Maksimer
Maksimer is a Bergen-based Nordic e-commerce agency building and operating integrated WooCommerce, Shopify, and Litium online stores for mid-market and enterprise B2B and B2C clients across Norway, Sweden, and Serbia, with proprietary ERP-integration (Maco.io) and price-optimization (Reprice) SaaS.
- Company typePrivate
- Founded2009
- HeadquartersBergen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Maksimer does
Maksimer is a Norwegian e-commerce agency founded in 2009 and headquartered in Bergen, with additional offices in Oslo, Bryne, and Kristiansand (Norway), Borås and Varberg (Sweden), and an engineering subsidiary in Belgrade, Serbia (Maksimer DOO). The company builds, develops, and operates integrated online stores for Nordic B2B and B2C clients, primarily on WooCommerce (WordPress), with Shopify and Litium Commerce Cloud as secondary platforms, and is certified as the only WooExpert Platinum partner in Norway and one of six in Europe. The company operates 800+ WordPress sites under daily management, serving more than 300 WooCommerce stores across verticals such as lighting, electronics, B2B distribution, energy retail, pharma, and consumer goods, with enterprise case studies including Kellox (1.2 million SKUs), Xplora (multi-country), Norlux, and Global Hobby.
Maksimer's technology stack centers on proprietary integration tooling — most notably Maco.io, a cloud-based platform connecting WooCommerce with more than 40 ERP, POS, payment, and shipping systems (Visma, Microsoft Dynamics 365 Business Central, Tripletex, Uni Micro, SAP Business One, Odoo, Fortnox, Vipps, Klarna, Nets, Stripe) — plus the Reprice SaaS price-optimization tool and the official Vipps for WooCommerce plugin. Customer-facing offerings include project-based e-commerce development and platform migration, ongoing WooCommerce support and maintenance, an "E-commerce Manager for Hire" embedded-retainer service, Growth Marketing (SEO, Google Ads, social, CRO), and bespoke custom systems development.
Revenue is generated through a mix of project-based professional services, recurring managed-services retainers, and a growing SaaS subscription stream (Reprice). Disclosed financials show revenue growing from 46M NOK (2021) to 61M NOK (2022) with an 80M NOK prognosis for 2023, across 75 group employees. GTM is consultative and sales-led, leveraging content marketing, SEO, webinars, case studies, and industry events (Netthandelsdagene), targeting primarily mid-market and large Nordic enterprises with deep ERP integration needs alongside Norwegian and Nordic SMBs. Maksimer is privately held, with wholly-owned subsidiaries Maksimer AB (Sweden) and Maksimer DOO (Serbia) and a 51%-owned Mediebruket AS acquired in November 2025.
Maksimer firmographics
Firmographics- Name
- Maksimer
- Legal name
- Maksimer AS
- Website
- https://maksimer.no
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maksimer is a Bergen-based Nordic e-commerce agency building and operating integrated WooCommerce, Shopify, and Litium online stores for mid-market and enterprise B2B and B2C clients across Norway, Sweden, and Serbia, with proprietary ERP-integration (Maco.io) and price-optimization (Reprice) SaaS.
- Ownership category
- akta.pro rank
Maksimer industry classification
Industry- Product category
- E-commerce Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)
Keywords
Where Maksimer is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices7 records
Markets served
Maksimer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Development & Implementation: Project-based fees for building, designing, and implementing WooCommerce, Shopify, or Litium e-commerce stores. Includes custom development, ERP integrations, and platform migrations.
- E-commerce Manager for Hire (Retainer/Consulting): Ongoing retainer and consulting engagements where a dedicated e-commerce manager is assigned to a client, providing strategic and operational support for e-commerce growth. Clients like Norlux use this for continuous development and maintenance.
- WooCommerce Support & Maintenance: Ongoing technical support, updates, security, backups, and optimization for WooCommerce-based e-commerce stores. Delivered as a continuous service retainer.
- Reprice SaaS Subscription: Reprice is a price optimization SaaS tool sold as a separate product to e-commerce operators. Includes price automation, margin optimization, and Norwegian regulatory compliance monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing varies widely by platform and scope |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Maksimer product offering
Product offeringCore offering
Maksimer is a Nordic e-commerce agency that builds, develops, and grows integrated online stores for B2B and B2C clients. It delivers project-based implementation on WooCommerce, Shopify, and Litium Commerce Cloud, deep ERP/POS/payment integrations via its proprietary Maco.io platform, an embedded E-commerce Manager for Hire retainer service, and Growth Marketing (SEO, Google Ads, CRO). It also sells Reprice, a price optimization SaaS tool for Norwegian e-commerce.
Product overview
Maksimer is a Nordic e-commerce agency offering platform-centric services built primarily around WooCommerce (WordPress), with Shopify and Litium Commerce Cloud as alternative e-commerce platforms. The portfolio consists of WooCommerce, Shopify, and Litium as core platforms, supplemented by specialized services including an E-commerce Manager for Hire (dedicated resource embedded with clients), Growth Marketing (SEO, Google Ads, email, CRO), Custom Systems development, and Integrations (via the proprietary Maco.io platform connecting stores to ERP, POS, payment, and shipping systems). Add-on modules include Reprice (price optimization for Norwegian e-commerce) and the Vipps for WooCommerce plugin. The WooCommerce ecosystem is anchored by the open-source platform with its plugin ecosystem, the proprietary Maco.io integration layer, the E-commerce Manager as the operational layer, and Growth Marketing services as the growth layer.
Differentiator
Problem solved
Functional benefit
Brands
- Reprice: Price optimization software that allows users to automate pricing, increase margins, and implement competitive e-commerce pricing strategies.
- Maco
Products and services
- WooCommerce E-commerce Development Project-based design, implementation, and management of WooCommerce-based online stores for SMB and enterprise businesses. Includes custom development, ERP integrations, and platform migrations.
- Shopify E-commerce Implementation
- Litium Commerce Cloud Implementation Enterprise cloud-based e-commerce platform implementation for B2B and B2C businesses, including PIM and CMS modules, with standardized integration to Microsoft Dynamics 365 Business Central.
- E-commerce Manager for Hire Retainer/managed service where a dedicated e-commerce manager is embedded with the client team to provide ongoing strategy, operational support, order flow setup, and ERP/logistics integration guidance.
- Growth Marketing Digital marketing services including SEO, Google Ads, social media management, email marketing, and conversion rate optimization (CRO) for e-commerce stores.
- Custom Systems Development Bespoke software systems, digital tools, and workflow automation solutions developed when standard solutions are insufficient, including API-based ERP integrations.
- Maco.io Integration Platform Maksimer's own cloud-based SaaS integration platform connecting WooCommerce with ERP systems including Visma Business, Visma Global, UniMicro, 24SevenOffice, Tripletex, and others, automating products, pricing, inventory, orders, and customer data flows.
- Reprice Price optimization SaaS for Norwegian e-commerce that enables manual or automated price adjustments based on market opportunities, demand, and seasonal trends, including a Compliance Monitor for Norwegian pricing regulations.
Quantifiable outcome
- Xplora achieved 95% increase in Google visibility, 25% more keywords ranked, 22% more organic search users, 64% higher revenue from organic search, and doubled conversion rate
- +3 more outcomes
Companies that use Maksimer
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles3 records
Maksimer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature5 records
Maksimer partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Mediebruket ASminorMaksimer AS acquired 51% majority stake in Mediebruket AS (November 2025). Mediebruket is a digital marketing and web development agency based in Førde and Voss with 5 employees. The remaining 49% is owned by Mediebruket's five employees. Both companies were founded in 2009.
- WooCommerce / AutomatticcoreMaksimer is the only WooExpert Platinum partner in Norway and 1 of 6 in Europe, certified by WooCommerce/Automattic. The certification ensures Maksimer stays updated with the latest WooCommerce developments and can provide professional WooCommerce implementations.
- ShopifycoreCertified Shopify partner in Norway, helping businesses build and manage Shopify stores.
- Litium Commerce CloudcoreCertified Litium Commerce Cloud partner. Maksimer has built a standardized integration between Litium and Microsoft Dynamics 365 Business Central. The partnership expanded organically when Maksimer started Swedish operations focused on Litium.
- VismacoreIntegration partner for multiple Visma ERP systems including Visma Business, Visma Global, Visma.net, Visma eAccounting, Visma Mamut, Visma Retail CS, and others. Maksimer has deep expertise connecting WooCommerce with Visma ERP systems.
- Microsoft Business CentralcoreCertified integration partner for Microsoft Dynamics 365 Business Central. Maksimer has built standardized integrations connecting Business Central with WooCommerce and Litium platforms.
- VippscoreOfficial Vipps integration partner. Maksimer developed and maintains the official Vipps for WooCommerce plugin. Vipps Checkout integrates with major shipping providers in the Nordics (Posten, PostNord, Helthjem, Instabox, PorterBuddy).
- Facebook/MetaminorSocial media advertising partner for e-commerce clients. Maksimer manages Facebook ad campaigns.
- MicrosoftcoreThrough the Dynamics 365 Business Central integration partnership. Maksimer is a certified integration partner connecting Business Central with Litium and WooCommerce platforms.
- AutomatticcoreParent company of WooCommerce and WordPress. Automattic's WooCommerce success team referred SimpleDose to Maksimer as a recommended partner for complex WooCommerce builds. Maksimer is a verified WooExpert certified by Automattic.
- Cloud ConnectionminorVisma.net consulting partner. Maksimer and Cloud Connection jointly offer a migration package for Mamut customers transitioning to Visma.net with a full WooCommerce e-commerce integration.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Maksimer competitors and assessment
Company assessmentDirect peers
- Vaimo: Stockholm-based Nordic e-commerce agency delivering Shopify, Magento/Adobe Commerce, and ERP-integrated solutions across the Nordics and globally. Closest direct peer given overlapping platform portfolio, Nordic footprint, and enterprise B2B/B2C client base.
- GetUpdated: Swedish e-commerce agency and WooCommerce partner serving Nordic merchants with platform implementations and ERP integrations. Direct peer on WooCommerce specialization and Swedish market overlap with Maksimer AB.
- Novicell: Danish digital and e-commerce agency with strong Nordic presence offering web platforms, integrations, and digital marketing. Comparable horizontal e-commerce services model and Nordic multi-country operations.
- Bysted: Norwegian/Swedish digital agency with e-commerce, web, and digital marketing offerings. Overlaps with Maksimer on Norwegian B2B/B2C e-commerce clients and integrated agency services.
- Curamando: Nordic digital agency combining e-commerce consulting, performance marketing, and analytics. Comparable mid-market Nordic client base and overlap on Growth Marketing services.
Broad incumbents
- Knowit: Nordic digital and tech consultancy with extensive e-commerce, integration, and platform capabilities across the region. Larger, broader incumbent competing for similar mid-market and enterprise Nordic clients.
- Valtech: Global digital agency with a strong Nordic footprint delivering e-commerce platforms, integrations, and strategy. Competes with Maksimer on enterprise integrations but at much larger scale across multiple verticals.
- Netlight: Northern European tech and digital consultancy with offices across the Nordics. Competes for similar enterprise transformation engagements but with a broader technology and strategy scope.
Regional players
- Webstep: Norwegian IT consultancy focused on system development, integration, and digital services. Comparable Norwegian technology talent base and overlap on ERP/system integration projects.
Emerging players
- Klevio: European smart access provider offering hardware-software integration products; included as an example of Nordic-born tech companies scaling e-commerce-adjacent platform businesses; comparability is loose.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maksimer social profiles
Digital presenceMaksimer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maksimer leadership team
Management profileNumber of profiles
Profiles5 records
Maksimer subsidiaries and ownership
Company hierarchySubsidiaries3 records
Maksimer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maksimer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maksimer
What does Maksimer do?
Maksimer is a Nordic e-commerce agency that builds, develops, and grows integrated online stores for B2B and B2C clients. It delivers project-based implementation on WooCommerce, Shopify, and Litium Commerce Cloud, deep ERP/POS/payment integrations via its proprietary Maco.io platform, an embedded E-commerce Manager for Hire retainer service, and Growth Marketing (SEO, Google Ads, CRO). It also sells Reprice, a price optimization SaaS tool for Norwegian e-commerce.
Is Maksimer a public or private company?
Maksimer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maksimer founded?
Maksimer was founded in 2009. It employs 11 to 50 people.
Where is Maksimer based?
Maksimer is headquartered in Bergen, Norway, in the Europe region.
How does Maksimer make money?
Four revenue lines are on record. E-commerce Development & Implementation is the primary driver. The others are E-commerce Manager for Hire (Retainer/Consulting), wooCommerce Support & Maintenance and reprice SaaS Subscription.
Who are Maksimer's main competitors?
Direct peers on record are Vaimo, GetUpdated, Novicell, Bysted and Curamando. Broad incumbents are Knowit, Valtech and Netlight. Webstep is listed as a regional player. Klevio is listed as an emerging player.
Does Maksimer have an API?
No public API is recorded for Maksimer.
What industry is Maksimer in?
Maksimer's product category is E-commerce Development Services. Its primary akta.pro industry code is MPAHAGAB, Digital Asset Management (DAM) for Media/Creative. Its NAICS code is 541511 and its SIC code is 5734.