Blue Ridge Eye Care Associates

What Blue Ridge Eye Care Associates does

Blue Ridge Eye Care Associates is a privately-held, independently-owned optometry practice headquartered in a single retail/clinical location at 800 E Stuart Dr., Galax, Virginia, serving families and individuals in Galax and the surrounding southwest Virginia region. The firm was established in 2006 with Dr. Katherine Henning joining the practice, and today operates with four optometrists (Drs. Henning, J. Nathan Williams, Lindi Williams, and Schell) supported by certified optometric technicians, opticians, eyewear specialists, and patient care coordinators, with headcount reported at 1-10 employees.

The practice delivers a full scope of optometric services segmented across core examinations (adult/senior, children's, contact lens, and diabetic eye exams), specialty treatments (dry eye therapy using OptiLight IPL, LipiFlow thermal pulsation, BlephEx, punctal plugs, and prescription drops; myopia control for children; and laser eye surgery consultation), eye disease diagnosis and management (AMD, cataracts, glaucoma, diabetic retinopathy), and contact lens services including scleral lenses. Clinical operations are underpinned by an unusually extensive diagnostic technology portfolio for a single-location practice: Cirrus HD OCT, Nidek Fundus Camera AFC-230, Optos Daytona widefield retinal imaging, Ocular Response Analyzer G3, AdaptDx dark adaptometer, MPOD MPS II, NIDEK OPD-Scan III, Diopsys Nova ERG & VEP, Humphrey Visual Field Analyzer, and Accutome B-Scan.

The business model is direct-to-consumer professional services combined with retail optical product sales. Revenue is generated across six streams: professional eye examinations, prescription and non-prescription eyewear (frames, lenses, sunglasses, including Crizal-coated lenses), contact lens examinations/fittings and product sales, specialty eye treatments, ongoing eye disease management, and myopia control. No pricing is publicly disclosed; services are quote-based and scheduled via phone (276-236-4171) or text. Customer acquisition relies on the practice's local community presence, a content-marketing website (blueridgeeyecare.com), and broad social media presence across Instagram, Facebook, Pinterest, Twitter, LinkedIn, YouTube, Yelp, and Google Reviews. The firm has no disclosed funding, no parent company, no subsidiaries, no acquisitions, no partnerships, no AI/ML capability, and no app or API offerings.

Name

Blue Ridge Eye Care Associates

Legal name

Blue Ridge Eye Care Associates

Website

https://blueridgeeyecare.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Ridge Eye Care Associates is an independently-owned, single-location optometry practice in Galax, Virginia, delivering comprehensive family eye exams, specialty treatments (dry eye, myopia control, disease management), and eyewear products to consumers in the southwest Virginia region.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Services-Misc Health & Allied Services, Nec (8090), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Vision & Ophthalmic Diagnostic Centers (Optometry/OCT/Retinal Imaging) (HLAFAKAI), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Optometry services
• Comprehensive eye exams
• Contact lens fittings
• Dry eye treatment
• Prescription eyewear

Headquarters

HQ city

Galax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Eye Exams: Comprehensive eye examinations for adults, seniors, children, contact lens wearers, and diabetic patients. Professional optometry services.
2. Eyewear Sales: Sale of prescription glasses including frames and lenses, sunglasses (prescription and non-prescription), and lens coatings like Crizal technology.
3. Specialty Eye Treatments: Dry eye treatment services including IPL therapy, LipiFlow, BlephEx, punctal plugs, and prescription eye drops.
4. Contact Lens Sales and Fittings: Contact lens examinations, professional fittings, scleral contact lenses for complex prescriptions, and contact lens product sales.
5. Eye Disease Management: Ongoing management and treatment of eye conditions including AMD, cataracts, glaucoma, and diabetic retinopathy.
6. Myopia Control: Myopia control treatments to slow progression of nearsightedness in children.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Blue Ridge Eye Care Associates is a single-location optometry practice delivering comprehensive family eye care services, including routine and specialized eye examinations (adult, senior, children's, diabetic, contact lens), diagnosis and management of ocular disease, dry eye therapy, myopia control, laser surgery consultation, and specialty contact lens fittings. The practice also operates an on-site optical dispensary selling prescription frames, lenses (with coatings such as Crizal), and sunglasses, supported by advanced in-office diagnostic imaging technology.

Product overview

Blue Ridge Eye Care Associates is a family eye care practice offering a comprehensive scope of eye care services and eyewear products. The practice operates as a single unified service offering rather than a platform architecture. Core services include eye examinations (adult, senior, children's, diabetic, and contact lens exams), specialty treatments (dry eye therapy, myopia control, laser eye surgery consultation, and eye disease diagnosis/management), and retail eyewear (frames, lenses, and sunglasses). The OptiLight by Lumenis treatment and scleral contact lenses represent specialized add-on services. Diagnostic capabilities include OCT imaging, fundus photography, retinal imaging, visual field analysis, and electroretinography using equipment such as Cirrus HD OCT, Nidek Fundus Camera AFC-230, Optos Daytona, Ocular Response Analyzer, Adaptdx Dark Adaptometer, MPOD MPS II, NIDEK OPD-Scan III, Diopsys Nova ERG & VEP, Humphrey Visual Field Analyzer, and Accutome B-Scan.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult & Senior Eye Exams Comprehensive eye examinations for adults and seniors, including visual acuity testing, internal and external eye structure evaluation, and screening for eye diseases. Designed for adult and senior patients of the practice.
• Children's Eye Exams Eye examinations for children of all ages, from infants to school-aged kids, focused on visual development and early detection of vision problems such as myopia, strabismus, and amblyopia.
• Contact Lens Exams, Fittings, & Brands Professional contact lens examinations, fittings, and patient training covering standard and specialty lenses (including scleral contact lenses for patients with keratoconus, irregular corneas, severe dry eye, or high prescriptions).
• Diabetic Eye Exams Specialized eye examinations for patients with type 1 or type 2 diabetes to detect and monitor diabetic-related eye complications such as diabetic retinopathy and diabetic macular edema.
• Dry Eye Treatment Personalized dry eye treatment plans using in-office procedures (IPL therapy, LipiFlow thermal pulsation, BlephEx) along with adjunctive options such as punctal plugs, prescription eye drops, and eyelid cleansers for patients with dry eye disease.
• Eye Disease Diagnosis & Management Ongoing diagnosis and management of ocular diseases including age-related macular degeneration, cataracts, diabetic retinopathy, and glaucoma using advanced diagnostic imaging such as OCT, fundus photography, and visual field analysis.
• Laser Eye Surgery Consultation Pre-operative consultations and evaluations for LASIK and PRK laser vision correction procedures, including candidate assessment and post-surgery expectation setting.
• Myopia Control Myopia management programs designed to slow the progression of nearsightedness in children, with the goal of reducing the need for constant prescription updates.
• OptiLight by Lumenis FDA-approved intense pulsed light (IPL) therapy for dry eye management that targets inflammation and improves meibomian gland function in a non-invasive, light-based treatment.
• Sunglasses Prescription and non-prescription sunglasses offering UVA and UVB protection for adults and children, available from the practice's on-site optical dispensary.
• Frames & Lenses Eyewear products including designer frames and lenses with optional coatings such as Crizal technology for anti-glare, scratch resistance, UV protection, and blue light filtering, dispensed on-site.
• Scleral Contact Lenses Large-diameter specialty contact lenses that vault over the cornea, fitted for patients with irregular corneas, severe dry eye, or high prescriptions who cannot wear standard lenses.

Quantifiable outcome

• Optos Daytona captures 82% of the retina in a single scan, versus traditional retinal images that only capture about 15%
• +4 more outcomes

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• EyeCare Partners: Large PE-backed optometry and ophthalmology platform offering full-scope eye care including disease management, contact lens services, and optical dispensaries; comparable service mix to Blue Ridge but operating as a multi-site consolidator rather than an independent community practice.
• Visionworks: National optical retailer with on-site optometry services and broad managed-care participation; competes with independent practices like Blue Ridge on exam access and frame selection.
• AEG Vision: Optometry support platform partnering with independent optometrists on practice operations, optical merchandising, and managed-care contracting — directly comparable to Blue Ridge's full-scope independent optometry model and a potential partnership pathway.
• LensCrafters: National retail optical chain (EssilorLuxottica) providing eye exams and on-site eyewear dispensing; competes with Blue Ridge's dispensary on convenience, brand selection, and insurance-plan acceptance.
• Pearle Vision: Multi-location optometry and optical brand offering comprehensive eye exams and prescription eyewear — a direct retail-channel analog to Blue Ridge's full-scope service model.
• Costco Optical: Membership-based retail optical offering eye exams and competitively priced eyewear; competes with independent optometry practices on price-sensitive eyewear fulfillment, particularly for families.

Direct peers

• Nationwide Vision: Multi-state optometry chain providing comprehensive eye exams, contact lens fittings, and on-site optical — directly comparable to Blue Ridge's full-scope community optometry offering but at regional-chain scale.
• MyEyeDr. Multi-location optometry practice offering comprehensive eye exams, contact lens fittings, dry-eye treatment, and an on-site optical dispensary — a direct functional and business-model analog to Blue Ridge Eye Care, but at PE-backed chain scale.

Emerging players

• Zenni Optical: Pure-play online eyewear retailer applying heavy price pressure on the prescription eyewear category; competes with Blue Ridge's dispensary on lens-and-frame price points.
• Warby Parker: DTC and retail optical brand offering eye exams and eyewear at disruptive price points, including telehealth-based prescription renewals — a structural competitor to Blue Ridge's optical dispensary revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blueridgeeye
• Facebookfacebook.com/blueridgeeyecare
• LinkedInlinkedin.com/company/blue-ridge-eye-care-associates-pllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Ridge Eye Care Associates