Optimal Performance Group

What Optimal Performance Group does

Optimal Performance Group (OPG), founded in 2013 by Michelle Tyer Heines and headquartered at 116 W Erwin St in Tyler, Texas, is a private athletic training provider that serves professional and elite amateur athletes. The company's core offering is Athletic Stability Management (ASM™), a trademarked, proprietary methodology that combines targeted pelvic core exercises with Pilates-based rehabilitation to address structural imbalances, improve brain-body connection, and reduce injury risk. OPG positions ASM™ as an alternative to conventional "Bigger, Stronger, Faster" training, instead emphasizing precision, alignment, and longevity through individual assessment. Supporting offerings include customized Pilates-based workouts delivered using Pilates machines as "utensils" for athlete-specific rehab and conditioning.

OPG operates a hybrid distribution model combining a single professional training facility in Tyler, Texas with a mobile on-site service that travels to athlete locations to accommodate complex professional schedules. The company maintains a contact-driven sales motion via phone (903-521-1437) and email ([email protected]), with a "Contact OPG" and "Book Your Spot" call-to-action structure for client acquisition. Pricing is not publicly disclosed; revenue is generated through individualized professional services engagements with athletes across the NFL (Ron Leary, Jermey Parnell, Aaron Ross, Mackenzy Bernadeau, Chris Hackett), MLB (Josh Hamilton), and NCAA Division 1.

The business is founder-owned and operated at very small scale (1–10 employees), with no institutional investors, funding rounds, parent company, or acquisitions disclosed. OPG also benefits from the founder's parallel role instructing ASM techniques at Tyler's Texas Spine and Joint Hospital and her ownership of Balance Pilates (est. 1997). The primary customer segment is professional athletes seeking career extension through injury prevention and recovery support, with marketing conducted through organic social channels (Twitter, Facebook, LinkedIn, Instagram) and the company's website (opgm.net).

Name

Optimal Performance Group

Legal name

OPTIMAL PERFORMANCE GROUP

Website

https://opgm.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Optimal Performance Group is a Tyler, Texas-based private athletic training provider that delivers a trademarked pelvic core methodology (ASM™) and Pilates-based rehabilitation to professional NFL, MLB, and NCAA Division 1 athletes via mobile and on-site services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Athletic Training Services: One-on-one and personalized training sessions for professional athletes delivered either at the athlete's location or at OPG's training facility. Services include ASM assessment, corrective exercises, performance training, and injury recovery support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Optimal Performance Group (OPG) provides Athletic Stability Management (ASM), a proprietary training methodology that uses pelvic core exercises to maximize athletic performance, prevent injuries, and extend playing careers. The service is delivered through personalized, one-on-one sessions either at the athlete's location (mobile) or at OPG's Tyler, Texas training facility, using Pilates-based equipment to create customized workouts focused on alignment, breathing, core strength, and brain-body connection.

Product overview

OPTIMAL PERFORMANCE GROUP offers Athletic Stability Management (ASM)™ as its core methodology, which is a specialized program combining pelvic core exercises with Pilates-based training. The company provides two interconnected products: ASM™ for athletic performance optimization and injury prevention, and Pilates Training as the underlying physical fitness system used to deliver the ASM methodology. Both offerings work together to promote brain-body connection, structural integrity, and efficient movement for athletes of all ages.

Differentiator

Problem solved

Functional benefit

Brands

• ASM (Athletic Stability Management): A proprietary method using pelvic core exercises targeted to maximize athletes' performance and ensure longevity in sport, encompassing Prevention, Performance, and Permanence elements.

Products and services

• ASM™ (Athletic Stability Management) A proprietary methodology that uses pelvic core exercises targeted to maximize athletes' performance and ensure longevity in sport. ASM includes comprehensive analysis and assessment to identify root causes of physical issues and correct them through movement, structure, and body alignment, with three core elements: Prevention, Performance, and Permanence. Delivered to professional athletes individually.
• Pilates Training A physical fitness system that improves flexibility, builds strength, and develops control and endurance in the entire body, emphasizing alignment, breathing, core strength, coordination, and balance. OPG uses Pilates machines 'like utensils' to rehab athletes with highly customized workouts tailored to each individual athlete's needs, designed to go beyond the conventional 'Bigger, Stronger, Faster' approach.

Quantifiable outcome

• Extends athlete career by reducing injury chance and accelerating recovery

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Driveline Baseball: Driveline is an athletic performance and player-development company focused on professional and elite baseball players, combining biomechanics, strength and conditioning, and personalized coaching - closely mirroring OPG's MLB client focus with a proprietary methodology.
• Mike Boyle Strength & Conditioning: Mike Boyle Strength & Conditioning is a founder-led athletic training facility serving professional, collegiate, and serious athletes with a branded conditioning methodology - the same founder-anchored, athlete-focused archetype as OPG.
• Titleist Performance Institute (TPI): TPI is a performance methodology organization that certifies trainers in a movement-based approach for elite athletes, paralleling OPG's trademarked ASM method and certified practitioner network in a registered, branded framework.
• EXOS: EXOS (formerly Athletes' Performance) is one of the largest athlete performance and conditioning companies, serving professional and elite athletes with training, rehab, and performance programming. Directly comparable to OPG's ASM mission but at much larger institutional scale.
• Cressey Sports Performance: Eric Cressey's facility trains professional baseball players and other elite athletes with a customized, IP-driven performance method. Closely comparable founder-led athlete performance business targeting the same professional client archetype as OPG.

Broad incumbents

• IMG Academy: IMG Academy is a large-scale sports training and education institution serving elite and professional athletes across multiple sports. Comparable end-customer base but operates at institutional scale far beyond OPG's boutique personal-services model.

Others

• National Academy of Sports Medicine (NASM): NASM is the leading personal-trainer and performance coach certification organization; adjacent to OPG because its certified graduates staff many boutique athletic-training businesses in the same market, and its curriculum defines the methodologies competing with ASM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/OpgTyler
• Facebookfacebook.com/optimalperformancegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimal Performance Group