Laois Hire

Name

Laois Hire

Legal name

Laois Hire Centres Ltd

Website

https://laoishire.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Equipment rental services
• Plant hire solutions
• Tool hire equipment
• Construction equipment leasing
• Power generation rental

Headquarters

HQ city

Port Laoise

HQ country

Ireland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Core revenue from hiring out construction, plant, tool, access, welfare, and power generation equipment. Billing is primarily weekly with daily and multi-day options available.
2. Delivery & Collection Services: Delivery and collection of equipment to customer sites using company fleet of vehicles including transit pickups, 26T & 32T beaver tail lorries with hiab cranes, and low loader units.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Laois Hire rents physical plant, tools, access equipment, welfare facilities, and power generation equipment to construction firms, contractors, and domestic customers across Ireland. The company operates a nearly 7,000 unit fleet with multiple hire centres and a nationwide delivery and collection service that includes trained on-site equipment familiarisation. Hire periods range from daily to multi-day to weekly, supported by a quote-request website, online account opening, and credit terms for repeat business customers.

Product overview

Laois Hire is an Irish equipment rental company operating as a single unified platform offering six interconnected service categories: Plant Hire (heavy construction equipment like excavators, dumpers, rollers, telehandlers), Tool Hire (power tools, cutting equipment, drilling), Access Equipment Hire (aerial work platforms including scissor lifts and boom lifts), Accommodation & Welfare Solutions (portable toilets, canteens, secure storage), Power Generation Hire (diesel generators from 6kVA to 1000+kVA with distribution equipment), and Hybrid & Fully Electric Hire (eco-friendly equipment variants across all categories). The company operates multiple hire centres nationwide with delivery and collection services. Equipment brands featured include JCB, CAT, BOMAG, HILTI, Manitou, Stihl, and others. With a fleet of nearly 7,000 units, Laois Hire serves self-build projects, garden landscaping, construction projects, and large-scale developments throughout Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant Hire Heavy construction and earth-moving equipment for hire including compressors, mini diggers and excavators, rollers and compactors, telescopic handlers, rotating telescopic handlers, forklifts, dumpers, lifting and handling equipment, trailers, and agricultural machinery. Customers include construction companies, contractors, developers, agricultural businesses, and self-build homeowners.
• Tool Hire Comprehensive range of power tools and hand equipment for construction, maintenance, and specialist applications including painting and decorating, cleaning and maintenance, concrete and surface preparation, cutting and grinding, drilling and breaking, welding, survey and measurement, woodworking, lighting, pumps and drainage, air cleaners, material handling, heating drying and cooling, traffic management, and gardening tools.
• Access Equipment Hire Aerial work platforms and access solutions including non-mechanical access, low level access, electric and diesel scissor lifts, vertical mast lifts, trailer and tracked lifts, electric and diesel boom lifts, and vehicle-mounted lifts for working at height on construction, maintenance, and event sites.
• Accommodation and Welfare Solutions On-site welfare facilities including portable toilets, shower units, accommodation units, secure storage containers, fencing and crowd control barriers, modular offices and workspaces, security ticket kiosks, portable sleeping units, VIP and luxury accommodation, towable welfare, and event welfare for construction sites, events, and outdoor installations.
• Power Generation Hire Diesel generators ranging from 6kVA to 1000+kVA including silenced and fast tow variants, fuel tanks, three-phase distribution boards, distribution cables, battery banks, and mobile LED lighting towers for temporary and backup power on construction sites, events, facilities management, and film and TV production.
• Hybrid and Fully Electric Hire Environmentally-friendly equipment options spanning plant, tools, access, power generation, welfare, and cleaning categories for low-emission and noise-sensitive environments including indoor use, residential areas, and events with noise restrictions.

Quantifiable outcome

• Tool hire and towable equipment delivered within 4 hours of order
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• CAT (Caterpillar)coreOthersEquipment supplier for diggers and excavators. Laois Hire stocks CAT mini diggers and excavators for hire.
• JCBcoreOthersEquipment brand for telehandlers and site dumpers. Featured in product range including 6T-I ST and 540-170 models.
• FörstcoreOthersPremium woodchipper manufacturer providing ST6 model with FörstGrip feed-roller system.
• StihlcoreOthersPower tools supplier for hedge trimmers and other outdoor equipment.
• ManitoucoreOthersMaterial handling equipment brand supplying telehandlers including MT 625 model.
• HammcoreOthersCompaction equipment brand supplying tandem rollers and soil compactors.
• BobcatcoreOthersCompact equipment brand supplying E10 micro excavator and other compact machines.
• HondaminorOthersEngine supplier for garden equipment including chipper shredders (GX390 engine).
• KubotaminorOthersDiesel engine supplier for woodchippers (45hp Kubota diesel in Först ST6).
• HiltiminorOthersProfessional tool brand supplying demolition hammers including TE3000 and TE5000 models.
• Wacker NeusonminorOthersEquipment brand supplying road saws and other compaction equipment.
• CaravaggiminorOthersItalian manufacturer supplying BIO 150 garden chipper and shredder.
• Ifor WilliamsminorOthersTrailer manufacturer supplying double axle plant trailers for equipment transport.
• TerexminorOthersEquipment brand supplying TA10 10-ton forward tip dumper.
• BauwatchminorOthersSite safety and monitoring solutions provider, logo visible on website.
• Billy GoatminorOthersSpecialist equipment brand supplying garden vacuum machines.
• FerrisminorOthersLawn mower brand supplying 36-inch rough cut mowers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• EquipmentShare: US-headquartered, technology-led equipment rental company with a proprietary telematics and digital rental platform. Represents the emerging digital-first model that traditional rental operators like Laois Hire may increasingly compete against for SMB and contractor accounts.

Direct peers

• Brandon Hire Station: UK-based tool and plant hire chain with national depot coverage and a comparable product range spanning small tools, access, and light plant. Operates as a direct peer in the British Isles tool/plant rental category served by Laois Hire.
• HSS Hire: UK tool and equipment hire specialist with national branch coverage across plant, access, and tools. Comparable broad product mix and customer base to Laois Hire, particularly in construction, facilities management, and event hire.
• Speedy Hire: UK-listed plant and tool hire company with national depot coverage and a similar mix of heavy plant, tools, access, and power equipment. Closest direct competitor profile to Laois Hire in the British Isles market, including comparable customer segments in construction, infrastructure, and events.
• Riwal: European specialist in aerial work platforms and access equipment rental with significant fleet depth in scissor lifts and boom lifts. Directly overlaps with Laois Hire's Access Equipment Hire category and serves similar construction and industrial customers.

Broad incumbents

• Herc Rentals: Major North American equipment rental provider offering earthmoving, aerial, material handling, and power solutions comparable to Laois Hire's plant and access categories. Represents the broad-incumbent peer profile for fleet and digital platform maturity.
• Boels Rental: Pan-European equipment rental group with established operations in Ireland and the UK. Competes across the same plant, tool, access, and welfare categories as Laois Hire, but at significantly larger scale and broader geographic footprint.
• United Rentals: Largest equipment rental company globally, with a product portfolio that overlaps substantially with Laois Hire across earthmoving, aerial, material handling, and power generation. Not a direct Irish competitor today, but sets the global benchmark for fleet utilisation and digital rental capability.
• Ashtead Group (Sunbelt Rentals): FTSE 100-listed parent of Sunbelt Rentals, the second-largest equipment rental company in the world. Competes in many of the same categories as Laois Hire (plant, access, tools) but at vastly greater scale and with broader geographic reach.

Regional players

• CPM Group: Irish construction services and equipment hire group with similar exposure to Irish construction, infrastructure, and civil engineering customers. Most directly comparable domestic competitor to Laois Hire within the Republic of Ireland market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/laoishire
• LinkedInlinkedin.com/company/laois-hire/?originalSubdomain=ie
• Instagraminstagram.com/laois_hire
• TikToktiktok.com/@laois.hire
• Xx.com/Laoishire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laois Hire