Immobilien Zeitung
Immobilien Zeitung is Germany's leading professional real estate publication, serving developers, investors, and asset managers with a weekly print edition, digital news platform, IZ Research analytics, IZ Jobs recruitment portal, regional events via Heuer Dialog, and an English-language international offering.
- Company typePrivate
- Founded1993
- HeadquartersWiesbaden, Germany
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Immobilien Zeitung does
Immobilien Zeitung (IZ) is Germany's leading professional real estate publication, operated by IZ Immobilien Zeitung Verlagsgesellschaft mbH, a participation of the dfv Mediengruppe media conglomerate. Founded in 1993 and headquartered in Wiesbaden with 51–100 employees, the company serves German real estate professionals — developers, investors, asset managers, and property companies — through a multi-product media ecosystem built around a weekly print edition and a digital news platform at iz.de. The core proposition is timely coverage of German real estate transactions, project developments, companies, markets, and regulatory/political developments, with the most-read current topics including rent policy, distressed developers, and major transactions.
The product portfolio extends well beyond the core newspaper. IZ Research offers proprietary market intelligence and data analytics, including the Wohnmarktanalyse housing-market analysis service; IZ Jobs is a real estate recruitment portal; the Heuer Dialog subsidiary runs regional events across Stuttgart, Hamburg, Wiesbaden, Mainz, and webinars; IZ Germany is an English-language newsletter and section aimed at international audiences; and the ePaper and eMagazin (e.g., Immobilienanwälte 2025) provide digital editions and vertical directories. Newsletters (IZ Aktuell, IZ Update, IZ Inside, IZ Germany Real Estate Update) distribute daily and weekly digests to professional subscribers.
The business model combines recurring subscription revenue (print and digital/ePaper) with advertising, event ticket and sponsorship revenue (Heuer Dialog), and research/analytics services (IZ Research). Distribution is direct via the abo.iz.de subscription platform and event registrations. Pricing is quote-based and not publicly disclosed. In March 2026, IZ entered a flagship partnership with the Sustainable Real Estate Forum (SREF) as Global Media Sponsor and Research Partner, and co-launched a global real estate research initiative with RICS and Optiml at MIPIM 2026, embedding sustainability, carbon, and risk standards across the media and research platforms.
Immobilien Zeitung firmographics
Firmographics- Name
- Immobilien Zeitung
- Legal name
- IZ Immobilien Zeitung Verlagsgesellschaft mbH
- Website
- https://immobilien-zeitung.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Immobilien Zeitung is Germany's leading professional real estate publication, serving developers, investors, and asset managers with a weekly print edition, digital news platform, IZ Research analytics, IZ Jobs recruitment portal, regional events via Heuer Dialog, and an English-language international offering.
- Ownership category
- akta.pro rank
Where Immobilien Zeitung is headquartered
LocationHeadquarters
- HQ city
- Wiesbaden
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Immobilien Zeitung business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Revenue (Print & Digital): Print and digital subscription model including ePaper access to Immobilien Zeitung publication
- Advertising: Advertising revenue from professional real estate audience including display ads, sponsored content, and media packages
- Events & Conferences: Revenue from Heuer Dialog events including Immobilien-Dialog series in various German cities
- Research & Analytics Services: IZ Research proprietary market intelligence and data analytics services for real estate professionals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital subscription with ePaper access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Immobilien Zeitung product offering
Product offeringCore offering
Immobilien Zeitung (IZ) is Germany's leading professional real estate publication, delivering news, market analysis, regulatory updates, and industry coverage through a multi-platform media ecosystem. Its offerings span a weekly print edition, ePaper, proprietary newsletters, the IZ Research data analytics platform, the IZ Jobs recruitment portal, and the Heuer Dialog regional conference series targeting real estate developers, investors, asset managers, and legal professionals.
Product overview
Immobilien Zeitung operates a multi-platform real estate media ecosystem built around its core publication. The primary product is the IZ news platform covering German real estate news, complemented by IZ Research for proprietary market intelligence and data analytics. Additional modules include IZ Jobs (career portal), IZ Germany (English-language content), ePaper (digital edition), eMagazin (digital magazines), Heuer Dialog (events), and Wohnmarktanalyse (housing market analysis). The portfolio functions as an integrated offering where IZ Research's analytics capabilities are offered alongside the media platform, with strategic partnerships like SREF extending cross-border research content across the media ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- IZ Germany: English-language newsletter and content covering the German real estate market for international audiences
- IZ Germany Real Estate Update
- eMagazin Immobilienanwälte
Products and services
- Immobilien Zeitung (IZ) News Platform Germany's leading professional real estate publication providing news, market analysis, and industry coverage across German real estate markets. Targeted at real estate developers, investors, asset managers, and legal professionals.
- IZ Research Proprietary market intelligence and data analytics platform providing cross-border real estate insights for investment leaders and real estate professionals.
- IZ Jobs Job portal connecting real estate professionals with career opportunities in the German property industry.
- ePaper Digital version of the Immobilien Zeitung print edition accessible via web and app platforms for subscribers.
- Newsletter Services Subscription-based news delivery including IZ Aktuell, IZ Update, and IZ Inside newsletters for real estate professionals.
- Heuer Dialog Events Event management platform organizing regional real estate dialog events across German cities including Stuttgart, Hamburg, Wiesbaden, Mainz, and webinars for industry networking.
- Wohnmarktanalyse Housing market analysis service providing data and insights on German residential real estate markets.
- eMagazin Immobilienanwälte Digital magazine featuring 179 real estate law firm profiles, expert articles on anti-money laundering, AI-generated visualizations, and insolvency early-warning systems.
- IZ Germany (English Content) English-language newsletter and news section covering German real estate market updates for international audiences.
Quantifiable outcome
- Global media sponsorship with events spanning London, Paris, New York, Luxembourg, Singapore, and Dubai
Companies that use Immobilien Zeitung
Customer profileSegments3 records
Ideal customer profiles2 records
Immobilien Zeitung technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Immobilien Zeitung partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and flagship.
- Royal Institution of Chartered Surveyors (RICS)coreCollaboration to launch global real estate research initiative at MIPIM 2026, aiming to make evidence-based insights accessible across the industry. Includes embedding standards for sustainable housing, carbon measurement, and risk mitigation. IZ serves as media partner alongside SREF.
- OptimlcoreProptech company whose Real Estate Decision Intelligence (REDI) product was launched as a new benchmark for financial-grade, data-driven real estate investment and risk management. Initiative unites standards bodies, media partners, and technology providers.
- ALFIminorSupporting industry partner in the global real estate research initiative launched at MIPIM 2026
- GRESBminorSupporting industry partner in the global real estate research initiative launched at MIPIM 2026
- ArcadisminorSupporting industry partner in the global real estate research initiative launched at MIPIM 2026
- CatellaminorSupporting industry partner in the global real estate research initiative launched at MIPIM 2026
- Planon Real EstateminorSupporting industry partner in the global real estate research initiative launched at MIPIM 2026
- Sustainable Real Estate Forum (SREF)flagshipLandmark partnership making IZ SREF's Global Media Sponsor and Research Partner. Combines IZ Research's proprietary market intelligence and data analytics with SREF's validated case studies to provide cross-border insights for real estate and investment leaders. IZ launches English-language 'IZ Germany Real Estate Update' newsletter and showcases SREF's global studies across its media platforms and events spanning London, Paris, New York, Luxembourg, Singapore, and Dubai.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Immobilien Zeitung competitors and assessment
Company assessmentDirect peers
- Property Week: UK-based weekly commercial real estate trade publication covering transactions, investment, and development. Highly comparable model to Immobilien Zeitung's core print + digital subscription weekly serving German real estate professionals.
- GlobeSt: US commercial real estate trade publication covering investment, finance, and operations with strong vertical reporting. Comparable specialist-publication model and audience profile to IZ, now part of the broader CoStar ecosystem.
- PropertyEU: European cross-border real estate news publication focused on investment, debt, and pan-European deals. Direct competitor format in adjacent geographies for cross-border content that complements IZ's DACH-led franchise.
- Bisnow: US-based commercial real estate news and events platform combining vertical news, newsletters, and large-scale conferences. Closely mirrors IZ's multi-channel media + events flywheel targeting commercial real estate professionals.
- Commercial Property Executive: US commercial real estate trade publication covering investment, development, and operations. Comparable in serving institutional CRE readers via vertical journalism, market data, and event content.
- The Real Deal: US real estate news media brand covering residential and commercial deals, with events and subscriptions. Similar B2B real estate news + events monetization model to IZ's print/digital + Heuer Dialog approach.
- Estate Gazette: Long-established UK real estate trade publication covering commercial property news, legal and rating content. Comparable in niche positioning and trade-publication heritage to IZ's German leading-publication status.
- Urban Land Magazine: Flagship publication of the Urban Land Institute covering real estate trends, investment, and land-use policy globally. Comparable professional trade-publication audience with strong institutional and events ecosystem.
Broad incumbents
- Handelsblatt: Germany's leading business newspaper with substantial real estate section, large subscriber base, and broader business coverage. Overlaps with IZ's audience but operates as a broad business outlet rather than a real estate specialist.
- CoStar Group: Dominant US commercial real estate data, analytics, and news provider with subscription intelligence products analogous to IZ Research, but at vastly greater scale and a much broader analytics and marketplace portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Immobilien Zeitung social profiles
Digital presenceImmobilien Zeitung financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immobilien Zeitung leadership team
Management profileNumber of profiles
Immobilien Zeitung subsidiaries and ownership
Company hierarchySubsidiaries3 records
Immobilien Zeitung funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immobilien Zeitung M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immobilien Zeitung
What does Immobilien Zeitung do?
Immobilien Zeitung (IZ) is Germany's leading professional real estate publication, delivering news, market analysis, regulatory updates, and industry coverage through a multi-platform media ecosystem. Its offerings span a weekly print edition, ePaper, proprietary newsletters, the IZ Research data analytics platform, the IZ Jobs recruitment portal, and the Heuer Dialog regional conference series targeting real estate developers, investors, asset managers, and legal professionals.
Is Immobilien Zeitung a public or private company?
Immobilien Zeitung is a private company. It is classified as corporate owned and is currently operating.
When was Immobilien Zeitung founded?
Immobilien Zeitung was founded in 1993. It employs 51 to 100 people.
Where is Immobilien Zeitung based?
Immobilien Zeitung is headquartered in Wiesbaden, Germany, in the Europe region.
How does Immobilien Zeitung make money?
Four revenue lines are on record. Subscription Revenue (Print & Digital) is the primary driver. The others are advertising, events & Conferences and research & Analytics Services.
Who are Immobilien Zeitung's main competitors?
Direct peers on record are Property Week, GlobeSt, PropertyEU, Bisnow, Commercial Property Executive, The Real Deal, Estate Gazette and Urban Land Magazine. Broad incumbents are Handelsblatt and CoStar Group.
Does Immobilien Zeitung have an API?
No public API is recorded for Immobilien Zeitung.