Cisco Press
Cisco Press, a Pearson Education imprint, is the official publisher of Cisco certification study materials, offering books, eBooks, video training, and practice tests for IT professionals pursuing Cisco credentials across CCST, CCNA, CCNP, and CCIE tracks.
- Company typePrivate
- Founded1996
- HeadquartersHoboken, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cisco Press does
Cisco Press is a publishing imprint of Pearson Education, Inc., operating under license from Cisco Systems as the official publisher of Cisco certification self-study materials. Founded in 1996 and headquartered in Hoboken, NJ, the imprint produces a catalog covering the full Cisco certification ladder — CCST, CCNA, CyberOps, DevNet, CCNP Enterprise, CCNP Data Center, CCNP Security, CCNP Collaboration, CCIE, and CCDE — in formats spanning print books, eBooks (EPUB/PDF), LiveLessons video training (typically 6-15 hours per course), Pearson Test Prep practice test software, and Pearson VUE exam vouchers. Content is authored by industry practitioners including active Cisco engineers and is reviewed for alignment with Cisco exam objectives.
The business operates on a direct-to-consumer model via ciscopress.com, with supplemental distribution through Pearson's InformIT affiliate network and exam registration via Pearson VUE. Pricing is one-time/perpetual license per title, with eBooks discounted 20% from print editions and video courses ranging from approximately $160 to $480. Revenue is not separately disclosed; the imprint is consolidated within Pearson Education's publishing segment. The catalog is increasingly extending beyond traditional routing/switching into emerging areas such as network automation with Python, Zero Trust architecture, AI-driven cybersecurity (Agentic AI), and autonomous networks — reflecting Cisco's evolving certification and technology roadmap. The imprint's strategic positioning is anchored entirely on its official relationship with Cisco Systems and the structural integration with Pearson's publishing and testing infrastructure.
Cisco Press firmographics
Firmographics- Name
- Cisco Press
- Legal name
- Pearson Education, Inc.
- Website
- https://ciscopress.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cisco Press, a Pearson Education imprint, is the official publisher of Cisco certification study materials, offering books, eBooks, video training, and practice tests for IT professionals pursuing Cisco credentials across CCST, CCNA, CCNP, and CCIE tracks.
- Ownership category
- akta.pro rank
Cisco Press industry classification
Industry- Product category
- IT Certification Publishing
- NAICS
- Business Schools and Computer and Management Training (6114), Exam Preparation and Tutoring (611691), Computer Training (61142)
- SIC
- Services-Educational Services (8200), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)
- akta.pro secondary industries
- Information Technology & Cybersecurity Certification Prep (CompTIA, Cisco, Microsoft, AWS, ISC2/ISACA) (EDANAIAF), Networking (Routing & Switching) (EDAOAIAA)
Keywords
Where Cisco Press is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Markets served
Cisco Press business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Book Sales: Physical and digital book sales for Cisco certification preparation. Products include Official Cert Guides, Complete Video Courses, Practice Tests, and reference materials covering routing, switching, security, and collaboration technologies.
- eBook Sales: Digital format sales including EPUB and PDF versions of certification guides, typically priced at 20% discount from print editions. Accessible from Account page after purchase.
- Video Training: Online video instruction courses ranging from approximately 6-15 hours of content, sold as standalone video products or bundled with books.
- Practice Tests: Pearson Test Prep practice test software with full exam simulations, available as standalone products or bundled with Premium Edition eBooks.
- Exam Vouchers: Vouchers for Pearson VUE exam scheduling, allowing customers to register for Cisco certification exams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | eBook single title |
| One time/ perpetual license | Pay-as-you-go | eBook single title |
| One time/ perpetual license | Pay-as-you-go | Video training course |
| One time/ perpetual license | Pay-as-you-go | Video training course |
| One time/ perpetual license | Pay-as-you-go | Print book + eBook bundle |
| One time/ perpetual license | Pay-as-you-go | Print book only |
| One time/ perpetual license | Pay-as-you-go | Premium Edition eBook + Practice Test |
| One time/ perpetual license | Pay-as-you-go | Video training course |
| One time/ perpetual license | Pay-as-you-go | Premium Edition eBook + Practice Test |
| One time/ perpetual license | Pay-as-you-go | Print book only |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cisco Press product offering
Product offeringCore offering
Cisco Press publishes official Cisco certification self-study materials, including printed books, eBooks (EPUB/PDF), LiveLessons video training courses (6-15 hours of content), Pearson Test Prep practice exam software, and exam vouchers. Offerings are organized by certification track (CCST, CCNA, CyberOps, DevNet, CCNP Enterprise/Data Center/Security/Collaboration, CCIE, CCDE) and technology domain (routing, switching, security, automation, cloud-managed networking). Content is sold as standalone titles or bundles through ciscopress.com.
Product overview
Cisco Press is a publishing company that provides official Cisco certification study materials and technology learning resources. The product portfolio consists primarily of printed books, eBooks, video training courses (LiveLessons), and practice test software organized by certification track (CCNA, CCNP, CCIE, CCST, CyberOps, DevNet) and technology domain (networking, cybersecurity, automation). Products include official cert guides, portable command guides, and exam preparation materials for various Cisco technologies including routing, switching, wireless, security, data center, and collaboration. The company also publishes specialized materials on emerging technologies such as AI/ML in networking, IPv6, Zero Trust architecture, and network automation with Python. Learning materials are distributed in multiple formats including print, digital video, eBook (EPUB/PDF), and practice test software integrated with Pearson's test engine.
Differentiator
Problem solved
Functional benefit
Products and services
- Official Cert Guides and Technical Books Official Cisco certification study guides and technical reference books covering CCNA, CCNP, CCIE, CCST, CyberOps, DevNet, and CCDE certifications, plus reference titles on IPv6, Meraki, Zero Trust, network automation, and agentic AI for cybersecurity. Available in print and digital (EPUB/PDF) editions with eBooks typically priced 20% below print list price.
- LiveLessons Video Training Online video-based instruction courses (LiveLessons) covering Cisco technologies and certifications, typically 6-15 hours of content per course. Sold as standalone products or bundled with books and eBooks. Examples include IPv6 Fundamentals LiveLessons ($159.99) and Cisco Meraki Cloud Managed Network Fundamentals ($479.99).
- Pearson Test Prep Practice Tests Exam preparation software with full practice exams, quizzes, and test simulations for Cisco certification tracks. Available as standalone products or bundled with Premium Edition eBooks (e.g., CCNA Cybersecurity CBROPS Premium Edition at $60.99 list $109.98; CCNP Enterprise ENARSI Premium Edition at $75.99 list $94.99).
- Exam Vouchers for Pearson VUE Vouchers purchased through ciscopress.com that allow customers to register and schedule Cisco certification exams through Pearson VUE, connecting study materials to the actual certification testing workflow.
Quantifiable outcome
- 20% discount on eBook titles for direct purchases
- +1 more outcomes
Companies that use Cisco Press
Customer profileSegments6 records
Ideal customer profiles4 records
Cisco Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cisco Press partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Cisco Systems, Inc.coreCisco Press is the official publishing imprint for Cisco technology certification self-study materials. Content is aligned with Cisco certification exam objectives and covers Cisco technologies, products, and networking concepts.
- PearsoncoreCisco Press is owned and operated by Pearson, which provides publishing infrastructure, distribution, digital platform hosting (ciscopress.com), and integration with Pearson VUE for exam scheduling.
- InformITcorePart of the Pearson InformIT network, providing affiliate and partner distribution channels for Cisco Press content to reach broader audiences through partner websites and educational institutions.
- Pearson VUEcoreIntegration enables Cisco certification exam scheduling and voucher purchasing directly through Cisco Press, connecting study materials to certification testing completion.
- Cisco Networking AcademyminorCisco Press content complements Cisco Networking Academy curriculum, providing additional study resources for students pursuing Cisco certifications through the Academy program.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Cisco Press competitors and assessment
Company assessmentDirect peers
- MeasureUp: Practice test provider for Microsoft, Cisco, CompTIA, AWS, and other IT certifications. Direct overlap with Cisco Press's practice test product line and certification prep market.
- INE: Specialized IT training provider with deep focus on Cisco (CCNA/CCNP/CCIE) plus cloud, security, and Python for networking. Highly comparable target customer and certification focus.
- CBT Nuggets: IT training platform delivering video courses for Cisco, AWS, Microsoft, and cybersecurity certifications. Directly competes for the same certification-candidate audience with a subscription model.
- O'Reilly Media: Technology learning platform with books, videos, and a subscription-based learning service covering networking, security, and cloud. Comparable target audience of IT professionals, though broader than Cisco-specific certification.
- Pluralsight: Online IT skills and certification training platform with courses for Cisco, AWS, Azure, Google Cloud, and cybersecurity tracks. Direct competitor in video-based certification prep, though delivered via subscription rather than perpetual license.
- Sybex (Wiley imprint): Wiley's IT certification publishing imprint producing study guides for CompTIA, Cisco, (ISC)2, PMP, and AWS. Direct competitor in the certification prep book and video market with analogous multi-format strategy.
- Pearson IT Certification (Sister Imprint): Sister publishing imprint under Pearson, focused on IT certification books and video training for CompTIA, Cisco, Microsoft, AWS, and other vendors. Closely comparable in business model, distribution, and parent-company infrastructure.
Broad incumbents
- McGraw-Hill Education: Major educational publisher producing IT certification and professional development books under the McGraw-Hill and Osborne brands. Wider portfolio, but directly comparable in certification publishing.
Emerging players
- Whizlabs: Online IT certification training platform offering practice tests, video courses, and labs for AWS, Azure, Cisco, and other cloud and networking certifications. Overlaps with Cisco Press in Cisco exam prep but broader cloud focus.
- uCertify: Adaptive learning and practice test platform for IT certifications including Cisco, CompTIA, Microsoft, and PMI. Comparable in practice test functionality and certification prep market positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cisco Press social profiles
Digital presenceCisco Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cisco Press leadership team
Management profileNumber of profiles
Cisco Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cisco Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cisco Press
What does Cisco Press do?
Cisco Press publishes official Cisco certification self-study materials, including printed books, eBooks (EPUB/PDF), LiveLessons video training courses (6-15 hours of content), Pearson Test Prep practice exam software, and exam vouchers. Offerings are organized by certification track (CCST, CCNA, CyberOps, DevNet, CCNP Enterprise/Data Center/Security/Collaboration, CCIE, CCDE) and technology domain (routing, switching, security, automation, cloud-managed networking). Content is sold as standalone titles or bundles through ciscopress.com.
Is Cisco Press a public or private company?
Cisco Press is a private company. It is classified as corporate owned and is currently operating.
When was Cisco Press founded?
Cisco Press was founded in 1996. It employs 51 to 100 people.
Where is Cisco Press based?
Cisco Press is headquartered in Hoboken, United States, in the North America region.
How does Cisco Press make money?
Five revenue lines are on record. Book Sales are the primary driver. The others are eBook Sales, video Training, practice Tests and exam Vouchers.
Who are Cisco Press's main competitors?
Direct peers on record are MeasureUp, INE, CBT Nuggets, O'Reilly Media, Pluralsight, Sybex (Wiley imprint) and Pearson IT Certification (Sister Imprint). McGraw-Hill Education is listed as a broad incumbent. Emerging players are Whizlabs and uCertify.
Does Cisco Press have an API?
No public API is recorded for Cisco Press.
What industry is Cisco Press in?
Cisco Press's product category is IT Certification Publishing. Its primary akta.pro industry code is MPAJACAL, Professional Certification & Training Content Publishing (Exam Prep, CE/CPD), with a secondary code of EDANAIAF, Information Technology & Cybersecurity Certification Prep (CompTIA, Cisco, Microsoft, AWS, ISC2/ISACA). Its NAICS code is 6114 and its SIC code is 8200.