Pearson IT Certification
Pearson IT Certification is Pearson plc's imprint providing books, eBooks, video training, practice tests, and simulators for IT certification exam preparation across Cisco, CompTIA, Microsoft, Red Hat, VMware, AWS, and other enterprise technology certifications, sold to individual candidates, IT professionals, and corporate/institutional training buyers worldwide.
- Company typePrivate
- Founded2010
- HeadquartersHoboken, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pearson IT Certification does
Pearson IT Certification is an imprint of Pearson plc, operating under Pearson Education, Inc. (Hoboken, NJ), that publishes IT certification exam preparation materials. The imprint serves individual certification candidates, IT professionals, students and instructors, and corporate training buyers across the Cisco, CompTIA, Microsoft, Red Hat, VMware, AWS, Oracle/Java, Google Cloud, UiPath, and other technology certification ecosystems. It holds formal publishing partnerships with Cisco Press and Adobe Press and serves as the official distributor for Microsoft Press, giving it privileged access to 'official' exam-prep content for the three largest enterprise tech certification programs.
The product portfolio spans five core formats: print books and eBooks (certification guides authored by named industry experts such as Wendell Odom, Sander van Vugt, David Prowse, Kevin Wallace, and Omar Santos); video training including LiveLessons and Premium Video Collections; practice tests delivered through the proprietary Pearson Test Prep software (downloadable exam engine) and the pearsontestprep.com online platform; network simulators for hands-on configuration practice; and courseware curricula plus custom enterprise learning solutions. The Premium Edition bundles an eBook with the practice test software, and exam voucher sales are integrated via Pearson VUE. Recent additions include Pearson Pathways (curated AI/Cybersecurity/Cloud journeys) and a UiPath RPA partnership.
Monetization is primarily one-time/perpetual license sales across all formats, priced from roughly $36 for a print book to $1,200 for premium video collections, with bundle discounts of 30–42%. Distribution combines direct-to-consumer e-commerce (pearsonitcertification.com), retail bookstore channels, corporate bulk sales ([email protected]), academic/institutional sales through Pearson reps, library wholesalers (OASIS), and international Pearson country offices. An affiliate program and content marketing via free sample chapters and articles drive top-of-funnel demand. Financial performance is not separately disclosed; revenue is consolidated within Pearson plc's segment reporting, and the imprint operates without independent funding or a standalone management team structure.
Pearson IT Certification firmographics
Firmographics- Name
- Pearson IT Certification
- Legal name
- Pearson Education, Inc.
- Website
- https://pearsonitcertification.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Pearson IT Certification is Pearson plc's imprint providing books, eBooks, video training, practice tests, and simulators for IT certification exam preparation across Cisco, CompTIA, Microsoft, Red Hat, VMware, AWS, and other enterprise technology certifications, sold to individual candidates, IT professionals, and corporate/institutional training buyers worldwide.
- Ownership category
- akta.pro rank
Pearson IT Certification industry classification
Industry- Product category
- IT Certification Training Materials
- NAICS
- Exam Preparation and Tutoring (611691), Computer Training (61142), Software Publishers (5132)
- SIC
- Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Information Technology & Cybersecurity Certification Prep (CompTIA, Cisco, Microsoft, AWS, ISC2/ISACA) (EDANAIAF)
- akta.pro secondary industries
- Information Technology (IT) & Cybersecurity Certifications (EDAAANAA), Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL), Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD)
Keywords
Where Pearson IT Certification is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pearson IT Certification business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Books and eBooks Sales: Sale of printed books and digital eBooks for IT certification exam preparation. Products include certification guides, exam crams, and reference materials in multiple formats.
- Video Training: Online video courses and video training products covering certification exam topics, available as streaming or downloadable content.
- Practice Tests: Practice test products including the Premium Edition eBook and Practice Test combination, providing exam-realistic practice questions with assessment tools.
- Network Simulators: Software simulators for hands-on practice in virtual network environments.
- Corporate Bulk Sales: Bulk purchasing of eBooks and print materials for corporate training programs with volume discounts, distributed to employees.
- Academic/Institutional Sales: Sales to educational institutions through Pearson representatives, including instructor review copies and course adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Print Book - Individual Purchase |
| One time/ perpetual license | Pay-as-you-go | eBook - Individual Purchase |
| Hybrid | Pay-as-you-go | Book + eBook Bundle |
| One time/ perpetual license | Pay-as-you-go | Video Training - Online Access |
| One time/ perpetual license | Pay-as-you-go | Premium Video Collection |
| One time/ perpetual license | Multi-year contract | Corporate Bulk Orders |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Pearson IT Certification product offering
Product offeringCore offering
Pearson IT Certification publishes and sells IT certification exam preparation materials across multiple learning formats — printed and digital books, video courses, practice test software, and network simulators — covering Cisco, CompTIA, Microsoft, Red Hat, VMware, Adobe, and other major IT certifications under formal publishing partnerships with Cisco Press, Adobe Press, and Microsoft Press.
Product overview
Pearson IT Certification is an IT certification learning solutions provider offering a comprehensive portfolio of exam preparation products. The core offering consists of multiple learning formats including Books and eBooks (certification study guides), Video Training (LiveLessons and video courses), Practice Tests (Pearson Test Prep software with online platform access), Network Simulators, and Courseware Curriculum. The Premium Edition products integrate eBook content with Pearson Test Prep practice test software for a combined learning experience. Pearson has formal publishing partnerships with Cisco Press, Microsoft Press, and Adobe Press, serving certification candidates for Cisco, CompTIA, Microsoft, Red Hat, VMware, and other major IT certifications. The Cert Guide Series represents their flagship book product line featuring comprehensive study guides with quizzes, labs, and practice exams.
Differentiator
Problem solved
Functional benefit
Products and services
- Books and eBooks Print books and DRM-free EPUB/PDF eBooks serving as comprehensive study guides for major IT certification exams including Cisco, CompTIA, Microsoft, Red Hat, and VMware.
- Video Training Instructor-led video courses (LiveLessons) providing streaming and downloadable exam preparation and skill development content for IT certification candidates.
- Pearson Test Prep Practice Tests Proprietary practice test software with exam-realistic questions, performance tracking, focus on individual topic areas or complete timed exams, and direct links from each question into detailed tutorials; available as a downloadable exam engine and through the pearsonitprep.com online platform.
- Network Simulators Simulation software that provides hands-on virtual lab environments for practicing configuration and troubleshooting of networking technologies.
- Cert Guide Series Comprehensive book series for certification exam preparation including chapter-ending quizzes, hands-on labs, exam preparation tasks, and integrated practice tests, authored by industry-recognized experts.
- Courseware Curriculum Structured learning paths and comprehensive curriculum offerings for IT certification exam preparation suitable for instructor-led and self-paced formats.
- Custom Learning Solutions Tailored packaged learning solutions combining Pearson IT Certification content with customization for enterprise and organizational training needs.
Quantifiable outcome
- Comprehensive multi-format learning solutions with books, eBooks, video training, simulators, and practice tests
Companies that use Pearson IT Certification
Customer profileSegments4 records
Ideal customer profiles3 records
Pearson IT Certification technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pearson IT Certification partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Cisco PresscorePearson has a formal publishing partnership with Cisco Press, the official publishing program for Cisco certification materials. This partnership enables Pearson to publish official Cisco certification guides and exam preparation materials.
- Microsoft PresscorePearson is the official distributor for Microsoft Press, enabling distribution of official Microsoft certification and technology learning materials.
- Adobe PresscorePearson has a formal publishing partnership with Adobe Press, the official publishing program for Adobe technology certifications and training materials.
Scale indicators1 record
Recent moves1 record
Expansion highlights6 records
Pearson IT Certification competitors and assessment
Company assessmentDirect peers
- Pluralsight (Skillsoft): Pluralsight is a subscription-based online IT and developer learning platform with hands-on labs and skill assessments covering Cisco, AWS, Azure, Google Cloud, and cybersecurity tracks. Directly competes for the same certification candidate and corporate L&D budget via a subscription model.
- O'Reilly Media: O'Reilly offers online books, videos, and live training for IT certifications across Cisco, AWS, Microsoft, and others. Notably, Pearson IT Certification Live Training is already listed on O'Reilly's platform, evidencing direct overlap in IT certification learning audiences.
- Whizlabs: Whizlabs provides online practice tests, video courses, and hands-on labs for cloud and IT certifications (AWS, Azure, Google Cloud, Cisco, CompTIA). A direct competitor to Pearson Test Prep for candidates shopping primarily on practice-test quality and price.
- Boson Software: Boson produces exam-simulation software and practice exams for Cisco, CompTIA, Microsoft, and other IT certifications. Directly competes with Pearson's Network Simulators and practice-test products on simulation realism and exam prep workflows.
- INE (Intense School / Enterprise Training): INE provides video training, labs, and practice exams focused on networking and cybersecurity certifications (Cisco, Juniper, Palo Alto, Python). Competes for the same network engineering and security candidate that drives demand for Pearson's Cert Guide Series.
- CBT Nuggets: CBT Nuggets delivers instructor-led video training for IT certifications (Cisco, CompTIA, AWS, Microsoft, ITIL) with hands-on labs. Competes directly with Pearson's Video Training/LiveLessons line for video-first certification candidates and enterprise trainers.
- MeasureUp: MeasureUp develops practice tests for Microsoft, Cisco, CompTIA, AWS, and other vendor certifications, often co-branded with official cert programs. Overlaps with Pearson Test Prep on the practice-test-only buyer segment.
- Wiley (Sybex imprint): Wiley's Sybex imprint publishes competing official and unofficial cert guides for CompTIA, Cisco, AWS, PMP, and CISSP, marketed to the same IT certification candidate. Direct head-to-head on the bookstore shelf against Pearson's Cert Guide Series.
- McGraw Hill (Osborne imprint): McGraw Hill's Osborne imprint publishes IT certification books (e.g., Oracle, Java, Cisco, Project Management), competing in the same retail and institutional channels as Pearson IT Certification and serving the same self-study candidate.
Broad incumbents
- LinkedIn Learning: LinkedIn Learning offers a broad subscription catalog of video courses covering IT, business, and creative topics including many vendor certifications. Overlaps with Pearson IT Certification on video-based IT certification learning but as part of a much wider general learning library.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Pearson IT Certification social profiles
Digital presencePearson IT Certification financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pearson IT Certification leadership team
Management profileNumber of profiles
Pearson IT Certification funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pearson IT Certification M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pearson IT Certification
What does Pearson IT Certification do?
Pearson IT Certification publishes and sells IT certification exam preparation materials across multiple learning formats — printed and digital books, video courses, practice test software, and network simulators — covering Cisco, CompTIA, Microsoft, Red Hat, VMware, Adobe, and other major IT certifications under formal publishing partnerships with Cisco Press, Adobe Press, and Microsoft Press.
Is Pearson IT Certification a public or private company?
Pearson IT Certification is a private company. It is classified as corporate owned and is currently operating.
When was Pearson IT Certification founded?
Pearson IT Certification was founded in 2010.
Where is Pearson IT Certification based?
Pearson IT Certification is headquartered in Hoboken, United States, in the North America region.
How does Pearson IT Certification make money?
Six revenue lines are on record. Books and eBooks Sales are the primary driver. The others are video Training, practice Tests, network Simulators, corporate Bulk Sales and academic/Institutional Sales.
Who are Pearson IT Certification's main competitors?
Direct peers on record are Pluralsight (Skillsoft), O'Reilly Media, Whizlabs, Boson Software, INE (Intense School / Enterprise Training), CBT Nuggets, MeasureUp, Wiley (Sybex imprint) and McGraw Hill (Osborne imprint). LinkedIn Learning is listed as a broad incumbent.
Does Pearson IT Certification have an API?
No public API is recorded for Pearson IT Certification.
What industry is Pearson IT Certification in?
Pearson IT Certification's product category is IT Certification Training Materials. Its primary akta.pro industry code is EDANAIAF, Information Technology & Cybersecurity Certification Prep (CompTIA, Cisco, Microsoft, AWS, ISC2/ISACA), with a secondary code of EDAAANAA, Information Technology (IT) & Cybersecurity Certifications. Its NAICS code is 611691 and its SIC code is 8200.