What Colijn IT does

Colijn IT B.V. is a Dutch software development company founded in 1981 and headquartered in Goes, Netherlands, with a secondary engineering office in Eindhoven. The company specializes exclusively in vertical software for the home furnishing industry (woonbranche), and adjacent verticals including garden furniture, baby retail, and home textiles. Its flagship platform, iONE JS, is an integrated ERP suite covering product information management (PIM), CRM, warehouse management (WMS), purchasing, and point-of-sale (POS), tightly coupled with iONE360, a 3D product configurator that uses WebGL, Unreal Engine, and Blender to deliver photorealistic visualization, AR/VR, and guided selling. The product family extends to HomeDecoHub (3D room planning, formerly MyRoomPlans), iONE Marketplace (B2B supplier catalog distribution), Web Modules (Magento 2 and other webshop integrations), and bundled hardware and cloud services.

The technology stack is built on Java, JavaScript, TypeScript, and Angular frameworks, with web services APIs enabling integrations with Magento 2, Microsoft Business Central, AFAS, Exact, Bumbal, WoonTotaal, and ScanSys. Colijn IT operates under Colijn Europa Holding B.V. and remains family-owned (Ruben and David Colijn are visible recruitment contacts), with no external funding rounds disclosed. The company is ISO 27001 certified and GDPR compliant.

Colijn IT serves approximately 400 customers across the Netherlands, Belgium, Luxembourg, and France, including named accounts such as Habufa, Hoogenboezem, Seats and Sofas, Auping, Leolux, Furniture Village, Timothy Oulton, and Babypark. Revenue is generated primarily through subscription/licensing of the iONE software suite, supplemented by hardware procurement, cloud hosting, and professional services (implementation, consulting, training). Go-to-market combines direct sales (with free non-binding demos as the primary lead conversion mechanism) and channel partnerships, most notably the INretail branch organization partnership. The company claims undisputed No. 1 ERP position in the Benelux home furnishing market and has earned Red Dot Design Award (2020) and A'Design Award (2020-2021) recognition.

Name

Colijn IT

Legal name

Colijn IT B.V.

Website

https://colijn-it.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Colijn IT is a Dutch family-owned software company (founded 1981) that develops and sells iONE JS, a vertical ERP suite with integrated 3D product configuration and room planning, serving approximately 400 furniture, garden, and home textile retailers and manufacturers across the Benelux and France.

Ownership category

akta.pro rank

Product category

Furniture Industry ERP Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), ERP Implementation & Systems Integration Services (BPAEAGAA), Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Furniture ERP software
• 3D product configurator
• Home furnishing retail
• 3D room planning platform
• Guided selling software

Headquarters

HQ city

Goes

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. iONE ERP Software Licenses/Subscriptions: Colijn IT generates revenue primarily through its iONE ERP software, which functions as a comprehensive business software suite for the home furnishing industry. The model includes software licensing or subscription fees for the core ERP platform, 3D configurator, room planner, and related modules.
2. iONE Marketplace: The marketplace platform provides suppliers with catalog distribution capabilities, enabling retailers to access product information, visuals, and 3D configurators on demand. This creates a network-effect revenue stream.
3. Hardware and Cloud Services: Colijn IT bundles hardware procurement (tablets, terminals, printers) and cloud hosting services with their software, providing complete turnkey solutions for retailers.
4. Professional Services and Implementation: Colijn IT provides implementation, consulting, and training services to support the deployment of their software solutions at customer sites.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Colijn IT develops and sells an integrated business software suite (iONE JS ERP) for the home furnishing industry, covering PIM, CRM, WMS, purchasing, POS, and e-commerce integration. The suite is extended by the award-winning iONE360 3D product configurator, the HomeDecoHub 3D room planning platform, the iONE Marketplace for supplier catalog distribution, and Magento 2 web modules, with bundled hardware and cloud services available as full outsourced infrastructure.

Product overview

Colijn IT offers a unified software suite for the home furnishing industry centered on iONE JS, a comprehensive ERP platform covering PIM, CRM, WMS, purchasing, POS, and e-commerce. The suite is extended by iONE360 for 3D product visualization and configuration, HomeDecoHub (formerly MyRoomPlans) for 3D room planning, iONE Marketplace for supplier catalogs, and Web Modules for Magento 2 integration. Hardware and cloud services complete the offering for full outsourcing. All solutions share a unified 3D model architecture enabling consistent product experiences across stores, webshops, AR, VR, and room planners. The company has operated since 1981 and serves 400+ customers across the Benelux.

Differentiator

Problem solved

Functional benefit

Brands

• iONE / iONE JS: ERP business software suite for the home furnishing industry, including PIM, CRM, WMS, purchasing, and point-of-sales solutions.
• iONE360
• HomeDecoHub
• iONE Marketplace
• MyRoomPlans

Products and services

• iONE JS ERP Software Comprehensive ERP business software suite for the home furnishing industry, covering product information management (PIM), CRM, warehouse management (WMS), purchasing, and point-of-sale (POS). It automates repetitive tasks, powers guided selling in-store on tablets, integrates with webshops, and is positioned as the No. 1 ERP for the Benelux furniture sector.
• iONE360 3D Product Configurator Award-winning 3D product visualization and configuration platform for furniture. It enables retailers and manufacturers to assemble, visualize, and configure complex furniture products in 2D and 3D, supports photorealistic rendering, 360 viewers, augmented reality, and is offered as a separate consumer site (ione360.com).
• HomeDecoHub 3D Room Planner 3D interior design and room planning platform for furniture retailers and brands that allows setting up rooms in minutes using real product collections, integrates product configuration, supports save and share projects, and powers up-sell and cross-sell across stores and webshops.
• iONE Marketplace Online catalog platform providing 24/7 on-demand access to product information, prices, images, 3D configurators, AR functionality, and supplier ordering systems for retailers using iONE, enabling suppliers to distribute their catalogs through the iONE retailer network.
• Web Modules (Magento 2 Integration) Integration modules that automatically synchronize products, inventory, and orders between iONE ERP and Magento 2 webshops, including a customer portal, online product configurator, and catalog module for bidirectional customer and order data flow.
• Hardware & Cloud Services Complete IT infrastructure service including hardware procurement (tablets, terminals, printers), configuration, installation, and cloud hosting optimized for the Colijn IT software suite, offered as full outsourcing for retailers.
• MyRoomPlans 3D Room Planner 3D room planner component integrated into iONE360 and HomeDecoHub allowing customers to furnish rooms with configurable 3D furniture models, supporting personalized room photos, first-person viewpoint, and WebVR virtual reality viewing (folded into the HomeDecoHub branding).

Quantifiable outcome

• At least 80% conversion rate and minimum 15% higher revenue for retailers using iONE guided selling tools
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• INretailcoreStrategic or Co-development PartnerINretail is the largest branch organization for non-food retail in the Netherlands. As a partner, Colijn IT works with INretail on automation and professionalization of the industry. INretail members receive preferential pricing on Colijn IT software.
• MagentocoreTechnology or IntegrationColijn IT has built integration modules for the Magento 2 platform, enabling automatic exchange of product, inventory, and order information between iONE ERP and Magento 2 webshops.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Roomle: Austrian-headquartered 3D room planning and product configuration platform used by furniture retailers and manufacturers. Comparable to Colijn IT's iONE360 and HomeDecoHub capabilities, with a stronger consumer- and SaaS-native angle.

Direct peers

• IMOS AG: German provider of CAD/CAM and ERP software for the furniture and woodworking industry, with deep specialization in panel-based furniture manufacturing. Comparable to Colijn IT as a long-tenured, domain-specialized software vendor for home-furnishing manufacturers and retailers.
• Compusoft Group: Supplies software for the KBB (kitchen, bedroom, bathroom) and furniture industries, including CAD, ERP, and visualization tools, now operating alongside Configura in the same vertical SaaS group. Directly comparable as a vertical ERP and configurator suite for home-furnishing retail.
• Microvellum: Provides CAD/CAM and ERP software for custom cabinet, millwork, and furniture manufacturers. Comparable to Colijn IT in combining 3D/CAD configuration with ERP workflows for the home-furnishing manufacturing chain.
• Orgalog: Dutch software vendor focused on ERP and business solutions for the furniture and home-furnishing industry, a direct Benelux-based peer targeting the same customer vertical as Colijn IT.
• Configura: Swedish vendor of CET Designer and CET Commercial, providing 3D space planning, product configuration, and visualization for the commercial interiors and furniture industry. The closest analog to Colijn IT's iONE360 + ERP combination, serving overlapping furniture and contract markets.

Broad incumbents

• Infor: Large ERP vendor with industry-specific CloudSuites including for distribution and fashion/retail. Represents the broad-platform competitive threat to Colijn IT's vertical ERP positioning, especially for larger multi-country furniture retailers.
• SAP: Global enterprise ERP incumbent, increasingly targeting retail and manufacturing verticals. A long-term threat to vertical ERP specialists like Colijn IT for large furniture manufacturers and retailers.
• Microsoft Dynamics 365: General-purpose ERP and CRM platform with growing industry templates and partner-driven vertical extensions. A key competitive incumbent to Colijn IT in mid-market and enterprise furniture retailers considering platform consolidation.

Others

• AFAS Software: Dutch provider of accounting, HR, and ERP software that integrates with Colijn IT's iONE platform. Functions as both a partner and a potential alternative backbone for finance/HR, making it a relevant adjacent ecosystem player in the Benelux market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSf-QZDO4wJS37ffzUzC5eQ
• LinkedInlinkedin.com/company/colijn-it
• Xx.com/colijnit
• Facebookfacebook.com/ColijnIT

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colijn IT