Ely City Golf Course

What Ely City Golf Course does

Ely City Golf Course Limited is a privately held golf club operating an 18-hole Henry Cotton designed parkland course (72 par, 6,279 yards / 6,537 from white tees) on the outskirts of Ely, Cambridgeshire, UK, at 107 Cambridge Road. The club serves individual golfers, families, corporate groups, golfing societies, and beginner and junior players in the Cambridgeshire and East of England region, with its primary customer being golf club members who pay annual subscriptions for full course and facility access. Secondary segments include day visitors paying green fees (£65 weekday / £75 weekend), societies booking tiered packages (£49.95–£99.95), hospitality guests for weddings and business meetings, and juniors enrolled in the Spring 2025-launched Junior Golf Academy or Get into Golf beginner classes. The product portfolio is built around a single physical asset (the course) supported by a clubhouse with catering, a Pro Shop retail outlet under the Foremost buying group, and PGA coaching from three qualified professionals (Andrew George, Jamie Le Brun, Emily Slater).

Name

Ely City Golf Course

Website

https://elygolf.co.uk

Company type

Private

Operating status

Operating

Short description

Ely City Golf Course Limited operates a Henry Cotton designed 18-hole parkland golf club in Ely, Cambridgeshire, serving members, day visitors, societies, and junior golfers through memberships, green fees, coaching, hospitality, and a Pro Shop.

Ownership category

akta.pro rank

Product category

Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course operations
• Golf club membership
• PGA golf coaching
• Society golf packages
• Clubhouse hospitality

Headquarters

HQ city

Ely

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Annual and multi-year golf club memberships providing access to course, practice facilities, and clubhouse.
2. Green Fees: Day visitor green fees for 18 holes, twilight rates, and junior rates.
3. Society Packages: Bronze, Silver, Gold, and Platinum packages for groups and societies including catering.
4. PGA Coaching Services: Professional golf coaching including individual lessons, putting lessons, and on-course sessions.
5. Junior Golf Academy: 6-week structured coaching terms for juniors aged 5+.
6. Pro Shop Sales: Retail sales of golf equipment, clubs, balls, clothing, and accessories.
7. Hospitality and Events: Clubhouse events, weddings, business meetings, and Sunday roasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ely City Golf Course operates an 18-hole, 72-par Henry Cotton designed parkland golf course on the outskirts of Ely, Cambridgeshire, complemented by individual and business memberships, visitor green fees, society packages, PGA professional coaching, a Junior Golf Academy, beginner classes, a pro shop, and clubhouse hospitality for events. Revenue is generated from green fees, subscriptions, group packages, coaching fees, retail, and venue hire.

Product overview

Ely City Golf Course operates as a single golf club with multiple interconnected service offerings. The core product is an 18-hole Henry Cotton designed parkland golf course (72 par, 6279 yards). This is supported by membership programs (individual and business), visitor green fee access, a clubhouse with catering and hospitality services (including weddings and business meetings), and professional coaching services through the PGA-qualified team. The product portfolio includes a Pro Shop for equipment retail, a Junior Golf Academy launched in 2025 using the Golf Foundation's Junior Golf Passport program, and Get into Golf beginner classes. Society packages and competition programming (including open competitions) round out the service offerings. The club operates on the intelligentgolf platform for booking and member management.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor.

• CamAlarmsminorOthersLocal security company advertising on the club's partner page.
• Crown GarageminorOthersLocal garage service partner advertising on the club's partner page.
• Platinum PropertiesminorOthersLocal property company advertising on the club's partner page.
• Go Gas and PowerminorOthersEnergy provider partner advertising on the club's partner page.
• Atrium FitnessminorOthersFitness centre partner advertising on the club's partner page.
• EllgiaminorOthersLocal business partner advertising on the club's partner page.
• Eartholl LtdminorOthersLocal business partner advertising on the club's partner page.
• SRH Harradine HaulageminorOthersHaulage company partner advertising on the club's partner page.
• United Plumbing & Heating (Cambs) LimitedminorOthersPlumbing and heating services partner advertising on the club's partner page.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ramsey Golf Club: Cambridgeshire-based 18-hole members' club offering society and visitor days. Directly comparable in scale, pricing band, and target customer to Ely City.
• Royal Worlington & Newmarket Golf Club: Historic inland heathland/parkland club in neighbouring Suffolk, also serving East of England golfers with a traditional members-and-visitors model. Direct geographic peer for premium society and visitor play.
• The Cambridgeshire Golf Club: County-level parkland club within the same region that runs open competitions and hosts county events, directly comparable to Ely City's competition and society offering.
• Gog Magog Golf Club: Cambridgeshire parkland golf club explicitly referenced in Ely City's professional bios. Competes for the same Cambridge-area members, societies, and county-level tournament players with a comparable 18-hole parkland offering.
• Brampton Park Golf Club: Cambridgeshire parkland club with membership, society packages, coaching, and a clubhouse. Competes head-to-head for the same corporate, society, and weekend visitor segments.
• St Ives (Hunts) Golf Club: 18-hole parkland club in Cambridgeshire offering membership, visitor green fees, society packages, and coaching. Closest direct competitor by offer mix and catchment overlap.

Broad incumbents

• England Golf: National governing body that accredits Ely City with Golf Mark. Not a competitor but the umbrella organisation whose policies, participation initiatives, and grassroots programmes shape demand for member clubs like Ely City.

Emerging players

• Topgolf UK: Tech-enabled golf entertainment venue competing for casual and family player time-spend and entry-level participation that historically fed traditional club pipelines. Threatens Ely City's casual-segment funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/elygolf
• Facebookfacebook.com/ElyGolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ely City Golf Course