Beyond Boundaries
Beyond Boundaries LLC is a family-owned outdoor recreation company in Wonewoc, Wisconsin, offering canoe, kayak, and bicycle rentals and sales, bike repair services, and two on-site Airbnb lodgings from a historic 115-year-old feed mill on the 400 State Bike Trail.
- Company typePrivate
- Founded-
- HeadquartersWonewoc, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Beyond Boundaries does
Beyond Boundaries LLC is a family-owned outdoor recreation company headquartered in a 115+ year old historic feed mill (Old Talg's Mill) in Wonewoc, Wisconsin. It operates at the midpoint of the 400 State Bike Trail in the Driftless Area, with access to 101 miles of connected rails-to-trails and proximity to Lake Redstone, Dutch Hollow Lake, and several state parks. The company serves individual recreational travelers, families, and friend groups drawn from a regional catchment between Chicago and Minneapolis/St. Paul.
The company's core products are canoe and kayak rentals (Current Designs Kestrel and Solara kayaks, Wenonah canoes), bicycle rentals and new Fuji bicycle sales (Crosstown, hybrid, trail, and mountain models), bicycle repair and tune-up services, and two private on-site Airbnb lodgings within the historic mill accommodating 6 and 12 guests respectively. Pricing is unit-based: group lake rentals start at $160+ tax for four people per day, and 3-day weekend packages start at $75+ tax per person with delivery included. There is no proprietary technology stack; the business runs on a commodity website, Facebook page, Airbnb marketplace listings, and Square scheduling for repairs.
The go-to-market is direct-to-consumer only, with no formal sales team. Distribution is through the physical storefront during limited seasonal open hours (select Fridays and Saturdays from late April through mid-September), by-appointment weekday visits, phone reservations, and digital channels including Airbnb and Facebook. Revenue streams are diversified across equipment rentals, equipment sales, repair services, and lodging, with no external investors, parent company, or disclosed funding — the business is independently financed and operated by the founding family.
Beyond Boundaries firmographics
Firmographics- Name
- Beyond Boundaries
- Legal name
- Beyond Boundaries LLC
- Website
- https://goingfarbeyond.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Beyond Boundaries LLC is a family-owned outdoor recreation company in Wonewoc, Wisconsin, offering canoe, kayak, and bicycle rentals and sales, bike repair services, and two on-site Airbnb lodgings from a historic 115-year-old feed mill on the 400 State Bike Trail.
- Ownership category
- akta.pro rank
Beyond Boundaries industry classification
Industry- Product category
- Outdoor Recreation Equipment Rentals and Sales
- NAICS
- Recreational Goods Rental (532284)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
- akta.pro secondary industry
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA)
Keywords
Where Beyond Boundaries is headquartered
LocationHeadquarters
- HQ city
- Wonewoc
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beyond Boundaries business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Equipment Rentals: Canoe, kayak, and bicycle rentals offered on a per-use or multi-day basis. Bike rentals include Fuji Crosstown bicycles with various sizes for adults and children, plus trail-a-bikes and kid carts. Kayak rentals include Current Designs Kestrel and Solara models. Group lake rentals available for 4-10 people at Lake Redstone or Dutch Hollow Lake. 3-day weekend packages also offered.
- Bicycle Sales: New bicycle sales showroom featuring Fuji hybrid, trail, and mountain bikes. Sales occur through private appointments and select weekend open shop hours. Test ride policy with no-hassle approach.
- Bicycle Repair Services: Bicycle repair and tune-up services offered by appointment. Customers book through Square site for service scheduling.
- Short-term Lodging (Airbnb): Two private Airbnb lodgings on-site within the historic feed mill - one sleeping up to 6 people, another sleeping up to 12 people. Revenue from short-term rental bookings through Airbnb platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Group Lake Kayak/Canoe Rental - $160+ tax for 4 people (entire day) |
| Unit Pricing | Pay-as-you-go | 3-Day Weekend Package - $75+ tax per person (minimum 2 people) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Beyond Boundaries product offering
Product offeringCore offering
Beyond Boundaries LLC operates a multi-service outdoor recreation business offering canoe, kayak, and bicycle rentals and sales from a historic 115+ year old feed mill in Wonewoc, Wisconsin. The company also provides bicycle repair and tune-up services by appointment and operates two private short-term Airbnb lodgings on-site (sleeping 6 and 12 guests) within the historic building. Core rentals include Current Designs kayaks, Wenonah canoes, and Fuji Crosstown bicycles, with group lake rental packages for 4-10 people and multi-day weekend packages available.
Product overview
Beyond Boundaries LLC operates as a multi-service outdoor recreation company offering canoe, kayak, and bicycle rentals and sales from a historic 115+ year old feed mill in Wonewoc, Wisconsin. The core offerings include: (1) Bicycle Sales and Rentals featuring Fuji brand bikes (Crosstown, hybrid, trail, and mountain models) along with repair/tune-up services; (2) Kayak and Canoe Rentals using Current Designs Kestrel and Solara kayaks plus Wenonah Canoes on Lake Redstone and Dutch Hollow Lake, available for groups of 4-10 people with optional 3-day weekend packages; and (3) Two private Airbnb lodgings on-site within the historic feed mill accommodating 6 and 12 guests respectively. The company operates primarily by appointment with select weekend open hours, and sells used Wenonah Southfork canoes.
Differentiator
Problem solved
Functional benefit
Products and services
- Canoe and Kayak Rentals Rental of Current Designs Kestrel and Solara kayaks and Wenonah canoes for group paddling on Lake Redstone and Dutch Hollow Lake. Includes paddles and personal flotation devices (PFDs). Group minimum of 4, maximum of 10 people. Pricing starts at $160+tax for 4 people for the entire day, with delivery available within a 30-mile radius.
- Bicycle Rentals Rental of Fuji Crosstown bicycles in various sizes for men, women, and children, including trail-a-bikes and kid carts. Rentals are by appointment or reservation only and intended for use on the 400 State Bike Trail and connected 101-mile rail-trail system. Trail passes (required for riders 16+) are not available at the shop.
- Fuji Bicycle Sales Sale of new Fuji brand bicycles including Crosstown, hybrid, trail, and mountain bike models, with a new bicycle sales showroom opened starting in 2021. Operates mostly by private appointment and select open shop weekends, with a no-hassle, no-obligation test-ride policy on a private trail and on-site adjustments.
- Bicycle Repair and Tune-Up Services Bicycle repair, tune-ups, and maintenance services performed by appointment, with scheduling handled through the Square online booking site.
- 3-Day Weekend Paddle Package Multi-day canoe and kayak rental package allowing paddlers to use the equipment from Friday through Monday for a complete three-day weekend of leisure paddling. Starts at $75+tax per person with a minimum of 2 people; delivery is included for groups of 2 or more.
- Used Wenonah Canoe Sales Sale of used Wenonah Southfork canoes, offered as a secondary retail item to complement the rental fleet.
- Airbnb Lodging - Historic Feed Mill Loft (Sleeps 6) Private short-term vacation lodging in a unique loft space within the historic 115+ year old feed mill building, accommodating up to 6 guests. Listed on Airbnb for visitor stays near the 400 State Bike Trail and nearby lakes.
- Airbnb Lodging - Historic Feed Mill First Floor Studio (Sleeps 12) Private short-term vacation lodging on the first floor of the historic 115+ year old feed mill building, accommodating up to 12 guests. Listed on Airbnb for groups and families visiting the Driftless Area.
Quantifiable outcome
- Access to 101 miles of trails and multiple lakes and parks
Companies that use Beyond Boundaries
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Beyond Boundaries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beyond Boundaries partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Beyond Boundaries competitors and assessment
Company assessmentDirect peers
- Evolve: Vacation rental management company offering full-service short-term rental hosting across North America. Comparable in its management of Airbnb/VRBO listings and direct short-term rental booking services.
- Wheel Fun Rentals: Franchised bike, surrey, kayak, and boat rental operator across US tourist destinations. Comparable multi-rental model serving tourists and families in outdoor recreation destinations with similar seasonality and operating hours.
- Vacasa: Large-scale vacation rental property manager operating short-term rentals across the US. Directly comparable in the second half of Beyond Boundaries's business — managing short-term rental listings on a full-service basis for guests.
- Pedego Electric Bikes: Electric bike franchise combining retail sales with rental and tour operations. Comparable sales-plus-rental-plus-service motion, with a similar small-format destination franchise structure.
Broad incumbents
- Old Town (Johnson Outdoors): Established canoe and kayak brand under Johnson Outdoors. Comparable in the specific kayak/canoe category Beyond Boundaries rents, but as a manufacturer and distributor reaching retail across many channels rather than a single-location rental outfitter.
- REI Co-op: Large US outdoor recreation retailer offering bikes, paddling gear, rentals, and repair services across many locations. Comparable scope of product categories (sales, rentals, repairs) but at vastly greater scale and breadth.
Others
- Airbnb: Global short-term rental marketplace where Beyond Boundaries lists its two historic feed mill lodgings. Adjacent ecosystem participant and distribution channel rather than a direct competitor.
- Outdoorsy: Marketplace for renting RVs, campervans, and outdoor recreation equipment from local owners. Adjacent ecosystem platform serving the same end-customer (outdoor recreation consumers) through a peer-to-peer marketplace model.
- GetMyBoat: Boat rental marketplace connecting boat owners with renters worldwide. Adjacent ecosystem participant serving the boating and paddling consumer segment that Beyond Boundaries's kayak and canoe rentals also address.
- VRBO: Major vacation rental marketplace under Expedia Group and an alternative listing platform to Airbnb. Comparable platform partner for the short-term-lodging arm of Beyond Boundaries's business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Beyond Boundaries social profiles
Digital presenceBeyond Boundaries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Boundaries leadership team
Management profileNumber of profiles
Beyond Boundaries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Boundaries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Boundaries
What does Beyond Boundaries do?
Beyond Boundaries LLC operates a multi-service outdoor recreation business offering canoe, kayak, and bicycle rentals and sales from a historic 115+ year old feed mill in Wonewoc, Wisconsin. The company also provides bicycle repair and tune-up services by appointment and operates two private short-term Airbnb lodgings on-site (sleeping 6 and 12 guests) within the historic building. Core rentals include Current Designs kayaks, Wenonah canoes, and Fuji Crosstown bicycles, with group lake rental packages for 4-10 people and multi-day weekend packages available.
Is Beyond Boundaries a public or private company?
Beyond Boundaries is a private company. It is classified as family owned and is currently operating.
When was Beyond Boundaries founded?
Beyond Boundaries was founded in -1. It employs 51 to 100 people.
Where is Beyond Boundaries based?
Beyond Boundaries is headquartered in Wonewoc, United States, in the North America region.
How does Beyond Boundaries make money?
Four revenue lines are on record. Equipment Rentals are the primary driver. The others are bicycle Sales, bicycle Repair Services and short-term Lodging (Airbnb).
Who are Beyond Boundaries's main competitors?
Direct peers on record are Evolve, Wheel Fun Rentals, Vacasa and Pedego Electric Bikes. Broad incumbents are Old Town (Johnson Outdoors) and REI Co-op. Others are Airbnb, Outdoorsy, GetMyBoat and VRBO.
Does Beyond Boundaries have an API?
No public API is recorded for Beyond Boundaries.
What industry is Beyond Boundaries in?
Beyond Boundaries's product category is Outdoor Recreation Equipment Rentals and Sales. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management, with a secondary code of THAGAOAA, Campgrounds & RV Parks (Developed Sites). Its NAICS code is 532284 and its SIC code is 7350.