YOGASMOGA
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What YOGASMOGA does
YOGASMOGA is a New York City-based direct-to-consumer apparel brand that designs, manufactures, and retails yoga and athleisure clothing for yoga practitioners, gym users, and athleisure consumers. The company's signature product line is built on Aurum fabric, a proprietary blend of Lycra and Supplex (a pile-resistant nylon) marketed for softness and durability. Products are designed in NYC and manufactured domestically in the United States, which the company cites as enabling real-time response to fashion trends and tighter quality control versus offshore-produced competitors. The company positions itself as a yoga and well-being brand rather than a pure clothing label, with marketing language emphasizing the transition from yoga class to gym to everyday life.
The business operates as a private, founder-led company established circa 2010-2015 by Rishi Bali (Founder, CEO, and board director) and Tapasya Bali (Co-Founder, Chief Operating Officer and board director). YOGASMOGA raised approximately $8.4 million across three funding rounds between 2012 and 2015, with Mumbai Angels identified as a lead investor in the 2013 round. The go-to-market is pure direct-to-consumer through the company e-commerce website and physical retail, with no disclosed wholesale, marketplace, or international distribution arrangements. Revenue is generated through one-time apparel purchases with no subscription, loyalty, or recurring component identified. Pricing is not publicly disclosed on the website, and customers must proceed through the e-commerce platform or direct contact to obtain product pricing. YOGASMOGA's earned media footprint includes Bloomberg, the New York Times, Fast Company, CNBC, and Business Journal, and founder Rishi Bali was recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs of 2015.
YOGASMOGA firmographics
Firmographics- Name
- YOGASMOGA
- Legal name
- YOGASMOGA
- Website
- https://yogasmoga.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
YOGASMOGA industry classification
Industry- Product category
- Yoga Apparel
- NAICS
- Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Yoga, Pilates & Studio Wear (CRAAAEAC)
- akta.pro secondary industries
- Athletic / Performance & Activewear Brands (CRAAAAAD), Yoga, Pilates & Studio Wear Retail (CRAMACAE)
Keywords
Where YOGASMOGA is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YOGASMOGA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Apparel Sales: Direct retail sales of yoga apparel and athleisure clothing through e-commerce and retail stores. Revenue generated through one-time product purchases with no subscription component mentioned.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
YOGASMOGA product offering
Product offeringCore offering
YOGASMOGA designs, manufactures, and retails yoga apparel and athleisure clothing including shirts and pants made from a proprietary fabric blend called Aurum (Lycra and Supplex/pile-resistant nylon). Products are designed in New York City and manufactured in the USA, marketed for use from yoga class to gym to everyday life under the positioning 'WE MAKE THINGS FOR LIFE, ONE BREATH AT A TIME.'
Product overview
YOGASMOGA is a yoga and well-being company offering yoga apparel and athleisure clothing designed in NYC and made in the USA. The company's core product line features yoga pants and shirts made from Aurum fabric, a proprietary blend of Lycra and Supplex (pile-resistant nylon) marketed for its softness and durability. The products are positioned for use from yoga class to gym to everyday life, with the tagline 'WE MAKE THINGS FOR LIFE, ONE BREATH AT A TIME.'
Differentiator
Problem solved
Functional benefit
Products and services
- YOGASMOGA Yoga Apparel and Athleisure Clothing
Companies that use YOGASMOGA
Customer profileSegments2 records
Ideal customer profiles2 records
YOGASMOGA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
YOGASMOGA partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
YOGASMOGA competitors and assessment
Company assessmentDirect peers
- Lululemon Athletica: The dominant premium yoga and athleisure brand; directly comparable product category, target customer (yoga practitioners, wellness-focused women), and DTC-plus-retail model. Bloomberg explicitly positions YOGASMOGA as a Lululemon challenger.
- Vuori: Premium performance and athleisure brand built around lifestyle, technical fabrics and DTC plus selective retail. Directly comparable on premium positioning, men's and women's activewear and Made-inspired quality narrative.
- Beyond Yoga: Women's-focused premium yoga and athleisure brand with soft, technical fabrics and a strong DTC channel. Closely comparable on yoga-first positioning and inclusive sizing.
- Sweaty Betty: Women's activewear brand with technical product and DTC plus retail presence. Comparable on yoga-activewear product mix and premium womenswear positioning.
- Alo Yoga: Premium yoga and athleisure brand with a strong DTC channel and studio-to-street positioning. Closely comparable on price point, customer profile and lifestyle-led branding.
Emerging players
- P.E Nation: Premium athleisure and activewear label with a strong lifestyle and streetwear positioning. Comparable on premium athleisure pricing and design-led branding, though with a more fashion-forward sensibility.
- Outdoor Voices: DTC activewear brand focused on technical everyday athletic apparel with a community-led, lifestyle-driven approach. Comparable on DTC positioning, technical fabrics and wellness community narrative.
Broad incumbents
- Athleta: Gap Inc.'s women's athletic and athleisure brand; broad incumbent with deep distribution and multi-category women's apparel offering that overlaps with YOGASMOGA's core.
- Adidas (Women's Training/Yoga): Global sportswear incumbent with women's training, yoga and lifestyle ranges. Comparable on technical athletic apparel and DTC reach, though broader and less yoga-specialized.
- Nike (Women's Training): Global athletic apparel giant with substantial yoga, training and lifestyle product lines. Comparable on technical performance fabrics and DTC plus retail, but operates at vastly greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
YOGASMOGA social profiles
Digital presenceYOGASMOGA financial estimates
Financial estimateRevenue estimate
Valuation estimate
YOGASMOGA leadership team
Management profileNumber of profiles
Profiles2 records
YOGASMOGA funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YOGASMOGA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YOGASMOGA
What does YOGASMOGA do?
YOGASMOGA designs, manufactures, and retails yoga apparel and athleisure clothing including shirts and pants made from a proprietary fabric blend called Aurum (Lycra and Supplex/pile-resistant nylon). Products are designed in New York City and manufactured in the USA, marketed for use from yoga class to gym to everyday life under the positioning 'WE MAKE THINGS FOR LIFE, ONE BREATH AT A TIME.'
Is YOGASMOGA a public or private company?
YOGASMOGA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YOGASMOGA founded?
YOGASMOGA was founded in 2015. It employs 51 to 100 people.
Where is YOGASMOGA based?
YOGASMOGA is headquartered in New York, United States, in the North America region.
How does YOGASMOGA make money?
One revenue line is on record: apparel Sales.
Who are YOGASMOGA's main competitors?
Direct peers on record are Lululemon Athletica, Vuori, Beyond Yoga, Sweaty Betty and Alo Yoga. Emerging players are P.E Nation and Outdoor Voices. Broad incumbents are Athleta, Adidas (Women's Training/Yoga) and Nike (Women's Training).
Does YOGASMOGA have an API?
No public API is recorded for YOGASMOGA.
What industry is YOGASMOGA in?
YOGASMOGA's product category is Yoga Apparel. Its primary akta.pro industry code is CRAAAEAC, Yoga, Pilates & Studio Wear, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 315 and its SIC code is 2300.