Ninja Kidz
Ninja Kidz is a privately held, family-founded children's entertainment and martial-arts training brand built around four sibling performers. It monetizes a global YouTube audience through the Ninja Kidz Club membership app, live tours, an action park, animated content, merchandise at major retailers, and an AR experience.
- Company typePrivate
- Founded2017
- HeadquartersWinter Garden, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ninja Kidz does
Ninja Kidz is a privately held, family-founded multi-platform children's entertainment and training brand headquartered in Winter Garden, United States. The company was founded in 2017 by Shane Myler, an 8th degree black belt, and is built around four sibling performers — Bryton, Ashton, Paxton, and Payton — who are martial arts black belts and competitive gymnasts first known from the American Ninja Warrior JR television show. The company operates a portfolio of eight products spanning digital content, physical goods, in-person experiences, and membership-based instruction.
The core asset is the Ninja Kidz TV YouTube channel (UCpZ88DWlKW0H_AYDaUZptcw), which acts as the primary audience-acquisition surface and feeds a multi-product ecosystem. On top of this audience, the company sells a subscription-based live virtual instruction product (Ninja Kidz Club via mobile app), ticketed live touring entertainment (Ninja Kidz Live Tour), physical ninja-themed adventure facilities (Ninja Kidz Action Park), an animated series (Ninja Kidz Cartoon), consumer merchandise led by the Mystery Warrior Pack at Amazon, Walmart, Target and ninjakids.store, an annual recreational program culminating in an Olympic-style event, and a computer-vision-driven augmented reality experience (AR Ninja Boy, powered by the Vidit platform). Technology is intentionally lean: the company operates with 1-10 employees, with proprietary surface area concentrated in the brand, content library, and curriculum rather than in software infrastructure.
The business model is a multi-stream B2C model combining YouTube advertising, recurring membership subscriptions, transaction-based live tour ticketing, and hardware/merchandise sales. Go-to-market is product-led growth through free YouTube content, with cross-sell into paid Club membership, tour tickets, and retail merchandise; the merchant channels are partially self-serve (own e-commerce, own YouTube) and partially partner-led (Walmart, Target, Amazon). Customer segmentation is horizontal, targeting children and families seeking family-friendly entertainment and youth martial-arts/fitness activities, with a stated goal of character development and a healthy lifestyle. No external funding, parent company, or institutional investor is disclosed.
Ninja Kidz firmographics
Firmographics- Name
- Ninja Kidz
- Legal name
- Ninja Kidz
- Website
- https://ninja-kidz.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ninja Kidz is a privately held, family-founded children's entertainment and martial-arts training brand built around four sibling performers. It monetizes a global YouTube audience through the Ninja Kidz Club membership app, live tours, an action park, animated content, merchandise at major retailers, and an AR experience.
- Ownership category
- akta.pro rank
Ninja Kidz industry classification
Industry- Product category
- Children's Family Entertainment
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Doll, Toy, and Game Manufacturing (33993)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Kids & Youth Martial Arts Programs (HSADADAG)
- akta.pro secondary industries
- Kids’ General Entertainment Channels (Ages 6–11) (MPABAKAB), Kids & Preschool Animation Production (MPADACAJ), Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG), Educational Games & Kids/Families Game Studios (MPAFAAAI)
Keywords
Where Ninja Kidz is headquartered
LocationHeadquarters
- HQ city
- Winter Garden
- HQ country
- United States
- HQ region
- North America
Markets served
Ninja Kidz business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- YouTube Content & Advertising: The company produces and distributes family-friendly entertainment content on YouTube, likely generating revenue through advertising and platform partnerships
- Ninja Kidz Club Membership: Live virtual classes with the real Ninja Kidz performers, enrolled through an app-based membership program
- Live Tour Tickets: Ninja Kidz Live Tour featuring in-person performances and experiences, with ticket sales as revenue source
- Merchandise Sales: Physical merchandise including the Mystery Warrior Pack sold through Amazon, Walmart, Target, and the company's own store (ninjakids.store)
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Ninja Kidz product offering
Product offeringCore offering
Ninja Kidz is a family entertainment brand that creates and distributes ninja-themed children's content and experiences, including the Ninja Kidz TV YouTube channel, an animated series, live virtual martial-arts classes via the Ninja Kidz Club mobile app, the AR Ninja Boy augmented-reality feature, live touring shows, a branded Action Park attraction, and children's merchandise such as the Mystery Warrior Pack.
Product overview
Ninja Kidz operates as a multi-platform entertainment and training brand built around four sibling ninja athletes (Bryton, Ashton, Paxton, and Payton). The core offering includes Ninja Kidz TV (YouTube entertainment channel) and the Ninja Kidz Club (live virtual training app), supported by consumer merchandise (Mystery Warrior Pack toys), animated content (Ninja Kidz Cartoon), and live experiences (Ninja Kidz Live Tour, Ninja Kidz Action Park). The brand extends into augmented reality with the AR Ninja Boy feature and offers a structured recreational program with annual Olympic-style competitions. The portfolio spans digital content, physical products, in-person attractions, and membership-based training services, unified by the ninja/martial arts theme and the sibling team identity established in 2017 by creator Shane Myler.
Differentiator
Problem solved
Functional benefit
Brands
- Ninja Kidz Action Park: Physical ninja-themed action park location.
- Ninja Kidz Live Tour
- Ninja Kidz Cartoon
Products and services
- Ninja Kidz TV (YouTube channel)
- Ninja Kidz Club (live virtual classes)
- Ninja Kidz Action Park
- Ninja Kidz Live Tour
- AR Ninja Boy
- Ninja Kidz Cartoon (animated series)
- Ninja Kidz Merchandise (e.g., Mystery Warrior Pack)
- Ninja Kidz Recreational Program
Companies that use Ninja Kidz
Customer profileSegments1 record
Ideal customer profiles1 record
Ninja Kidz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Ninja Kidz partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Ninja Kidz competitors and assessment
Company assessmentDirect peers
- Ryan's World: YouTube-first kids entertainment brand built around a child performer, with multi-revenue streams spanning content, branded merchandise at mass retailers, a subscription app, and live tours. The most direct analog to Ninja Kidz's entertainment-plus-merch-plus-club model.
- LankyBox: YouTube-driven kids/family entertainment brand that has expanded into merchandise, toys at mass retail, and consumer products. Comparable on the creator-led kids entertainment-to-CPG pipeline.
- Dude Perfect: Family-friendly action-sports entertainment brand with a massive YouTube channel, live tours, mobile game, and consumer products. Highly comparable on the action-sports entertainment, live-tour, and multi-revenue model dimensions.
- A for Adley: Kids-first YouTube entertainment brand with character IP, merchandise, and a subscription app. Directly comparable as a creator-led, character-driven kids brand monetizing across content, digital, and physical products.
Broad incumbents
- American Ninja Warrior (NBC/IPC): Incumbent media property that effectively birthed and anchors the ninja/obstacle-course cultural category Ninja Kidz plays in. Comparable as the broader category tentpole for ninja-themed entertainment and youth programming.
- GoNoodle: Established kids movement, mindfulness, and educational video platform used widely in schools and at home. Adjacent incumbent in the kids active-content and instruction category.
- Nickelodeon: Major incumbent kids entertainment brand with animation, consumer products, live experiences, and digital platforms. Comparable as a broad competitor for kids entertainment attention and shelf space.
Emerging players
- Cosmic Kids Yoga: Subscription-based kids movement/yoga instruction platform offering structured classes through an app. Comparable on the kids instructional subscription model and the broader kids active-lifestyle positioning.
- Pinkfong: Digital-first kids entertainment brand (Baby Shark) that scaled into animation, consumer products, and live shows. Comparable as a YouTube/digital-born kids IP business scaling into mass-market merchandise.
Regional players
- ATA Martial Arts / Kids Black Belt: Established martial-arts instruction franchise ecosystem focused on kids and youth programs. Comparable on the kids/youth martial-arts instruction and recreational-program curriculum dimension.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ninja Kidz social profiles
Digital presenceNinja Kidz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ninja Kidz leadership team
Management profileNumber of profiles
Profiles6 records
Ninja Kidz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ninja Kidz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ninja Kidz
What does Ninja Kidz do?
Ninja Kidz is a family entertainment brand that creates and distributes ninja-themed children's content and experiences, including the Ninja Kidz TV YouTube channel, an animated series, live virtual martial-arts classes via the Ninja Kidz Club mobile app, the AR Ninja Boy augmented-reality feature, live touring shows, a branded Action Park attraction, and children's merchandise such as the Mystery Warrior Pack.
Is Ninja Kidz a public or private company?
Ninja Kidz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ninja Kidz founded?
Ninja Kidz was founded in 2017. It employs 1 to 10 people.
Where is Ninja Kidz based?
Ninja Kidz is headquartered in Winter Garden, United States, in the North America region.
How does Ninja Kidz make money?
Four revenue lines are on record. YouTube Content & Advertising is the primary driver. The others are ninja Kidz Club Membership, live Tour Tickets and merchandise Sales.
Who are Ninja Kidz's main competitors?
Direct peers on record are Ryan's World, LankyBox, Dude Perfect and A for Adley. Broad incumbents are American Ninja Warrior (NBC/IPC), GoNoodle and Nickelodeon. Emerging players are Cosmic Kids Yoga and Pinkfong. ATA Martial Arts / Kids Black Belt is listed as a regional player.
Does Ninja Kidz have an API?
No public API is recorded for Ninja Kidz.
What industry is Ninja Kidz in?
Ninja Kidz's product category is Children's Family Entertainment. Its primary akta.pro industry code is HSADADAG, Kids & Youth Martial Arts Programs, with a secondary code of MPABAKAB, Kids’ General Entertainment Channels (Ages 6–11). Its NAICS code is 61162 and its SIC code is 3944.