What Cornerstone Wellness does

Cornerstone Wellness MD is a U.S. private health and wellness company founded in 2005 by Jonathan Burg MD and Julie Weaver, headquartered in El Dorado Hills, California, and operating with 11–50 employees. The company develops and sells a physician-formulated weight management program focused on sustainable fat loss with muscle preservation, built around three core consumable products: a 100% whey concentrate protein meal replacement shake (vanilla and chocolate), MetAssist carb-craving metabolic support tablets, and OmegaHealth triple-molecular-distilled omega-3 gelcaps. Adjacent technology includes the FDA Class 2 HIPAA-compliant BC4 bioimpedance device, which uses a machine-learning algorithm to produce body-composition readings correlated at r=0.92 to DEXA scans, and a virtual coaching platform staffed by certified nutritionists. Products are manufactured in a U.S. FDA-compliant cGMP facility and are gluten-free and soy-free.

The business operates a hybrid distribution model. For its first ~18 years Cornerstone was dispensed exclusively through more than 1,600 physicians and hospitals and is now adopted by nearly 2,000 clinicians internationally; in 2020 the company began selling direct via its website, and in 2025 formally launched a direct-to-consumer e-commerce site on Shopify. Revenue is generated through one-time and subscription purchases of the three product SKUs and combo bundles ($39–$239), plus a $319 12-week bundled program that combines six coaching sessions with monthly auto-shipped consumables, and standalone virtual coaching consultations priced at $79 (initial) and $49 (follow-up). The company also maintains a nationwide network of 67+ exclusive medical clinics that can bill insurance and accept FSA/HSA payments. Customer segments are split between individual consumers seeking metabolic and weight-loss support and healthcare providers (endocrinologists, obesity-medicine specialists, family practitioners, nurse practitioners) who dispense the program to patients. No external funding rounds, institutional investors, or parent company are disclosed.

Name

Cornerstone Wellness

Legal name

CornerstoneWellnessMD

Website

https://cornerstonewellnessmd.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Cornerstone Wellness MD is a physician-formulated weight management company selling protein shakes, supplements, and virtual coaching directly to consumers and through a nationwide network of medical clinics, with a 20-year track record of physician adoption.

Ownership category

akta.pro rank

Product category

Weight Management Supplements

NAICS

Diet and Weight Reducing Centers (812191), Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industries

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Weight management program
• Meal replacement shakes
• Nutritional supplements
• Virtual health coaching
• Metabolic health support

Headquarters

HQ city

Durango

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Product Sales - Meal Replacement Shakes: Direct-to-consumer sales of protein meal replacement shakes (Vanilla and Chocolate flavors) in 30-serving gusset bags at $84, and combo packages at $239. Subscription option with 5% savings available.
2. Product Sales - Supplements: Sales of MetAssist (carb craving support, $39) and OmegaHealth omega-3 gelcaps ($39). Products sold individually or as combo packages with shakes.
3. Virtual Coaching Services: Initial Wellness Consult at $79 (45 minutes) and Follow-Up Wellness Consult at $49 (30 minutes). Includes body composition analysis, dietary recommendations, and ongoing nutrition education.
4. 12-Week Program Subscription: Comprehensive program at $319 for 6 sessions (initial + 5 bi-weekly follow-ups) with automatic monthly product shipments. Includes Cornerstone Protein (60 shakes), Metassist x3, OmegaHealth x3 with free shipping.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

Cornerstone Wellness MD sells a weight management program built around three proprietary nutritional products: a 100% whey protein meal replacement shake (Vanilla and Chocolate), OmegaHealth triple-distilled omega-3 gelcaps, and MetAssist carb-craving metabolic support tablets. The company bundles these into 60-serving combo packages and a 12-Week Muscle Maintenance Fat Loss Program that includes initial and follow-up virtual wellness consultations, body composition analysis, and auto-shipped supplements.

Product overview

Cornerstone Wellness offers a synergistic weight management system comprising three core nutritional supplement products—the Highest Micronutrient Protein Meal Replacement Shake (available in vanilla and chocolate flavors), OmegaHealth Omega-3 Oil supplement, and MetAssist Carb Craving Metabolic Support tablets—along with bundled packages combining these products. The company also provides a 12-Week Muscle Maintenance Fat Loss Program that includes consulting services, and standalone Initial and Follow-Up Wellness Consultations. Virtual Health Coaching is available as an additional service. Originally available exclusively through physicians and hospitals for two decades, the program is now accessible directly to consumers through the company's e-commerce website.

Differentiator

Problem solved

Functional benefit

Brands

• Metassist: Carb craving metabolic support supplement containing hydroxycitric acid (HCA), chromium polynicotinate, gymnema sylvestre, green tea extract, and fenugreek seeds.
• OmegaHealth
• Cornerstone BC4
• Cornerstone 12-Week Muscle Maintenance Fat Loss Program

Products and services

• Vanilla Protein Meal Replacement Shake (30-serving)

Quantifiable outcome

• 2394 lbs lost in one practice in 2016
• +8 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• StayhealthycoreTechnology or IntegrationCornerstone partners with Stayhealthy for body composition analysis technology. Studies pertaining to the Cornerstone BC IV are applicable to the Stayhealthy BC 1, and the predecessor to the Cornerstone ACT I was the Stayhealthy RT-3. This partnership provides the proprietary bioimpedance technology used for client body composition tracking.
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering the Cornerstone Wellness MD online store. Terms of service state 'Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and Services to you.'

Scale indicators8 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Herbalife Nutrition: Global direct-selling nutrition company with broad meal replacement, protein, and weight management product lines. Adjacent competitor in meal replacement shakes and weight management supplements, with similar protein-shake-based product format but vastly larger scale and MLM distribution.
• WW (WeightWatchers): Established consumer weight loss brand offering coaching, app-based tracking, and now GLP-1 companion services. Comparable target customer (weight-conscious consumers) and coaching-plus-content model, but operates at vastly greater scale and brand recognition.

Direct peers

• Profile by Sanford Health: Sanford Health-affiliated weight loss program combining coaching, meal replacements, and clinical oversight delivered through physical clinic locations. Comparable in physician-affiliated, coaching-and-meal-replacement model and clinic-based distribution.
• Medifast: Public direct-sales company built around meal replacement weight loss programs (Optavia) with coach-driven distribution. Comparable to Cornerstone in core product (shakes/meal replacements) and outcomes-based, coach-supported model, but operates at much larger scale via MLM channel.
• Optavia: Subsidiary of Medifast offering meal replacement-fueled weight loss programs through independent coach network. Closest direct comparison to Cornerstone's shake/coach product trio and virtual coaching delivery model.
• BistroMD: Doctor-designed weight loss program offering meal delivery and coaching services. Comparable to Cornerstone's physician-developed brand positioning and DTC meal-replacement/coaching bundle for sustainable weight loss.
• HMR (Health Management Resources): Medically supervised weight management program centered on meal replacement shakes and structured coaching, historically delivered through hospital and physician partnerships. Directly comparable to Cornerstone's physician-dispensed model with similar patient population and clinical positioning.
• Lindora: Clinic-based medical weight loss program offering meal replacements, coaching, and physician oversight, primarily in California. Closely comparable to Cornerstone in clinical-channel, shake-and-coach delivery and chronic disease/weight management focus.
• Noom: Digital weight loss and behavior change program with health coaching and psychology-based curriculum. Comparable to Cornerstone's virtual coaching service line and DTC weight loss coaching positioning, though delivered via app rather than proprietary nutrition products.
• Isagenix: Direct-sales nutrition company built around meal replacement shakes, supplements, and weight loss systems. Comparable product portfolio (shakes + metabolic supplements) and outcomes-focused weight loss positioning, though distributed through MLM associates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights3 records

Customer concentration

• YouTubeyoutube.com/@cornerstonewellnessmd
• Facebookfacebook.com/cornerstonewellnessmd
• Instagraminstagram.com/cornerstonewellnessmd
• TikToktiktok.com/@user2032084927377/video/7269478523595705643
• LinkedInlinkedin.com/company/cornerstone-wellness

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Wellness