FITLIGHT
FITLIGHT Corp., founded in 2011, designs patented wireless LED reaction-training systems for professional sports teams, healthcare and rehabilitation clinics, and brand activation events, selling hardware bundles via direct-to-consumer e-commerce and enterprise channels.
- Company typePrivate
- Founded2011
- HeadquartersAurora, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What FITLIGHT does
FITLIGHT Corp., founded in 2011 and headquartered in Miami, Florida via its US operating entity FITLIGHT USA Inc., designs and manufactures wireless LED light training systems for reaction time and neurocognitive training. Its core product, the FITLIGHT® System, is sold in 4, 6, 8, and 12-light configurations at $999–$1,999 and is differentiated by a patented sensor architecture that combines motion/proximity activation with touch/impact detection in a single unit, with programmable sensitivity in 10cm increments from 10–80cm and three touch intensity levels. A subscription-free iOS/Android app delivers 30+ pre-loaded exercises, custom drill creation, multiplayer sessions for up to 8+ players, and cloud-based performance analytics; the system operates wirelessly up to 50–75M and is water- and impact-resistant for indoor and outdoor use.
FITLIGHT serves three application verticals: Sports & Fitness (professional teams and individual athletes such as the Toronto Raptors, Toronto Maple Leafs, Manchester United, and Ferrari's driver simulator program), Healthcare & Rehabilitation (physical therapy, neurocognitive therapy, sports vision, and pediatric rehab customers including Cleveland Clinic, Sanford Health, Children's Hospital of Richmond VCU, and Children's Mercy Kansas City), and Events & Brand Experiences (customized marketing activations for Under Armour, Gatorade, Adidas, and Ferrari). The portfolio is rounded out by sport-specific bundles (the FITLIGHT Soccer Pack at $1,299), a wall-mounted Vision Board ($1,399), a deep accessories catalog (tripods, magnetic mounts, suction cups, colored covers, carrying/charging cases), and the Neurocognitive Performance Course, a $299 online certification offering 0.5 NASM and 5 AFAA CEU credits.
The business model is hardware-led and one-time-purchase, with no software subscription required, supported by direct-to-consumer e-commerce through fitlighttraining.com, a wholesale/reseller program, and an affiliate program. Distribution into enterprise accounts is handled via direct sales, while brand activation partnerships double as marketing channels. The company is privately held with no disclosed funding rounds, no institutional investor commentary, and no recent M&A activity, and is operated by a small team (11–50 employees) including Director of Sales Rob Bouw. The Terms of Service reference Canadian governing law, indicating the Canadian origin of the founders alongside the Miami-based US operations.
FITLIGHT firmographics
Firmographics- Name
- FITLIGHT
- Legal name
- FITLIGHT Corp.
- Website
- https://fitlighttraining.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FITLIGHT Corp., founded in 2011, designs patented wireless LED reaction-training systems for professional sports teams, healthcare and rehabilitation clinics, and brand activation events, selling hardware bundles via direct-to-consumer e-commerce and enterprise channels.
- Ownership category
- akta.pro rank
FITLIGHT industry classification
Industry- Product category
- Sports Reaction Training Equipment
- NAICS
- Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Sporting & Athletic Goods, Nec (3949), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
Keywords
Where FITLIGHT is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
FITLIGHT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Hardware Sales - Core System: One-time purchase of FITLIGHT system with 4, 6, 8, or 12 wireless LED light units. Includes carrying/charging case, power supply, velcro attachments, and free app access. No subscription required for software features.
- Hardware Sales - Soccer Package: Specialized sport-specific package including 6-light system plus soccer goal targets, bungee cords, tripods, carrying bag, and NeuroPerformance course. One-time purchase with $300 promotional savings.
- Accessories: Supplementary products including mounting options (tripods, suction cups, magnet clips, velcro), colored covers, carrying cases, vision boards, and targets sold as add-on purchases.
- Education/Certification: Online Neurocognitive Performance Course offering certification for coaches, trainers, and healthcare practitioners. Self-paced learning with 5 modules and CEU credits (0.5 NASM, 5 AFAA).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Core System - 4 Lights |
| One time/ perpetual license | Pay-as-you-go | Core System - 6 Lights |
| One time/ perpetual license | Pay-as-you-go | Core System - 8 Lights |
| One time/ perpetual license | Pay-as-you-go | Core System - 12 Lights |
| One time/ perpetual license | Pay-as-you-go | Soccer Pack |
| One time/ perpetual license | Pay-as-you-go | Neurocognitive Performance Course |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
FITLIGHT product offering
Product offeringCore offering
FITLIGHT designs and manufactures a wireless LED reaction and cognitive training system featuring patented motion and touch dual-mode sensors, controlled via a subscription-free mobile app. The system is sold in 4-, 6-, 8-, and 12-light configurations, supported by sport-specific bundles, mounting accessories, and a Neurocognitive Performance certification course, and is deployed across sports performance, healthcare rehabilitation, and brand activation use cases.
Product overview
FITLIGHT® offers a modular wireless LED light training system for reaction and cognitive training across sports, healthcare, and events. The core offering is the FITLIGHT® System (available in 4/6/8/12-light configurations at $999–$1,999), controlled via a subscription-free iOS/Android app. The portfolio includes sport-specific bundles (Soccer Pack with 6 lights, goal targets, and NeuroPerformance Course at $1,299), mounting accessories (tripods, magnet clips, suction cups, wall mounts, velcro systems), the Vision Board ($1,399), and an online Neurocognitive Performance Certification course ($299). The system targets three application domains: Sports & Fitness, Healthcare (rehab, vision therapy, neurocognitive therapy), and Events/Experiences (brand activations). Created in 2011, the company holds patents for combined touch and motion/proximity sensors in a single unit.
Differentiator
Problem solved
Functional benefit
Brands
- FITLIGHT® Soccer Pack: A complete training package combining reactive light technology with soccer-specific accessories including 6-light system, goal targets, bungee cords, tripods, and NeuroPerformance Course
- FITLIGHT® & Neurocognitive Performance Course
- Vision Board
Products and services
- FITLIGHT System Flagship wireless LED light training system with patented motion and touch sensors for reaction and cognitive training. Available in 4, 6, 8, or 12-light configurations ($999 to $1,999), connects via WiFi or Bluetooth, and is controlled by the subscription-free FITLIGHT mobile app for athletes, coaches, therapists, and tactical users.
- FITLIGHT Soccer Pack Sport-specific bundle combining a 6-light FITLIGHT System with soccer goal targets, bungee cords, tripods, a carrying bag, the NeuroPerformance Course, a soccer ball, and colored covers, priced at $1,299 with a $300 promotional savings versus the $1,599 regular price.
- FITLIGHT & Neurocognitive Performance Course Online certification program with 3+ hours of video content, real-world scenarios, 1-year access, and a certificate of completion, priced at $299. Provides 0.5 NASM CEUs and 5 AFAA CEUs for coaches, trainers, and healthcare practitioners.
- Vision Board Wall-mounted vision training board accessory featuring FITLIGHT lights for sports vision, peripheral vision, and cognitive training, priced at $1,399.
- Carrying & Charging Case Storage and charging case for transporting and powering FITLIGHT units, available in 6-light and 12-light configurations.
- Tripod Adjustable tripod stand for mounting FITLIGHT lights at varying heights and angles for flexible training configurations.
- Tripod with Magnet Tripod stand with integrated magnetic mount for attaching FITLIGHT lights to metallic surfaces in training environments.
- Magnet Clips Heavy-duty magnetic clips with proprietary tri-lock technology for attaching FITLIGHT lights to metallic surfaces.
- Suction Cup Suction-based mounting accessory for attaching FITLIGHT lights to smooth surfaces such as windows or walls.
- Lite Base Lightweight base stand for positioning FITLIGHT lights on flat surfaces.
- Colored Covers Removable colored covers (green, orange, pink, yellow, purple) for FITLIGHT lights used to create differentiated visual training scenarios.
- FITLIGHT Light Clip Clip accessory for securing FITLIGHT lights to various surfaces during training.
- Wall Mount Wall mounting hardware for permanent installation of FITLIGHT lights in training facilities.
- Velcro Lock Velcro-based locking mechanism for securing FITLIGHT lights during training sessions.
- Velcro Pads Adhesive velcro pads for attaching FITLIGHT lights to various surfaces.
- Goal Target & Bungee Soccer goal target and bungee cord set for precision shooting and passing accuracy training, designed for use with the FITLIGHT Soccer Pack.
Quantifiable outcome
- Improves reaction time and cognitive processing speed through engaging brain-body connection training
- +2 more outcomes
Companies that use FITLIGHT
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
FITLIGHT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FITLIGHT partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Under ArmourflagshipFITLIGHT worked with Under Armour to create 'Hands of Fury' - an interactive custom training challenge with touch screen panels for Under Armour's retail space within the Macy's Flagship store in NYC.
- GatoradeflagshipFITLIGHT collaborated with Gatorade at South by Southwest for the 'RE/ACT Attack' interactive brand experience. Users competed for fastest reaction time scores with custom Gatorade-colored FITLIGHTS mounted on a wall with custom leaderboard.
- AdidasflagshipFITLIGHT Junior was integrated into an Adidas obstacle course for the launch of the new Adidas Alphabet Shoe in New York City, challenging users to complete the course as fast as possible.
- FerrariflagshipFITLIGHT panels were placed inside Ferrari's driver simulation areas to warm up drivers' reflexes and test reactivity prior to using the simulator - enhancing cutting-edge single seat driver training on professional circuits.
- Carrick InstitutecoreCarrick Institute incorporates FITLIGHT within their human performance program. Neurologist Dr. Freddys Garcia reports coaches, trainers and athletes had positive experience using the system.
- Cleveland CliniccoreLeading healthcare institution using FITLIGHT for rehabilitation and performance training applications.
- Children's Hospital of Richmond VCUcorePediatric healthcare facility using FITLIGHT for children's rehabilitation and physical therapy programs.
- Children's Mercy Kansas CitycoreChildren's healthcare system utilizing FITLIGHT for pediatric rehabilitation applications.
- Sanford HealthcoreMajor healthcare network incorporating FITLIGHT into rehabilitation and performance training protocols.
- SportsEdTVminor1-year free membership to SportsEdTV included with Soccer Pack purchase for supplementary training content.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
FITLIGHT competitors and assessment
Company assessmentBroad incumbents
- Kinexon: Kinexon provides real-time athlete and ball tracking for pro sports and industrial IoT. Overlaps with FITLIGHT on serving elite sports organizations with performance technology, though primarily in tracking/analytics versus reaction training.
- Hawkin Dynamics: Hawkin Dynamics manufactures force plates and athletic performance measurement tools used by pro and college sports programs. Comparable to FITLIGHT on the elite sports performance measurement and analytics layer.
- Catapult Sports: Catapult is a publicly listed athlete performance monitoring company serving elite sports teams worldwide. Comparable to FITLIGHT's elite sports customer base, though Catapult focuses on wearable GPS/IMU tracking rather than reaction training.
Direct peers
- SMARTfit: SMARTfit builds multi-sport, interactive reaction and cognitive training systems with touch targets, lights, and sensors for athletic, rehab, and pediatric use cases — directly comparable to FITLIGHT's hardware-and-software training platform.
- Senaptec: Senaptec provides sensory performance and reaction training tools (including strobe glasses and sensory stations) used by elite sports organizations. Comparable to FITLIGHT on cognitive/sensory training for athletes and tactical users.
- Reaxing: Reaxing (Reax Run, Reax Board) produces unstable/reactive training equipment for sports performance and rehab. Comparable to FITLIGHT's functional, reactive training mission across sports and clinical rehab verticals.
- BlazePod: BlazePod is the most direct competitor to FITLIGHT, offering wireless LED reaction training lights controlled via a mobile app for sports performance, fitness, and rehab. Both target the same buyer (coaches, trainers, therapists, athletes) with similar hardware-plus-app models.
- Dynavision: Dynavision manufactures LED-based reaction training boards widely used in athletic performance, vision therapy, and neurological rehab. Overlaps with FITLIGHT on reaction training, peripheral vision, and neurocognitive rehab applications.
Emerging players
- NeuroTracker: NeuroTracker offers 3D multiple-object tracking software used for cognitive and perceptual training in sports and clinical settings. Comparable to FITLIGHT on the neurocognitive training layer, though delivered as software rather than hardware.
Others
- Akili Interactive: Akili builds FDA-cleared digital therapeutics for cognitive function. Compares thematically with FITLIGHT's neurocognitive training healthcare use case, though delivered as a regulated software product rather than hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FITLIGHT social profiles
Digital presenceFITLIGHT financial estimates
Financial estimateRevenue estimate
Valuation estimate
FITLIGHT leadership team
Management profileNumber of profiles
Profiles2 records
FITLIGHT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FITLIGHT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FITLIGHT
What does FITLIGHT do?
FITLIGHT designs and manufactures a wireless LED reaction and cognitive training system featuring patented motion and touch dual-mode sensors, controlled via a subscription-free mobile app. The system is sold in 4-, 6-, 8-, and 12-light configurations, supported by sport-specific bundles, mounting accessories, and a Neurocognitive Performance certification course, and is deployed across sports performance, healthcare rehabilitation, and brand activation use cases.
Is FITLIGHT a public or private company?
FITLIGHT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FITLIGHT founded?
FITLIGHT was founded in 2011. It employs 11 to 50 people.
Where is FITLIGHT based?
FITLIGHT is headquartered in Aurora, Canada, in the North America region.
How does FITLIGHT make money?
Four revenue lines are on record. Hardware Sales - Core System is the primary driver. The others are hardware Sales - Soccer Package, accessories and education/Certification.
Who are FITLIGHT's main competitors?
Broad incumbents on record are Kinexon, Hawkin Dynamics and Catapult Sports. Direct peers are SMARTfit, Senaptec, Reaxing, BlazePod and Dynavision. NeuroTracker is listed as an emerging player. Akili Interactive is listed as an others.
Does FITLIGHT have an API?
No public API is recorded for FITLIGHT.
What industry is FITLIGHT in?
FITLIGHT's product category is Sports Reaction Training Equipment. Its primary akta.pro industry code is CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 335139 and its SIC code is 3949.