Doctor Shop

What Doctor Shop does

Doctor Shop S.r.l. is a privately held Italian B2B e-commerce platform founded in 2005 and headquartered in Milan, specializing in the online sale of medical equipment, diagnostic devices, and consumable supplies to healthcare professionals. The company operates a single-channel direct-to-consumer model through its website doctorshop.it, offering a catalog spanning more than 12 product categories including diagnostics, surgery, emergency, clinic furnishings, telemedicine, disposables, sterilization, and veterinary equipment. Its product range covers low-cost consumables (€2-50), mid-range equipment (€100-1,000), and high-value devices (€1,000-15,000+) such as portable ultrasound systems, multiparametric monitors, ECG machines, and defibrillators from brands including Mindray, Chison, Welch Allyn, and GIMA.

Doctor Shop serves multiple healthcare customer segments across Italy — including individual medical practices, clinics, polyclinics, pharmacies, veterinary practices, emergency services, and physiotherapy centers — with no single enterprise anchor customer. The company supplements transactional product sales with value-added services: a 5-day free equipment trial program, on-site installation, calibration services for ECG and defibrillators, electrical safety verification, and financing facilitation through partnerships with Sella Personal Credit (10 interest-free installments) and Ifis Rental Services (Banca Ifis group) for equipment leasing.

The business generates revenue from product sales (one-time), an annual Doctor Shop Club subscription (€39.90 + VAT for unlimited shipping), gift cards, and professional services. Distribution is exclusively Italian, with no geographic expansion beyond the domestic market. The technology stack includes Clerk.io for on-site search, Google Analytics and Tag Manager for marketing analytics, Facebook Pixel and Criteo for retargeting, and Bing Ads for paid search. There is no proprietary AI development; AI capabilities present in the catalog (Glasgow ECG interpretation, Afinion 2 blood analytics) are third-party licensed features embedded in distributed products.

Name

Doctor Shop

Legal name

Doctor Shop S.r.l.

Website

https://doctorshop.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Doctor Shop is an Italian B2B e-commerce platform, founded in 2005 and based in Milan, selling medical equipment, diagnostic devices, and consumable supplies to healthcare professionals across Italy via its doctorshop.it storefront.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), All Other Health and Personal Care Retailers (456199)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro industry

PRIMARYCRAFADAG

Health, Wellness & Pharmacy Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Medical equipment retail
• Diagnostic imaging devices
• Veterinary diagnostic equipment
• Healthcare supplies e-commerce
• Medical device servicing

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Primary revenue stream from selling medical equipment, diagnostic devices, disposable supplies, and healthcare products to professional customers. Products range from low-cost consumables (€2-20) to high-value equipment (€1,000-15,000+) such as ecographs and patient monitors.
2. Doctor Shop Club Subscription: Annual subscription service at €39.90 + IVA providing unlimited free shipping for one year. The service activates automatically from the first order after purchase and covers standard courier express services.
3. Professional Services: Additional revenue from calibration, maintenance, electrical safety verification, training courses, installation services (e.g., OKI printer installation at €78-95), and equipment rental/financing facilitation.
4. Gift Cards: Prepaid gift cards available in €50, €100, and €150 denominations for customers to purchase or gift to others.
5. Equipment Rental/Leasing Facilitation: Partnership with Ifis Rental Services (Banca Ifis group) to facilitate equipment leasing for medical practices. Doctor Shop enables customers to access equipment through rental rather than outright purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Doctor Shop operates doctorshop.it, an Italian B2B e-commerce platform selling third-party medical equipment and supplies—including portable ultrasound systems, multiparametric monitors, ECG machines, blood analyzers, defibrillators, veterinary diagnostic devices, diagnostic instruments, disposables, and clinic furnishings—directly to healthcare professionals (doctors, clinics, hospitals, pharmacies, veterinary practices, physiotherapists). The offering is bundled with value-added services such as a free 5-day product demo, on-site installation, ECG and defibrillator calibration, electrical safety verification, equipment leasing via Ifis, gift cards, and the Doctor Shop Club annual shipping subscription.

Product overview

Doctor Shop operates as a B2B e-commerce platform specializing in medical equipment and supplies for healthcare professionals. The product portfolio centers on diagnostic imaging equipment including Mindray DP-10 and DP-20 portable ultrasound systems, Chison ECO3 Expert (human and veterinary variants), and multiparametric monitors such as the CMS 8000 and GIMA Vital Plus. Advanced diagnostic offerings include the NeoECG S120 tablet ECG with Glasgow algorithm interpretation, AIView VS AI-powered vital signs monitor, and Afinion 2 point-of-care blood analyzer. Supporting equipment includes Welch Allyn diagnostic instruments, wearable ECG devices (QardioCore), and emergency equipment like the I-PAD defibrillator. The platform offers related services including equipment calibration (ECG, defibrillator), electrical safety verification, installation services, a 5-day product demo program, and equipment leasing through Ifis Rental Services. An annual Doctor Shop Club membership provides unlimited shipping benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Doctor Shop Plus: A premium subscription service offering additional benefits to customers.
• Doctor Shop Club

Products and services

• Portable Ultrasound Systems (Mindray DP-10, Mindray DP-20, Chison ECO3 Expert, P-series) Portable black-and-white ultrasound systems from Mindray and Chison featuring LED displays, DICOM connectivity for PACS integration, harmonic tissue imaging, and applications including obstetrics, gynecology, abdominal, urology, pediatrics, cardiology, vascular, and musculoskeletal imaging. Sold to healthcare professionals and clinics for diagnostic imaging.
• Multiparametric Patient Monitors (CMS 8000, GIMA Vital Plus, AIView VS, P3000) Multiparametric vital signs monitors measuring ECG, RESP, SpO2, NIBP, temperature, and pulse rate with adult/pediatric/neonatal modes. Features include 7- to 12.1-inch touchscreen displays, USB data export, historical data review in waveform/list/trend formats, and CE certification. Sold to hospitals, clinics, and veterinary practices for continuous patient monitoring.
• ECG Systems (NeoECG S120 Tablet ECG, Contec 600G, QardioCore wearable ECG) 12-lead electrocardiograph systems including a tablet-based ECG with Glasgow algorithm automated interpretation, an interpretative 12-lead ECG with display, and a wearable ECG for continuous ambulatory cardiac monitoring. Sold to cardiologists, medical practices, and clinics for cardiac diagnostics.
• Afinion 2 Point-of-Care Blood Analyzer Point-of-care multiparametric blood analyzer for near-patient testing supporting multiple test panels including HbA1c, lipid panels, and CRP. Used by medical practices for diabetes management, cardiovascular risk assessment, and rapid blood chemistry results.
• Veterinary Diagnostic Equipment (Chison ECO3 Expert VET, veterinary monitors) Veterinary-specific diagnostic equipment including the Chison ECO3 Expert VET portable ultrasound with species-appropriate measurement presets for canine, feline, ovine, equine, and bovine imaging, plus veterinary ECG and monitoring devices. Sold to veterinary clinics and animal hospitals.
• Diagnostic Instruments (Welch Allyn Macroview LED Otoscope, Sigma F.O. Otoscope, GIMA Podoscopio) Clinical diagnostic instruments including the Welch Allyn Macroview LED otoscope with doubled field of view and 30% greater magnification, the Sigma F.O. halogen otoscope, and the GIMA LED podoscope for foot posture analysis. Sold to general practitioners, ENTs, dermatologists, orthopedists, and clinics.
• I-PAD CU-SP1 Semi-Automatic Defibrillator Semi-automatic external defibrillator (AED) with carrying bag for emergency cardiac care. Delivers shock upon user actuation following rhythm analysis. Sold to emergency services (Pubblica Assistenza), clinics, dental practices, and public-access defibrillation programs.
• Doctor Shop Club Annual Membership Annual subscription program at €39.90 + VAT providing unlimited free shipping for one year on all orders placed via doctorshop.it. Activates automatically from first order after purchase and covers standard courier express services, excluding cash on delivery and special delivery services (appointment, floor, Saturday delivery). Sold to healthcare professionals and organizations with regular purchasing needs.
• Product Demo Service (5-Day Free Trial) Free 5-day trial service allowing healthcare professionals to test selected medical equipment (ultrasound systems, otoscopes, ECG devices, dermatoscopes) before committing to purchase. Trial equipment must be returned in original packaging. Designed to reduce purchase risk for high-value capital equipment.
• Technical Support and Installation Services Technical support and installation services including on-site installation, commissioning, and remote software assistance for purchased medical equipment such as printers and diagnostic systems. Sold to mid-market and enterprise customers needing turnkey deployment of complex devices.
• ECG Calibration Service Calibration service for ECG devices of any brand, including verification of heart rate (bpm), reading speed (mm/s), and signal amplitude (mV) measurements. Certificate of calibration provided upon completion. Priced from €146.40 per ECG. Available to practices and clinics needing regulatory-compliant ECG equipment performance verification.
• Defibrillator Calibration Service Calibration and verification service for defibrillators of any brand. Includes Vfib and Vtac simulation and discharge value measurement in Joules. Certificate of discharge values provided. Priced from €122.00 per defibrillator. Available to emergency services, clinics, and public-access defibrillation programs.
• Electrical Safety Verification Service for Medical Equipment Electrical safety verification service for medical equipment including defibrillators and pulse oximeters. Ensures compliance with safety standards. Available to practices and clinics needing regulatory-compliant equipment safety records.
• OKI Printer Installation Service Professional installation service for OKI medical printers performed by certified OKI technicians at €78.00 (€95.16 incl. VAT). Must be purchased with the printer or within 30 days of purchase. Sold to practices and clinics purchasing OKI medical printers.
• Ifis Rental Services Equipment Leasing Medical equipment leasing program through Ifis Rental Services (a Banca Ifis subsidiary) enabling operational leasing of electromedical equipment with periodic payments. Facilitates technology renewal without large upfront capital outlay. Special favorable conditions available for practices in southern Italy regions (Campania, Molise, Puglia, Calabria, Sicilia, Sardegna). Sold to medical practices seeking to acquire equipment via rental rather than outright purchase.
• Doctor Shop Gift Cards (€50, €100, €150 denominations) Prepaid gift cards available in €50, €100, and €150 denominations. Redeemable across the doctorshop.it catalog. Available for purchase by customers or as gifts for healthcare professionals.

Quantifiable outcome

• Free delivery threshold of €140 taxable amount
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• Facebook, Inc.minorGTM or Marketing PartnerFacebook Pixel used for remarketing and retargeting activities. Tracks user browsing behavior on the site to deliver targeted advertisements on Facebook and Instagram platforms.
• Microsoft Corporation (Bing Ads)minorGTM or Marketing PartnerBing Ads Universal Event Tracking (UET) for paid search advertising measurement. Tracks conversions from Bing search ads with 180-day cookie retention for retargeting purposes.
• CriteominorGTM or Marketing PartnerCriteo provides dynamic remarketing and retargeting advertising services. Uses pseudonymous data hashing to protect user privacy while delivering personalized ads based on browsing behavior. GDPR-compliant data processing.
• Farnetworks srlminorImplementation/ SI/ Consulting PartnerExternal data processor for personal data handling, designated as a responsible party under GDPR Article 28 for data processing activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cascade Healthcare Solutions: Online medical supply retailer offering equipment and consumables to clinics and practices. Comparable inventory-led e-commerce model targeting healthcare professional customers.
• Net32: US-based e-commerce platform for dental and medical supplies with comparison-shopping functionality. Comparable online-first model serving healthcare professionals, though more marketplace-oriented.
• MFI Medical: US-based e-commerce retailer specializing in medical equipment and supplies for healthcare professionals, with a broad catalog spanning diagnostics, monitors, and consumables. Highly comparable B2B online model serving clinics and practices.
• Medical Device Depot: US e-commerce retailer of medical equipment, diagnostics, and disposables targeting physician offices and clinics. Closely aligned business model as an inventory-led online medical retailer to professional buyers.
• Vitality Medical: Online retailer of medical supplies and equipment serving both consumers and professionals. Comparable catalog breadth (diagnostics, disposables, equipment) and B2C/B-pro e-commerce model.

Broad incumbents

• Medline Industries: Large manufacturer and distributor of medical supplies and equipment with a global footprint serving hospitals, clinics, and healthcare systems. Comparable product lines and customer segments, with significantly broader reach and scale.
• Patterson Companies: Dental and animal health distributor with growing medical presence, supplying equipment and consumables to practices. Comparable practice-focused customer base and equipment category, with a broader portfolio focus.
• Henry Schein: Global Fortune 500 distributor of medical and dental supplies with strong e-commerce presence serving practices and hospitals. Comparable product categories and customer base, with substantially greater scale.
• McKesson Medical-Surgical: Major US medical-surgical distributor with extensive catalog covering medical equipment, diagnostics, and supplies. Comparable category coverage but vastly larger scale, broader portfolio, and enterprise hospital reach.

Regional players

• Medshop Australia: Australia-based e-commerce retailer of medical equipment, simulation, and supplies for healthcare professionals and students. Comparable B2B online model but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctor Shop