Shopology

What Shopology does

Shopology Pte. Ltd., founded in 2014 and headquartered in Singapore, is a shopper analytics platform company that enables CPG marketers and retail chains to track, analyze, and predict in-store shopper behavior. The platform consists of five integrated modules — Path (in-store navigation and dwell-time tracking), Funnel (unprimed Expose/Look/Touch/Buy conversion metrics), ShopperQ (in-situ qualitative interviews producing shopper decision trees), Store/Perfect Store (retail audit and planogram compliance), and Shopper Predictive Analytics (AI/ML-driven scorecards) — supported by a multi-app mobile data-collection layer and a real-time cloud reporting dashboard. The platform's underlying architecture combines mobile observation apps with cloud ingestion and predictive analytics, and the company has built a proprietary data library of 61M+ shopper data points, 250k+ in-store journeys, and 200K+ shopper interviews across 10+ retail channels and 12+ countries, with particular depth in Southeast Asian Traditional Trade formats.

The company sells primarily to enterprise CPG companies and retail chains in Asia-Pacific through a sales-led, consultative go-to-market, evidenced by 'Schedule a meeting' and 'Talk to us today' CTAs offering 30-minute consultations. Pricing is quote-based enterprise SaaS, not publicly disclosed. Named customers and case studies include Fonterra (Food & Beverage / Dairy), an unnamed beverage manufacturer in Southeast Asia (Soluble Coffee in Traditional Trade), and an unnamed Personal Care brand in Asia (Bodywash category). The company operates with an 11-50 employee headcount, is founder-led by Damien Koenitz, and shows no disclosed external funding, acquisitions, or institutional investors in available sources. Geographic coverage is concentrated in Southeast Asia, with field sales presence in Singapore and Malaysia.

Name

Shopology

Legal name

Shopology Pte. Ltd.

Website

https://shopology.com.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Shopology is a Singapore-based shopper analytics platform that helps CPG companies and retailers in Asia-Pacific track, analyze, and predict in-store shopper behavior through a five-module SaaS platform combining mobile data capture, AI/ML predictive analytics, and a real-time cloud dashboard.

Ownership category

akta.pro rank

Product category

Shopper Analytics Software

akta.pro primary industry

Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

akta.pro secondary industries

Category Management & Retail Analytics (MPAAAJAI), Shopper Insights & Path-to-Purchase Research (MPAAAJAL), Market, Shopper & Category Insights / Research Services (CRAOAOAI)

Keywords

• Shopper analytics platform
• In-store behavior tracking
• Retail audit software
• Predictive retail analytics
• Shopper marketing intelligence

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Shopper Analytics Platform Subscription: Multi-app SaaS platform providing shopper tracking, analytics, and predictive insights. Likely subscription-based with enterprise contracts. Data indicates platform is used to capture retail and shopper data for CPG companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shopology operates a multi-app SaaS platform that enables CPG companies and retail chains to track, analyze, and predict in-store shopper behavior. The platform combines mobile data-collection apps (Path, Funnel, ShopperQ, Store) with a cloud-based real-time reporting dashboard and AI/ML-powered predictive analytics to deliver shopper journey, conversion, qualitative, and shelf merchandising insights for enterprise clients.

Product overview

Shopology is a multi-app platform that enables CPG companies to track, analyze, and predict in-store shopper behavior. The platform consists of five integrated modules: Path (shopper journey tracking), Funnel (conversion metrics), ShopperQ (qualitative interviews), Store/Perfect Store (retail audit), and Shopper Predictive Analytics (AI-powered forecasting). Data flows from mobile observation apps through a real-time cloud analytics platform to produce instant reports and predictive scorecards.

Differentiator

Problem solved

Functional benefit

Products and services

• Path Tracks and optimizes in-store shopper journey by capturing granular shopper navigation recording, including in-store hot zones, category dwell time, and path-to-purchase from entrance to exit. Built for CPG companies and retailers seeking to decode how shopper behaviors and consumption occasions affect in-store navigation.
• Funnel Captures true, unprimed in-store shopper conversion funnels, measuring Expose, Look, Touch and Buy metrics to understand how shoppers move through the marketing funnel and whether in-store marketing drives ROI and category growth. Used by CPG marketers to evaluate in-store marketing effectiveness.
• ShopperQ Qualitative research tool that conducts in-store shopper interviews to decode the 'Why' behind the 'What' of shopper decisions, producing shopper decision trees, segmentation, missions, and consumption occasions on demand. Used by CPG insights teams to supplement behavioral data with attitudinal understanding.
• Store (Perfect Store) Retail audit solution for shelf merchandising optimization, providing customizable planogram checklists, shelf space performance benchmarks, and intelligent technology to capture true shelf conditions, MCLs (must-carry lists), and POS material execution. Used by retail chains and CPG field teams for store-level compliance.
• Shopper Predictive Analytics AI and Machine Learning-powered platform that integrates shopper and retail data from multiple internal and external sources to produce predictive shopper behavior scorecards and support data-driven decisions on in-store marketing spend allocation. Built for CPG companies seeking to maximize in-store marketing ROI.

Quantifiable outcome

• 61M+ shopper data points managed for clients
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kantar: Kantar is a major market research and shopper insights firm providing path-to-purchase, retail audit and category management solutions to global CPG clients. Comparable to Shopology in serving CPG insight buyers, but operates globally with a much broader service portfolio than Shopology's mobile-first in-store platform.
• IPSOS: IPSOS is a global market research firm offering shopper, category and path-to-purchase research to CPGs. Comparable to Shopology's ShopperQ qualitative module and broader shopper insights work, though IPSOS operates at much greater scale and across more categories than Shopology.
• NielsenIQ: NielsenIQ is a global consumer intelligence leader offering retail measurement and shopper insights for CPG brands and retailers. It is broadly comparable to Shopology as an established incumbent shopper analytics platform, though it offers a much wider portfolio than Shopology's SEA-focused, in-store specialty stack.
• ShopperTrak (Sensormatic Solutions / JCI): ShopperTrak, now part of Sensormatic Solutions, pioneered in-store traffic counting and shopper behavior analytics for retail chains. Comparable to Shopology's in-store journey and conversion analytics, but focused on retailer-installed traffic sensors rather than CPG-targeted mobile observation.
• GfK (part of NIQ): GfK is a global market research company offering shopper intelligence, category and retail execution analytics for consumer brands. Overlaps with Shopology's broader category insights and predictive work, but at much larger scale and with global coverage.

Direct peers

• Trax: Trax is a Singapore-headquartered retail and shopper intelligence platform using computer vision and AI to measure in-store execution and shopper behavior for CPGs and retailers. It is the closest direct competitor to Shopology: same SEA origin, similar CPG/retail buyer, and overlapping in-store analytics and shelf-audit capabilities.
• RetailNext: RetailNext provides in-store traffic, shopper behavior analytics and retail analytics dashboards for brick-and-mortar retailers and CPGs globally. Comparable to Shopology's Path app in tracking in-store shopper journey and dwell metrics, though RetailNext is more retailer-side while Shopology is heavily CPG-focused.

Regional players

• Nexus Analytics: Nexus Analytics operates shopper and retail insight services in Asia-Pacific, including in-store tracking, category research and shelf auditing for CPGs. Closely comparable to Shopology in SEA scope and CPG focus, providing regional competitive context.

Emerging players

• Cuebiq: Cuebiq offers location intelligence and footfall analytics using opt-in panel data, comparable to Shopology's shopper journey analytics at the methodology level, though panel-based rather than mobile in-store observation.
• IRL (formerly Placed, part of Foursquare): IRL and Foursquare's analytics suite provide location-based shopper behavior and retail analytics. Compares to Shopology on the analytics and predictive side, but rely on location panel data rather than Shopology's in-store mobile observation methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shopology-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopology