Reema

What Reema does

Reema Hygienic Paper Co. is a Palestinian manufacturer of tissue and sanitary paper products, headquartered in Ramallah and founded in 1982 as a private shareholding company. The company operates approximately 10 production lines producing roughly 50 SKUs organized under six consumer brands — Reema (core), Remex, Magics, LaChef, Softy, and Alaeddin — covering toilet tissue, hand towels, and kitchen paper made from 100% natural cellulose. Reema states it is the only Palestinian tissue company with a dedicated laboratory for raw material testing and quality control, and it reports a leading market share (cited at 51%) in the Palestinian market.

The company distributes its products through the Unipal network across more than 10,000 authorized points of sale in Palestine, with a Jerusalem subsidiary serving the 1948 territories. Headcount is stated at 65–100 professionals across administration, engineering, technical operations, and production. There is no disclosed pricing model beyond a stated commitment to fair and competitive pricing across all income levels, and the revenue model is straightforward hardware (goods) sales within the FMCG sector. At the end of 2024, APIC (Arab Palestinian Investment Company) acquired 51% of Reema's shares, making APIC the controlling parent and marking an explicit new phase of growth and expansion. No revenue, funding amount, or valuation figures are disclosed, and there is no AI/ML capability evidenced in the available data.

Name

Reema

Legal name

Reema Hygienic Paper Co.

Website

https://reema.ps

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Reema Hygienic Paper Co. is a Palestinian tissue manufacturer founded in 1982, producing approximately 50 products across six consumer brands for the Palestinian market. It holds a 51% market share and distributes through Unipal's 10,000+ retail points; APIC acquired a 51% stake in late 2024.

Ownership category

akta.pro rank

Product category

Tissue and Sanitary Paper Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Paper Mills (2621)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industries

Toilet Paper (CRAJAFAA), Paper Towels (CRAJAFAB)

Keywords

• Tissue paper manufacturing
• Sanitary paper products
• Hygiene consumer goods
• FMCG tissue products
• Toilet paper production

Headquarters

HQ city

Ramallah

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tissue Products Manufacturing and Sales: Production, sales, and distribution of tissue products within the fast-moving consumer goods (FMCG) sector. The company manufactures a diverse range of tissue products including Reema, Remex, Magics, LaChef, Softy, and Alaeddin brands covering toilet paper, hand towels, and other hygiene solutions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Reema Hygienic Paper Co. manufactures and sells sanitary paper products including toilet tissue, hand towels, and kitchen papers under multiple brands (Reema, Remex, Magics, LaChef, Softy, Alaeddin). Products are made from 100% natural cellulose and distributed through the Unipal network to over 10,000 points of sale across Palestine, targeting all consumer income segments.

Product overview

Reema Hygienic Paper Co. is a Palestinian tissue manufacturing company that produces hygiene and sanitary paper products through multiple brand lines. The company operates a unified product portfolio organized around seven named brands—Reema (core brand), Remex, Magics, LaChef, Softy, and Alaeddin—together offering approximately 50 products across categories including toilet tissue, hand towels, and kitchen papers. Products are manufactured using 100% natural cellulose and distributed through a network of over 10,000 authorized points of sale via Unipal distribution, serving all consumer income levels with options varying in weight, size, quantity, and usage.

Differentiator

Problem solved

Functional benefit

Brands

• Remex: Tissue product brand
• Magics
• LaChef
• Softy
• Alaeddin
• Hand Towels

Products and services

• Reema The primary tissue brand of Reema Hygienic Paper Co., offering toilet paper, paper towels, and facial tissues with emphasis on softness, absorbency, strength, and durability. Targets Palestinian consumers across all income segments.
• Remex A tissue product sub-brand under Reema's portfolio, serving consumer segments with varied options in weight, size, and quantity.
• Magics A tissue product sub-brand under Reema's portfolio targeting specific consumer segments with tailored product options.
• LaChef A kitchen-focused tissue sub-brand offering paper products designed for cooking and kitchen use.
• Softy A hand towel sub-brand offering soft, absorbent hand drying products with multiple options for different consumer needs.
• Alaeddin A tissue product sub-brand under Reema's portfolio catering to various consumer segments with diverse product specifications.
• Hand Towels Paper hand towel products manufactured by Reema, featuring softness and high absorbency, available under the Softy brand and other sub-brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• UnipalcoreChannel Partner/ Reseller/ DistributorReema established a robust distribution network via Unipal, covering over 10,000 authorized points of sale across the country. Unipal serves as the primary distribution partner for reaching consumers throughout Palestine.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Gulf Paper Manufacturing: UAE-based tissue and hygiene paper producer serving GCC markets. Comparable as a regional branded tissue manufacturer with similar product categories (toilet paper, towels, napkins) for consumer markets.
• Saudi Paper Manufacturing Company: Leading Saudi tissue and hygiene paper manufacturer producing toilet paper, paper towels, and facial tissues. Comparable as a regional tissue manufacturer serving GCC consumers with branded consumer paper products.
• Modern Paper Products (Egypt): Egyptian tissue and household paper manufacturer serving the North African market. Comparable as a regional tissue manufacturer competing on price-tiered tissue products across consumer segments.
• Unipak (Lebanon tissue): Lebanese tissue and hygiene products manufacturer serving Levant markets. Comparable as a regional branded tissue producer operating in adjacent geographies with similar product mix and consumer customer base.

Direct peers

• Fine Hygienic Holding: Largest tissue and hygiene paper manufacturer in the MENA region, headquartered in Jordan with operations across the Middle East. Highly comparable to Reema as a branded, vertically organized tissue producer serving regional consumer markets.

Broad incumbents

• WEPA Industrie: European family-owned tissue manufacturer with pan-European production footprint and consumer hygiene paper portfolio. Comparable as a major branded and private-label tissue producer at scale.
• Cascades: Canadian-based tissue and hygiene products manufacturer producing consumer tissue, away-from-home tissue, and specialty products. Comparable as a large-scale tissue manufacturer serving both retail and institutional channels.
• Kimberly-Clark: Global consumer tissue giant producing Kleenex, Cottonelle, and Scott brands. Comparable as a dominant multinational tissue producer operating in the same categories (toilet tissue, paper towels, facial tissue) for household consumers.
• Sofidel Group: Italian-headquartered global tissue manufacturer producing private-label and branded household tissue (Regina, Nicky). Comparable as a large-scale tissue manufacturer with similar product categories and consumer customer base.

Emerging players

• Vinda International: Asian tissue manufacturer (Tembo, Vinda brands) scaling into regional leadership positions. Comparable as a fast-growing tissue manufacturer executing share gains and brand expansion in regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ReemaProducts
• LinkedInlinkedin.com/company/reema-hygienic-paper-co-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reema