Mediebruket AS

What Mediebruket AS does

Mediebruket AS is a Norwegian digital agency founded in 2009 and headquartered in Førde, with a second office on Voss. The company specializes in WordPress-based custom website development and, more distinctively, in flexible application processing systems (søknadssystem) designed for Norwegian foundations, grant-making institutions, and public sector organizations handling complex approval workflows. Core technology is built on WordPress with supporting Ruby on Rails engineering, and the søknadssystem integrates with Norwegian-specific infrastructure including BankID for secure authentication and Brønnøysundregisteret for organization lookup. The company also operates the 123press.no WordPress hosting sub-brand, plus add-on products such as Digital Infotavle (digital signage), Digital Generalforsamling (digital AGM with anonymous voting), and managed hosting/support. Notable clients include Sparebankstiftelsen Vest, Stiftelsen Kjell Holm, Statens Kunstutstilling (Høstutstillingen), Teater Vestland, and Sunnfjord næringspark; the company has built and operated over 500 solutions since 2009 and currently manages approximately 400 websites across Norway.

The business operates primarily as a project-based professional services agency with custom quote-based pricing, supplemented by recurring revenue from managed hosting/support subscriptions and a 100 NOK/month Digital Infotavle subscription. Go-to-market is sales-led via direct website/phone/email contact, supported by content marketing (an extensive Norwegian-language blog), WordPress ecosystem participation (including WordCamp Europe), and selective industry-event presence such as Stiftelseskonferansen. Primary customer segments are Norwegian SMBs and foundations/grant-making organizations, with secondary segments in libraries and (post-Maksimer) e-commerce businesses.

Since October 2023, Maksimer AS — a Bergen-based e-commerce specialist with ~70-75 employees and projected ~80M NOK 2023 revenue — has held a 51% majority stake, with the remaining 49% owned by five Mediebruket employees. The Maksimer partnership expanded Mediebruket's service portfolio into e-commerce (WooCommerce, Stripe, Nets) and gave it access to a multi-office Norwegian and Nordic (Sweden, Serbia) sales footprint, while Mediebruket's Managing Director Arild Finne Nybø (also founder) continues to lead day-to-day operations. The company has no external funding rounds, no disclosed AI/ML capabilities, and operates with a small 8-person team that combines WordPress and Ruby on Rails expertise.

Name

Mediebruket AS

Legal name

Mediebruket AS

Website

https://mediebruket.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Mediebruket AS is a Norwegian WordPress and Ruby on Rails digital agency specializing in custom websites and flexible application processing systems (søknadssystem) for SMBs, foundations, and public institutions. Majority-owned by Maksimer AS since October 2023, it manages ~400 websites across Norway from Førde and Voss.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Software Publishers (513210), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Public Health Contracts, Procurement & Vendor Management (HLAJALAE)

akta.pro secondary industry

Government Public Health Grantmaking & Program Offices (HLAJALAA)

Keywords

• Web development services
• WordPress development agency
• Application processing systems
• Managed web hosting
• Custom digital solutions

Headquarters

HQ city

Førde

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Web Development Services: Custom website and digital solution development for clients ranging from simple websites to complex logistics and customer management systems. Project-based pricing.
2. Digital Infotavle Subscription: Monthly subscription service for digital signage solutions at kr 100 per month, providing setup and ongoing operation of infotavler for website customers.
3. Hosting and Support: Ongoing managed hosting services including technical maintenance, updates, SSL certificates, and support for WordPress-based websites.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mediebruket AS is a Norwegian digital agency that designs, develops, and operates custom WordPress websites, application processing systems for foundations and grant-making organizations, and bespoke digital solutions such as logistics and customer management tools. The firm also delivers managed hosting, support, SEO, conversion optimization, and digital signage as recurring services, serving SMBs, public institutions, libraries, and nonprofits across Norway.

Product overview

Mediebruket AS is a technology agency offering a portfolio of digital solutions built primarily on the WordPress platform. The core offerings include custom website development (Nettsider), a flexible application processing system (Søknadssystem), and custom digital solutions (Digitale Løysingar). Supporting these core products are managed hosting and support services, a customer service portal powered by Freshdesk, and specialized add-on modules such as digital bulletin boards, digital meeting solutions with voting, conversion optimization, and SEO services. The company also offers 123press, their branded WordPress hosting platform. Through their partnership with Maksimer AS (acquired 51% stake in October 2023), they have expanded to include e-commerce solutions. The product architecture follows a platform-plus-modules model where the website platform serves as the foundation, with specialized systems and services layered on top based on customer needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Nettsider (Websites) Custom website development and design services for projects of all sizes and complexity levels. Includes creation, operation, and further development of websites for SMBs, public institutions, libraries, and foundations.
• Søknadssystem (Application Processing System) Digital system for processing applications including multi-step approval workflows, automated notifications, secure BankID authentication, and integration with external registries such as Brønnøysundregisteret. Designed for foundations, institutions, and organizations handling grant applications.
• Digitale Løysingar (Digital Solutions) Custom digital solutions beyond standard websites, including specialized systems for logistics, customer handling, and other complex digital transformations tailored to each client's operational needs.
• Hosting og Support Managed hosting services including technical maintenance, WordPress and plugin updates, backup, domain/server/SSL setup, and broken link monitoring. Includes access to the support portal at support.mediebruket.no.
• Digital Infotavle (Digital Bulletin Board) WordPress-based digital signage solution for displaying information on screens including menus, event calendars, Instagram feeds, and carousel presentations. Supports multiple simultaneous views on multiple screens. Service offered at 100 NOK per month.
• Digital Generalforsamling (Digital Annual Meeting) Digital meeting solution with anonymous voting capability for organizations to conduct annual meetings remotely. Includes user access management and result presentation.
• Konverteringsoptimalisering (Conversion Optimization) Services focused on increasing website conversion rates through A/B testing, user behavior analysis, and optimization of call-to-action elements.
• SEO (Søkemotoroptimalisering) Search engine optimization services including keyword analysis, landing page optimization, content structure, metadata optimization, and image optimization to improve organic search rankings.
• 123press (WordPress Hosting Platform) Managed WordPress hosting platform branded as 123press, offered as part of Mediebruket's website services. Provides a managed WordPress environment for customers under a separate domain.
• Kundeserviceportal (Customer Service Portal) Freshdesk-based support portal providing ticket management, knowledge base, and customer support functionality for Mediebruket's website customers.
• E-commerce Solutions (WooCommerce) WooCommerce-based online store solutions including setup, products and category management, discount coupon configuration, sales reporting, email notifications, and payment integration with Stripe and Nets. Made available through the Maksimer partnership.

Quantifiable outcome

• Processing time reduced from weeks to days with digital solution
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Trigger AS: Norwegian digital agency specializing in web, e-commerce, and conversion optimization for SMBs — directly comparable to Mediebruket's website development, hosting, and SEO service offering in the same Norwegian market.

Broad incumbents

• Knowit AB (Norway): Nordic digital consultancy with significant Norwegian operations delivering web, design, and technology services — comparable to Mediebruket in service mix but operating at much larger scale across multiple geographies.
• Itera ASA: Listed Nordic IT consultancy with Norwegian operations delivering custom development, digital platforms, and managed services — comparable to Mediebruket's custom digital solutions and recurring hosting services at much larger scale.
• Bouvet ASA: Listed Norwegian IT consultancy with ~2,000 employees offering custom software, design, and digital solutions across Norway — overlaps with Mediebruket's web and digital solution services but at significantly larger scale and broader portfolio.

Direct peers

• Netlight Consulting AS: Nordic technology consultancy with Norwegian presence delivering custom digital solutions and digital strategy to enterprise clients — comparable in custom-delivery model and Norwegian/Nordic enterprise customer base.
• Kantega AS: Norwegian IT consultancy of similar size headquartered in Trondheim/Oslo that delivers custom software, integration, and digital workplace solutions — directly comparable to Mediebruket as a mid-sized Norwegian technology agency serving enterprise and public-sector clients.
• Bakken & Bæck AS: Norwegian design and technology studio building custom digital products for established organizations — comparable to Mediebruket's custom digital solutions work for Norwegian SMBs and institutions.
• Bekk Consulting AS: Norwegian technology and design consultancy delivering custom digital solutions, application development, and strategy consulting to enterprise and public-sector clients — directly comparable in service offering and target customer base.
• Computas AS: Norwegian IT consultancy specializing in custom software development, data platforms, and public-sector digitization — directly comparable as a Norwegian agency serving government and regulated clients with bespoke solutions.

Others

• Maksimer AS: Norwegian e-commerce specialist and Mediebruket's parent company (51% owner); while not a direct competitor, Maksimer is highly relevant as the strategic partner whose resources and customer base Mediebruket now leverages for cross-sell.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mediebruket
• Facebookfacebook.com/mediebruket
• LinkedInlinkedin.com/company/1200247

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediebruket AS