eCharisma
eCharisma Ltd is a UK-based, bootstrapped web design and digital marketing firm serving small businesses. Founded in 2013 by two co-founders, it operates as a remote two-person team offering WordPress-based websites, SEO services, and domain/hosting on tiered packages priced £399 to £1,299.
- Company typePrivate
- Founded2013
- HeadquartersWest Palm Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What eCharisma does
eCharisma Ltd is a privately held, bootstrapped UK web design and digital marketing company that builds and delivers responsive websites for small and micro businesses in the West Midlands and surrounding English regions. Founded in 2013 by two university graduates, Chris and Sam, the company operates as a two-person remote team working outside standard business hours while maintaining parallel full-time employment, an arrangement that explicitly minimises overhead and underpins its below-market pricing. The customer base consists entirely of small businesses and sole traders — florists (Pinks Florist), podiatrists (Jenkins Podiatry), counsellors (Starting Point Counselling), skip-hire firms (Call a Skip, Toms Tippers), artists, social clubs, and similar micro-enterprises — typically priced out of larger agencies.
The firm delivers three core service lines: web design, search-engine optimisation (SEO)/digital marketing, and domain registration with website hosting. Websites are built on WordPress, WooCommerce, and OpenCart content management systems using clean, industry-approved code with an emphasis on mobile responsiveness, page speed, and Google Web Core Vitals compliance. SEO covers keyword research, technical fixes, and local search optimisation. Hosting operates on Green Web Foundation-verified renewable-energy infrastructure and bundles a 99.9% uptime SLA, SSL encryption, unlimited traffic, RAID-protected backups, a firewall, and integrated business email mailboxes. The product catalogue is structured into four fixed-price tiers (Basic £399, Standard £599, Premium £899, eCommerce £1,299) that customers can self-select.
The revenue model mixes one-time project fees (50% on order, 50% on completion) with recurring annual subscriptions for domain registration, hosting, and SEO retainers paid by standing order or direct debit. Distribution is exclusively direct-to-consumer via the firm's website, email ([email protected]), telephone, and social channels (Facebook, X, Instagram); no resellers or referral partners are disclosed. The two-person remote operating model, combined with the founders' parallel full-time jobs, produces minimal fixed costs and is explicitly used as the basis for competing on price against larger agencies. The firm holds UK trade mark UK00003593997 and is registered with Companies House (number 8635225) in England & Wales.
eCharisma firmographics
Firmographics- Name
- eCharisma
- Legal name
- eCharisma Ltd
- Website
- https://echarisma.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eCharisma Ltd is a UK-based, bootstrapped web design and digital marketing firm serving small businesses. Founded in 2013 by two co-founders, it operates as a remote two-person team offering WordPress-based websites, SEO services, and domain/hosting on tiered packages priced £399 to £1,299.
- Ownership category
- akta.pro rank
eCharisma industry classification
Industry- Product category
- Web Design and Digital Marketing Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
- akta.pro secondary industry
- Enterprise Content Management (ECM) Suites (HDAEAGAB)
Keywords
Where eCharisma is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
eCharisma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Web Design Services: One-time project fees for bespoke website design across four package tiers (Basic, Standard, Premium, eCommerce). Prices range from £399 to £1299 depending on features and complexity. Payment structure: 50% deposit upon order, 50% upon completion.
- Domain Registration & Hosting: Annual domain name registration and website hosting services. Includes business email mailboxes. Renewal fees apply annually. Domains registered for 12-month periods.
- SEO & Digital Marketing Services: Monthly or annual SEO service subscriptions with no minimum contract term. Flexible pricing to accommodate any budget. Payment via monthly standing order or annual prepayment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic Website Package - £399 |
| One time/ perpetual license | Pay-as-you-go | Standard Website Package - £599 |
| One time/ perpetual license | Pay-as-you-go | Premium Website Package - £899 |
| One time/ perpetual license | Pay-as-you-go | eCommerce Website Package - £1299 |
| Subscription | Monthly | SEO Services - Custom Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
eCharisma product offering
Product offeringCore offering
eCharisma designs and develops bespoke, mobile-responsive websites using WordPress, WooCommerce, and OpenCart CMS platforms, packaged in tiers from £399 to £1,299. The company also delivers ongoing SEO and digital marketing services and provides domain registration, website hosting (99.9% uptime), SSL, and business email mailboxes as a one-stop solution for small UK businesses.
Product overview
eCharisma is a web design and digital marketing company offering a unified suite of services centered on three core offerings: Web Design (website development on WordPress, WooCommerce, and OpenCart platforms with tiered packages), Digital Marketing (SEO services including organic SEO and local search optimization), and Domain & Hosting (domain registration, website hosting, SSL, and business email). The product portfolio includes four website design tiers (Basic £399, Standard £599, Premium £899, eCommerce £1,299) that progressively add features from basic responsive templates to full eCommerce functionality with secure payment processing. Hosting services are bundled with packages or available separately, providing 99.9% uptime, unlimited traffic, and renewable energy-powered infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design Bespoke website design and development service for small businesses, built on WordPress (with WooCommerce or OpenCart for eCommerce) with mobile-responsive layouts, SEO optimisation, and conversion-focused design. Sold across four package tiers (Basic £399, Standard £599, Premium £899, eCommerce £1,299) covering everything from simple lead-generation sites to full online stores with secure payment integration, coupon codes, product filters, and unlimited product import. All packages include domain registration (12 months), standard hosting (12 months), SSL registration and installation (12 months), and a business mailbox.
- Digital Marketing Search Engine Optimisation (SEO) and digital marketing subscription service for small businesses, covering organic SEO, keyword research strategy, technical site fixes, local SEO optimisation, and detailed ranking reports. Designed to drive quality traffic and generate business leads. Sold via monthly standing order or annual prepayment with no minimum contract and free cancellation; free SEO audits used to generate leads.
- Domain and Hosting Annual domain name registration and website hosting service for small businesses, delivered on superfast, reliable infrastructure with 99.9% uptime guarantee, unlimited website traffic, advanced firewall, regular backups, RAID technology, free support, and security updates. Domains are registered for 12-month periods with annual renewal; business email mailboxes are included. SSL registration and installation is provided. Free migration from other providers is offered.
Quantifiable outcome
- 5.0 out of 5 Google rating from 6 verified customer reviews
- +5 more outcomes
Companies that use eCharisma
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
eCharisma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
eCharisma partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
eCharisma competitors and assessment
Company assessmentDirect peers
- Kaizen: London-based UK digital marketing agency specialising in SEO and content marketing for commercial clients. Comparable in the SEO/digital marketing service line, though more concentrated on performance marketing than web design.
- Fat Media: Lancashire-based UK digital agency providing web design, SEO, and digital marketing services. Comparable as a UK regional agency serving similar SMB customers with overlapping web design and SEO offerings.
- Mustard Creative: UK creative agency offering web design, branding, and digital marketing. Comparable as a UK SMB-focused agency delivering bespoke website design with SEO and digital marketing as adjacent offerings.
- Absolute Digital Media: Manchester-based UK digital marketing agency offering SEO, PPC, and web design services. Comparable UK-based full-service digital agency targeting SMB and mid-market clients with overlapping capabilities.
- Evoluted: Sheffield-based UK digital agency offering web design, development, and digital marketing. Comparable as a UK regional full-service digital agency with overlapping SMB customer base and service portfolio.
- Soap Media: Preston-based UK digital agency specialising in web design, development, and digital marketing for SMEs. Comparable as a UK regional SMB-focused agency with a similar web design + digital marketing service stack.
- CandidSky: Manchester-based UK digital agency offering web design, SEO, and paid media to SMB and mid-market clients. Closely comparable as a UK regional full-service digital agency targeting similar SMB customers with comparable service mix.
Emerging players
- Squarespace: Global DIY website builder known for design-led templates targeting small businesses and creatives. Competes with eCharisma for the SMB and sole-trader customer segment with polished, low-cost self-serve alternatives.
- Webflow: Professional-grade no-code website platform enabling design-forward sites without developers. Increasingly used by SMB customers and freelancers as a DIY alternative to commissioning bespoke design work, partially overlapping eCharisma's value proposition.
- Wix: Global DIY website builder targeting SMBs with low-cost self-serve website creation. Competes at the entry tier of eCharisma's market by enabling customers to build sites themselves, potentially eroding demand for the Basic/Standard packages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
eCharisma social profiles
Digital presenceeCharisma compliance and trust
Trust signalCompliance3 records
eCharisma financial estimates
Financial estimateRevenue estimate
Valuation estimate
eCharisma leadership team
Management profileNumber of profiles
Profiles2 records
eCharisma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eCharisma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eCharisma
What does eCharisma do?
eCharisma designs and develops bespoke, mobile-responsive websites using WordPress, WooCommerce, and OpenCart CMS platforms, packaged in tiers from £399 to £1,299. The company also delivers ongoing SEO and digital marketing services and provides domain registration, website hosting (99.9% uptime), SSL, and business email mailboxes as a one-stop solution for small UK businesses.
Is eCharisma a public or private company?
eCharisma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eCharisma founded?
eCharisma was founded in 2013. It employs 11 to 50 people.
Where is eCharisma based?
eCharisma is headquartered in West Palm Beach, United States, in the North America region.
How does eCharisma make money?
Three revenue lines are on record. Web Design Services are the primary driver. The others are domain Registration & Hosting and SEO & Digital Marketing Services.
Who are eCharisma's main competitors?
Direct peers on record are Kaizen, Fat Media, Mustard Creative, Absolute Digital Media, Evoluted, Soap Media and CandidSky. Emerging players are Squarespace, Webflow and Wix.
Does eCharisma have an API?
No public API is recorded for eCharisma.
What industry is eCharisma in?
eCharisma's product category is Web Design and Digital Marketing Services. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services), with a secondary code of HDAEAGAB, Enterprise Content Management (ECM) Suites. Its NAICS code is 5182 and its SIC code is 7311.