Relab Studios
Relab Studios is an independent Melbourne-based digital strategy and advisory consultancy that partners with Directors, Co-Founders, and CIOs of established businesses to modernize legacy workflows through Design Sprints, Design Thinking, and UX/UI design under fixed-fee engagements.
- Company typePrivate
- Founded2013
- HeadquartersRichmond, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Relab Studios does
Relab Studios Pty Ltd is an independent digital strategy and advisory consultancy headquartered in Melbourne, Australia, founded in 2013. The firm partners with Directors, Co-Founders, and CIOs of established businesses to align leadership vision, de-risk technology investments, and modernize legacy workflows through human-centred design methodologies, principally the Google Ventures Design Sprint process and broader Design Thinking frameworks.
Core offerings are structured into three engagement formats: the 5-Day Design Sprint Workshop (rapid prototyping and user validation), the 2-week Product Strategy Accelerator (stakeholder alignment and roadmap development), and ongoing Strategic Advisory engagements covering digital strategy, vendor oversight, and execution-ready blueprints. Underlying technical delivery spans UX/UI design, service design, and technical development for ecommerce, B2B portals, and mobile applications, using Storyblok as the content management platform and Google Analytics for web measurement. The portfolio spans 100+ clients including Reece Group, Levi Strauss & Co, IDP Education, Politix, Snooza, Joval Wines, and Monash University.
Revenue is generated entirely through professional services billed on a fixed-fee, quote-based model with no public pricing disclosure. The firm sells through a sales-led motion with self-serve Calendly consultations gating program intake (Design Sprint, Product Strategy Accelerator, Strategic Partnership), supplemented by content-marketing demand generation through the Relab Academy blog and YouTube channel. Pricing terms include 7-day deposit windows, 14-day payment terms, 1% monthly late fees, and $20 no-show/cancellation fees, indicating a structured but small-scale professional services operation with no external institutional investment, parent company, or disclosed funding.
Relab Studios firmographics
Firmographics- Name
- Relab Studios
- Legal name
- Relab Studios Pty Ltd
- Website
- https://relab.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Relab Studios is an independent Melbourne-based digital strategy and advisory consultancy that partners with Directors, Co-Founders, and CIOs of established businesses to modernize legacy workflows through Design Sprints, Design Thinking, and UX/UI design under fixed-fee engagements.
- Ownership category
- akta.pro rank
Relab Studios industry classification
Industry- Product category
- Digital Strategy Consulting
- NAICS
- Management Consulting Services (54161), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Legacy Application Modernization (Re-platform/Re-host/Re-factor) (BPAEAFAB)
Keywords
Where Relab Studios is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Relab Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services (Advisory & Consulting): Revenue generated through billable consulting engagements including independent digital strategy advisory, design sprint facilitation, product strategy consulting, and oversight services. Pricing is structured as fixed, upfront fees providing complete budget predictability.
- Design & Technical Development Services: Engagements covering UX/UI design, service design, and technical development for digital products and platforms. Delivered under transparent upfront fee structures with elimination of scope creep and billable-hour inflation.
- Design Sprint Facilitation: 5-day Design Sprint workshops structured as intensive product discovery programs, compressing months of product development work into one week of investment under fixed-fee pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fixed-fee advisory and consulting engagements |
| Freemium | Pay-as-you-go | 15-minute initial consultation |
| One time/ perpetual license | Pay-as-you-go | Design Sprint (5-day workshop program) |
| One time/ perpetual license | Pay-as-you-go | Product Strategy Accelerator (2-week program) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Relab Studios product offering
Product offeringCore offering
Relab Studios is an independent digital strategy and advisory consultancy that delivers fixed-fee Design Sprint workshops (5-day programs), Product Strategy Accelerator engagements (2-week programs), and ongoing Strategic Advisory services. The firm helps established businesses align leadership vision, de-risk technology investments, modernise legacy workflows, and build actionable digital blueprints using human-centred design and Google Ventures Design Sprint methodology.
Product overview
Relab Studios is an independent digital strategy and advisory consultancy based in Melbourne, Australia. The company offers a portfolio of service-based offerings including Design Sprint workshops (a 5-day structured process for rapid problem-solving and prototyping), the Product Strategy Accelerator program (a 2-week strategy development engagement), and ongoing Strategic Advisory services. These offerings are supported by specialized service modules covering design strategy and consultation, user research, technical development, and prototyping and validation. Relab primarily serves established businesses, Directors, Co-Founders, and CIOs looking to modernize legacy workflows through human-centered design approaches. The company does not offer a unified software product but rather delivers consulting and design services tailored to client needs across various industries including ecommerce, real estate, hospitality, automotive, and education.
Differentiator
Problem solved
Functional benefit
Brands
- Relab Academy: Educational platform providing design strategy content, articles, videos, and design sprint resources.
Products and services
- Design Sprint Workshop A 5-day structured Design Sprint workshop based on the Google Ventures Design Sprint process, helping teams solve complex business problems and create user-validated prototypes through design thinking methodology. Delivered for established businesses and startups seeking rapid validation and stakeholder alignment.
- Product Strategy Accelerator A 2-week program combining pre-planning (Week 1) and a strategic workshop (Week 2) to help businesses gain clarity on product direction, prioritise features, craft roadmaps, and acquire stakeholder buy-in using design thinking principles.
- Strategic Advisory Independent digital strategy and advisory service helping established businesses align vision, de-risk technology investments, and build actionable digital blueprints, including executive oversight and representation to manage change and protect investments.
Quantifiable outcome
- Snooza: Online revenue increased by over 270%; average weekly online sales increased by 1,025% (10x)
- +7 more outcomes
Companies that use Relab Studios
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Relab Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Relab Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AligentsupportingAligent is an implementation and consulting partner that worked alongside Relab during the platform build and delivery stage for Joval Wines' Winesource B2B trade portal. Relab continued to consult Joval Wines and their implementation partner Aligent during the build and delivery phases to ensure the final platform met both business and customer needs.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Relab Studios competitors and assessment
Company assessmentBroad incumbents
- IDEO: Globally recognised design consultancy pioneering human-centred design and design thinking. Operates as a broad incumbent with overlapping capabilities in strategy, design, and innovation consulting, but at much larger scale and scope.
- McKinsey Digital: Global management consulting practice with deep digital strategy and product design capabilities. A direct competitor for senior CIO/board-level digital transformation mandates, with vastly greater scale and resources.
- frog (Capgemini Engineering): Global design and engineering consultancy, now part of Capgemini. Comparable in design strategy and product design services, but offers a much broader portfolio and benefits from Capgemini's enterprise distribution.
- Deloitte Digital: Global digital transformation arm of Deloitte, offering strategy, design, and technology services. Comparable in advisory positioning toward established enterprises, but with end-to-end implementation capabilities that dwarf Relab's scope.
Direct peers
- Thinkmill: Australian design and engineering studio delivering UX/UI design and product development for enterprise clients. Comparable in size, geography, and product-design focus across B2B and B2C engagements.
- Folk: Melbourne-based UX, design, and technology studio serving enterprise and startup clients. Directly comparable as a Melbourne design partner with similar senior-focused positioning and digital product expertise.
- AJ&Smart: Berlin-based consultancy specialising in Design Sprint facilitation, the exact Google Ventures-derived methodology that Relab uses. Directly comparable in service offering, fixed-fee model, and productised workshop programs.
- Portable: Australian design and technology consultancy offering strategy, experience design, and engineering services. Closest direct peer to Relab in geography, scope, and enterprise client mix, with comparable human-centred design methodology.
Regional players
- The Works: Australian creative and digital agency offering brand, content, and digital product services. Comparable in geography and broad digital scope, though more agency-style and less specialised in Design Sprint facilitation.
Emerging players
- Sprint Valley: Specialist Design Sprint facilitation firm focused on product discovery and validation. Comparable niche overlap with Relab's Design Sprint and Product Strategy Accelerator programs, but with a narrower scope and emerging market position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Relab Studios social profiles
Digital presenceRelab Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relab Studios leadership team
Management profileNumber of profiles
Profiles1 record
Relab Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relab Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relab Studios
What does Relab Studios do?
Relab Studios is an independent digital strategy and advisory consultancy that delivers fixed-fee Design Sprint workshops (5-day programs), Product Strategy Accelerator engagements (2-week programs), and ongoing Strategic Advisory services. The firm helps established businesses align leadership vision, de-risk technology investments, modernise legacy workflows, and build actionable digital blueprints using human-centred design and Google Ventures Design Sprint methodology.
Is Relab Studios a public or private company?
Relab Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Relab Studios founded?
Relab Studios was founded in 2013. It employs 11 to 50 people.
Where is Relab Studios based?
Relab Studios is headquartered in Richmond, Australia, in the Oceania region.
How does Relab Studios make money?
Three revenue lines are on record. Professional Services (Advisory & Consulting) is the primary driver. The others are design & Technical Development Services and design Sprint Facilitation.
Who are Relab Studios's main competitors?
Broad incumbents on record are IDEO, McKinsey Digital, frog (Capgemini Engineering) and Deloitte Digital. Direct peers are Thinkmill, Folk, AJ&Smart and Portable. The Works is listed as a regional player. Sprint Valley is listed as an emerging player.
Does Relab Studios have an API?
No public API is recorded for Relab Studios.
What industry is Relab Studios in?
Relab Studios's product category is Digital Strategy Consulting. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 54161 and its SIC code is 8742.