What Arka Studio does

Arka Studio is a French digital tools creation studio headquartered in Vannes, Brittany, founded in 1992 by Ludovic Oger (still President). The company serves property developers (promoteurs immobiliers) engaged in off-plan property sales (VEFA — Vente en État Futur d'Achèvement), with both national enterprise clients (Bouygues Immobilier, Vinci Immobilier, Cogedim, Icade, Eiffage, Novaxia) and regional/local actors across France and Europe. ARKA's stated mission is to accelerate the digital mutation of developer sales tools, addressing the structural VEFA pain point of high psychological withdrawal rates (50% of reservations reportedly fail to reach notary, vs. 13% nationally) by helping buyers visualize and personalize off-plan properties before construction.

The core technology stack is built around a patented 3D model with floor-cutting technology (Maquette 360°, INPI patent filed 2010 and granted February 2011) that combines pre-rendered imagery with database-linked interactive zones displaying availability, surface area, and pricing in real time. This engine powers a portfolio of products: the Immodesk CRM (the commercial backbone, managing contacts, programs, inventory, partner allotments, e-signature, and document management for VEFA workflows); Evimmo 3D (a dedicated property-program website platform launched 2011); Vefastore© (a 2023-launched integrated digital sales accelerator bundling 3D, virtual tours, online reservation and e-signature); and modular add-ons including apartment configurators (developed for Bouygues 2015, VINCI 2016), 3D sales plans, animation films, interior scenes, virtual tours, and photo-localization. Production is operated 100% in-house across three French studios (Vannes, Nantes, Rennes) with no outsourcing.

Commercially, ARKA operates a hybrid revenue model combining: (a) recurring subscriptions for the Immodesk CRM and Vefastore platform; (b) per-unit/per-lot pricing for 3D models, configurators, and virtual tours (€120-€350 per lot depending on bundle); (c) one-time setup/configuration fees (e.g., €18,000 configurator initial investment plus €120/lot initialization); and (d) professional services revenue from 3D illustration, animation, and VR production teams. The go-to-market is enterprise field sales — consultative, demonstration-led selling to developer marketing and sales teams — with a dedicated client portal (Espace Client) for ongoing project management. Integrations include data flows with third-party real estate back-office software (Batiscript, Salvia) and bespoke integrations into enterprise client systems (e.g., VINCI's internal tools).

Name

Arka Studio

Legal name

Arka Studio SARL

Website

https://arka-studio.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Arka Studio is a French digital studio, founded 1992, that builds 3D visualization, CRM, and online sales tools for property developers engaged in off-plan (VEFA) property sales across France and Europe.

Ownership category

akta.pro rank

Product category

Real Estate Visualization Software

NAICS

Motion Picture and Video Production (51211), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), 3D Product/Explainer Animation (MPAHACAD)

Keywords

• Property developer software
• 3D real estate visualization
• Off-plan property CRM
• Interactive VEFA sales tools
• Virtual property tours

Headquarters

HQ city

Vannes

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software/SaaS Solutions: ARKA Studio generates recurring revenue through subscription-based software solutions including Immodesk CRM and Vefastore platform for property developers.
2. Per-Unit/Packaged Pricing: Revenue based on per-lot/unit pricing for 3D models, configurators, and virtual tours. Pricing varies by program and feature complexity.
3. Initial Setup and Customization: One-time fees for initial setup, customization, and brand integration for configurators and software solutions.
4. Professional Services: 3D visualization services including illustrations, interior scenes, animations, virtual tours, and virtual reality experiences created by specialized teams.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Arka Studio is a French digital creation studio that develops and sells proprietary 3D visualization software, the Immodesk VEFA CRM, the Evimmo 3D program website platform, and the Vefastore© digital sales accelerator for property developers. Their patented Maquette 3D with floor cutting (INPI 2010-2011) powers interactive 3D property models linked to live availability, surface area, and pricing data. The studio also produces bespoke 3D visualization services including animation films, illustrations, interior scenes, virtual tours, and photo-localization for off-plan property marketing.

Product overview

Arka Studio is a French digital creation studio serving new property developers, operating since 1992. The product portfolio centers on the Immodesk CRM as the core commercial management platform, supplemented by Evimmo 3D (dedicated program websites) and the newer Vefastore© (integrated digital sales accelerator). The core 3D visualization engine is the Maquette 360° (patented floor-slicing 3D model), which powers all subsequent products. Additional modules include apartment configurators (Configurateur d'appartement and Simulateur de prix) for buyer personalization and pricing, Plan de vente 3D for interactive floor plans, and marketing assets including Film d'animation 3D, Illustration, Scène d'intérieur, Visite virtuelle, Photo-localisation, and Plan de masse. Site internet immobilier variants (promoteur, partenaire, programme) round out the offering, all managed through Immodesk. The architecture operates as a platform (Immodesk/Evimmo 3D/Vefastore) with modular add-ons for specific capabilities, unified by 3D visualization technology.

Differentiator

Problem solved

Functional benefit

Brands

• Evimmo 3D: Website platform dedicated to real estate programs, enabling project valorization with interactive 3D models, 3D apartments, photo-location, illustrations, virtual tours, video clips, and online reservation with electronic signature.
• Immodesk

Products and services

• Immodesk CRM CRM software dedicated to new property developers managing the full commercial cycle from prospect to notary signature, including contacts, programs, inventory, partners, online reservations, electronic signature, and document management. Recognized as the most complete VEFA CRM on the market.
• Evimmo 3D Dedicated website platform for individual property programs enabling project valorization with interactive 3D models, 3D apartments, photo-localization, illustrations, virtual tours, video clips, online reservation, and electronic signature, with back-office for availability and sales representative assignment.
• Vefastore© Integrated digital sales accelerator for property developers that combines 3D model presentation, virtual property tours, data collection for digital strategy, and online apartment reservation with contract generation and electronic signature into a single optimized customer journey.
• Maquette 360° (3D Model with Floor Cutting) Interactive 3D property model with patented floor cutting technology combining pre-rendered imagery with real-time interactive zones linked to databases, displaying availability, surface areas, and pricing on hover. Available in digital format for tablets and mobile devices as an alternative to physical scale models.
• Configurateur d'appartement (Apartment Configurator) Apartment personalization tool allowing buyers to configure their future home in 3D by selecting finishes, materials, furniture styles, and options while calculating real-time pricing. Includes the Config Manager tool for sales teams to manage client choice deadlines and generate installation sheets for construction phases.
• Simulateur de prix (Price Simulator) Property decoration pricing simulator enabling buyers to adjust budgets in real-time by selecting furniture styles, floor coverings, and main equipment, calculating total options cost and final acquisition price including VAT based on selected choices.
• Visite virtuelle (Virtual Property Tour) Immersive virtual property tours allowing potential buyers to visit their future apartment as if already living there, with exceptional rendering quality, total interactivity, gyroscope support for tablet and mobile, and optional outdoor capability for program visualization and environmental integration.
• Plan de vente 3D interactif (Interactive 3D Sales Plan) Interactive modernization of the architect's 2D floor plan adding the third dimension, linked to the 360° 3D orbital model and serving as a reading and educational tool for off-plan buyers. Includes furniture to provide rapid space comprehension and reassure buyers about possible layout options.
• Film d'animation 3D (3D Animation Film) 3D animation films for presenting construction programs to property developers, with particular attention in schematization, dramatization, and architectural enhancement, validated by the architect of 3D volumes. Used as sales seduction tools for face-to-face presentations and trade show animations.
• Illustration (3D Property Illustration) 3D synthetic illustrations serving as the indispensable graphic representation for all communication media and advertising, with success depending on viewing angle (recommended at human eye level), lighting and material quality, and scene dressing with characters and vegetation.
• Scène d'intérieur (Interior Scene) Interior 3D scenes creating atmosphere, revealing lighting, and highlighting volume harmony to help buyers imagine themselves in their future home, created by ARKA Studio's decorators combining 3D modeling (by trained architects) with interior design, furniture selection, color choices, and lighting work.

Quantifiable outcome

• 72% of future buyers want to see their property in 3D
• +3 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ARKA SoftwarecoreStrategic or Co-development PartnerARKA Software is the software division of ARKA Studio, responsible for developing Immodesk CRM and other digital tools for property developers. Teams of development engineers create integrations with third-party tools in the market.
• BC Partners (later CELEOS)minorStrategic or Co-development PartnerEarly innovator partner in 1997 who first equipped their sales force with virtual tour technology for property sales, specifically for a seafront development in Carnac.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CubiCasa: CubiCasa generates 2D/3D floor plans and virtual tours for real estate listings, comparable to Arka's 3D floor plans and immersive visualization offerings for property sales.
• BoxBrownie: BoxBrownie provides outsourced 3D rendering, virtual staging, and floor plan redraws for real estate marketing — comparable to Arka's illustration, interior scene, and 3D visualization services.
• Matterport: Matterport provides 3D capture and virtual tour technology widely adopted across real estate. Arka competes in the same space of 3D/VR property visualization but with deeper specialization in French VEFA developer workflows.
• Archilogic: Archilogic offers interactive 3D building and floor plan visualization for real estate and architecture — directly overlapping with Arka's Maquette 360° and Plan de vente 3D products.

Broad incumbents

• Veev: Veev is a tech-enabled homebuilder with integrated design and visualization workflows. While operating as a builder rather than a software vendor, it overlaps with Arka's developer-facing visualization and configuration value proposition.
• VTS (View The Space): VTS is a broad commercial real estate leasing and asset management platform that includes 3D visualization and CRM-like workflows; a larger incumbent touching some of Arka's real estate CRM/visualization use cases.

Emerging players

• Coohom: Coohom provides cloud-based 3D home design and configurator tools with real-estate applications — overlapping with Arka's apartment configurator and interior-scene products.
• Sweep: Sweep is a 3D scanning and digital twin platform with real-estate applications; an emerging player in property visualization that intersects with Arka's 3D model and configurator suite.
• Bimspot: Bimspot offers a BIM/3D model collaboration platform for building projects — relevant to Arka's 3D model, floor plan, and VEFA program visualization offerings.
• Planner 5D: Planner 5D provides 3D home design and floor plan tools used by consumers and developers — an adjacent competitor in the configurator and 3D visualization category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/evimmo3d

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arka Studio