Gary and Mary West Pace

What Gary and Mary West Pace does

Gary and Mary West PACE is a nonprofit Program of All-Inclusive Care for the Elderly (PACE) headquartered in San Marcos, California, established in August 2019 through a grant from the Gary and Mary West Foundation under the West Health umbrella. The organization serves adults aged 55 and older residing in North County San Diego who qualify for nursing home–level care, providing an integrated system of medical, social, and supportive services through an interdisciplinary care team model that includes physicians, nurses, social workers, dietitians, physical and occupational therapists, and recreation specialists. Participants receive comprehensive services spanning primary care, specialty care, prescriptions, dentistry, laboratory and X-ray, hospitalizations, in-home skilled nursing, adult day center programming, meals and nutrition counseling, scheduled medical transportation, medication management, behavioral health support, and caregiver respite—all coordinated through a single care plan rather than fragmented fee-for-service delivery.

The business model is funded primarily through capitation-based Medicare and Medicaid (Medi-Cal) reimbursement, supplemented by private-pay options and monthly premiums for Medicare-only participants. PACE enrollees who qualify for both Medicare and Medi-Cal pay nothing for covered services; those with Medicare only pay a monthly premium covering Medicare Part D prescriptions and the Medi-Cal portion. With more than 480 older adults served cumulatively since inception, a single ~20,000-square-foot day center in San Marcos, and a service area restricted to North County San Diego, the organization operates as one of only 15 PACE programs in California—a tightly regulated category requiring CMS approval (plan ID H3563, pending approval dated 11/24/2024). Technology deployment includes a mobile health partnership with DocGo for in-home non-emergency care, the care.coach platform for human-mediated emotional support and telemedicine, and virtual reality tools for therapeutic recreation.

The GTM motion is sales-led and community-based: enrollment specialists conduct home visits, intake coordinators respond within one business day to inbound phone, email, and online form inquiries, and the organization generates referrals through healthcare provider networks, social workers, hospital discharge planners, and community organizations. Marketing channels include content marketing (blog articles on senior health topics), organic social (Facebook, Instagram, LinkedIn, X, YouTube), community events (including an annual holiday donation drive with local partners such as Edward Jones, Dr. Bronner's, and Berkshire Hathaway affiliates), and earned media (Best of North County 2023 awards in Rehab, In-Home Senior Care, and Assisted Living categories). Recent strategic expansion includes a partnership with Wakeland Housing to deliver the La Sabila affordable senior housing community (85 units, with 42 reserved for seniors exiting homelessness), demonstrating a model of coupling housing access with PACE wraparound clinical services.

Name

Gary and Mary West Pace

Legal name

Gary and Mary West PACE

Website

https://westpace.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Gary and Mary West PACE is a nonprofit PACE program in North County San Diego delivering integrated medical, social, and supportive care to seniors 55+ requiring nursing-home–level care, funded via Medicare and Medi-Cal capitation and one of only 15 PACE programs in California.

Ownership category

akta.pro rank

Product category

Senior Healthcare Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities (623311), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Medicaid Waiver / PACE-Partnered Adult Day Programs (HLADAIAM)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Social, Community & Senior Center Outings Transport (HSABAOAG), Specialized Adult Day Programs (Parkinson’s, Stroke, MS, etc.) (HSABANAE), Adult Day Program Transportation & Escort (Center-Operated) (HSABANAL), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior care services
• PACE healthcare program
• In-home care services
• Adult day care
• Elderly care coordination

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medicare and Medicaid Reimbursement: Medicare and Medi-Cal reimburse West PACE directly for participant care. For participants with both Medicare and Medi-Cal, there is no cost. Those with only Medi-Cal may pay a share of cost. Private pay options are also available.
2. Monthly Premiums: Participants who do not qualify for Medi-Cal but have Medicare may be charged a monthly premium for MediCare Part D prescriptions and Medi-Cal portion

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gary and Mary West PACE is a nonprofit Program of All-Inclusive Care for the Elderly (PACE) operating in North County San Diego since 2019. The program delivers comprehensive medical, social, and supportive care to seniors 55 and older who qualify for nursing home-level care, enabling them to live safely at home and in the community rather than in nursing facilities. Services are delivered through an interdisciplinary team at a San Marcos adult day center and through in-home care, with reimbursement from Medicare and Medi-Cal.

Product overview

Gary and Mary West Pace operates as a nonprofit Program of All-Inclusive Care for the Elderly (PACE), providing a comprehensive, integrated system of care for seniors aged 55+ in North County San Diego. The organization offers a unified program combining medical care, social services, and supportive care through multiple interconnected services: PACE at Home (in-home skilled nursing and personal care), Adult Day Center (health and social hub with meals and activities), Medical Transportation (door-to-door scheduled rides), Medication Management (with home delivery), Meals and Nutrition Services, Physical/Occupational/Speech Therapy, Telehealth and Mobile Health Services (via DocGo partnership), Social Activities and Recreation Programs, Emergency and Specialty Care (including dentistry, lab/X-ray, hospitalizations), Caregiver Support and Respite Care, Behavioral Health Services, and the La Sabila Affordable Housing Partnership. All services are coordinated through an interdisciplinary care team and covered by Medicare and Medicaid (Medi-Cal) for eligible participants, allowing seniors to age safely at home rather than in nursing facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• PACE at Home In-home care service delivering skilled nursing care and personal assistance with daily living activities for PACE participants in North County San Diego, including medication management, in-home injections, blood draws, nutrition and meal planning, transportation, daily activities at the day center, hospitalization support, and light housekeeping.
• Adult Day Center Adult day care and health center serving as a hub for participants to access hot meals, primary care provider visits, social activities with peers, and workout sessions with therapists in a supportive community setting in San Marcos, CA.
• Senior Medical Transportation Door-to-door scheduled transportation service ensuring participants get to medical appointments, the day center, and other healthcare services, using fully equipped vans with necessary accommodations including medical supplies delivery and social activity transport.
• In-Home Medication Management Medication management service providing reminders from home health aides, automatic medication dispensers, nursing staff administration, and prescription delivery in easy-to-follow packaging with no copay, designed for seniors managing multiple prescriptions at home.
• Meals for Seniors Nutritious meal services with registered dietitians tailoring meal plans to dietary needs, accommodating food allergies and medical conditions like diabetes, including meals at the day center and home-delivered meals throughout the week.
• Physical, Occupational and Speech Therapy Therapy services including physical therapy for exercise, fitness, strength training, mobility and balance improvement; occupational therapy for maximizing independence in self-care and daily living tasks; and speech therapy for recovery after illness or stroke including swallowing therapy.
• Telehealth and Mobile Health Services Telehealth services and home healthcare allowing participants to receive medical care in their homes, including mobile health services via the DocGo partnership for non-emergency treatment, rapid testing, wound care, and cardiac monitoring.
• Emergency and Specialty Care Services Additional support services including emergency services, specialty care and dentistry, laboratory and X-ray services, hospitalizations, and nursing home care, all provided at no added cost for enrolled participants.
• Caregiver Support and Respite Care Support and respite care services for family members and caregivers of seniors through training, support groups, and respite care designed to reduce caregiver burden and bring together an uplifting community.
• Behavioral Health Support Mental health services and counseling provided as part of comprehensive care, including support for participants dealing with depression, anxiety, and cognitive decline.
• La Sabila Affordable Senior Housing Affordable senior housing with wraparound health and wellness services provided through partnership with Wakeland Housing, offering 85 pet-friendly homes for low-income adults age 62 and older, with qualifying residents receiving West PACE case management, behavioral health support, and health and wellness classes.

Quantifiable outcome

• Over 90% of PACE participants successfully remain in their homes and communities
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• Wakeland HousingcoreStrategic or Co-development Partner · 1 September 2025Wakeland Housing developed La Sabila, an 85-unit affordable housing community for seniors in North County. West PACE provides qualifying residents with comprehensive care including case management, behavioral health support, health and wellness classes, and daily living assistance. 42 units reserved for seniors exiting homelessness, 21 for those with special needs.
• DocGocoreStrategic or Co-development Partner · 1 February 2022DocGo partnership allows West PACE nursing team to dispatch vehicles to participants' homes to treat non-emergency conditions including wound care, cardiac monitoring, COVID-19 testing and vaccinations, and other mobile health services. DocGo made over 300 visits to vulnerable seniors' homes since launch, helping avoid unnecessary ER visits. This is DocGo's first partnership in Southern California.
• care.coachsupportingTechnology or Integrationcare.coach technology platform allows participants to connect with a real person for emotional support, health care coaching, and telemedicine in real-time. This proved particularly critical during pandemic lockdowns for participants experiencing social isolation.
• Edward JonesminorChannel Partner/ Reseller/ DistributorEdward Jones in Escondido serves as a community partner location for the annual 'Everyday Necessities' holiday drive to collect donations for North County seniors.
• Oasis Senior AdvisorsminorChannel Partner/ Reseller/ DistributorOasis Senior Advisors serves as community partner supporting the annual holiday drive and helping connect seniors with West PACE services in North County San Diego.
• Dr. Bronner'sminorChannel Partner/ Reseller/ DistributorDr. Bronner's supports the annual 'Everyday Necessities' holiday drive through donations for North County seniors.
• Bryan Devore - Devore Realty Group/Berkshire HathawayminorChannel Partner/ Reseller/ DistributorBryan Devore of Devore Realty Group/Berkshire Hathaway in Carlsbad serves as community partner for holiday donation drives.
• Care ChoiceminorChannel Partner/ Reseller/ DistributorCare Choice in San Marcos serves as a community partner location for donation drives supporting West PACE seniors.
• Best of CareminorChannel Partner/ Reseller/ DistributorBest of Care in Carlsbad serves as a community partner for the holiday donation drives.
• J&J RealtyminorChannel Partner/ Reseller/ DistributorJ&J Realty in Carlsbad serves as a community partner location for donation drives.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Amedisys: Large national home health and hospice provider offering skilled nursing, therapy, and chronic care management services to seniors in their homes. Comparable on the home health delivery component of West PACE's integrated offering.
• Brookdale Senior Living: Nation's largest senior living operator offering assisted living, memory care, and home health services. Comparable to West PACE's adult day center and assisted living-supportive service lines from a senior services perspective.

Emerging players

• Honor Technology: Tech-enabled home care platform providing non-medical in-home care to seniors, comparable to West PACE's PACE-at-Home personal care and homemaker services. Overlapping focus on helping seniors remain safely at home.
• DispatchHealth: Provider of in-home mobile medical care for acute and complex conditions, comparable to West PACE's DocGo mobile health partnership model. Relevant for evaluating the mobile-health-enabled senior care delivery model.

Direct peers

• WelbeHealth: California-based PACE operator serving seniors through adult day centers, in-home care, and transportation, with a mission-driven focus on vulnerable populations. Direct overlap with West PACE in California geography, PACE model, and dual-eligible target population.
• InnovAge Holding Corp. Largest U.S. operator of PACE programs for dual-eligible seniors, serving participants across multiple states with the same all-inclusive care model as West PACE. Most directly comparable for capitation economics, interdisciplinary care teams, and adult day center operations.
• San Diego PACE (Family Health Centers of San Diego): Federally qualified health center-based PACE program serving seniors in San Diego County, providing the same integrated medical, social, and adult day services as West PACE. Direct regional overlap in San Diego service territory.
• AltaMed PACE: Large nonprofit PACE operator in Southern California serving low-income Latino and other vulnerable senior populations with interdisciplinary, all-inclusive care. Direct overlap in California geography, dual-eligible focus, and community-based care model.

Regional players

• St. Paul's PACE: San Diego-area PACE program operated by St. Paul's Senior Services, providing all-inclusive care for elderly San Diegans who qualify for nursing home-level care. Directly comparable service model with overlapping San Diego catchment area.

Others

• Wakeland Housing and Development Corporation: Nonprofit affordable housing developer and West PACE's partner on the La Sabila affordable senior housing community. Adjacent ecosystem participant enabling the housing-plus-care model West PACE is pursuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GaryandMaryWes1
• YouTubeyoutube.com/channel/UCyV2_jG5Ux9VGOQ25ZUudAA
• Facebookfacebook.com/GMWPSanMarcos
• LinkedInlinkedin.com/company/gary-and-mary-west-pace
• Instagraminstagram.com/garyandmarywestpace

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gary and Mary West Pace