What care.coach does

care.coach (legal entity care.coach corporation, previously GeriJoy) is a U.S. digital health company founded in 2012 by Victor Wang, headquartered in Millbrae/San Leandro, California, that operates a hybrid human-in-the-loop avatar companionship and health coaching platform for seniors and individuals with disabilities. The platform delivers 24/7 conversational avatar interactions through pet-style characters rendered on a proprietary, pre-configured 4G LTE tablet with voice navigation and no-touch auto-answer video visit capability, allowing family members and care teams to reach the user without requiring the senior to operate a smartphone. Trained human Health Advocates operate the avatars remotely and provide daily check-ins, medication reminders, fall prevention coaching (Otago Exercise Program), and condition-specific protocols validated with VA, DoD, and NIH support, while the platform ingests pharmacy data (via Grane Rx) and insurer member/claims data to personalize engagement. Validated outcomes reported by the company include 74% fewer falls, 79% fewer ER visits, a 3x reduction in UCLA Loneliness Scale scores, and 25% reduction in PHQ-9 depression scores across deployed programs.

The business combines two go-to-market motions. On the consumer side, a self-serve subscription starts at $199/month (Essential Support Plan) and includes the leased tablet, 24/7 avatar companionship, and an optional video-visit add-on, with no long-term contracts. On the enterprise side, a B2B field-sales motion targets PACE programs, state Medicaid waiver agencies, home care agencies, independent living communities, and the Department of Developmental Services, with deployments live across 50+ programs nationally and a 4-week go-live cycle; a Grane Rx channel partnership distributes the platform into PACE pharmacy customers and adds medication-adherence analytics. Revenue is recurring subscription-based, supplemented by hardware lease on the consumer side.

The company employs 51-100 people, has raised over $10 million in total funding (predominantly from NIH institutes NINR, NIA, and NCI, US Congressional appropriations, and strategic investors including StartUp Health, AARP's AgeTech Collaborative, and a publicly traded Medicare Advantage insurer), and is SOC 2 Type 2 certified and HIPAA-, GDPR-, and CCPA-compliant. Kendra Seavey was appointed President and CEO in September 2024, succeeding founder Victor Wang who continues as Chairman.

Name

care.coach

Legal name

care.coach corporation

Website

https://care.coach

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

care.coach operates a human-in-the-loop avatar companionship and health coaching platform for seniors and individuals with disabilities, delivered via voice-navigated 4G LTE tablets to PACE programs, Medicaid waivers, home care agencies, and direct consumers through $199/month subscriptions.

Ownership category

akta.pro rank

Product category

Digital Health Virtual Care Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000)

akta.pro primary industry

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), Caregiver Support, Coaching & Training (HLADALAG), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Virtual companionship platform
• Senior health coaching
• Remote patient monitoring
• Medication adherence technology
• AI avatar assistants

Headquarters

HQ city

Millbrae

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Consumer Subscription (B2C): Monthly subscription plans for individual consumers and families starting at $199/month. Includes tablet hardware (leased), 24/7 avatar companionship, daily check-ins, medication reminders, and video visits. Cancel-anytime model with no long-term contracts.
2. Enterprise/B2B Subscriptions: B2B contracts with healthcare organizations including PACE programs, Medicaid waiver agencies, home care agencies, and independent living communities. Platform deployed across 50+ programs nationally, with per-program or per-participant pricing models.
3. Tablet Hardware Lease: Pre-configured 4G LTE tablets leased to consumers as part of subscription. Hardware remains property of care.coach; returned upon cancellation. Replacement provided for defects at no cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

care.coach provides 24/7 virtual companionship and health coaching for seniors and individuals with disabilities via pet-style avatars running on pre-configured 4G LTE tablets. The avatars are operated remotely by trained human Health Advocates and deliver daily check-ins, medication reminders, fall-prevention coaching, and auto-answer video visits for families and clinical care teams.

Product overview

care.coach offers a unified digital health platform centered on pet-style virtual avatars that provide 24/7 companionship and health coaching for seniors and individuals with disabilities. The core offering consists of a pre-configured 4G LTE tablet with voice-navigated avatar companions operated by real human Health Advocates augmented by AI. The platform is modular, combining the Essential Support Plan base subscription with optional Video Visit add-ons, and includes dedicated Family and Provider Portals for stakeholder connectivity. Enterprise customers (PACE programs, Medicaid programs, home care agencies) access specialized deployment, training, and analytics tools. The Grane Rx partnership extends the platform with pharmacy data integration for medication adherence coaching. Pricing starts at $199/month for the Essential Support Plan.

Differentiator

Problem solved

Functional benefit

Products and services

• care.coach Avatar Companionship Platform A 24/7 virtual companionship and health coaching platform delivered via pet-style avatars on a 4G LTE tablet, combining human Health Advocates with AI to support seniors and individuals with disabilities. Features include daily check-ins, medication reminders, fall-prevention coaching, auto-answer video visits, and family connectivity.
• PACE Program Solutions Specialized enterprise deployment of the care.coach avatar platform for Program of All-inclusive Care for the Elderly (PACE) organizations, including staff training, evidence-based coaching protocols tailored to PACE interdisciplinary teams, and integration with PACE workflows.

Quantifiable outcome

• 25% reduction in depression (PHQ-9 scores) — average reduction in depression scores across care.coach participants.
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Grane RxcoreTechnology or Integration · 14 October 2024Strategic collaboration between Grane Rx (senior care pharmacy solutions provider) and care.coach to integrate pharmacy data with care.coach's avatar platform. The integration enables real-time medication adherence coaching, adverse drug event prevention, and improved participant safety. Grane Rx's medication literacy tools and pharmacy data are combined with care.coach's 24/7 avatar companionship to reduce medication mismanagement and hospital admissions.
• MITminorStrategic or Co-development PartnerFounder Victor Wang conducted graduate research at MIT on telerobotics for NASA's space program. MIT's research environment and academic connections influenced the foundational technology and human-in-the-loop approach. This is a historical/origin partnership rather than an active commercial partnership.
• U.S. Department of Veterans Affairs (VA)coreStrategic or Co-development PartnerVA-funded protocol deployment and validation of care.coach's evidence-based health coaching programs. DoD-funded integration with VA systems demonstrates clinical rigor and institutional adoption of care.coach's approach for veteran populations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Constant Companion: Constant Companion offers an always-on voice-activated companion for seniors including fall detection and welfare checks, overlapping with care.coach's 24/7 avatar check-ins, fall-prevention focus, and B2B senior living/agency deployments.
• Linked Senior: Linked Senior provides a resident engagement platform for senior living communities, including cognitive stimulation and activity programming — directly comparable to care.coach's conversation, cognitive stimulation, and activity facilitation positioning in independent living communities.
• K4Connect: K4Connect builds technology solutions (K4Community and K4Life) specifically for independent living and senior living communities, integrating engagement, wellness, and connectivity — overlapping with care.coach's independent living community segment and family connectivity features.
• LifePod Solutions: LifePod delivers proactive voice-driven daily check-ins, medication reminders, and caregiver notifications specifically for older adults and chronic-condition populations — a comparable voice-first companion model targeting family caregivers and provider organizations.
• GrandPad: GrandPad provides a simplified, large-button tablet for seniors with a closed family network and managed connectivity — addressing the same ease-of-use problem care.coach solves with its voice-navigated 4G LTE tablet and supports similar B2C and senior-living channels.
• Intuition Robotics (ElliQ): ElliQ is an AI-driven companion device explicitly built for older adults living independently, offering proactive check-ins, wellness coaching, and family connectivity — directly overlapping with care.coach's avatar companionship and chronic-condition self-management use cases.

Broad incumbents

• Caregility: Caregility offers a telehealth and virtual care platform used by hospitals and skilled nursing facilities for continuous patient observation — serving the same senior-care and post-acute care customers (including PACE) that care.coach targets with its no-touch video and avatar model.
• Honor Technology: Honor operates a tech-enabled home care agency network serving older adults and their families, addressing caregiver burnout and in-home support — a broader incumbent adjacent to care.coach's in-home companionship and home-care agency channel.
• Amazon Alexa Together: Amazon's Alexa Together is a subscription add-on offering urgent response, fall detection, and remote check-in via Echo devices, broadly competing in the senior companionship and remote caregiving segment against care.coach's B2C subscription offering.

Emerging players

• Sensi.AI: Sensi.AI provides audio-based ambient intelligence for senior living and home care, with fall detection and actionable caregiver insights — an emerging player intersecting with care.coach's avatar-based, audio/video monitoring approach to elder safety.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@YourCareCompanion
• Facebookfacebook.com/caredotcoach
• LinkedInlinkedin.com/company/carecoach
• Instagraminstagram.com/caredotcoach
• Xx.com/caredotcoach

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about care.coach