Harvest Fine Foods

What Harvest Fine Foods does

Harvest Fine Foods is an independent, family-run UK food service wholesaler headquartered in Totton, Southampton, operating from a 56,000 square foot depot with a fleet of 38 delivery vans serving Hampshire, Dorset, Wiltshire, and the Isle of Wight. The company distributes a full range of ambient, fresh, frozen, and chilled food products alongside non-food catering supplies to four core vertical segments — hospitality (hotels, restaurants, pubs, cafes), care homes and healthcare, educational institutions, and direct-to-consumer home delivery customers launched during COVID-19. Its technology stack comprises a B2B online ordering platform (harvest.coldweb.co.uk), a separate B2C home delivery storefront, route management software for fleet optimization, and modern refrigerated warehousing with LED lighting.

Name

Harvest Fine Foods

Legal name

Harvest Fine Foods Ltd

Website

https://harvestfinefoods.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Harvest Fine Foods is an independent UK regional food service wholesaler distributing ambient, fresh, frozen, and chilled products plus catering supplies to hospitality, care, education, and consumer customers across South Coast England via its own 38-van fleet and online ordering platforms.

Ownership category

akta.pro rank

Product category

Food Service Distribution and Wholesale

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industry

Wholesale / Club Store Bulk Grocery Delivery (TLAAAHAH)

Keywords

• Food wholesale distribution
• Foodservice supply
• Catering products
• Fresh produce distribution
• Commercial food distribution

Headquarters

HQ city

Totton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Service Wholesale Distribution: Primary revenue stream through distribution of ambient, fresh, frozen, and chilled food products to hospitality businesses, care homes, educational institutions, and other food service operators. Customers place orders via account/online platform and receive regular deliveries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Harvest Fine Foods is a UK food service wholesaler distributing quality ambient, fresh, frozen, and chilled produce together with non-food catering items to hospitality, care, education, and corporate catering operators across Hampshire, Dorset, Wiltshire, and the Isle of Wight. Customers place orders through a B2B online ordering platform or via direct field sales, and the company fulfills them using its own 38-van delivery fleet. The company also operates a B2C home delivery service, a development kitchen for product demonstrations, and sub-brands such as Passione Pizza for artisan Roman pizza bases.

Differentiator

Problem solved

Functional benefit

Brands

• Passione Pizza: Artisan Roman pizza bases handmade by Pizza Art, delivering authentic Italian Roman pizza experience with products including Pizza Tonda Romana, Pizza Scrocchia Napoli, Pinsa Romana, and Pizza alla Teglia/Slab.

Products and services

• Food Wholesale and Distribution Core wholesale distribution service supplying ambient, fresh, frozen, and chilled food produce plus a comprehensive range of non-food items to hospitality, care, education, and corporate catering operators across Hampshire, Dorset, Wiltshire, and the Isle of Wight. Customers order online or via account managers and receive regular, scheduled deliveries on Harvest's own 38-van fleet.
• Harvest Home Delivery Service Direct-to-consumer home delivery service offering quality food products to individual customers across Harvest Fine Foods' regional delivery footprint, originally established during the COVID-19 pandemic to support local authorities with care packages.
• Online Ordering Platform B2B online ordering platform (harvest.coldweb.co.uk) that allows registered foodservice account customers to browse products, place orders, and manage deliveries, complemented by a separate home delivery storefront for retail customers.
• Catering Equipment and Non-Food Supplies Comprehensive range of non-food catering supplies and equipment for professional kitchens, supplied alongside Harvest's food ranges so customers can source complete kitchen requirements from a single supplier.
• Passione Pizza Sub-brand of Harvest Fine Foods offering premium artisan Roman pizza bases handmade by Pizza Art in Rome using Lazio-region flours, naturally leavened for 24 hours, hand-stretched, stone-parbaked, and flash-frozen. Range includes Pizza Tonda Romana, Pizza Scrocchia Napoli, Pinsa Romana, and Pizza alla Teglia/Slab.

Quantifiable outcome

• 183,296 meals provided to families through community programs since 2020
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• LWC DrinkscoreStrategic or Co-development Partner · 7 September 2021Unique drinks partnership providing best-in-class wine solutions to Harvest customers across their various sectors. Partnership offers access to focused wine category, customer tastings, bespoke wine lists, and portfolio of over 1000 wines from 75 producers.
• FaresharecoreStrategic or Co-development Partner · 7 July 2020Charitable partnership supporting COVID pop-up food projects across South of England. Nearly £5,000 raised through customer donations for Fareshare to support communities during pandemic.
• Encore Care HomescoreChannel Partner/ Reseller/ DistributorSupply agreement to provide all kitchen supplies to Encore Care Homes across Dorset and Hampshire. One consolidated delivery reducing carbon footprint for both companies. Over 300 residents served across four care homes.
• British Lion EggminorStrategic or Co-development PartnerPartnership with British Lion Eggs for food safety assurance. Marketing collaboration including cooking demonstrations and filming in development kitchen.
• Arrow OilscoreStrategic or Co-development PartnerUsed cooking oil collection service partnership. Provides free 60L or 120L drums for collection and exchanges when full. Oil recycled into sustainable bio-fuels and bio-diesel.
• Arrow OilscoreStrategic or Co-development PartnerRecycling partnership resulting in 14,000 litres of used cooking oil collected and converted to bio-diesel since 2020.
• City Catering SouthamptoncoreStrategic or Co-development PartnerLong-standing partnership providing school meals supplies and Cooking at Home boxes for families. Distributed over 13,100 boxes equating to 183,296 meals. Provides Free School Meal boxes, elderly care packages, and 75% increase in care meals service support.
• Saints FoundationcoreStrategic or Co-development PartnerCorporate Patron partnership supporting Southampton FC's charitable foundation. Providing food for events, fundraising support, and participation in charity sessions. Celebrating 20th anniversary of Foundation.
• Minstead TrustcoreStrategic or Co-development PartnerCharity of the Year partnership 2023. Supporting people with learning disabilities to live independent lifestyles. Regular donations, team fundraising events including Christmas Jumper Day and The Big Give campaign.
• New Forest Basics BankminorStrategic or Co-development PartnerLymington-based food bank partnership. Donated 100 tins of 'We Can Curry' to support families in need. Since 2004, provided food parcels to 843 households with 3,432 Christmas parcels.
• Hampshire FarecoreStrategic or Co-development PartnerLocal food and drink organization membership. Regular meetings with local producers to identify new and exciting local products including wine from Danebury Wines, hot chocolate from Mortimers, and apple juice from Hill Farm.
• Rotary of WestbourneminorStrategic or Co-development PartnerLong-standing partnership with donations of products to support community distribution to vulnerable individuals.
• Hospitality ActionminorStrategic or Co-development PartnerRegistered charity since 1837 providing vital assistance to hospitality workers. Managing Director Richard Strongman completed charity skydive raising funds for the charity.
• Junior Chef AcademyminorStrategic or Co-development PartnerSponsorship providing ingredients for junior chef cooking programs at Highbury College. Supporting budding young chefs with their training.
• The Burnt Chef ProjectminorStrategic or Co-development PartnerNon-profit mental health campaign in hospitality industry. Partnership to challenge mental health stigma through open conversations and training resources.
• Danebury WinesminorChannel Partner/ Reseller/ DistributorLocal Hampshire vineyard partnership stocking full range of Danebury wines including flagship Cossack brut sparkling, white wines, and Danebury Reserve blend.
• Naomi House & JacksplacecoreStrategic or Co-development PartnerHospice charity providing expert care to 550+ life-limited children and young adults. 'Harvest Hikers' completed 26.2 mile Clarendon Way Walk raising funds. Local charity of the year 2023.
• Honeypot Children's CharityminorStrategic or Co-development PartnerLong-standing support for children's charity enhancing lives of young carers aged 5-12. Donated 84 eggs and £122 for Easter respite weekend for children supported by the charity.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Henderson Foodservice: Northern Ireland-based foodservice wholesaler (part of Henderson Group) serving hospitality and food-to-go customers with multi-temperature ranges. Comparable independent wholesaler business model but operating in a different UK region to Harvest.
• Pallas Foods: Ireland's leading foodservice distributor supplying hotels, restaurants, pubs, schools and healthcare facilities with multi-temperature ranges. Same business model and customer verticals as Harvest but serving the Irish market rather than South Coast England.

Broad incumbents

• Brakes Group: Major UK foodservice distributor serving pubs, restaurants, hotels, schools and care homes with a national logistics network and full ambient, fresh, frozen and chilled ranges. Directly comparable in customer mix to Harvest but operates at materially larger scale across the UK.
• Bidfood: UK's largest foodservice wholesaler operating nationally with broad ambient, fresh, frozen and chilled ranges plus non-food supplies. Bidfood is the dominant national incumbent; Harvest's Head of Operations Martin Stefano spent 25 years there, signalling it as the principal scale competitor.
• Booker Wholesale: Large UK cash-and-carry and foodservice wholesaler (Tesco-owned) supplying caterers, pubs and small businesses with broad grocery and fresh ranges. Comparable in foodservice reach but broader retail/cash-and-carry model and much larger scale than Harvest.

Direct peers

• Country Range Group: UK foodservice buying group supplying pubs, restaurants, hotels, schools and care homes through independent wholesaler members with own-brand ranges. Directly comparable vertical mix and customer base to Harvest, with a similar multi-channel B2B model.
• JJ Foodservice: UK foodservice wholesaler with strong online ordering platform, multi-temperature range and nationwide delivery. Closest direct peer in business model — multi-category foodservice distribution with digital ordering emphasis — though serving a much wider geography than Harvest.
• Blakemore Foodservice: AF Blakemore's foodservice division delivering ambient, fresh, frozen and chilled ranges plus non-food to hospitality and care customers across the UK. Comparable product breadth and customer verticals; operates at greater geographic scale than Harvest.
• Creed Foodservice: Independent UK foodservice wholesaler supplying hotels, restaurants, pubs, schools and care homes with multi-temperature ranges. Closely comparable in positioning as an independent regional-to-mid-market wholesaler competing against national players like Bidfood.
• Caterforce: UK foodservice buying and distribution group whose members serve hospitality, care and education sectors with ambient, fresh, frozen and chilled ranges. Direct peer in segment mix and channel-to-customer approach; offers a possible partnership or consolidation template for Harvest's scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TLHFF
• Facebookfacebook.com/harvestfinefood
• LinkedInlinkedin.com/company/harvest-fine-foods-limited
• Instagraminstagram.com/harvestfinefoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest Fine Foods