Beyond Boundaries

What Beyond Boundaries does

Beyond Boundaries LLC is a family-owned outdoor recreation company headquartered in a 115+ year old historic feed mill (Old Talg's Mill) in Wonewoc, Wisconsin. It operates at the midpoint of the 400 State Bike Trail in the Driftless Area, with access to 101 miles of connected rails-to-trails and proximity to Lake Redstone, Dutch Hollow Lake, and several state parks. The company serves individual recreational travelers, families, and friend groups drawn from a regional catchment between Chicago and Minneapolis/St. Paul.

The company's core products are canoe and kayak rentals (Current Designs Kestrel and Solara kayaks, Wenonah canoes), bicycle rentals and new Fuji bicycle sales (Crosstown, hybrid, trail, and mountain models), bicycle repair and tune-up services, and two private on-site Airbnb lodgings within the historic mill accommodating 6 and 12 guests respectively. Pricing is unit-based: group lake rentals start at $160+ tax for four people per day, and 3-day weekend packages start at $75+ tax per person with delivery included. There is no proprietary technology stack; the business runs on a commodity website, Facebook page, Airbnb marketplace listings, and Square scheduling for repairs.

The go-to-market is direct-to-consumer only, with no formal sales team. Distribution is through the physical storefront during limited seasonal open hours (select Fridays and Saturdays from late April through mid-September), by-appointment weekday visits, phone reservations, and digital channels including Airbnb and Facebook. Revenue streams are diversified across equipment rentals, equipment sales, repair services, and lodging, with no external investors, parent company, or disclosed funding — the business is independently financed and operated by the founding family.

Name

Beyond Boundaries

Legal name

Beyond Boundaries LLC

Website

https://goingfarbeyond.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Beyond Boundaries LLC is a family-owned outdoor recreation company in Wonewoc, Wisconsin, offering canoe, kayak, and bicycle rentals and sales, bike repair services, and two on-site Airbnb lodgings from a historic 115-year-old feed mill on the 400 State Bike Trail.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment Rentals and Sales

NAICS

Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

Keywords

• Outdoor recreation rentals
• Canoe kayak rentals
• Bicycle sales repair
• Short-term vacation lodging
• Bike trail equipment

Headquarters

HQ city

Wonewoc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Equipment Rentals: Canoe, kayak, and bicycle rentals offered on a per-use or multi-day basis. Bike rentals include Fuji Crosstown bicycles with various sizes for adults and children, plus trail-a-bikes and kid carts. Kayak rentals include Current Designs Kestrel and Solara models. Group lake rentals available for 4-10 people at Lake Redstone or Dutch Hollow Lake. 3-day weekend packages also offered.
2. Bicycle Sales: New bicycle sales showroom featuring Fuji hybrid, trail, and mountain bikes. Sales occur through private appointments and select weekend open shop hours. Test ride policy with no-hassle approach.
3. Bicycle Repair Services: Bicycle repair and tune-up services offered by appointment. Customers book through Square site for service scheduling.
4. Short-term Lodging (Airbnb): Two private Airbnb lodgings on-site within the historic feed mill - one sleeping up to 6 people, another sleeping up to 12 people. Revenue from short-term rental bookings through Airbnb platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Beyond Boundaries LLC operates a multi-service outdoor recreation business offering canoe, kayak, and bicycle rentals and sales from a historic 115+ year old feed mill in Wonewoc, Wisconsin. The company also provides bicycle repair and tune-up services by appointment and operates two private short-term Airbnb lodgings on-site (sleeping 6 and 12 guests) within the historic building. Core rentals include Current Designs kayaks, Wenonah canoes, and Fuji Crosstown bicycles, with group lake rental packages for 4-10 people and multi-day weekend packages available.

Product overview

Beyond Boundaries LLC operates as a multi-service outdoor recreation company offering canoe, kayak, and bicycle rentals and sales from a historic 115+ year old feed mill in Wonewoc, Wisconsin. The core offerings include: (1) Bicycle Sales and Rentals featuring Fuji brand bikes (Crosstown, hybrid, trail, and mountain models) along with repair/tune-up services; (2) Kayak and Canoe Rentals using Current Designs Kestrel and Solara kayaks plus Wenonah Canoes on Lake Redstone and Dutch Hollow Lake, available for groups of 4-10 people with optional 3-day weekend packages; and (3) Two private Airbnb lodgings on-site within the historic feed mill accommodating 6 and 12 guests respectively. The company operates primarily by appointment with select weekend open hours, and sells used Wenonah Southfork canoes.

Differentiator

Problem solved

Functional benefit

Products and services

• Canoe and Kayak Rentals Rental of Current Designs Kestrel and Solara kayaks and Wenonah canoes for group paddling on Lake Redstone and Dutch Hollow Lake. Includes paddles and personal flotation devices (PFDs). Group minimum of 4, maximum of 10 people. Pricing starts at $160+tax for 4 people for the entire day, with delivery available within a 30-mile radius.
• Bicycle Rentals Rental of Fuji Crosstown bicycles in various sizes for men, women, and children, including trail-a-bikes and kid carts. Rentals are by appointment or reservation only and intended for use on the 400 State Bike Trail and connected 101-mile rail-trail system. Trail passes (required for riders 16+) are not available at the shop.
• Fuji Bicycle Sales Sale of new Fuji brand bicycles including Crosstown, hybrid, trail, and mountain bike models, with a new bicycle sales showroom opened starting in 2021. Operates mostly by private appointment and select open shop weekends, with a no-hassle, no-obligation test-ride policy on a private trail and on-site adjustments.
• Bicycle Repair and Tune-Up Services Bicycle repair, tune-ups, and maintenance services performed by appointment, with scheduling handled through the Square online booking site.
• 3-Day Weekend Paddle Package Multi-day canoe and kayak rental package allowing paddlers to use the equipment from Friday through Monday for a complete three-day weekend of leisure paddling. Starts at $75+tax per person with a minimum of 2 people; delivery is included for groups of 2 or more.
• Used Wenonah Canoe Sales Sale of used Wenonah Southfork canoes, offered as a secondary retail item to complement the rental fleet.
• Airbnb Lodging - Historic Feed Mill Loft (Sleeps 6) Private short-term vacation lodging in a unique loft space within the historic 115+ year old feed mill building, accommodating up to 6 guests. Listed on Airbnb for visitor stays near the 400 State Bike Trail and nearby lakes.
• Airbnb Lodging - Historic Feed Mill First Floor Studio (Sleeps 12) Private short-term vacation lodging on the first floor of the historic 115+ year old feed mill building, accommodating up to 12 guests. Listed on Airbnb for groups and families visiting the Driftless Area.

Quantifiable outcome

• Access to 101 miles of trails and multiple lakes and parks

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Evolve: Vacation rental management company offering full-service short-term rental hosting across North America. Comparable in its management of Airbnb/VRBO listings and direct short-term rental booking services.
• Wheel Fun Rentals: Franchised bike, surrey, kayak, and boat rental operator across US tourist destinations. Comparable multi-rental model serving tourists and families in outdoor recreation destinations with similar seasonality and operating hours.
• Vacasa: Large-scale vacation rental property manager operating short-term rentals across the US. Directly comparable in the second half of Beyond Boundaries's business — managing short-term rental listings on a full-service basis for guests.
• Pedego Electric Bikes: Electric bike franchise combining retail sales with rental and tour operations. Comparable sales-plus-rental-plus-service motion, with a similar small-format destination franchise structure.

Broad incumbents

• Old Town (Johnson Outdoors): Established canoe and kayak brand under Johnson Outdoors. Comparable in the specific kayak/canoe category Beyond Boundaries rents, but as a manufacturer and distributor reaching retail across many channels rather than a single-location rental outfitter.
• REI Co-op: Large US outdoor recreation retailer offering bikes, paddling gear, rentals, and repair services across many locations. Comparable scope of product categories (sales, rentals, repairs) but at vastly greater scale and breadth.

Others

• Airbnb: Global short-term rental marketplace where Beyond Boundaries lists its two historic feed mill lodgings. Adjacent ecosystem participant and distribution channel rather than a direct competitor.
• Outdoorsy: Marketplace for renting RVs, campervans, and outdoor recreation equipment from local owners. Adjacent ecosystem platform serving the same end-customer (outdoor recreation consumers) through a peer-to-peer marketplace model.
• GetMyBoat: Boat rental marketplace connecting boat owners with renters worldwide. Adjacent ecosystem participant serving the boating and paddling consumer segment that Beyond Boundaries's kayak and canoe rentals also address.
• VRBO: Major vacation rental marketplace under Expedia Group and an alternative listing platform to Airbnb. Comparable platform partner for the short-term-lodging arm of Beyond Boundaries's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BeyondBoundariesWI

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Boundaries