McColl Racing Enterprises

What McColl Racing Enterprises does

McColl Racing Enterprises is a Canadian family-owned manufacturer and supplier of custom circle track racing chassis and performance automotive parts, operating from a single facility at 80 Bessemer Road, Unit 10, London, Ontario. Founded in 1960 by Burt McColl in Wheatley, Ontario and led since 1988 by Mike McColl, the company builds custom chassis for Offset (Pro/Super Late Model), NASCAR, Perimeter Late Model, and Super/Thunder/Street Stock classes, each engineered to customer specifications and applicable rule books. The business supplements chassis fabrication with a broad portfolio of in-house manufactured suspension components (custom center links, spindles, control arms, panhard bars, Watts links), an authorized dealer/installer relationship with Fivestar RaceCar Bodies, ARbodies, and Performance Fiberglass, and professional services including chassis setup days, Mittler Bros. pull-down rig analysis, shock dynamometer testing, spring rating, spindle and rearend service, transmission repair, and SFI 38.1 HANS recertification.

The company operates a direct-to-consumer model combining a physical shop, phone sales, and a Wix-based e-commerce storefront, selling new parts, pre-raced parts, classifieds, and special offers. It serves recreational and competitive circle track racers across Canada, with named customer wins in 2025 spanning Delaware, Peterborough, Sauble, Flamboro, Laird, and Sunset Speedways as well as the NASCAR Canada Series. Revenue streams include one-time custom chassis sales, hardware parts retail, custom parts fabrication, finishing services (interiors, body installation, plumbing and electrical, suspension, engine/driveline), and unit-priced professional services (e.g., spindle check $25 CAD, spring rating from $10, shock dyno from $20, rearend service from $100, HANS recertification $52.50-$202.50 CDN). The company does not appear bootstrapped with external funding, has 11-50 employees, and maintains no disclosed subsidiaries, acquisitions, or international operations.

Name

McColl Racing Enterprises

Legal name

McColl Racing Enterprises Inc.

Website

https://mccollracing.ca

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

McColl Racing Enterprises is a family-owned Canadian manufacturer of custom circle track racing chassis and performance automotive parts, serving competitive and recreational racers across Canada from its London, Ontario fabrication shop, parts warehouse, and direct-to-consumer storefront.

Ownership category

akta.pro rank

Product category

Racing Chassis and Performance Auto Parts

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Manufacturing (3361)

SIC

Motor Vehicle Parts & Accessories (3714), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

akta.pro secondary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Circle track chassis
• Custom racing chassis
• Performance automotive parts
• Aftermarket racing parts
• NASCAR chassis fabrication

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Chassis Sales: Design and build custom circle track racing chassis including Offset Late Model, NASCAR, Perimeter Late Model, and Super/Thunder/Street Stock chassis. Each chassis is custom built to customer and rule book specifications.
2. Aftermarket Parts Retail: Sales of performance automotive parts through their e-commerce shop and physical warehouse. Parts include control arms, spindles, brakes, springs, shocks, wheels, body panels, and suspension components from various manufacturers.
3. Professional Services: Charged services including chassis setup days, pull down rig sessions, shock dyno testing, spring rating, spindle checking, rearend service, transmission repairs, and HANS recertification.
4. Custom Parts Manufacturing: Fabrication and sale of custom suspension components including center links, spindles, control arms, panhard bars, watts links, lower A-arms, strut arms, and road course breathers.
5. Finishing Services: Complete finishing services including aluminum and steel interior installation, body installation (Fivestar, ARbody, Performance Fiberglass NASCAR bodies), chassis plumbing (brakes, oil, gas), electrical work, suspension and brake installation, and engine and driveline installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

McColl Racing Enterprises designs, fabricates, and sells custom circle track racing chassis (Offset, NASCAR, Perimeter Late Model, Super/Thunder/Street Stock) for competitive racers across Canada. The company also manufactures custom suspension components, retails aftermarket performance automotive parts through an e-commerce storefront and physical shop in London, Ontario, and delivers professional services including chassis setup, pull down rig analysis, shock dyno testing, transmission and rearend repair, and HANS recertification.

Product overview

McColl Racing Enterprises is Canada's premier circle track chassis builder offering a comprehensive portfolio of custom racing chassis and performance automotive services. The core product line consists of four distinct custom chassis types: Offset Chassis for Pro Late and Super Late models, NASCAR Chassis for Canadian NASCAR Series competition, Perimeter Late Model Chassis, and Super/Thunder/Street Stock Chassis in both leaf and coil spring configurations. Beyond chassis manufacturing, the company provides complete finishing services including aluminum and steel interior fabrication, body installation (authorized Fivestar and ARbodies dealer), chassis plumbing and electrical work, suspension and brakes installation, and engine and driveline installation. The company manufactures a wide range of custom suspension parts including custom spindles, upper and lower control arms, lower strut arms, center links, lower A-arms, road course breathers, Panhard bars, and Watts links. Additional services encompass chassis repair, professional chassis setup days, pull down rig analysis using Mittler Bros. equipment, shock dyno testing, coilover bump load setup and assembly, spring rating and checking, spindle check and repair, rearend check/repair/upgrades, transmission repair and upgrades, and HANS recertification. The company also operates a retail operation for new parts, pre-raced parts, classifieds, and special offers.

Differentiator

Problem solved

Functional benefit

Brands

• MRE Performance: Performance automotive parts brand operated by McColl Racing Enterprises

Products and services

• Offset Chassis (Pro Late and Super Late)

Quantifiable outcome

• Racers using McColl-built chassis and parts continue to win year after year across multiple Canadian racing series
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Fivestar RaceCar BodiescoreChannel Partner/ Reseller/ DistributorAuthorized Fivestar RaceCar Bodies dealer and installer. Offers parts, panels, and complete body installation services. Company advertises prices and availability as competitive advantages.
• ARbodiescoreChannel Partner/ Reseller/ DistributorAuthorized ARbodies dealer and installer. Provides body panels and complete body installation for race car applications.
• Performance Fiberglass NASCAR BodiescoreChannel Partner/ Reseller/ DistributorBody manufacturer supported for NASCAR body installation. Authorized installer for complete NASCAR body packages.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• Fivestar RaceCar Bodies: Manufacturer of stock car and Late Model bodies and a McColl channel partner — adjacent supplier of the body products McColl installs, sharing the same circle track customer.
• Brown & Miller Racing Solutions (BMRS): Manufacturer of professional racing plumbing, hose, and electrical products — supplies the components McColl installs in its chassis finishing services.
• AR Bodies: Manufacturer of dirt and asphalt Late Model bodies and a McColl authorized dealer partner — comparable as an adjacent body product supplier within the same racing ecosystem.

Direct peers

• Mastersbilt Race Cars: Circle track chassis builder producing Late Model and Modified chassis — directly competes with McColl in the custom stock car chassis category with similar build-to-order model.
• Rocket Chassis: U.S.-based circle track chassis manufacturer building Late Model and Modified chassis — directly comparable as a custom racing chassis specialist serving the same stock car racer customer base.
• Larry Shaw Race Cars: Manufacturer of Late Model and Super Late Model chassis and components — directly comparable in custom circle track chassis fabrication and aftermarket parts.

Broad incumbents

• AFCO Racing: Established manufacturer of racing shocks, suspension components, and chassis parts — a broader incumbent in the racing parts space with overlapping suspension product categories.
• Quarter Master: Manufacturer of high-performance clutches, driveline components, and driveline service parts — adjacent to McColl's transmission and rearend services within the same circle track customer base.
• Longacre Racing Products: Manufacturer of racing instrumentation, scales, and pit equipment — supplies many of the same racers McColl serves with cockpit, electrical, and setup tooling products.

Emerging players

• ADR Motorsports: Chassis and parts manufacturer for Dirt Late Models and circle track applications — partial overlap with McColl's Late Model chassis business, focused on the dirt track segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/McCollRacing.ca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McColl Racing Enterprises