What IRF Solutions does

IRF Solutions Kft. is a privately-held Hungarian software development company founded on June 15, 1994, headquartered in Budapest with a secondary engineering office in Veszprém. The firm is organized around two primary verticals: financial services for Hungarian pension funds, and IoT/AI solutions for the outdoor advertising industry. Its flagship pension product, INGRID, is an integrated administration platform with roughly 50 predefined workflows that runs on Oracle Database with a Java backend and currently administers accounts for 500,000 members and HUF 500 billion in assets across clients including Allianz, Generali, Pannónia, MBH, ING, and UNIQA pension funds.

The company's newer product lines apply computer vision and AI to outdoor media. RVC (RealVisitorCounter) is a vision-based audience measurement system that detects pedestrian demographics (gender, age, mood) at OOH displays without storing live imagery, and Headlines Board is a proprietary framework that powers programmatic, personalized digital OOH campaigns - first deployed in 2019 as a supplier to JCDecaux Hungary. A third product, IDOK, provides cloud-based video KYC for banks and insurers and received NIST 800-53 Revision 5 certification in September 2024, running on Microsoft Azure.

IRF generates revenue through a combination of professional services engagements (custom web application and backend development), recurring subscriptions (IDOK), licensing of the proprietary INGRID platform, and hardware-plus-analytics sales for RVC. Go-to-market is sales-led, direct enterprise selling to financial institutions and advertising companies in Hungary, with proposal requests initiated through the company website. Key technology partners include Oracle (Gold Partner), Microsoft Azure, AWS, and FWI Group in Vienna; the firm is also a member of the World OOH Alliance. The company has historically supplemented R&D with non-dilutive Hungarian state grants totaling approximately HUF 173.3 million across 2016 and 2020.

Name

IRF Solutions

Legal name

IRF Solutions Kft.

Website

https://irf.hu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

IRF Solutions Kft. is a Hungarian software firm founded in 1994 that builds the INGRID pension fund administration platform, the RVC computer-vision OOH audience measurement system, the Headlines Board programmatic digital out-of-home framework, and the IDOK video KYC service for financial institutions and advertisers primarily in Hungary.

Ownership category

akta.pro rank

Product category

Pension Fund Administration Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ), Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Pension fund administration
• OOH audience measurement
• Video KYC identification
• Programmatic digital advertising
• Enterprise web development

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Development Services: Custom software development services for web applications, enterprise systems, and digital transformation projects. Revenue generated through project-based professional services engagements with financial institutions and advertising industry clients.
2. IDOK Subscription: Subscription-based model for IDOK video customer identification service. Flexible packages allow clients to customize services to specific needs with predictable cost management and scalability.
3. INGRID System Licensing: Licensing of proprietary INGRID pension fund administration system to financial institutions. System operates on Oracle database with Java backend in private cloud environments.
4. RVC Hardware and Analytics: RVC audience measurement service including camera units, data collection devices, and analytics platform. Hardware sales combined with ongoing data services and reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

IRF Solutions develops and licenses proprietary enterprise software, most notably the INGRID pension fund administration system used by leading Hungarian pension funds, complemented by AI-based outdoor advertising audience measurement (RVC), programmatic digital OOH advertising (Headlines Board), and cloud-based video KYC identification (IDOK). The firm also delivers custom web application, frontend, backend, UX/UI, and DevOps development services to enterprise clients in the financial and advertising sectors.

Product overview

IRF Solutions is a Hungarian software development company founded in 1994, offering a portfolio of proprietary products and professional services. Their core products include INGRID (integrated pension fund administration system with online member/employer portals), RVC/RealVisitorCounter (AI-powered OOH audience measurement), Headlines Board (programmatic digital OOH advertising framework), and IDOK (video-based KYC customer identification). These are complemented by INGRID CMS for content management. The company also provides software development services including web application development, UX-UI design, website building, frontend development, backend development, and DevOps infrastructure services. The product portfolio is organized around two main verticals: financial services (pension fund and insurance digitalization solutions) and advertising industry IoT solutions (audience measurement and programmatic advertising).

Differentiator

Problem solved

Functional benefit

Brands

• INGRID: Integrated pension fund administration system with workflow management, providing unified functionality for pension fund administration, finance, accounting, controlling, customer service, investment management, and member management.
• IDOK
• RVC (RealVisitorCounter)
• Headlines Board

Products and services

• INGRID Pension Fund Administration System Integrated pension fund administration platform combining organization-wide functionality including finance, accounting, customer service, investment management, and workflow automation with approximately 50 predefined customizable workflows. Built on Oracle Database with Java backend, deployed in private cloud environments including Generali Group's Private Cloud. Licensed to leading Hungarian pension funds.
• INGRID Online Systems (Member Portal and Employer Portal) Modern B2C member portal for pension fund members to access account information via mobile or tablet, paired with a B2B employer portal for monthly data reporting and staff management with instant compliance feedback. Sold to pension funds as a separately deployable online solution layer for INGRID.
• INGRID CMS (Content Management System) Proprietary headless content management system developed by IRF Solutions, enabling flexible content editing and publishing while giving frontend developers complete freedom in design and user experience. Marketed as a stand-alone CMS product alongside INGRID.
• RVC (Real Visitor Counter) Computer vision-based audience measurement system for Out Of Home advertising that identifies pedestrian gender, age, and mood, collects foot traffic data, and generates campaign effectiveness analytics without storing or transmitting camera images. Sold to outdoor advertising operators and media agencies including JCDecaux Hungary.
• Headlines Board Proprietary framework for programmatic digital out-of-home advertising that creates personalized, interactive campaigns responding to detected audience characteristics in real-time. Built on AI-generated personalized content based on gender, age, and mood signals.
• IDOK Video Customer Identification Cloud-based KYC solution enabling operator-led video identification for financial institutions, providing digital customer due diligence through secure video calls with document verification and archived video recording. Subscription model with flexible packages and multi-year contracts. Built on Microsoft Azure infrastructure with data stored in the Frankfurt data center.
• Web Application Development Services Customized B2B and B2C web application development using modern frameworks (React, Angular, Vue.js) with integrated UX/UI design, database management, DevOps, and security services. Project-based engagement initiated via website quote request.
• UX-UI Design Services User experience and interface design services including wireframe design, prototyping, UX testing, and persona development using tools such as Figma, Sketch, InVision, and Balsamiq. Sold as a stand-alone professional service.
• Website Building Services Professional responsive and SEO-optimized website development using INGRID CMS, modern JavaScript frameworks, and cloud-based services (AWS, GCP, Azure). Project-based engagement.
• Frontend Development Services Web and mobile application frontend development using Angular, React, JavaScript, CSS3, Bootstrap, and HTML5 with Mobile First and Pixel Perfect development approaches. Sold as a stand-alone service.
• Backend Development Services Scalable backend development using Java (Spring Boot), .NET Core, Node.js, and Python with expertise in Oracle, MS SQL Server, and PostgreSQL databases. Sold as a stand-alone service.
• DevOps Infrastructure Development Services Cloud architecture and DevOps services including Docker containerization, Kubernetes orchestration, CI/CD implementation, and infrastructure management on Azure, AWS, and Oracle Cloud platforms. Sold as a stand-alone service.

Quantifiable outcome

• INGRID system manages 500,000 pension fund members and HUF 500 billion in assets
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• World OOH AlliancecoreOthersMembership in international Out of Home advertising industry alliance. Provides access to industry best practices, networking, and recognition in global OOH market.
• FWI Group (Vienna)minorStrategic or Co-development PartnerPartnership with Austrian company for HeadlinesBoard development and potentially other technology initiatives. Partner relationship established for collaborative product development.
• JCDecaux HungarycoreChannel Partner/ Reseller/ DistributorIRF Solutions acts as technology supplier for JCDecaux, deploying Programmatic Digital OOH campaigns and providing RVC measurement services. First programmatic campaign deployed as JCDecaux supplier.
• OraclecoreTechnology or IntegrationOracle Gold Partner status. IRF Solutions builds proprietary systems (INGRID) on Oracle Database platform and offers Oracle Cloud IaaS, PaaS, and SaaS services to enterprise customers.
• Microsoft AzurecoreTechnology or IntegrationIDOK service built on Microsoft Azure platform with Azure App Service, Azure SQL Database, and Azure Active Directory. Data stored in Frankfurt data center.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Broadsign: Programmatic digital out-of-home ad platform serving media owners. Comparable to IRF's Headlines Board as a programmatic DOOH enablement layer with similar sell-side operator customers.
• Quividi: Specialist in computer-vision based audience measurement for digital out-of-home advertising. Directly comparable to IRF's RVC (RealVisitorCounter) product in technology and customer base (OOH operators and brands).
• Vistar Media: Programmatic DOOH supply-side platform and ad-server for OOH media owners. Overlaps with IRF's Headlines Board in enabling automated buying of digital out-of-home inventory.
• Jumio: AI-powered identity verification, KYC, and AML compliance platform. Closely comparable to IDOK in serving banks and insurers with digital customer due diligence.
• Hivestack: Programmatic digital out-of-home ad exchange and supply-side platform. Comparable to Headlines Board for activating programmatic DOOH campaigns at scale.
• Onfido (Entrust): Cloud-based digital identity verification and KYC platform serving financial institutions. Direct comparable to IRF's IDOK video customer identification service for regulated onboarding.
• Bravura Solutions: Specialist provider of pension, superannuation, and wealth management administration software. Closely comparable to INGRID's integrated pension fund administration capabilities.

Broad incumbents

• EPAM Systems: Large global software engineering services firm with a major Hungarian delivery center. Comparable to IRF's enterprise software development, web application, and DevOps services offering at significantly greater scale.
• Civica: Large UK-based software vendor with a dedicated Pension and Benefits Administration division. Comparable to INGRID as a broader pension administration platform serving public-sector and financial-services clients.

Emerging players

• Aerva: Provider of digital signage, programmatic DOOH, and audience analytics solutions. Niche overlap with IRF's RVC and Headlines Board product set across OOH measurement and activation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IRF Solutions