KOYOU RENTIA

What KOYOU RENTIA does

KOYOU RENTIA Co., Ltd. is a Japanese FF&E (Furniture, Fixtures & Equipment) rental company founded in 1970 and headquartered in Tokyo. The company operates across four business segments: Rental Related Business, Space Design Business, ICT Business, and Product Sales Business, serving construction sites, corporate offices, event venues, real estate sales centers, and government/public-sector customers. The core rental business maintains an inventory of over 1 million items across approximately 2,000 SKUs, of which roughly 60% are original-brand products, supported by 11 nationwide logistics bases and dedicated maintenance and restoration infrastructure that underpins a 3R (Reduce, Reuse, Recycle) circular economy model.

The company's technology stack combines a traditional rental logistics platform with a growing ICT and IoT portfolio offered through its KOYOU-INNOTEX subsidiary. Differentiated products include MAMORY (LTE cloud camera), G-Report (low-latency remote inspection), GenVital LTE (worker health monitoring), Safie GO (AI-enabled cloud camera), Worker's TV (cloud signage), Pico Solar (off-grid solar with IoT cloud monitoring), DECIBERY (noise/vibration sensor), and Dot3D (LiDAR-based 3D scanning). The company holds ISO 9001, ISO 27001, and Eco Action 21 certifications, multiple NETIS registrations for construction-tech products, and has participated in the UN Global Compact since 2010.

KOYOU RENTIA operates a sales-led go-to-market model with dedicated sales departments segmented by function (corporate, construction solutions, event, office solutions) and geography, supported by 8 branch offices and a network of 6 retail reuse stores ('Rista'). Revenue is generated primarily through recurring monthly rental fees, supplemented by one-time product sales through subsidiaries Kouyu Bussan and Kouyu Service, professional services for space design, and ICT managed services. Consolidated FY2025 revenue was JPY 347.0 billion, with a FY2026 target of JPY 329 billion revenue and JPY 30 billion operating profit (9.1% margin) under the 'Next Evolution 26' medium-term management plan. The group employed 893 consolidated staff as of December 2025.

Name

KOYOU RENTIA

Legal name

コーユーレンティア株式会社

Website

https://koyou.co.jp

Company type

Private

Founded year

1970

Operating status

Operating

Short description

KOYOU RENTIA is a Japanese FF&E rental company operating a 1M+ item inventory across 11 logistics bases, serving construction sites, corporate offices, events, and public-sector customers with subscription-based rental, space design, ICT, and product sales services.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

General Rental Centers (532310), Consumer Electronics and Appliances Rental (532210), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Consumer Goods Rental (5322)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Furniture Rental (Living, Dining, Bedroom) (CRAIAOAA)

Keywords

• Office furniture rental
• Construction site equipment
• Event furniture rental
• ICT equipment rental
• Space design services

Headquarters

HQ city

Shimbashi

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Rental Related Business (レンタル関連事業): Core FF&E rental business providing furniture, fixtures, and equipment to construction sites, real estate sales centers, event venues, and general enterprises. Items are rented with layout planning and space design services included. The company maintains over 1 million rental items and approximately 2,000 SKUs, with about 60% original brand products. Revenue is generated through recurring rental fees.
2. Space Design Business (スペースデザイン事業): Interior design, design and construction, and interior coordination for model rooms, sales centers, and commercial spaces. Provided by subsidiary ONEデザインズ株式会社.
3. ICT Business (ICT事業): ICT equipment rental, network design and construction, maintenance and support services, eSports event infrastructure, documentation business, and DX training programs. Provided through subsidiaries including コーユーイノテックス and イノテックスビジネスソリューションズ.
4. Product Sales Business (物販事業): Sale of office furniture, office equipment, fixtures, and supplies primarily to government agencies, Japan Post Group, and private companies. Conducted through subsidiaries 広友物産株式会社 and 広友サービス株式会社. Combines products from over 160 manufacturers.
5. Reuse / Secondhand Sales: Sale of refurbished and secondhand furniture and fixtures through 'リスタ' retail stores and e-commerce channels, contributing to the circular economy model.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

KOYOU RENTIA is a comprehensive FF&E (Furniture, Fixtures & Equipment) rental company that rents approximately 2,000 item types and over 1 million individual items to construction sites, real estate sales centers, event venues, and general enterprises across Japan. The company bundles furniture and equipment rental with layout planning, space design, and ICT solutions, and operates a 3R (Reduce, Reuse, Recycle) circular model supported by nationwide maintenance and logistics infrastructure spanning 11 logistics bases from Hokkaido to Okinawa.

Product overview

KOYOU RENTIA operates as a comprehensive FF&E (Furniture, Fixtures & Equipment) rental company organized into four main business segments: Rental Related Business, Space Design Business, ICT Business, and Product Sales Business. The company maintains a portfolio of approximately 2,000 item types and over 1 million individual items, with about 60% being original proprietary products. Core rental offerings include office furniture, construction site fixtures, event equipment, and OA/ICT equipment, supported by a nationwide logistics and service network. The ICT segment provides managed services including ICT equipment rental (PCs, tablets, SPIDERPLUS, i+hub), network design and construction, kitting services, BPO/call center operations, e-sports event infrastructure, document services, AI/DX training, and audio-visual solutions. The solar/renewable energy segment (TECHNO SOLUTION) offers off-grid solar power systems (そらジェネ, ピコソーラーACE/MAX/LED) and grid-connected photovoltaic subscription services (そらフラット) for construction and civil engineering sites. The construction ICT solutions platform provides specialized tools including cloud-based signage (Workerʼs TV), cloud cameras (Safie GO, MAMORY), remote inspection systems (G-リポート), wearable cameras (LiveOn Wearable), worker health monitoring (GenVital LTE), environmental sensors (WEATHERY, DECIBERY, SisMil), 3D scanning (Dot3D), access control systems, and network/connectivity services. Reuse operations (リスタ) sell refurbished inventory items, and sustainability-focused products include HACO BOOTH booths, WorkStyle Solution furniture series, LavoLily womenʼs products, and environmental furniture lines (arvoi chair, atre sofa, ボックスソファ).

Differentiator

Problem solved

Functional benefit

Brands

• リスタ (Rista): Reuse sales shop operated by the company
• オフィスイッチ (OffiSwitch)
• HACO BOOTH
• LavoLily
• Worker's TV

Products and services

• FF&E Rental Business (レンタル関連事業) Core rental business providing approximately 2,000 types of furniture, fixtures, and equipment (FF&E) for construction sites, real estate sales centers, event venues, and general enterprises; includes layout planning and space design services bundled with rentals.
• Space Design Business (スペースデザイン事業) Interior design, design and construction, and interior coordination for model rooms, sales centers, and commercial spaces. Provided by subsidiary ONE Designs Co., Ltd.
• Product Sales Business (物販事業) Sale of office furniture, business machines, fixtures, and supplies to government agencies, Japan Post Group, and private companies. Conducted through subsidiaries Koyou Bussan and Koyou Service, combining products from 160+ manufacturers.
• ICT Business (ICT事業) ICT equipment rental, network design and construction, maintenance and support services, eSports event infrastructure, documentation business, and AI/DX training programs. Provided through subsidiaries including KOYOU-INNOTEX and Innotex Business Solutions.
• Solar Power Rental Systems (Pico Solar / SoraGene)
• GenVital LTE Worker Health Monitoring Worker health monitoring solution using heart rate data, WBGT index, and worker age to calculate heat stroke risk via a proprietary algorithm; provides multi-stage alerts, fall detection, SOS communication, and location tracking.
• G-Report Remote Inspection System Remote inspection communication tool for construction sites delivering high-quality video with low latency over 4G/LTE, WiFi, and satellite; supports hands-free wearable camera operation.
• MAMORY Cloud Camera Service LTE-enabled cloud recording camera requiring only a power connection to start; supports indoor and outdoor models with infrared night vision and dedicated call center support.
• Worker's TV Cloud Signage Platform Cloud digital signage service for construction sites providing content delivery, free and paid content, drag-and-drop content management, and YouTube streaming to signage monitors at construction site lounges.
• OfiSuwitch (Office Switch) Office Coordination Service Total office environment coordination service that designs and rents trial office spaces, supporting theme-based office layouts including outdoor-style offices and fully closed individual booths.
• HACO BOOTH Portable Individual Booth Portable enclosed individual booth with sound insulation for remote meetings, phone calls, and focused work; designed to integrate with office aesthetics and fit various spaces including refreshment and meeting zones.
• WorkStyle Solution Furniture Series Flexible office furniture rental series offering various desk types (square, round, long) and chairs for free-address and activity-based working styles.
• Rista Reuse Retail Shops Reuse retail stores and e-commerce channel selling refurbished furniture, fixtures, and ICT equipment from rental inventory; 6 physical stores plus web store.
• Network Design and Construction Services
• DECIBERY Cloud Noise and Vibration Sensor High-precision cloud noise and vibration sensor system managed via LTE communication; exports data as CSV and PDF for daily, weekly, and monthly reports in L5 and L10 formats.
• Safie GO Cloud Camera Service Network camera cloud recording service with LTE-equipped hardware; supports AI-powered intrusion detection and 360-degree panoramic view cameras; video accessible 24/7 via PC, smartphone, and tablet.
• DX Human Resources Training Program AI and DX training program for SMEs providing curriculum from basic AI/DX knowledge acquisition to practical AI application in operations, with technology expert instructors.
• Upcycled Box Sofa (ボックスソファ) Upcycled sofa furniture redesigned from existing inventory items; aims to reduce waste disposal and contribute to sustainable society.
• atre Sofa (アトレソファ) Environmental Furniture Sofa product using ocean plastic materials as environmental consideration material; designed with sustainable design principles for extended product life and waste reduction.

Quantifiable outcome

• Over 1 million rental items maintained in inventory with nationwide delivery capability from Hokkaido to Okinawa
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability9 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor, core and moderate.

• 明電システムソリューション株式会社 (Meiden System Solutions)minorStrategic or Co-development Partner · 28 August 2025Strategic partnership announced on August 28, 2025, combining KOYOU RENTIA's rental and space design expertise with Meiden System Solutions' systems integration capabilities to offer comprehensive ICT solutions to customers.
• 三井住友ファイナンス&リース株式会社 (Sumitomo Mitsui Finance & Leasing)minorStrategic or Co-development Partner · 27 June 2025Contract signed for SDG Lease 'Mirai 2030' (donation-type), where part of lease payments are donated by SMFL to the Japan Guide Dog Association for disability welfare activities. Demonstrates ESG partnership approach to lease financing.
• イノテックスエンジニアリング株式会社 (Innotex Engineering)coreStrategic or Co-development Partner · 1 April 2025Subsidiary company specializing in audio-visual and control system design and construction for lighting, sound, and suspended systems. Contributed to Osaka/Kansai Expo 'PASONA NATUREVERSE' pavilion in 2025. Included in consolidated group from January 2025.
• United Nations Global Compact (国連グローバル・コンパクト)coreStrategic or Co-development Partner · 1 August 2010Formal participant in the UN Global Compact since August 2010, supporting 10 principles covering human rights, labor, environment, and anti-corruption. Submits annual Communication on Progress (COP) report.
• RAGE (日本最大級のeスポーツイベント)moderateStrategic or Co-development PartnerTechnical partnership agreement providing operational equipment, competition equipment, and infrastructure setup for Japan's largest eSports event RAGE. KOYOU-INNOTEX provides network design, construction, and on-site monitoring during events.
• アスクル株式会社 (ASKUL)minorChannel Partner/ Reseller/ DistributorAuthorized reseller of ASKUL products and services (office supplies e-commerce). Business affected by ASKUL's ransomware attack in 2025.
• TEAM NAKANO (大肠製作所)minorStrategic or Co-development PartnerPartner brand/integration referenced in office design case studies, providing modular partition systems and furniture incorporated into workspace solutions.

Scale indicators14 records

Recent moves6 records

Expansion highlights9 records

Broad incumbents

• Steelcase: Global leader in office furniture and workspace solutions. Comparable to KOYOU RENTIA in the corporate office rental and space design category, though Steelcase operates globally with manufacturing focus rather than Japan-centric rental distribution.
• Kanamoto (カナモト): Leading Japanese construction equipment rental company with broad construction industry customer base. Comparable in serving construction site needs but primarily heavy machinery rather than office FF&E, making it a broader incumbent in the construction rental space.
• PLUS Corporation (プラス): Japanese office furniture and stationery manufacturer with growing office rental and layout services. Adjacent competitor in the office furniture rental market where KOYOU RENTIA's Office Switch and WorkStyle Solution compete.
• KOKUYO (コクヨ): Major Japanese office furniture manufacturer with rental and space design services. Competes with KOYOU RENTIA's Office Switch and corporate furniture rental offerings, though KOKUYO is primarily a manufacturer and serves as both supplier and competitor in the office FF&E category.
• Herman Miller (now MillerKnoll): Global premium office furniture manufacturer with workspace consulting services. Comparable in serving enterprise office customers seeking modern free-address and activity-based working environments where KOYOU RENTIA's WorkStyle Solution competes.
• ITOKI (イトーキ): Established Japanese office furniture and space design company with rental and layout services. Comparable to KOYOU RENTIA's Space Design Business and WorkStyle Solution for corporate office environments, though ITOKI is more vertically integrated in manufacturing.

Direct peers

• Actio (アクティオ): Major Japanese construction equipment rental company with extensive nationwide branch network. Overlaps with KOYOU RENTIA in construction site equipment rental and ICT/IoT solutions for construction, though Actio is more focused on heavy machinery while KOYOU RENTIA leads on office FF&E.
• Yokohama Rental & Lease (横河レンタ・リース): Japanese equipment rental and leasing company serving construction, IT, and corporate markets. Direct peer to KOYOU RENTIA in IT/ICT equipment rental and broader B2B equipment leasing, with similar target customers across Japan.
• Nishio Rent All (西尾レントオール): Japan's largest event and construction equipment rental company. Direct competitor to KOYOU RENTIA in temporary event furniture, construction site equipment, and corporate office FF&E rentals, with a comparable nationwide logistics network and similar target customer base across construction, events, and corporate markets.

Others

• ASKUL: Japan's leading office supplies e-commerce platform. Connected to KOYOU RENTIA through a channel partnership (KOYOU RENTIA is an authorized ASKUL reseller) and serves overlapping corporate office customers, though ASKUL is primarily an office supplies retailer rather than FF&E renter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7DhtQu0iyapn55UueQp6Hw
• Instagraminstagram.com/koyourentia_official
• TikToktiktok.com/@koyourentia_official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOYOU RENTIA