Supports the company's goal of seeing coastal waters in Boston open to shellfish harvesting.
• Nantucket Oyster RestorationcoreOthersNantucket-based initiative focused on oyster restoration efforts to support marine ecosystem health.
• Billion Oyster ProjectcoreOthersNew York-based non-profit working to restore oysters to New York Harbor. One of Currently Wine Co.'s key aquaculture partners.
• Moriches Bay ProjectminorOthersNew York-based environmental organization focused on bay restoration efforts including oyster bed restoration.
• Shinnecock Bay Restoration ProgramminorOthersShinnecock Bay restoration initiative supporting marine ecosystem health through oyster restoration.
• SECORE InternationalcoreOthersGlobal coral reef restoration partner working to rebuild reefs impacted by warming waters. Currently Wine Co. has helped plant 250+ baby corals through this partnership.
• The Nature Conservancy in New HampshireminorOthersEnvironmental conservation organization supporting coastal and marine ecosystem protection in New Hampshire.
• Oyster Recovery PartnershipminorOthersMaryland-based organization focused on oyster restoration and recovery efforts in Chesapeake Bay region.
• North Carolina Coastal FederationminorOthersNorth Carolina organization working to protect and restore the state's coastal ecosystems through oyster restoration.
• Galveston Bay FoundationminorOthersTexas-based foundation focused on protecting and restoring Galveston Bay ecosystems including oyster reefs.
• Puget Sound Restoration FundminorOthersWashington-state organization working to restore Puget Sound ecosystems through shellfish and oyster restoration.
• Confederated Tribes of Siletz IndiansminorOthersOregon-based tribal organization involved in coastal ecosystem restoration efforts.
• Coastal Collaborative SciencesminorOthersBritish Columbia-based organization focused on collaborative coastal and marine science and restoration efforts.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Firstleaf: DTC wine subscription with curated varietals and member discounts; closely comparable business model and direct-to-consumer channel structure.
• Winc: Subscription-based DTC wine brand selling curated, label-exclusive wines to consumers; directly comparable to Currently Wine's DTC e-commerce and community-led subscription model.
• Brightcellars: Wine subscription club using a quiz-driven personalization model and DTC fulfillment; comparable to Currently Wine's membership, DTC ecommerce, and lifestyle segmentation.
• Plonk Wine Club: Small-batch DTC wine subscription with curated natural and sustainable producers; comparable niche positioning and subscription-led acquisition.
• Scout & Cellar: Clean-crafted wine brand sold DTC with a consultant-driven community model; comparable sustainability/clean-label positioning and community-led acquisition.
• Dry Farm Wines: Naturally farmed, low-sugar DTC wine club targeting health-conscious drinkers; directly competes on sustainability messaging, low-calorie positioning, and DTC subscription model.

Broad incumbents

• Total Wine & More: Multi-channel wine/beer/spirits retailer with strong e-commerce and physical footprint; broad incumbent competing for off-premise wine purchase occasions.
• Wine.com: Largest U.S. online wine retailer selling thousands of SKUs DTC; broader incumbent competing for the same DTC wine shopper with a much wider assortment.

Emerging players

• Vivino: Wine marketplace and recommendation app with growing e-commerce; overlapping target consumer (digital-native wine drinkers) and adjacent data-driven discovery.

Others

• Bev/Aluminum Bottle Brands (e.g., Nomadix): Adjacent outdoor lifestyle brands packing beverages in aluminum/eco formats; comparable sustainability and outdoor-lifestyle positioning relevant to Currently's packaging strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/currentlywineco
• LinkedInlinkedin.com/in/drodriguez4
• Instagraminstagram.com/currentlywineco
• TikToktiktok.com/@currentlywineco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Currently Wine