Orthocure

What Orthocure does

Orthocure, founded in 2014 by Dr. Minal Sharma, operates India's first chain of specialty clinics exclusively focused on orthopaedic and musculoskeletal conditions, with two locations in Gurgaon (DLF Phase 5 and Nirvana Country). The company delivers an integrated multi-disciplinary care model that combines orthopaedists, physiotherapists, chiropractors, fitness experts, and foot orthotics specialists under one roof, anchored by a proprietary "4 Point Protocol" (Diagnostics → Pain Relief → Structural Correction → Recurrence Prevention) adapted from healthcare practices in the USA, Canada, and Europe. Its technology stack includes exclusive Delhi-NCR deployment of MedX-USA medical fitness machines (FDA-approved, ISO-certified, based on University of Florida research), Canadian Decompression and Pain Centers (CDPC) non-surgical spinal decompression technology, modified chiropractic therapy techniques, and computerized foot orthotics, supported by 30+ specialists — some with international qualifications.

The service portfolio spans conservative treatments (physiotherapy, chiropractic, MedX strengthening), regenerative orthopaedics (RegenOrtho Cure), medical fitness (OrthoFIT Studio), and surgical facilitation (Orthocure Surgery+) routed through partner hospitals including UPHI, Miracles Apollo, Artemis, and Columbia Asia. Orthocure monetizes primarily through professional services (consultations, treatment sessions, surgical facilitation fees), supplemented by subscription-style recurring programs (12-week OrthoFIT cycles, FitMom Pregnancy, Golden Agers) and hardware sales (custom foot orthotics). Segment-specific programs address chronic pain sufferers, athletes, seniors, pregnant women, and corporate executives (via the WorkFIT B2B channel). Go-to-market is direct-to-consumer via website, phone, and WhatsApp appointment booking, with content marketing and organic search (4.6/5 Google, 5.0/5 Practo ratings) as primary patient acquisition channels; pricing is quote-based and not publicly disclosed.

Name

Orthocure

Legal name

Orthocure

Website

https://orthocure.co.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Orthocure operates India's first chain of specialty orthopaedic clinics in Gurgaon, delivering integrated multi-disciplinary care (orthopaedics, physiotherapy, chiropractic, medical fitness, foot orthotics) under a proprietary 4 Point Protocol, serving chronic pain patients, athletes, seniors, and corporate clients.

Ownership category

akta.pro rank

Product category

Orthopaedic Specialty Clinics

NAICS

Offices of Physicians (6211), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Chiropractors (621310)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHLAKALAA

General Orthopedics

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

SECONDARYHLAKALAC

Orthopedic Surgery (Operative Orthopedics)

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

SECONDARYHLAKALAE

Spine (Orthopedic Spine)

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

Keywords

• Orthopaedic specialty clinics
• Physiotherapy services
• Chiropractic therapy
• Medical fitness programs
• Musculoskeletal treatment

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Consultations: Revenue from orthopaedic, physiotherapy, and chiropractic consultations at clinic locations
2. Treatment Sessions: Physiotherapy sessions, spinal decompression therapy, chiropractic sessions, and other treatment modalities
3. Medical Fitness Programs: OrthoFIT Studio strength training programs for 40-80 age group; 12-week core strengthening protocols
4. Surgical Services: Facilitation of orthopaedic surgeries through partner hospitals including knee replacement, arthroscopic procedures, spine surgeries. End-to-end patient care from pre-op to post-operative rehabilitation.
5. Regenerative Orthopaedics: RegenOrtho Cure services using advanced techniques for moderate and severe muscle and joint conditions
6. Custom Orthotics Products: Custom foot insoles and orthotics products

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Orthocure operates a chain of specialty orthopaedic clinics offering integrated multi-disciplinary care combining orthopaedists, physiotherapists, chiropractors, fitness experts, and foot orthotics specialists under one roof. Services are delivered through a proprietary 4 Point Protocol (Advanced Diagnostics, Pain Relief, Structural Correction, Recurrence Prevention), supported by advanced technologies such as MedX-USA medical fitness machines, Non-Surgical Spinal Decompression Therapy, and Modified Chiropractic Therapy. Surgical interventions are facilitated at partner hospitals.

Product overview

Orthocure Healthcare is India's first chain of specialty orthopaedic clinics operating on a multi-disciplinary integrated care model. The core offering is the 4 Point Protocol (Advanced Diagnostics, Pain Relief, Structural Correction, Recurrence Prevention) delivered through a unified platform combining Orthopaedic services, Physiotherapy, Chiropractic therapy, Regenerative Orthopaedics (RegenOrtho Cure), Medical Fitness (OrthoFIT Studio/MedX-powered), and Foot Orthotics. The portfolio also includes Orthocure Surgery+ for surgical interventions (knee replacement, arthroscopic procedures, discectomy, carpal tunnel surgery, ACL reconstruction) at partner hospitals. Specialized programs extend the offering to specific segments: Golden Agers (seniors), SportsFIT (athletes), FitMom (pregnancy), and WorkFIT (corporate). All services are delivered at clinic locations in Gurgaon's DLF Phase 5 and Nirvana Country, with telemedicine options for select programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthocure Healthcare (Specialty Orthopaedic Clinic Services) Integrated orthopaedic clinic services combining orthopaedists, physiotherapists, chiropractors, fitness experts, and foot orthotics specialists under one roof. Delivered at two Gurgaon clinic locations (DLF Phase 5 and Nirvana Country) through appointment-based consultations.
• 4 Point Protocol Proprietary treatment methodology comprising Advanced Diagnostic Tests, Pain Relief, Structural Correction, and Recurrence Prevention/Wellness. Developed based on associations with healthcare practices in the USA, Canada and Europe, with a 95% patient-rated success rate.
• Orthocure Surgery+ Surgical orthopaedic services facilitated at partner hospitals (UPHI Hospital, Miracles Apollo Hospital, Artemis Hospital, Columbia Asia Hospital), including knee replacement, carpal tunnel surgery, microscopic/endoscopic discectomy for sciatica, arthroscopic meniscus repair/balancing, and arthroscopic ACL reconstruction. End-to-end care from pre-op through post-operative rehabilitation.
• Physiotherapy Services Advanced physiotherapy treatments including spinal decompression therapy, dry needling, cupping therapy, matrix therapy, kinesio taping, and specialized treatment for back pain, neck pain, knee pain, sports injuries, and other musculoskeletal conditions.
• Chiropractic Services Modified chiropractic therapy for spine and joint alignment, combining techniques from physiotherapy, chiropractic, osteopathy, orthotics, and prosthetics disciplines. Delivered by practitioners including some with international qualifications from USA, Canada, UK, Singapore, UAE, Australia.
• RegenOrtho Cure (Regenerative Orthopaedics) Super-specialized regenerative orthopaedic techniques for treating moderate and severe muscle and joint conditions.
• OrthoFIT Studio (Medical Fitness) Medical gym with strength training programs for people aged 40-100 years, powered by MedX-USA equipment developed at the University of Florida. Designed to strengthen core back and neck muscles with special tests to measure strength.
• Foot Orthotics Custom foot insoles and orthotics produced through an advanced computerized setup with gait analysis for proper alignment and pain relief.
• Spine Alive Program Comprehensive 360-degree approach to spine health combining integrated spine specialist team, non-surgical spinal decompression therapy, MedX-USA medical fitness, and advanced physiotherapy/chiropractic services.
• Golden Agers Program Customized wellness program for senior citizens focusing on pain management and healthy ageing, with video call consultations available at home.
• SportsFIT Program Comprehensive fitness and treatment program for athletes and sports enthusiasts (runners, golfers) addressing sports-related musculoskeletal injuries including ACL reconstruction, meniscus repair, and rotator cuff injuries.
• FitMom Pregnancy Program Specialized program providing holistic pre and post-natal care through exercise and fitness coaching for pregnant and post-natal women.
• WorkFIT Program Corporate wellness program designed for executives and employees to boost vitality, address sedentary lifestyle risks, and provide ergonomics training. Sold through a dedicated B2B corporate enquiry channel.

Quantifiable outcome

• 95% patient satisfaction rate - patients rated themselves above 8/10 on improvement in pain and lifestyle
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• UPHI HospitalcoreStrategic or Co-development PartnerState-of-the-art surgical setup located on Golf Course Road, Sector 43, Gurgaon. Built with International Standards with Center of Excellence for Orthopaedic Surgeries. Super-specialized Operation Theatre with most advanced surgical equipment, round-the-clock ICU facilities.
• Miracles Apollo HospitalcoreStrategic or Co-development PartnerMulti-Specialty Hospital in Sector 82, Gurugram developed in collaboration with Apollo Spectra hospitals. Advanced orthopaedic surgical facilities with modular OTs and critical care facilities backed by Apollo Spectra's superior surgical capabilities.
• Artemis HospitalcoreStrategic or Co-development Partner400+ bed state-of-the-art multi-speciality hospital in Sector 51, Gurugram. First JCI and NABH accredited Hospital in Gurugram. Provides depth of expertise in advanced medical & surgical interventions.
• Columbia Asia HospitalcoreStrategic or Co-development Partner90 bed multi-specialty facility in Palam Vihar area, Gurugram. Preferred healthcare service provider for residents and corporate entities. Qualified medical personnel ensuring healthcare delivery of highest standards.
• MedX, USAcoreTechnology or IntegrationMedical Fitness Machines engineered by Orthocure and powered by MedX, USA. Developed after years of Research at University of Florida, USA. FDA approved and ISO Certified. Considered the Gold Standard for treatment and prevention of Chronic Back & Neck Pain Worldwide.
• Canadian Decompression and Pain Centers (CDPC)coreTechnology or IntegrationNon Surgical Spinal Decompression Therapy technology from CDPC, Canada. Used for best-in-class treatment of Slip Disc, Disc Bulge, Disc Herniation and Sciatica. Promotes diffusion of water and nutrients in the disc for healing and regeneration.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Hinge Health: US-based digital MSK (musculoskeletal) care platform addressing chronic back and joint pain through telehealth and exercise therapy. Comparable in conservative-care philosophy, but delivery is digital rather than clinic-based.

Broad incumbents

• Medanta - The Medicity: Multi-specialty hospital group with strong orthopaedic and joint replacement programs, including a presence in Gurgaon. Represents broad- incumbent competition for complex and surgical orthopaedic cases.
• Fortis Healthcare: Pan-India hospital chain with significant orthopaedic and sports medicine departments. Competes for the same musculoskeletal patient pool in Gurgaon/Delhi-NCR but as part of a full-service hospital portfolio.
• Apollo Hospitals: India's largest hospital chain with extensive orthopaedic and surgical departments. Overlaps with Orthocure on surgical orthopaedics and inpatient capability, but competes as a broad multi-specialty incumbent rather than specialty clinic.
• Max Healthcare: North India-focused hospital chain with strong orthopaedic and sports medicine programs. Comparable patient base (Delhi-NCR residents, corporate channel) but offers broader multi-specialty services rather than specialty-only focus.
• ATI Physical Therapy: Large US outpatient physical therapy chain offering MSK rehab, sports therapy, and worker injury programs. Comparable service mix (physio, sports therapy, conservative MSK care) but operating at much larger scale in the US market.

Direct peers

• OrthoCarolina: US specialty orthopaedic physician group covering orthopaedics, sports medicine, spine, and rehab. Directly comparable specialty-only model integrating surgeons, physio, and conservative care under one roof.
• QI Spine Clinic: India's leading chain of specialty spine clinics offering non-surgical spine treatment across multiple cities. Directly comparable in mission (specialty orthopaedic/spine clinic chain), patient profile (chronic back/neck pain), and conservative-care methodology.
• AktivOrtho: Orthopaedic rehabilitation chain with India operations delivering integrated ortho + physio + fitness programs. Closely mirrors Orthocure's multi-disciplinary specialty model and target patient base.
• ReLiva Physiotherapy & Rehab: India-based physiotherapy and rehab clinic chain operating across multiple cities. Comparable in outpatient MSK care delivery, physiotherapy-led treatment, and tier-1/tier-2 Indian metro presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OrthocureC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthocure