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Rate Tracker

Full company profile

uuid002jonz

Namestring
Rate Tracker
Legal namestring
RATE TRACKER, LLC
Websiteurl
ratetracker.io
Company typeenum
Private
Founded yearint
2020
Descriptiontext

Rate Tracker (legal entity RATE TRACKER, LLC) is a U.S.-domiciled merchant services provider founded in 2020 and headquartered in Independence, Ohio, targeting small and mid-sized American businesses. The company integrates four core offerings: payment processing (flat-rate and interchange-plus pricing), point-of-sale systems, business lending via an SBA and alternative lender network, and Rate Tracker Software — a proprietary fee-monitoring tool that alerts merchants to credit card processing rate increases and hidden charges. The product portfolio is supplemented by OrderSync (an OLO-to-Clover POS integration) and card-not-present processing options via Hyfin, NMI, and Authorize.net, with integrations spanning 150+ third-party software and POS platforms. Notable technology components include the Higgins AI chatbot for partner support and the Cygma Portfolio Management valuation platform enabling sales partners to value merchant books at 60X multiples.

The business model is transaction-fee-driven: revenue comes from payment processing residuals, POS hardware sales (with free bundles for qualified merchants), partner-sourced lending commissions and residuals, and recurring monthly residuals paid out to a multi-tier partner channel. Go-to-market is hybrid — direct website sales backed by dedicated U.S.-based phone support channels, plus a layered partner ecosystem comprising Sales Partners (ISOs and independent agents), Referral Partners (CPAs, bookkeepers, business influencers), ISV Partners, and ISO Partners. Pricing is quote-based, anchored on interchange-plus and flat-rate structures, with dual pricing / cash discount programs and freemium entry points (free Rate Tracker Software; free POS for qualified merchants).

Customer focus spans retail, e-commerce, restaurants and bars, service businesses, construction, and startups, with a stated geographic concentration in Cleveland and Northeast Ohio. The company is founder/owner-operated, privately held, and discloses no external investors or institutional funding. Operational evidence includes an actively maintained content blog, an open careers page, and segmented contact queues for merchants and partner channels — signals consistent with an early-stage SMB merchant services firm investing in partner-channel expansion rather than rapid scaling.

Short descriptiontext

Rate Tracker is a U.S.-based merchant services provider offering payment processing, POS systems, business lending, and fee-monitoring software to small and mid-sized businesses across retail, e-commerce, restaurants, and service industries, distributed via direct sales and a multi-tier partner channel.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersRichfield, United States
HQ citystring
Richfield
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
payment processing services, merchant services, point-of-sale systems, business lending solutions, fee monitoring software
Industry2 codes
1EMV Chip, Magstripe & PIN Debit Acceptance
CodeFSAMADAGPrimaryYes
2Third-Party POS Installment Financing Platforms
CodeFSAKAFABPrimaryNo
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services51821
SIC code1 code
  • Loan Brokers6163
Product category
Merchant Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model4 records
1Payment Processing
TypeTransaction Fee
Description

Transaction-based fees charged to merchants for processing credit and debit card payments. The company offers both flat-rate and interchange-plus pricing models to accommodate different business types and volumes.

ratetracker.io
2POS System Solutions
TypeHardware Sales
Description

POS hardware and software solutions, including free POS systems for qualified merchants, with the primary revenue driver being the associated payment processing volume.

ratetracker.io
3Business Lending
TypeManaged Services
Description

Partner lending program connecting merchants with capital solutions. Revenue generated through lender partnerships and upfront commissions plus residuals for partners.

ratetracker.io
4Partner Residuals
TypeSubscription Recurring
Description

Monthly residuals and commissions paid to Sales Partners, Referral Partners, ISV Partners, and ISO Partners based on merchant processing volume and lending referrals.

ratetracker.io
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Pricing details5 tiers
1Free POS Program for qualified merchants
ModelFreemiumBilling cadenceMonthly
Notes

Free POS system offered for qualified merchants, bundled with payment processing services.

ratetracker.io
2Rate Tracker Software - Free monitoring tool
ModelFreemiumBilling cadenceMonthly
Notes

Free software that monitors credit card processing fees and alerts merchants to rate increases.

ratetracker.io
3Interchange-Plus Pricing
ModelTransaction based/ take rateBilling cadenceMonthly
Notes

Transparent pricing model where merchants pay actual interchange cost plus a small, transparent markup. Often lower overall than flat-rate pricing for higher volume businesses.

ratetracker.io
4Flat-Rate Pricing
ModelTransaction based/ take rateBilling cadenceMonthly
Notes

Same percentage charged on every transaction (typically 1.5% to 3.5% per transaction). Simple but may cost more as volume grows.

ratetracker.io
5Dual Pricing / Cash Discount
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Shows two prices: one for cash/debit, one for credit card. Legal in all 50 states. Helps shift processing costs from merchant to customer.

ratetracker.io
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Rate Tracker is a U.S. merchant services provider that bundles payment processing, POS systems, and business lending into a single platform targeted at small and mid-sized businesses. Its flagship differentiator is the free Rate Tracker Software, which automatically monitors credit card processing fees and alerts merchants to rate increases or hidden charges. The company also offers free POS systems for qualified merchants, transparent interchange-plus or flat-rate pricing, and access to SBA loans, lines of credit, and alternative financing through partner lenders.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Businesses can save thousands in processing fees annually through transparent pricing and fee monitoring
+2 more records
Product overview1 text field

Rate Tracker is a financial health software company offering an integrated suite of payment processing, POS systems, business lending, and financial monitoring tools. The portfolio consists of four core offerings: Payment Processing (transaction processing services), POS Systems (Acadia, SmartTab, and Clover hardware/software), Business Lending (capital access solutions), and Rate Tracker Software (free monitoring tool for processing fees). Additional products include OrderSync for OLO-to-Clover integration and card-not-present options through Hyfin, NMI, and Authorize.net. The company positions itself as a unified platform helping businesses consolidate payment systems, reduce fees, and gain financial visibility.

Product and service12 records
1Payment Processing
CategoryPayment Processing
Description

Payment processing service delivering fast, secure, and reliable card transactions for U.S. small and mid-sized businesses, with competitive rates, easy integration, and dedicated support; offered in interchange-plus, flat-rate, and dual pricing/cash discount models.

2POS Systems
CategoryPoint of Sale
Description

Point-of-sale systems with intuitive interfaces, robust reporting, and seamless payment integration for managing sales, inventory, and customer experiences; free POS systems offered to qualified merchants bundled with payment processing.

3Business Lending
CategoryBusiness Lending
Description

Business lending solutions providing fast access to capital with flexible terms and transparent rates for expansion, cash flow management, MCA refinancing, SBA 7(a) and 504 loans, lines of credit, and alternative financing through partner lenders.

4Rate Tracker Software
CategoryFinancial Monitoring Software
Description

Free software that automatically monitors credit card processing fees, alerting business owners to any increases or hidden charges and providing real-time insights into processing costs and financial health.

5OrderSync
CategoryIntegration / POS Software
Description

Integration product connecting OLO online ordering platform to Clover POS, enabling online orders to sync directly to the physical POS system for restaurants. Available in Canada (excluding Quebec) and supported in English only.

6Merchant Services Consulting
CategoryConsulting Services
Description

Consulting service that helps merchants review and optimize their payment processing statements, fees, contracts, and overall merchant services setup to identify savings and consolidate vendors.

7Acadia POS
CategoryPoint of Sale
Description

POS system option offered as part of Rate Tracker's payment solutions portfolio for merchants across diverse business types.

8SmartTab POS
CategoryPoint of Sale
Description

POS system option offered as part of Rate Tracker's payment solutions portfolio for merchants across diverse business types.

9Clover POS
CategoryPoint of Sale
Description

POS system option offered as part of Rate Tracker's payment solutions portfolio, supporting online ordering integration via OrderSync for restaurant operations.

10Hyfin
CategoryCard-Not-Present Payments
Description

Card-not-present payment processing solution for e-commerce and online transactions, offered as part of Rate Tracker's payment solutions portfolio.

11NMI
CategoryCard-Not-Present Payments
Description

NMI payment gateway for card-not-present transactions, offered as part of Rate Tracker's payment solutions portfolio.

12Authorize.net
CategoryCard-Not-Present Payments
Description

Authorize.net payment gateway for card-not-present transactions, offered as part of Rate Tracker's payment solutions portfolio.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeTechnology or Integration
Description

Strategic partnership with Chargebacks911 for chargeback prevention and dispute management. Uses real-time alert integration with major card networks to provide early warnings on disputes, preventing up to 90% of incoming chargebacks. Includes Intelligent Source Detection technology and optimized representation services.

Strategic tierCoreTypeTechnology or Integration
Description

OrderSync integration connecting OLO online ordering platform to Clover POS for seamless restaurant operations.

Strategic tierCoreTypeTechnology or Integration
Description

Clover POS integration through OrderSync for restaurant online ordering connectivity. Clover is supported but not responsible for servicing the integration.

4150+ Software Platforms
Strategic tierCoreTypeTechnology or Integration
Description

Extensive integration ecosystem including software platforms, POS systems, and payment processors. Enables merchants to keep existing software while integrating a Rate Tracker merchant account.

ratetracker.io
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

National Processing is an SMB-focused ISO offering payment processing, POS, and business lending. Both operate as ISO/reseller models with partner-driven SMB acquisition and overlapping product suites including processing, POS, and capital solutions.

TypeDirect peer
Description

Stax provides subscription-based payment processing with transparent interchange-plus pricing for SMBs. Both differentiate against flat-rate incumbents on pricing transparency, target similar small-business verticals, and emphasize cost savings on processing.

TypeBroad incumbent
Description

PayPal is a broad payments incumbent serving consumers and SMBs with online and in-store processing, POS hardware (Zettle), and working-capital products. It competes with Rate Tracker's card-not-present and SMB lending offerings, and dwarfs Rate Tracker in brand and capital.

TypeDirect peer
Description

Payment Depot is a membership-based payment processor offering wholesale interchange-plus pricing to SMBs. Both promote transparent interchange-plus pricing over flat-rate, target small merchants, and rely heavily on ISO/agent partner channels.

TypeDirect peer
Description

SumUp offers low-cost card readers and integrated POS/payment processing for micro and small businesses. Both sell bundled hardware + payment processing to small merchants with transparent, competitive pricing.

TypeDirect peer
Description

Clover is a leading SMB POS + payments platform and a core integration for Rate Tracker (via OrderSync). Both sell bundled hardware, payment processing, and software to small businesses; Clover offers an ISO/reseller program that overlaps Rate Tracker's partner model.

TypeDirect peer
Description

Helcim is an SMB payment processor that competes on transparent interchange-plus pricing and lower fees. Both position around eliminating hidden fees for small businesses, offer flat-rate and interchange-plus options, and target similar retail and service SMB segments.

TypeBroad incumbent
Description

Stripe is a broad payment processing incumbent serving online and SMB merchants with transparent, developer-friendly pricing. It competes directly with Rate Tracker's e-commerce/card-not-present offerings (NMI, Authorize.net, Hyfin) and pushes interchange-plus style transparency.

TypeBroad incumbent
Description

Block's Square is the dominant SMB-focused payment processing and POS platform. Both serve small merchants with integrated payments + POS + software, though Square operates at vastly greater scale and owns its hardware and software stack end-to-end.

TypeDirect peer
Description

Toast provides an integrated POS + payments + lending platform primarily for restaurants. Both target SMBs with combined payments, POS, and capital solutions, and Toast's restaurant focus aligns with Rate Tracker's restaurant segment and OLO/Clover integration.

Market position
Strengths1 record

Each record includes

Headline, Details, Source

Weaknesses1 record

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment8 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Rate Tracker

Merchant Servicesratetracker.io

Rate Tracker is a U.S.-based merchant services provider offering payment processing, POS systems, business lending, and fee-monitoring software to small and mid-sized businesses across retail, e-commerce, restaurants, and service industries, distributed via direct sales and a multi-tier partner channel.

What Rate Tracker does

Rate Tracker (legal entity RATE TRACKER, LLC) is a U.S.-domiciled merchant services provider founded in 2020 and headquartered in Independence, Ohio, targeting small and mid-sized American businesses. The company integrates four core offerings: payment processing (flat-rate and interchange-plus pricing), point-of-sale systems, business lending via an SBA and alternative lender network, and Rate Tracker Software — a proprietary fee-monitoring tool that alerts merchants to credit card processing rate increases and hidden charges. The product portfolio is supplemented by OrderSync (an OLO-to-Clover POS integration) and card-not-present processing options via Hyfin, NMI, and Authorize.net, with integrations spanning 150+ third-party software and POS platforms. Notable technology components include the Higgins AI chatbot for partner support and the Cygma Portfolio Management valuation platform enabling sales partners to value merchant books at 60X multiples.

The business model is transaction-fee-driven: revenue comes from payment processing residuals, POS hardware sales (with free bundles for qualified merchants), partner-sourced lending commissions and residuals, and recurring monthly residuals paid out to a multi-tier partner channel. Go-to-market is hybrid — direct website sales backed by dedicated U.S.-based phone support channels, plus a layered partner ecosystem comprising Sales Partners (ISOs and independent agents), Referral Partners (CPAs, bookkeepers, business influencers), ISV Partners, and ISO Partners. Pricing is quote-based, anchored on interchange-plus and flat-rate structures, with dual pricing / cash discount programs and freemium entry points (free Rate Tracker Software; free POS for qualified merchants).

Customer focus spans retail, e-commerce, restaurants and bars, service businesses, construction, and startups, with a stated geographic concentration in Cleveland and Northeast Ohio. The company is founder/owner-operated, privately held, and discloses no external investors or institutional funding. Operational evidence includes an actively maintained content blog, an open careers page, and segmented contact queues for merchants and partner channels — signals consistent with an early-stage SMB merchant services firm investing in partner-channel expansion rather than rapid scaling.

Rate Tracker firmographics

Firmographics
Name
Rate Tracker
Legal name
RATE TRACKER, LLC
Website
https://ratetracker.io
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
1–10 employees
Short description
Rate Tracker is a U.S.-based merchant services provider offering payment processing, POS systems, business lending, and fee-monitoring software to small and mid-sized businesses across retail, e-commerce, restaurants, and service industries, distributed via direct sales and a multi-tier partner channel.
Ownership category
akta.pro rank

Rate Tracker industry classification

Industry
Product category
Merchant Services
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
SIC
Loan Brokers (6163)
akta.pro primary industry
EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG)
akta.pro secondary industry
Third-Party POS Installment Financing Platforms (FSAKAFAB)

Keywords

  • Payment processing services
  • Merchant services
  • Point-of-sale systems
  • Business lending solutions
  • Fee monitoring software

Where Rate Tracker is headquartered

Location

Headquarters

HQ city
Richfield
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Rate Tracker business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

  1. Payment Processing: Transaction-based fees charged to merchants for processing credit and debit card payments. The company offers both flat-rate and interchange-plus pricing models to accommodate different business types and volumes.
  2. POS System Solutions: POS hardware and software solutions, including free POS systems for qualified merchants, with the primary revenue driver being the associated payment processing volume.
  3. Business Lending: Partner lending program connecting merchants with capital solutions. Revenue generated through lender partnerships and upfront commissions plus residuals for partners.
  4. Partner Residuals: Monthly residuals and commissions paid to Sales Partners, Referral Partners, ISV Partners, and ISO Partners based on merchant processing volume and lending referrals.

Pricing tiers

ModelBillingPrice
FreemiumMonthlyFree POS Program for qualified merchants
FreemiumMonthlyRate Tracker Software - Free monitoring tool
Transaction based/ take rateMonthlyInterchange-Plus Pricing
Transaction based/ take rateMonthlyFlat-Rate Pricing
Transaction based/ take ratePay-as-you-goDual Pricing / Cash Discount

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Rate Tracker product offering

Product offering

Core offering

Rate Tracker is a U.S. merchant services provider that bundles payment processing, POS systems, and business lending into a single platform targeted at small and mid-sized businesses. Its flagship differentiator is the free Rate Tracker Software, which automatically monitors credit card processing fees and alerts merchants to rate increases or hidden charges. The company also offers free POS systems for qualified merchants, transparent interchange-plus or flat-rate pricing, and access to SBA loans, lines of credit, and alternative financing through partner lenders.

Product overview

Rate Tracker is a financial health software company offering an integrated suite of payment processing, POS systems, business lending, and financial monitoring tools. The portfolio consists of four core offerings: Payment Processing (transaction processing services), POS Systems (Acadia, SmartTab, and Clover hardware/software), Business Lending (capital access solutions), and Rate Tracker Software (free monitoring tool for processing fees). Additional products include OrderSync for OLO-to-Clover integration and card-not-present options through Hyfin, NMI, and Authorize.net. The company positions itself as a unified platform helping businesses consolidate payment systems, reduce fees, and gain financial visibility.

Differentiator

Problem solved

Functional benefit

Products and services

  • Payment Processing Payment processing service delivering fast, secure, and reliable card transactions for U.S. small and mid-sized businesses, with competitive rates, easy integration, and dedicated support; offered in interchange-plus, flat-rate, and dual pricing/cash discount models.
  • POS Systems Point-of-sale systems with intuitive interfaces, robust reporting, and seamless payment integration for managing sales, inventory, and customer experiences; free POS systems offered to qualified merchants bundled with payment processing.
  • Business Lending Business lending solutions providing fast access to capital with flexible terms and transparent rates for expansion, cash flow management, MCA refinancing, SBA 7(a) and 504 loans, lines of credit, and alternative financing through partner lenders.
  • Rate Tracker Software Free software that automatically monitors credit card processing fees, alerting business owners to any increases or hidden charges and providing real-time insights into processing costs and financial health.
  • OrderSync Integration product connecting OLO online ordering platform to Clover POS, enabling online orders to sync directly to the physical POS system for restaurants. Available in Canada (excluding Quebec) and supported in English only.
  • Merchant Services Consulting Consulting service that helps merchants review and optimize their payment processing statements, fees, contracts, and overall merchant services setup to identify savings and consolidate vendors.
  • Acadia POS POS system option offered as part of Rate Tracker's payment solutions portfolio for merchants across diverse business types.
  • SmartTab POS POS system option offered as part of Rate Tracker's payment solutions portfolio for merchants across diverse business types.
  • Clover POS POS system option offered as part of Rate Tracker's payment solutions portfolio, supporting online ordering integration via OrderSync for restaurant operations.
  • Hyfin Card-not-present payment processing solution for e-commerce and online transactions, offered as part of Rate Tracker's payment solutions portfolio.
  • NMI NMI payment gateway for card-not-present transactions, offered as part of Rate Tracker's payment solutions portfolio.
  • Authorize.net Authorize.net payment gateway for card-not-present transactions, offered as part of Rate Tracker's payment solutions portfolio.

Quantifiable outcome

  • Businesses can save thousands in processing fees annually through transparent pricing and fee monitoring
  • +2 more outcomes

Companies that use Rate Tracker

Customer profile

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Rate Tracker technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Rate Tracker partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

  • Chargebacks911coreTechnology or IntegrationStrategic partnership with Chargebacks911 for chargeback prevention and dispute management. Uses real-time alert integration with major card networks to provide early warnings on disputes, preventing up to 90% of incoming chargebacks. Includes Intelligent Source Detection technology and optimized representation services.
  • OLOcoreTechnology or IntegrationOrderSync integration connecting OLO online ordering platform to Clover POS for seamless restaurant operations.
  • Clover POScoreTechnology or IntegrationClover POS integration through OrderSync for restaurant online ordering connectivity. Clover is supported but not responsible for servicing the integration.
  • 150+ Software PlatformscoreTechnology or IntegrationExtensive integration ecosystem including software platforms, POS systems, and payment processors. Enables merchants to keep existing software while integrating a Rate Tracker merchant account.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Rate Tracker competitors and assessment

Company assessment

Direct peers

  • National Processing: National Processing is an SMB-focused ISO offering payment processing, POS, and business lending. Both operate as ISO/reseller models with partner-driven SMB acquisition and overlapping product suites including processing, POS, and capital solutions.
  • Stax (formerly Fattmerchant): Stax provides subscription-based payment processing with transparent interchange-plus pricing for SMBs. Both differentiate against flat-rate incumbents on pricing transparency, target similar small-business verticals, and emphasize cost savings on processing.
  • Payment Depot: Payment Depot is a membership-based payment processor offering wholesale interchange-plus pricing to SMBs. Both promote transparent interchange-plus pricing over flat-rate, target small merchants, and rely heavily on ISO/agent partner channels.
  • SumUp: SumUp offers low-cost card readers and integrated POS/payment processing for micro and small businesses. Both sell bundled hardware + payment processing to small merchants with transparent, competitive pricing.
  • Clover (Fiserv): Clover is a leading SMB POS + payments platform and a core integration for Rate Tracker (via OrderSync). Both sell bundled hardware, payment processing, and software to small businesses; Clover offers an ISO/reseller program that overlaps Rate Tracker's partner model.
  • Helcim: Helcim is an SMB payment processor that competes on transparent interchange-plus pricing and lower fees. Both position around eliminating hidden fees for small businesses, offer flat-rate and interchange-plus options, and target similar retail and service SMB segments.
  • Toast: Toast provides an integrated POS + payments + lending platform primarily for restaurants. Both target SMBs with combined payments, POS, and capital solutions, and Toast's restaurant focus aligns with Rate Tracker's restaurant segment and OLO/Clover integration.

Broad incumbents

  • PayPal: PayPal is a broad payments incumbent serving consumers and SMBs with online and in-store processing, POS hardware (Zettle), and working-capital products. It competes with Rate Tracker's card-not-present and SMB lending offerings, and dwarfs Rate Tracker in brand and capital.
  • Stripe: Stripe is a broad payment processing incumbent serving online and SMB merchants with transparent, developer-friendly pricing. It competes directly with Rate Tracker's e-commerce/card-not-present offerings (NMI, Authorize.net, Hyfin) and pushes interchange-plus style transparency.
  • Block (Square): Block's Square is the dominant SMB-focused payment processing and POS platform. Both serve small merchants with integrated payments + POS + software, though Square operates at vastly greater scale and owns its hardware and software stack end-to-end.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Rate Tracker social profiles

Digital presence

Rate Tracker financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rate Tracker leadership team

Management profile

Number of profiles

Profiles1 record

Rate Tracker funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rate Tracker M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rate Tracker

What does Rate Tracker do?

Rate Tracker is a U.S. merchant services provider that bundles payment processing, POS systems, and business lending into a single platform targeted at small and mid-sized businesses. Its flagship differentiator is the free Rate Tracker Software, which automatically monitors credit card processing fees and alerts merchants to rate increases or hidden charges. The company also offers free POS systems for qualified merchants, transparent interchange-plus or flat-rate pricing, and access to SBA loans, lines of credit, and alternative financing through partner lenders.

Is Rate Tracker a public or private company?

Rate Tracker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Rate Tracker founded?

Rate Tracker was founded in 2020. It employs 1 to 10 people.

Where is Rate Tracker based?

Rate Tracker is headquartered in Richfield, United States, in the North America region.

How does Rate Tracker make money?

Four revenue lines are on record. Payment Processing is the primary driver. The others are POS System Solutions, business Lending and partner Residuals.

Who are Rate Tracker's main competitors?

Direct peers on record are National Processing, Stax (formerly Fattmerchant), Payment Depot, SumUp, Clover (Fiserv), Helcim and Toast. Broad incumbents are PayPal, Stripe and Block (Square).

Does Rate Tracker have an API?

No public API is recorded for Rate Tracker.

What industry is Rate Tracker in?

Rate Tracker's product category is Merchant Services. Its primary akta.pro industry code is FSAMADAG, EMV Chip, Magstripe & PIN Debit Acceptance, with a secondary code of FSAKAFAB, Third-Party POS Installment Financing Platforms. Its NAICS code is 51821 and its SIC code is 6163.

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