The Gog Magog Golf Club

What The Gog Magog Golf Club does

The Gog Magog Golf Club is a private members' golf club founded in 1901 and located at Shelford Bottom, Cambridge, United Kingdom. It operates two distinct 18-hole courses: the historic Old Course (opened 1901, par 70, with a Course Rating of 71) and the Wandlebury Course (opened 1997, longer, with USGA specification greens). The club is professionally managed by a General Manager, Assistant General Manager, Golf Manager, House Manager, and Estate Manager, and supports one of the largest practice facilities in the UK (two putting greens and a short game area).

The business operates a multi-revenue-stream membership model. Primary recurring revenue comes from membership subscriptions, which the club manages via a waiting list across all categories excluding Bronze Juniors. Secondary streams include green fees for visitors and society groups, pay-as-you-go competition entry fees (e.g., The Gogs Trophy up to £90 per person, Mixed Open £160 per team, Ladies' Open £160 per pair, Juniors' Open £30 per person), pro shop retail, professional coaching, and clubhouse food and beverage. Competition signup, scoring, and member booking run on the intelligentgolf platform (v10.1.2) and members' tee times are routed through a BRS Golf system.

The club serves a hybrid customer mix: individual golf enthusiasts seeking year-round competitive and social play across both courses; non-member visitors, society groups, and corporate clients booking day packages; junior golfers via dedicated categories and open events; and elite amateurs drawn by The Lagonda Trophy, a world-ranking amateur 72-hole event at the Old Course founded in 1975 that has attracted Ryder Cup players including Lee Westwood, Luke Donald, David Gilford, and Andy Sullivan. The club is affiliated with The R&A's Women and Golf Charter, England Golf, and SafeGolf, and is self-described as the best 36-hole facility in East Anglia. It is privately held with no disclosed parent company, institutional investors, or external funding.

Name

The Gog Magog Golf Club

Legal name

The Gog Magog Golf Club

Website

https://gogmagog.co.uk

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

The Gog Magog Golf Club is a private members' golf club in Cambridge, UK, operating two 18-hole courses (Old Course since 1901 and Wandlebury Course since 1997) with a waiting-list membership model, ancillary pro shop, coaching, F&B, and hosted amateur tournaments including the world-ranking Lagonda Trophy.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Golf membership
• Golf course operations
• Golf coaching services
• Amateur golf tournaments

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees for full club access including both courses, competitions, and clubhouse facilities. Operating a waiting list across all categories excluding Bronze Juniors.
2. Green Fees: Fees charged to visitors and non-members for playing either the Old Course or Wandlebury Course.
3. Competition Entry Fees: Fees for participating in open competitions including The Gogs Trophy (up to £90 per person), Mixed Open (£160 per team), Ladies' Open (£160 per pair), and Juniors' Open (£30 per person).
4. Golf Shop / Pro Shop: Retail sales of golf equipment, apparel, and accessories through the on-site pro shop.
5. Coaching Services: Professional golf coaching and instruction services offered at the club.
6. Clubhouse Food and Beverage: Hospitality services including dining and bar facilities for members and visitors.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

The Gog Magog Golf Club operates a private members' golf facility featuring two 18-hole courses (the Old Course opened 1901 and the Wandlebury Course opened 1997) near Cambridge, UK. Core paid offerings include annual memberships (with a waiting list), visitor green fees, open competition entries, professional coaching, and on-site pro shop and clubhouse hospitality.

Product overview

The Gog Magog Golf Club operates as a traditional private golf club with two distinct 18-hole courses: the historic Old Course (opened 1901) and the newer Wandlebury Course (opened 1997). The club offers a comprehensive golf experience including professional coaching, an on-site pro shop, extensive practice facilities, and clubhouse amenities. The club hosts major tournaments including The Lagonda Trophy, a world-ranking amateur event. Membership is available with a waiting list in operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Course Historic 18-hole golf course opened in 1901, par 70 with great variety and panoramic views across Cambridgeshire. CSS of 71 (one over par). Open to members and visitors and used for the club's weekly competitions and The Lagonda Trophy world-ranking amateur event.
• Wandlebury Course 18-hole golf course opened in 1997, longer than the Old Course with USGA specification greens and panoramic views across Cambridgeshire. Available to members and visitors and hosts open competitions including the Juniors' Open and Wandlebury Mixed and Ladies' Opens.
• Membership Annual club membership across multiple categories (including a Bronze Juniors category exempt from the waiting list) granting access to both courses, weekly competitions, club matches, seasonal knockouts, leagues, and clubhouse facilities. Waiting list in operation for all categories except Bronze Juniors.
• Visitor Green Fees Per-round green fee access for non-member visitors to play the Old Course or Wandlebury Course. Includes options for individual visitors and golf societies.
• Open Competitions Tournament entry at open competitions including The Gogs Trophy (36 holes, up to £90 per person), Mixed Open (£160 per team), Ladies' Open (£160 per pair), and Juniors' Open (£30 per person). Formats vary by event.
• The Lagonda Trophy World-ranking amateur golf tournament played over 72 holes at the Old Course with a CSS of 71 (one over par). Attracts elite amateur players; past winners include Ryder Cup players David Gilford, Lee Westwood, Luke Donald, and Andy Sullivan.
• Practice Facilities One of the largest practice amenities in the UK, including two putting greens and a short game area. Available for members, tournament players, and coaching use.
• Golf Shop / Pro Shop On-site golf retail shop offering equipment, apparel, and accessories for members and visitors.
• Coaching Professional golf instruction and coaching services delivered at the club, including junior development.
• Clubhouse Clubhouse facility providing a warm and friendly atmosphere with dining and social areas for members, visitors, and event groups. Used for wedding, corporate, and society day hospitality.

Quantifiable outcome

• CSS of 71 on the Old Course (one over par) - a challenging test for better players
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• The R&A (Women and Golf Charter)coreStrategic or Co-development PartnerThe Gog Magog Golf Club is a signatory to The R&A's Women and Golf Charter, demonstrating commitment to supporting and growing women's participation in golf. The club displays the R&A logo on its website indicating active membership and adherence to the charter's principles.
• England GolfcoreStrategic or Co-development PartnerThe club is affiliated with England Golf, the governing body for amateur golf in England. The England Golf championship logo is displayed on the club website, indicating official recognition and participation in England Golf programs and competitions.
• SafeGolfcoreStrategic or Co-development PartnerThe club is affiliated with SafeGolf, a partnership committed to safeguarding children and young people in golf. The SafeGolf logo is displayed on the website, indicating the club's commitment to maintaining proper safeguarding standards.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Peers

• Woking Golf Club:

Broad incumbents

• Royal Birkdale Golf Club: Premier UK links and Open Championship venue in Southport. Comparable as a top-tier British private members' club with elite tournament pedigree (men's and women's Opens, Amateur Championship) and a national/international brand far broader than Gog Magog's regional footprint.
• Royal Liverpool Golf Club (Hoylake): Historic Open Championship rota club in Hoylake with a global tournament brand and single championship course. Comparable as a heritage UK private club that leverages tournament hosting (similar to the Lagonda Trophy) for brand premium.

Direct peers

• The Wisley Golf Club: Premium private members' club in Surrey offering two 18-hole courses alongside a high-end clubhouse and practice facilities. Comparable two-course, members-led model with similar practice-facility investment and UK private-club positioning.
• Sunningdale Golf Club: Elite private members' club in Berkshire with two 18-hole heathland courses and a long history of hosting prestigious amateur and professional events. The two-course, members-only model with major amateur events makes it the closest direct analogue to Gog Magog.
• Walton Heath Golf Club: Two-course private members' club in Surrey with major championship pedigree (Ryder Cup, US Open qualifier). Closely comparable two-course members' model with strong tournament heritage, similar in scale and ambition to Gog Magog.
• Ganton Golf Club: Highly regarded private members' club in Yorkshire with a single championship course that has hosted Walker Cup and Curtis Cup events. Comparable elite amateur tournament hosting profile and strong English private-club membership economics.

Regional players

• Hunstanton Golf Club: Championship links course in Norfolk, East Anglia. Direct geographic peer operating in the same regional catchment as Gog Magog, competing for the same members and society days in East Anglia.
• Royal West Norfolk Golf Club (Brancaster): Historic links club on the Norfolk coast, ranked among England's finest courses. Comparable as a regional premium private club in East Anglia that competes for visiting golfers, society bookings, and brand cachet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gogmagog_golf
• Facebookfacebook.com/GogMagogGolfClub
• LinkedInlinkedin.com/company/the-gog-magog-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gog Magog Golf Club