Brand Partners

What Brand Partners does

Brand Partners is an Australian B2B marketing and sales agency headquartered in Dulwich (Adelaide), South Australia, that specializes exclusively in the retirement living, aged care, and senior housing sectors. The firm works with retirement village developers, aged care operators, not-for-profit seniors housing providers, and adjacent seniors-focused businesses, holding an enterprise client roster that includes Stockland, Southern Cross Care (across SA/NT/VIC and QLD), Minda, Uniting Communities, Helping Hand, Greengate, Vasey, Bene, Retirement Your Way, St Agnes' Catholic Parish, Tranquil Group, Workers Lifestyle Group, and LLHL. The company claims over 300 senior living projects delivered across all Australian states and territories, supported by more than two decades of accumulated industry knowledge, IP, and thought leadership.

The firm operates three integrated service lines that together span the full senior living project lifecycle: Creative Services (art direction, graphic design, copywriting, naming, branding, advertising, signage, brochures, CGIs, website design, and print production); Marketing Services (strategy and planning, market research and analysis, traditional and digital lead generation, budgeting, media planning and execution, events, and PR); and Sales Services (selling strategy and resources, lead management/nurturing/conversion, pricing strategy, selling tools, and sales and display suite management, including off-the-plan execution). There is no proprietary technology, software product, or API surface disclosed; the firm's "technology" is its institutional domain knowledge, IP, and retirement-sector-specific playbook built over 300+ engagements.

Commercially, Brand Partners generates revenue through professional services engagements with retirement living developers and operators. Pricing is not publicly disclosed and is structured as project-based, quote-driven B2B contracts, with each engagement typically spanning feasibility, product/price mix and design, full-service marketing, launch, and ongoing sales management. The go-to-market is direct enterprise sales targeting property developers and aged care operators in Australia, supported by a public project portfolio (website), repeat engagements with marquee clients, and referrals within the seniors housing ecosystem. The firm employs 11-50 people, is privately held, has no disclosed external funding, parent company, or M&A activity, and operates without subsidiaries.

Name

Brand Partners

Legal name

Brand Partners

Website

https://brandpartners.net.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Brand Partners is an Australian B2B marketing and sales agency serving the retirement living and aged care sectors, delivering integrated creative, marketing, and sales services to village developers and aged care operators across 300+ completed projects since 2002.

Ownership category

akta.pro rank

Product category

Senior Living Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Retirement living marketing
• Senior living marketing
• Creative services
• Sales management
• Brand strategy

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Strategy and Consulting: Marketing strategy, planning, market research and analysis services for senior living projects
2. Creative Services: Art direction, graphic design, copywriting, branding, advertising, photography, CGIs, website design, print production services
3. Sales Services: Selling resources and management, lead management/nurturing/conversion, pricing strategy, sales and display suite management
4. Marketing Execution Services: Lead generation (traditional/digital), media planning/management/execution, events, PR services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Brand Partners is an Australian marketing and sales agency that delivers end-to-end Creative, Marketing, and Sales services exclusively for retirement living developers, aged care operators, and senior housing providers. Services span art direction, branding, advertising, website design, market research, lead generation, media planning, PR, pricing strategy, lead conversion, and display suite management for senior living projects across Australia.

Product overview

Brand Partners is a specialized marketing and sales agency for the Australian retirement living sector, offering three core service offerings: Creative Services (art direction, graphic design, copywriting, branding, advertising, CGIs, website design, print production), Marketing Services (strategy, research, lead generation, media planning, events, PR), and Sales Services (strategy, resources, lead conversion, pricing, display suite management). The company has worked on over 300 senior living projects across all Australian states and territories. Their portfolio of named client projects includes 24 distinct retirement communities and villages spanning South Australia, New South Wales, Queensland, Northern Territory, and the ACT, serving clients such as Southern Cross Care, Stockland, Minda, Uniting Communities, Greengate, Retirement Your Way, and St Agnes' Catholic Parish. Projects range from luxury apartments (Carmelite, The Waterford, Pearl) to affordable communities (Vasey), beachfront living (Brighton Dunes, Barunga by the Sea), dementia-focused care (Emmaus Village), and lifestyle resorts (Beauty Point, Oasis).

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Strategically creative services including art direction, graphic design, copywriting, naming, branding, advertising, signage, brochures, CGIs, website design, and print production. Designed to support project positioning and drive commercial outcomes for retirement living developers and operators.
• Marketing Services Integrated marketing activities including strategy and planning, market research and analysis, lead generation (traditional and digital), budgeting, media planning and execution, events, and PR for senior living and aged care projects across Australia.
• Sales Services Retirement industry sales strategy, selling resources and management, lead management/nurturing/conversion, pricing strategy, selling tools, and sales and display suite management, delivered across 300+ senior living projects.

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Thinkerbell: Australian full-service creative, media and PR agency of comparable size with a national footprint. Comparable as a mid-sized Australian agency offering integrated creative + media planning under one roof, addressing similar B2B client needs.
• Cummins&Partners: Australian independent creative and media agency serving major enterprise clients. Comparable as a mid-sized Australian agency offering integrated creative, media planning and brand strategy.
• M&C Saatchi Australia: Australian arm of a global creative network offering advertising, PR and strategic services. Comparable as a full-service agency targeting major Australian enterprise clients across sectors.
• Emotive (Australia): Australian independent creative and content agency of comparable size. Comparable as a mid-sized Australian integrated creative agency serving enterprise clients with brand, content and campaign work.
• BMF Advertising: Mid-sized Australian full-service creative agency with strong PR and integrated marketing capabilities. Directly comparable in offering mix, client mix (large enterprise Australian brands), and Australian geographic focus.

Broad incumbents

• DDB Group Australia: Large multinational agency network operating in Australia with full-service advertising, PR and digital capabilities. Serves as a broader-scope incumbent that enterprise clients could choose over Brand Partners for larger, multi-state campaigns.
• Ogilvy Australia: Large global agency network with Australian operations spanning advertising, PR, consulting and experience design. Represents the broader agency holding-company alternative competing for large enterprise property and lifestyle accounts.
• Havas Australia / Red Agency: Large multinational agency network in Australia with strong PR, creative and media capabilities. Comparable as a broader-scope enterprise agency that retirement-living operators could engage as an alternative to Brand Partners.

Emerging players

• The Property Xchange / Core Property Marketing: Australian specialist property marketing and sales consultancy serving residential developers. Comparable as a vertically-specialised sales and marketing firm for Australian property developers, partially overlapping Brand Partners' retirement-living project work.
• Colliers International (Project Marketing, Australia): Global real estate services firm with an Australian project marketing practice that handles off-the-plan residential and retirement sales. Comparable because it competes for retirement-village sales mandates that Brand Partners' Sales Services line delivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brand-partners-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Partners