Kaizen
Kaizen is a UK-based B2B digital marketing agency with offices in London and Manchester, delivering SEO, Digital PR, Social Media, and AI Visibility services to enterprise and mid-market brands across multiple industries.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kaizen does
Kaizen (legal entity: Kaizen Search Marketing LTD) is a UK-based B2B digital marketing agency operating from headquarters at 3rd Floor, Zetland House, 5-25 Scrutton Street in London, with a second office in Manchester. Founded in 2016 by Pete Campbell and led since December 2023 by CEO Jeremy McDonald, the firm delivers four core service lines: Search (technical, on-page, and paid SEO), Digital PR, Social Media (organic and paid across Instagram, TikTok, and other platforms), and AI Visibility optimisation including GEO/LLM SEO, ChatGPT SEO, and Gemini SEO. Its proprietary 'Search-Verse™' methodology frames the integrated offer, and named enterprise and mid-market clients include Reebok, Moonpig, Lovehoney, Teletubbies, Strawberry Shortcake, The Luxury Travel Book, Aqua, Greenford Quay, and Mogo Farm across retail, e-commerce, entertainment, travel, real estate, financial services, and health and wellness verticals.
Kaizen firmographics
Firmographics- Name
- Kaizen
- Legal name
- Kaizen Search Marketing LTD
- Website
- https://kaizen.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kaizen is a UK-based B2B digital marketing agency with offices in London and Manchester, delivering SEO, Digital PR, Social Media, and AI Visibility services to enterprise and mid-market brands across multiple industries.
- Ownership category
- akta.pro rank
Kaizen industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Retail Media Network (RMN) Buying (On-site & Off-site) (BPAFABAI)
Keywords
Where Kaizen is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Kaizen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Agency Services: Kaizen generates revenue through providing professional digital marketing services including SEO, Digital PR, Social Media, and AI visibility optimization to enterprise and mid-market clients. Services are delivered by multi-award winning teams in London and Manchester.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Audit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Kaizen product offering
Product offeringCore offering
Kaizen is a UK-based digital marketing agency that delivers integrated Search (SEO/PPC), Digital PR, Social Media, and AI Visibility services to enterprise and mid-market brands. Its offerings combine human expertise with a proprietary AI tool suite to help clients increase discoverability across Google, TikTok, Instagram, and AI-driven platforms such as ChatGPT and Gemini. The agency serves clients such as Reebok, Moonpig, Lovehoney, and The Luxury Travel Book from offices in London and Manchester.
Product overview
Kaizen is a service-based digital marketing agency offering four core service areas: Search (SEO), PR (Digital PR), AI Visibility, and Social Media. The AI Visibility service encompasses specialized sub-services for GEO/LLM SEO, ChatGPT SEO, and Gemini SEO optimization. The Social Media service includes dedicated offerings for TikTok (under the 'Yap by Kaizen' brand), Instagram, Influencer Marketing, Paid Social, and Organic Social. The company positions its integrated approach under the proprietary 'Search-Verse™' methodology, combining search, social, and AI optimization across platforms including Google, TikTok, and ChatGPT. Additional offerings include the Kaizen Academy educational program and industry events/webinars.
Differentiator
Problem solved
Functional benefit
Brands
- Yap by Kaizen: Dedicated TikTok agency designed to help brands win on TikTok, blending creativity and performance to deliver campaigns.
Products and services
- Search (SEO Agency)
- Digital PR Agency
- AI Visibility Agency
- Social Media Agency
- GEO / LLM SEO Agency
- ChatGPT SEO Agency
- Gemini SEO Agency
- TikTok Agency (Yap by Kaizen)
- Influencer Marketing Agency
- Instagram Agency
- Paid Social Agency
- Organic Social Agency
Quantifiable outcome
- Mogo Farm achieved 942% growth in LLM traffic
- +5 more outcomes
Companies that use Kaizen
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Kaizen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Kaizen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SumsubminorKaizen was listed as an initial recipient of Sumsub's 'Risk Intolerant' registry badge, which recognizes companies demonstrating strong compliance and fraud prevention practices in fintech, crypto, gaming, edtech, and mobility sectors. Kaizen was categorized alongside other recipients including Coinlist, Mercuryo, Wirex, Exness, and Moove. The registry aims to guide businesses and end-users in selecting partners with verified safety commitments, and is timed against rising AI-driven fraud which increased by 180% between 2024 and 2025.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Kaizen competitors and assessment
Company assessmentDirect peers
- Croud: UK-based digital marketing agency offering SEO, paid media, content, and digital PR to enterprise clients. Directly comparable in service mix and UK-centric enterprise focus.
- Rise at Seven: UK digital PR and SEO agency with strong enterprise brand portfolio and award-winning campaigns. Closest direct competitor on the digital PR/SEO intersection that Kaizen leads with.
- Brainlabs: UK-based performance and SEO digital marketing agency serving enterprise clients. Comparable in SEO and paid media services and similar UK-headquartered profile.
- Semetrical: UK-based SEO and digital PR agency serving enterprise clients with data-led campaigns. Highly comparable in specialism, geography, and client profile to Kaizen.
- Search Laboratory: UK-based digital marketing agency specializing in international SEO, PPC, and content for enterprise brands. Comparable in mid-market-to-enterprise SEO focus and UK base.
- Mammoth (digital agency): US-headquartered but UK-relevant digital marketing agency focused on SEO and content for mid-market and enterprise. Comparable in SEO-led service offering.
- Polar Mass: UK-based digital PR agency focused on link building, content, and SEO campaigns for brands. Direct competitor in the digital PR/SEO category where Kaizen is strongest.
Broad incumbents
- Jellyfish: Global digital marketing agency (part of Brandtech Group) offering SEO, paid media, content, and analytics to enterprise clients. A larger incumbent overlapping with Kaizen's full-service proposition.
- Wpromote: Large US digital marketing agency covering SEO, paid media, and content for enterprise clients. Overlaps with Kaizen's integrated search/social proposition at larger scale.
Others
- Ahrefs: SEO tooling vendor whose AI-features and content products partially overlap with the workflow Kaizen sells as services. Adjacent rather than directly competing, but a key ecosystem player shaping the SEO and AI Visibility category.
Market position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kaizen social profiles
Digital presenceKaizen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kaizen leadership team
Management profileNumber of profiles
Profiles6 records
Kaizen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kaizen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kaizen
What does Kaizen do?
Kaizen is a UK-based digital marketing agency that delivers integrated Search (SEO/PPC), Digital PR, Social Media, and AI Visibility services to enterprise and mid-market brands. Its offerings combine human expertise with a proprietary AI tool suite to help clients increase discoverability across Google, TikTok, Instagram, and AI-driven platforms such as ChatGPT and Gemini. The agency serves clients such as Reebok, Moonpig, Lovehoney, and The Luxury Travel Book from offices in London and Manchester.
Is Kaizen a public or private company?
Kaizen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kaizen founded?
Kaizen was founded in 2016. It employs 1 to 10 people.
Where is Kaizen based?
Kaizen is headquartered in London, United Kingdom, in the Europe region.
How does Kaizen make money?
One revenue line is on record: digital Marketing Agency Services.
Who are Kaizen's main competitors?
Direct peers on record are Croud, Rise at Seven, Brainlabs, Semetrical, Search Laboratory, Mammoth (digital agency) and Polar Mass. Broad incumbents are Jellyfish and Wpromote. Ahrefs is listed as an others.
Does Kaizen have an API?
No public API is recorded for Kaizen.
What industry is Kaizen in?
Kaizen's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAI, Retail Media Network (RMN) Buying (On-site & Off-site). Its NAICS code is 54181 and its SIC code is 7311.