Serinth

What Serinth does

Serinth is a Greek equipment distribution and technical support company founded in 2002 and headquartered in Néa Filadélfeia (Athens area), operating in the B2B and B2C segments with 11–50 employees. The company imports, markets, and supports specialized equipment across seven professional verticals: nutrition/dietetics, physiotherapy, sports science, biomechanics research, medical specialties (cardiology, pulmonology, neurology, psychiatry), aesthetics, and home care. Serinth does not manufacture equipment; instead, it serves as the Greek distribution channel for 15+ international brands including Tanita (BIA body composition), Cosmed (ergospirometry and metabolic carts), h/p/cosmos (treadmill ergometers), Hosand (heart rate telemetry), Seca (medical scales), Bodystat, Fitlight (reaction training), Vertimax (resistance training), DELSYS, QUALISYS, ZEBRIS, AMTI, Artinis, and Eng3/NanoVi (cellular regeneration). Its sole proprietary offering is the SOMA Nutrition Software, a diet analysis and reporting tool for nutrition professionals.

The company's revenue model is built on hardware resale and ancillary technical support services rather than subscription software or SaaS. Products are sold through a bilingual (Greek/English) e-commerce storefront at serinth.gr and via direct sales with technical support to professional buyers including clinics, hospitals, sports facilities, and research institutions. Pricing is not publicly disclosed; individual product prices require inquiry or login. The company maintains ISO 9001 quality management certification and operates social media channels on Facebook, YouTube, LinkedIn, and Instagram, plus direct contact via Viber.

Serinth is privately held with no disclosed funding rounds, no M&A activity, no parent company, and no publicly disclosed leadership team in the source data. Operating scope is confined to Greece (single-country footprint) with no formal international expansion beyond Greek-language support on its English-language site. Customer segments are diversified across verticals with no visible concentration in any single account or segment.

Name

Serinth

Legal name

Serinth

Website

https://serinth.gr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Serinth is a Greek equipment distributor (founded 2002) that imports, markets, and provides technical support for specialized medical, sports science, physiotherapy, nutrition, aesthetics, and biomechanics equipment from 15+ international brands to professional and consumer buyers in Greece.

Ownership category

akta.pro rank

Headquarters

HQ city

Néa Filadélfeia

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel

Revenue model

1. Equipment Sales: Serinth generates revenue through the sale of specialized equipment for nutrition, physiotherapy, sports science, medical, and aesthetics applications. They distribute branded products from international manufacturers including Tanita, Cosmed, Seca, Hosand, h/p/cosmos, and others.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Serinth imports, distributes, and provides technical support for specialized medical, physiotherapy, sports science, nutrition assessment, biomechanics, and aesthetics equipment in the Greek market. The company serves as the Greek distribution partner for international brands including Tanita, Cosmed, Seca, h/p/cosmos, Hosand, Fitlight, Vertimax, DELSYS, QUALISYS, ZEBRIS, AMTI, Artinis, Bodystat, and Eng3 (NanoVi). It also develops and sells its proprietary SOMA nutrition analysis software for dietitians.

Product overview

Serinth is a Greek medical and sports science equipment distributor offering a comprehensive portfolio of diagnostic, therapeutic, and monitoring devices across multiple specialty areas. The product lineup includes body composition analysis systems (Tanita BIA devices, Bodystat), nutrition software (SOMA), activity monitors (Tanita AM series), and metabolic assessment equipment (Cosmed K5, Cosmed Quark CPET, Cosmed QNRG-Max). The sports science portfolio features ergospirometers, treadmills (h/p/cosmos Quasar), heart rate telemetry systems (Hosand GT series), the Fitlight Trainer wireless reaction system, Vertimax resistance training equipment, and vertical jump measurement systems. Medical offerings include neurology equipment (TMS, EEG, tES, fNIRS), tDCS devices, anatomy models, and cellular regeneration devices (NanoVi Pro/Exo/Eco). The physiotherapy and aesthetics divisions provide electrotherapy, TECAR, shockwave, laser, radiofrequency, and cryotherapy equipment. Serinth operates as a distributor representing multiple international brands including Tanita, Cosmed, h/p/cosmos, Hosand, and others, rather than manufacturing its own products.

Differentiator

Problem solved

Functional benefit

Products and services

• Tanita Professional Body Composition Analyzers Professional-grade bioelectrical impedance analysis (BIA) devices including the MC-980 professional analyzer for precise body composition measurement in clinical and nutritional settings, serving nutritionists, dietitians, and medical professionals.
• Tanita Consumer Body Composition Analyzers Home-use body composition analyzers leveraging BIA technology for personal health monitoring by individual consumers and home care users.
• Bodystat Body Composition Analyzers Portable BIA technology analyzers for body composition assessment with emphasis on portability, repeatability, and reliability for clinical and field use.
• SOMA Nutrition Software Proprietary nutrition software program offering advanced diet analysis and reporting capabilities, designed for dietitians and nutrition professionals for dietary assessment and reporting workflows.
• Cosmed K5 Portable Ergospirometer Fourth-generation wearable metabolic system for laboratory and field testing with dual gas sampling (IntelliMET), GPS, accelerometer, gyroscope, and Bluetooth/ANT+ connectivity for comprehensive cardiopulmonary and metabolic assessment in sports science and clinical settings.
• Cosmed Quark CPET Clinical ergospirometry system for physiological exercise response assessment with breath-by-breath and mixing chamber gas analysis, integrated 12-lead ECG stress testing, and OMNIA software for sports medicine and cardiopulmonary diagnostics.
• h/p/cosmos Quasar Treadmill Motorized treadmill ergometer with 170x65cm running surface, 0-25 km/h speed range, ±28% incline, POLAR heart rate monitoring, and RS232 connectivity for integration with ergospirometry systems in sports science and medical applications.
• Fitlight Trainer Wireless LED-based reaction training system controlled by tablet for measuring reaction time, speed, agility, and coordination in sports training and rehabilitation programs.
• Vertimax Resistance Training Systems Patented VertiMax resistance training technology including the V8 and Raptor Dual models for developing athletic speed and power, with portable configurations for sports performance training.
• Hosand Heart Rate Telemetry Systems Telemetric heart rate monitoring systems including the GT, GT.a, and Aqua waterproof models with transmitter, receiver, synchronization unit, and software for real-time heart rate tracking during individual or group training, used by professional sports teams including Milan Lab.
• Biomechanics Research Equipment Portfolio Comprehensive range of biomechanics equipment including force platforms (AMTI), EMG systems (DELSYS), motion capture systems (QUALISYS), pressure measurement and gait analysis (ZEBRIS), and fNIRS brain/muscle oxygenation systems (Artinis) for research and clinical applications.
• Neurology Equipment Portfolio Neurological assessment and stimulation equipment including transcranial magnetic stimulation (TMS), electroencephalography (EEG), transcranial electrical stimulators (tES), and functional near-infrared spectroscopy (fNIRS) systems for clinical neurology.
• NanoVi Cellular Regeneration Devices Professional wellness devices (Pro, Exo, and Eco models) using humidified air with spectral signals to support cellular protection and repair through protein function enhancement, featuring 15-30 minute sessions and SmartCard system for multi-user environments.
• Physiotherapy Equipment Portfolio Complete range of physiotherapy equipment including electrotherapy, TECAR therapy, shockwave systems, ultrasound, therapeutic lasers, magnetotherapy, biofeedback, cryotherapy, lymphatic drainage, therapy tables (electric, fixed, multi-functional, portable), cardiac rehabilitation systems, and robotic systems for rehabilitation applications.
• Aesthetics Equipment Portfolio Aesthetic treatment devices including shockwave, pressotherapy, radiofrequency, ultrasound cavitation, electrotherapy, and laser systems for body contouring, hair removal, skin rejuvenation, and facial treatments in aesthetic clinics.
• Anatomy Models Collection Comprehensive range of anatomical teaching models including heart models, skeletal systems, organ models, and specialized models for various medical education applications.
• Home Care Devices Consumer-grade health monitoring and therapy devices including TENS units, body composition analyzers, blood pressure monitors, scales, pedometers, and activity monitors for personal home use.
• Tanita Activity Monitors and Pedometers Tri-axial accelerometer-based activity monitors (AM-120, AM-161 Bluetooth) and pedometers (PD-637, PD-724) that account for fat-free mass when calculating energy expenditure, displaying steps, distance, METs, and multi-day memory.
• tDCS Devices Transcranial direct current stimulators for psychiatric applications and brain stimulation therapies.
• Fras 5 Oxidative Stress Evaluation Device Oxidative stress evaluation device for measuring oxidative stress biomarkers in clinical and nutrition settings.
• Optojump Next Vertical Jump Measurement System Optical sensor-based vertical jump measurement system for athletic performance assessment in sports training environments.

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• TanitacoreTechnology or IntegrationSerinth distributes Tanita professional and consumer body composition analyzers, scales, and activity monitors including the MC-980 professional analyzer and various consumer products. Tanita is a leading Japanese manufacturer of body composition measurement devices using bioelectric impedance analysis (BIA) technology.
• CosmedcoreTechnology or IntegrationSerinth distributes Cosmed ergospirometers and metabolic assessment systems including the K5 portable metabolic system, Quark CPET, and Q-NRG Max. Cosmed is an Italian manufacturer specializing in cardiopulmonary exercise testing and metabolic measurement equipment.
• h/p/cosmoscoreTechnology or IntegrationSerinth distributes h/p/cosmos treadmill ergometers including the Quasar model. h/p/cosmos is a German manufacturer of high-quality treadmills and ergometers for sports science and medical applications.
• HosandcoreTechnology or IntegrationSerinth distributes Hosand telemetry heart rate monitors including the GT, GT.a, and Aqua models. Hosand is an Italian company specializing in wireless heart rate monitoring systems for sports and fitness applications.
• SecacoreTechnology or IntegrationSerinth distributes Seca professional and consumer scales. Seca is a German manufacturer of medical measurement devices including scales, height measurement devices, and body composition analyzers.
• FitlightcoreTechnology or IntegrationSerinth distributes Fitlight Trainer wireless reaction training systems with LED lights controlled by tablet. Fitlight is a Canadian company specializing in sports training and rehabilitation technology for measuring reaction time, speed, agility, and coordination.
• VertimaxcoreTechnology or IntegrationSerinth distributes Vertimax resistance training systems including the V8 and Raptor Dual models. Vertimax is a US-based company providing patented resistance training technology for athletic performance improvement.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• HaB Direct: UK-based distributor of sports science, fitness, medical, and physiology equipment to professional, education, and consumer customers. Directly comparable to Serinth as a multi-brand specialty distributor of body composition, ergospirometry, and performance equipment.
• Performance Health (formerly Patterson Medical): Global distributor of physiotherapy, rehabilitation, and sports medicine equipment to professional and clinical buyers. Closest comparable business model to Serinth: specialty multi-brand distribution of rehabilitation, assessment, and performance devices.
• Scientific Laboratory Supplies (SLS): UK distributor of laboratory, scientific, and medical equipment to universities, research institutions, and clinical customers. Comparable to Serinth in distributing diagnostic and measurement devices to professional research and clinical buyers.

Broad incumbents

• Cardinal Health: Global medical products and pharmaceutical distributor serving hospitals, clinics, and ambulatory customers. Comparable distribution scale and healthcare-customer base, though operating at vastly larger scale and with a different product mix.
• Henry Schein: Global distributor of medical, dental, and animal health products to office-based practitioners, clinics, and institutions. Comparable as a broad healthcare distribution incumbent, though much larger and focused on consumables rather than specialty capital equipment.
• McKesson: Global pharmaceutical and medical products distributor and healthcare services company. Comparable distribution economics and healthcare-customer focus, though focused on pharmaceuticals and broad-line medical supply rather than specialty capital equipment.
• Medline Industries: Largest privately held medical supply manufacturer and distributor, primarily serving hospitals and healthcare providers in North America. Comparable as a healthcare distribution incumbent, though at much larger scale and without Serinth's sports science and aesthetics exposure.
• Enovis (DJO Global): Medical device company focused on orthopaedics, rehabilitation, and sports medicine with a broad portfolio of therapy and recovery products. Comparable in serving physiotherapy, rehabilitation, and sports medicine end-customers, though Enovis manufactures rather than distributes.
• Owens & Minor: Healthcare products distribution and supply chain services company focused on medical-surgical supplies. Comparable as a healthcare distribution incumbent, though with a consumables-heavy product mix rather than Serinth's specialty capital equipment portfolio.

Regional players

• Technomed Europe: European distributor of medical devices and physiological measurement equipment, serving clinical and research customers across multiple countries. Comparable to Serinth as a multi-brand medical/scientific equipment distributor in the European region, though operating at broader geographic scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SerinthLtd
• Facebookfacebook.com/serinth
• LinkedInlinkedin.com/company/serinth
• Instagraminstagram.com/serinth.gr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serinth