Heuer Dialog
Heuer Dialog is a German B2B networking and event-management company, founded 1980 and owned by dfv Mediengruppe, that runs ~50 annual events connecting real estate, construction, and finance decision-makers across Germany via physical forums, digital webinars, and subscription partnership programs.
- Company typePrivate
- Founded1980
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Heuer Dialog does
Heuer Dialog GmbH, founded in 1980 and headquartered in Wiesbaden with a secondary office in Düsseldorf, is a German B2B networking and event-management company focused on the real estate, construction, and finance industries. Operating as a wholly-owned subsidiary of dfv Mediengruppe (Deutscher Fachverlag) under the Immobilien Zeitung media umbrella, the company runs approximately 50 analog, hybrid, and digital events per year — including flagship formats such as the QUO VADIS annual congress, regional Immobilien-Dialog forums (Stuttgart, Wiesbaden & Mainz), the Jahreskongress Industrielles Bauen, and the Bock auf Immobilie digital webinar series — connecting decision-makers across architecture, construction, ecology, economics, sociology, technology, and law.
The company's revenue model is multi-stream and centered on its event platform. Direct revenue is generated through per-event participation fees (up to 3,000+ EUR), three-tier subscription event packages (Basis 5,000 EUR, Exklusiv 12,500 EUR, Premium 25,000 EUR) providing 15-35% discounts, customizable Dialogpartnerschaft sponsorship partnerships, full-service Kundenveranstaltungen (customer event management), and digital webinar sponsorships. Distribution is direct and enterprise-led: corporate clients buy packages or partnership slots, while individual attendees self-serve via the pretix.eu booking platform. Heuer Dialog monetizes its audience through weekly Dialog aktuell newsletters, content marketing, and active LinkedIn/YouTube channels, and benefits from cross-promotion via the dfv Mediengruppe's 100+ specialist publications.
Underlying technology is conventional event-management software; the firm is explicitly not a technology company. Over four decades the platform has aggregated more than 100,000 professional participants, including senior executives from Premier Inn, GROPYUS, Daiwa House, GOLDBECK, Hohental Gruppe, and the federal Bundesanstalt für Immobilienaufgaben. Management comprises Managing Directors Gitta Rometsch and Johannes Haas, with Frauke Jahn overseeing marketing and press, and Ralf Gebauer leading data management.
Heuer Dialog firmographics
Firmographics- Name
- Heuer Dialog
- Legal name
- Heuer Dialog GmbH
- Website
- https://heuer-dialog.de
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heuer Dialog is a German B2B networking and event-management company, founded 1980 and owned by dfv Mediengruppe, that runs ~50 annual events connecting real estate, construction, and finance decision-makers across Germany via physical forums, digital webinars, and subscription partnership programs.
- Ownership category
- akta.pro rank
Heuer Dialog industry classification
Industry- Product category
- B2B Events & Networking
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
Keywords
Where Heuer Dialog is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Heuer Dialog business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Event Participation Fees: Revenue from charging participation fees for attending conferences, regional dialogues, digital talks, and annual events. Fees vary by event type and format, with participation fees ranging up to 3,000+ EUR for premium events. Cancellation fees apply for late cancellations.
- Dialog Partnerships / Sponsorship: Corporate partnership packages allowing companies to position their brand through speaking opportunities, logo placement on programs and advertisements, newsletter features, exhibition areas, guest tickets, and location partnerships. Revenue generated through contractual partnership agreements.
- Event Packages: Subscription-style packages offering recurring discounts on event participation fees. Three tiers available: Basis (5,000 EUR, 15% discount), Exklusiv (12,500 EUR, 25% discount), and Premium (25,000 EUR, 35% discount). Credits are flexible and valid indefinitely for all employees.
- Digital Talk / Webinar Sponsorship: Partnerships for the 'Bock auf Immobilie' digital webinar series where companies can sponsor 45-minute webinars, gaining visibility through logo placement, email campaigns, and YouTube recordings.
- Customer Event Services: Full-service event management for corporate clients including analysis, conception, marketing, execution, and post-event services. Revenue generated through service fees for customized event organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basis Event Package - 5,000 EUR for 15% discount |
| Subscription | Annual | Exklusiv Event Package - 12,500 EUR for 25% discount |
| Subscription | Annual | Premium Event Package - 25,000 EUR for 35% discount |
| Unit Pricing | Pay-as-you-go | Participation fees by event |
| One time/ perpetual license | Multi-year contract | Sponsorship and exhibition fees |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Heuer Dialog product offering
Product offeringCore offering
Heuer Dialog is a B2B networking and event organization specialist for the German real estate, construction, and finance industries, operating since 1980. The company hosts approximately 50 analog, hybrid, and digital events annually including annual congresses, regional dialogues, and digital talks. It also offers corporate partnership programs, full-service custom event management, and subscription-based event packages for enterprise clients.
Product overview
Heuer Dialog is a leading networking specialist and event organizer for the real estate, construction, and finance industries, operating since the 1980s. The company delivers approximately 50 annual events including physical, hybrid, and digital formats. The core product portfolio centers on networking events such as the QUO VADIS annual congress, regional Immobilien-Dialog forums (Stuttgart, Wiesbaden & Mainz), the Jahreskongress Industrielles Bauen, and the Bock auf Immobilie digital webinar series. Supplementary offerings include digitaltalk webinars, customizable Dialogpartnerschaft (partnership programs), full-service Kundenveranstaltungen (customer event management), and the Veranstaltungspaket subscription model offering tiered discounts (15-35%) on participation fees. The company also provides Business Matching services and publishes the Dialog aktuell weekly newsletter. Operating as part of the Immobilien Zeitung and dfv Mediengruppe, Heuer Dialog connects professionals from architecture, construction, ecology, economics, sociology, technology, and law.
Differentiator
Problem solved
Functional benefit
Brands
- QUO VADIS: Annual kickoff congress for the real estate industry where decision-makers shape their future agenda.
- BOCK AUF IMMOBILIE
- Immobilien-Dialog
- Jahreskongress Industrielles Bauen
- Dialog aktuell
Products and services
- QUO VADIS Annual kickoff congress for the real estate industry where decision-makers gather to shape their future agenda and network with industry leaders.
- Bock auf Immobilie Digital webinar series featuring compact, focused sessions on key topics and asset classes in real estate, designed for specialists and executives.
- Immobilien-Dialog Region Stuttgart Regional networking platform for the Stuttgart area, providing market assessments, practical solutions, and personal exchange among real estate professionals. Running for 18+ years with over 400 participants annually.
- Immobilien-Dialog Wiesbaden & Mainz Regional event connecting the Wiesbaden and Mainz real estate markets, addressing the tensions between Rhine, reality, and returns.
- Jahreskongress Industrielles Bauen Annual congress on industrial construction exploring innovative materials, digital methods, and automated manufacturing processes for housing and other building types.
- Dialogpartnerschaft (Dialog Partnership) Customized partnership programs allowing companies to participate in events as sponsors, speakers, exhibitors, or hosts with various visibility and networking benefits including speaking slots, podium discussions, newsletter visibility, logo placement, guest tickets, exhibition areas, and location partnerships.
- Kundenveranstaltungen (Customer Events) Full-service event planning and management including analysis, conception, marketing, execution, and follow-up for custom corporate events.
Quantifiable outcome
- 100,000+ professionals networked over four decades
- +2 more outcomes
Companies that use Heuer Dialog
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Heuer Dialog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heuer Dialog partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- Immobilien ZeitungflagshipImmobilien Zeitung (iz.de) is the primary strategic partner and parent brand. Heuer Dialog is described as 'Ein Unternehmen der Immobilien Zeitung' (A company of Immobilien Zeitung). The partnership provides exclusive content distribution, cross-promotion, and co-branding for events including 'Bock auf Immobilie' webinar series. Immobilien Zeitung provides moderation and editorial support for events.
- dfv Mediengruppe (Deutscher Fachverlag)coredfv Mediengruppe is the parent company of Immobilien Zeitung and Heuer Dialog. The company is listed as 'Eine Beteiligung der dfv Mediengruppe'. The dfv Mediengruppe publishes over 100 specialist publications, providing Heuer Dialog with extensive media reach and distribution capabilities.
- Dialog Partners (Corporate)minorVarious corporate partners who participate in the Dialogpartnerschaft program. These companies gain speaking opportunities, logo placement, newsletter visibility, exhibition space, guest tickets, and networking opportunities. Partners include real estate developers, construction companies, legal firms, and financial institutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Heuer Dialog competitors and assessment
Company assessmentDirect peers
- EXPO REAL (Messe München): Operator of Europe's largest B2B real estate trade fair held annually in Munich. Directly comparable to Heuer Dialog as it organizes flagship real estate networking events for the same target audience of developers, investors, and construction firms, though at a larger international scale.
- ICSC (International Council of Shopping Centers): Trade association organizing major retail real estate conferences (RECon, ICSC European Conference). Directly comparable to Heuer Dialog in business model - convening industry decision-makers through paid conferences, sponsorships, and membership programs in a real estate vertical.
- Urban Land Institute (ULI) Europe: Global real estate research and education organization hosting member networking events, summits, and conferences. Comparable to Heuer Dialog in its mission to convene senior real estate leaders for knowledge sharing and business development.
- CoreNet Global: Membership organization for corporate real estate (CRE) professionals running summits, chapter events, and networking programs. Comparable to Heuer Dialog as a B2B events and networking specialist for real estate decision-makers, though with a global rather than German focus.
- MIPIM (RX France): Global real estate event held annually in Cannes, organized by RX (formerly Reed Midem). Directly comparable as a flagship international real estate conference and networking platform targeting the same decision-maker profiles as Heuer Dialog.
Emerging players
- ZIA Zentraler Immobilien Ausschuss: German real estate industry umbrella association representing the full real estate value chain. Comparable to Heuer Dialog in convening German real estate stakeholders through events and policy dialogue, but as a policy-focused association rather than commercial event business.
Regional players
- BFW Bundesverband Freier Immobilien- und Wohnungsunternehmen: German federal association of private real estate and housing companies, hosting industry events and conferences in Germany. Comparable as a German-focused real estate industry convener, but as a membership association rather than a commercial event organizer.
Others
- Handelsblatt Events Group: Events division of Handelsblatt, organizing high-end B2B conferences and summits across industries including real estate. Comparable to Heuer Dialog in the German B2B events business model (sponsorships, ticket revenue, media integration), though with a broader cross-vertical portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Heuer Dialog social profiles
Digital presenceHeuer Dialog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heuer Dialog leadership team
Management profileNumber of profiles
Profiles4 records
Heuer Dialog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heuer Dialog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heuer Dialog
What does Heuer Dialog do?
Heuer Dialog is a B2B networking and event organization specialist for the German real estate, construction, and finance industries, operating since 1980. The company hosts approximately 50 analog, hybrid, and digital events annually including annual congresses, regional dialogues, and digital talks. It also offers corporate partnership programs, full-service custom event management, and subscription-based event packages for enterprise clients.
Is Heuer Dialog a public or private company?
Heuer Dialog is a private company. It is classified as corporate owned and is currently operating.
When was Heuer Dialog founded?
Heuer Dialog was founded in 1980. It employs 11 to 50 people.
Where is Heuer Dialog based?
Heuer Dialog is headquartered in Düsseldorf, Germany, in the Europe region.
How does Heuer Dialog make money?
Five revenue lines are on record. Event Participation Fees are the primary driver. The others are dialog Partnerships / Sponsorship, event Packages, digital Talk / Webinar Sponsorship and customer Event Services.
Who are Heuer Dialog's main competitors?
Direct peers on record are EXPO REAL (Messe München), ICSC (International Council of Shopping Centers), Urban Land Institute (ULI) Europe, CoreNet Global and MIPIM (RX France). ZIA Zentraler Immobilien Ausschuss is listed as an emerging player. BFW Bundesverband Freier Immobilien- und Wohnungsunternehmen is listed as a regional player. Handelsblatt Events Group is listed as an others.
Does Heuer Dialog have an API?
No public API is recorded for Heuer Dialog.
What industry is Heuer Dialog in?
Heuer Dialog's product category is B2B Events & Networking. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging).