What Baty Agency does

Baty Agency is a privately held independent insurance agency headquartered at 27333 Meadowbrook Road, Suite 230, Novi, Michigan, operating as part of the Highstreet family of affiliated agencies that also includes Autumn Insurance & Benefits, Interlakes Insurance, and E.M. Schroeder Insurance Agency. The firm originates from a 1970 founding (via the affiliated Autumn Insurance entity) and today employs 1–10 people serving individuals, families, and small businesses across Southeast Michigan. As an independent agent, Baty places business with multiple top insurance carriers rather than acting as a captive agent for any single insurer.

The agency's product portfolio spans four segments: Personal lines (auto, homeowners, life, umbrella, boat/RV, travel, disability, identity theft, health); Commercial lines (business property, general liability, workers' compensation, business auto, commercial umbrella, construction bonding); Group Benefits (medical, dental, vision, life/disability, voluntary benefits, wellness, compliance); and Medicare (supplement and Advantage plans). Distribution is conducted through licensed agents via appointment-only office visits, phone consultations, and a website lead-capture form, with no proprietary technology platform — quoting, policy management, and servicing rely on standard carrier systems. Marketing is explicitly referral-driven, supplemented by an educational blog and a strong Google review presence (200+ five-star ratings).

The revenue model is commission-based: Baty earns carrier commissions on policies placed and renewed, generating a recurring subscription-like revenue stream tied to the in-force book. Pricing is fully individualized per risk profile and coverage selection; no public pricing is disclosed. The firm's competitive position rests on multi-carrier access, local brand longevity (50+ years), and a relationship-driven service model rather than technology differentiation. No AI/ML capabilities, proprietary software, or disclosed funding events are evidenced in the source data.

Name

Baty Agency

Legal name

Baty Agency

Website

https://batyinc.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Baty Agency is a privately held independent insurance agency in Novi, Michigan, part of the Highstreet family. It places personal, commercial, group benefits, and Medicare insurance with multiple carriers for Southeast Michigan individuals, families, and small businesses via a referral-driven, agent-led model.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial business insurance
• Group employee benefits
• Medicare supplemental insurance

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, Baty Agency earns commissions from insurance carriers for placing and maintaining insurance policies for clients. The agency works with multiple insurance carriers to research and compare options, then helps clients choose the best coverage for their needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Baty Agency is an independent insurance agency that places and services personal, commercial, and group-benefits insurance policies on behalf of clients. As part of the Highstreet family of agencies, it works with multiple top insurance carriers to compare coverage options and recommend tailored policies for individuals, families, employers, and small businesses in Southeast Michigan, earning carrier commissions for placements and ongoing service.

Product overview

Baty Agency, operating as Autumn Insurance & Benefits, is part of the Highstreet family of independent insurance agencies. The company offers a comprehensive portfolio of insurance products organized across three main segments: Personal Insurance (including auto, homeowners, life, umbrella, boat, RV, travel, identity theft, disability, and health coverage), Commercial Insurance (covering business property, general liability, workers' compensation, business auto, commercial umbrella, and construction bonding), and Group Benefits (medical, dental, vision, life, disability, voluntary benefits, wellness, and compliance administration). As independent insurance agents, the company works with multiple top carriers to provide personalized coverage solutions for individuals, families, and Michigan businesses. The company also offers Medicare insurance products for eligible individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance Vehicle insurance coverage for personal automobiles, providing protection against accidents, theft, and damage. Marketed to individuals and families in Southeast Michigan through consultative agent placement with multiple carriers.
• Homeowners Insurance Property insurance covering residential homes against damage, loss, and personal liability. Sold to Michigan homeowners through independent-agent comparison across multiple top carriers.
• Personal Life Insurance Life insurance coverage for individuals, providing financial protection for families and beneficiaries. Placed through licensed independent agents working with multiple carriers.
• Personal Umbrella Insurance Excess liability coverage that extends beyond standard homeowners and auto policy limits for personal protection against large liability claims.
• Boat & Watercraft Insurance Specialized coverage for boats, yachts, and watercraft against damage and liability on waterways, for personal recreational use.
• Motorhome & RV Insurance Specialized coverage for recreational vehicles and motorhomes against physical damage and liability during travel and storage.
• Travel Insurance Coverage for travel-related risks including trip cancellation, medical emergencies abroad, and lost luggage, delivered via a partner travel-insurance provider.
• Disability Insurance Income protection coverage for individuals who become unable to work due to illness or injury, providing a percentage of income replacement.
• Identity Theft Insurance Coverage protecting individuals against costs associated with identity theft and fraud recovery, including restoration services and expense reimbursement.
• Personal Health Insurance Individual health coverage for personal medical expenses and healthcare needs, placed through licensed agents across multiple carriers.
• Business Property Insurance Commercial property coverage protecting business buildings, equipment, and inventory against damage or loss. Sold to Michigan business owners.
• Commercial General Liability Insurance Commercial general liability coverage protecting businesses against third-party claims for bodily injury, property damage, and personal injury arising from operations.
• Workers' Compensation Insurance Coverage for employee injuries and illnesses sustained in the course of employment, including medical benefits and wage replacement as required by state law.
• Business Auto Insurance Commercial vehicle coverage for businesses, protecting company-owned vehicles, drivers, and related liability exposures.
• Commercial Umbrella Insurance Excess liability protection for commercial policies, providing additional coverage beyond standard general liability and auto liability limits.
• Construction Bonding Insurance Surety bonds and insurance for construction projects, covering contract performance and payment obligations required by project owners and regulators.
• Group Medical Benefits Employer-sponsored health insurance plans for groups of employees, with multi-carrier placement and ongoing administration support for Michigan employers.
• Group Dental & Vision Benefits Employer-sponsored dental and vision insurance plans for employee groups, marketed as part of a complete benefits package.
• Group Life & Disability Benefits Employer-sponsored life and disability insurance coverage for employee benefit packages, placed across multiple carriers.
• Voluntary Benefits Optional employee-paid benefit programs including accident, critical illness, and hospital indemnity coverage offered alongside employer plans.
• Workplace Wellness Programs Workplace wellness programs and resources supporting employee health, offered to employers as a complement to group medical benefits.
• Group Benefits Compliance & Administration Administrative services for group benefits including compliance with healthcare regulations and ongoing plan administration for employers.
• Medicare Insurance Solutions Medicare insurance solutions including Medicare Supplement and Medicare Advantage plans for Medicare-eligible individuals.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Highstreet FamilycoreOthersBaty Agency is part of the Highstreet family of agencies, along with Autumn Insurance & Benefits, Interlakes Insurance, and E.M. Schroeder Insurance Agency. This affiliation provides cross-referrals and shared resources among the related agencies operating in the Michigan insurance market.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Auto-Owners Insurance: Michigan-headquartered P&C carrier that distributes exclusively through independent agents, including personal, commercial, and life lines. Comparable in product breadth, regional concentration, and agency-channel reliance.
• Hub International: Large North American insurance brokerage with significant Midwest and Michigan operations. Comparable in offering personal, commercial, and group benefits through an agency/brokerage model.
• Brown & Brown Insurance: National insurance brokerage and agency operator with strong retail and employee benefits segments. Comparable in multi-line brokerage model and group benefits administration capabilities.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with substantial retail brokerage and employee benefits operations. Comparable in serving mid-market commercial and group benefits clients through licensed advisors.
• Acrisure: Grand Rapids, Michigan-headquartered global insurance brokerage offering personal, commercial, and benefits lines. Comparable as a Michigan-originated multi-line brokerage, though operating at vastly larger scale.
• Marsh McLennan: Largest global insurance brokerage and risk advisory firm, with Marsh serving commercial clients and Mercer covering health and benefits. Comparable in multi-line brokerage and benefits intermediation, though at enterprise scale.

Regional players

• Frankenmuth Insurance: Michigan-headquartered mutual insurer with a strong independent agency distribution model across the Midwest. Highly comparable due to regional Michigan roots and reliance on multi-line independent agent placement.

Direct peers

• Interlakes Insurance: Sister agency within the Highstreet family, providing personal and commercial insurance in Michigan. Operates the same independent multi-carrier model and shares the Highstreet network's collective client base.
• E.M. Schroeder Insurance Agency: Sister agency within the Highstreet family, offering independent insurance brokerage services in Michigan. Functions under the same umbrella brand and operating model as Baty.
• Autumn Insurance & Benefits: Sister agency within the Highstreet family, sharing the same Novi, MI office address. Offers the same multi-line personal, commercial, and group benefits portfolio and is explicitly cross-referred with Baty, making it the most directly comparable peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BatyAgency
• LinkedInlinkedin.com/company/baty-agency-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baty Agency